whose life is it anyway - sherilyn shackell merlin lecture slide
DESCRIPTION
Sherilyn Shackell, Founder of The Marketing Academy, shares her practical guide to your future career Session Synopsis: ‘It’s easy to assume that the responsibly for developing your career sits with your employer. After all, they made the promises of a golden future, promotion prospects, training and development right? Wrong. There is only one person truly responsible for your future and that’s you….’ Sherilyn Shackell is part business leader, talent developer, marketer, entrepreneur and headhunter and in this session she’ll share her views on the subject of career management. She’ll give tips on how to take your future in your own hands, provide practical advice about managing your career and give guidance on achieving your full potential.TRANSCRIPT
Whose life is it
Anyway?@Sherilyn_TMA #MarketingAcademy #MerlinLecture
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• Everyone can be an outstanding leader….
• If your actions inspire others to dream more, learn more, do more and
become more…..
• The mark of outstanding leadership…
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The more you take
for your past and present the more you are able to create the future you seek
unknown
I am the master of my fate and captain of my destiny
Nelson Mandela
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if youdon’t like
something, change it.
if you can’t change it, change the
way you think
about it.
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The voice in your head that says
that you can’t do something
is a liar!
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And now some practical stuff
in 7 easy steps..
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#1
Be the best you can be right now
Develop = Mentors
Learn = 30 minutes every day
Grow = Conferences / events / seminars
Achieve = Plan / Goals
Reflect = Appreciate
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#2
Be clear on what you want…
….and why
Hygiene Factors
Income
Location
Working environment
Company policy
Status
Security
Job Title
Motivators
Recognition
Responsibility
Achievement
Personal Growth
Job Interest
Involvement
Advancement
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Understand why you feel the need to move
Is there both push & pull
Talk to your boss
Avoid making career choices in times of personal upheaval, change or crisis
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#3
Get the tools in place
The Showcase Intro
What do you do ?
What are you passionate about ?
What are your values ?
What do you want to do in the future ?
CV
Website
One page Bio
Tool kit
The CV
Chronological - 3 pages max
Description of the companies plus job title with a brief summary
Avoid wordy intro’s
Master CV and ‘bespoke’ to each company
Focus on achievements
Include quantitative results
Avoid jargon or abbreviations
USE AN AGENCY
WHY ?
• 259 million users
• 40% check it DAILY
• 75% have used it to hire / get a job
• 94% of recruiters use it to verify candidates
HOW ?
• Update with FULL profile & keep current
• Change status regularly
• Link profile to Google
• Put Linkedin in your email footer
• Ask for recommendations – Give them too !!
• Use the groups – there are 2.1 million of them
• Link to recruiters
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#4
Build your brand
Organise internal workshops to share your expertise
Submit articles & blogs to internal & external newsletters
Offer to mentor, coach, buddy cross functionally
Create you own blog
Public speaking – at every opportunity
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#5
Meet the recruiters
Executive Search
Search & Selection
Professional Contingent
High Street
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#6
Cherish & nurture relationships
• Avoid too much advice...choose your guides wisely
• Avoid the ‘cult of the personality’
• Culture is king – look at the behaviours
• Right job in the wrong company is the wrong job
• Right salary in the wrong job is still the wrong job
• Gut, head and heart
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ALWAYS
do the things that
make your heart
beat faster
And finally just remember…
‘You are stronger than
you seem braver than you
believe and smarter than you
think’ Christopher Robin to Winnie the Pooh
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Questions?
Sherilyn Shackell
@Sherilyn_TMA
#MarketingAcademy