who's using your api?
TRANSCRIPT
http://www.flickr.com/photos/jamescridland/613445810/
22 February 2013Bruno Pedro
Who’s using your API?
Bruno PedroWeb and Cloud Computing Technologist with over ten years’ experience. CTO of Nubera, the company behind GetApp and CloudWork.
http://brunopedro.com/
Companies that survive are the ones that are obsessed with customer experience.
—Jeff Lawson, CEO twilio
Engage your customer:don’t say API, say Capability.
—Laura Merling, AT&T
So, who are your customers?
How do you reach them?
Your API
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Your customers
features
developers
applications
Traditional API distribution channel
Your company API
Pros• Decoupled app development
Pros• Engaging developer community
Pros• If done right, exponentially scalable
Cons• Loss of control over final product
• Poor or non-existant customer support
• Only successful if it scales quickly
Your customer experience is controlled by someone else!
Alternatives?• Customers pay for solutions
• APIs work better together
• Offer ready-to-use integrations
Your API
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integrations
Integrations• Business analysis
Integrations• Integration development
Integrations• Marketing through traditional channels
Your API
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features
developers
applications
integrations
self-service catalog
Your customers
Multiple API distribution channels
Benefits• Multiple distribution channels
• Co-marketing with other app vendors
• Overall better customer experience!
So, who are your customers?
How do you reach them?
http://www.flickr.com/photos/jamescridland/613445810/
22 February 2013Bruno Pedro
Who’s using your API?