who's online in minnesota
DESCRIPTION
Who's online in Minnesota, a presentation given by Bill Coleman of CTAC for the 2008 Minnesota Government IT Symposium-at-a-Glance.TRANSCRIPT
Who’s Online In Minnesota?
2008 MN Government IT Summit
December 17, 2008
Why is this important?
Increased ability to serve citizen customers 24 x 7 x 365
Budget impact of replacing other more expensive outreach efforts to citizen customers
Need to serve those who are not online due to geography, economics or demographics
www.pewinternet.org
Home Internet AccessPew Internet 2008
Percentage of citizens who have broadband Internet
By income– Under $20,000 25% – $20,000 - $40,000 45%
By age– 50 – 64 50%– 65 + 19%
By location– Rural 38%– Urban 57%– Suburban 60%
Getting dialer-uppers up to speed
62% of dialer-uppers are not interested in broadband
Why…– 39% Price is too high– 19% Nothing would convince them– 14% No broadband available (24% rural)
People of Color
African-American broadband use went from 14% in 2005 to 40% in 2007. Compares to a 31% to 48% rise among whites in same period (July 2007).
56% of Latinos goes online compared to 71% of non-Hispanic whites and 60% of non-Hispanic blacks (March 2007).
Getting non-users online
27% of adult Americans do not use the Internet– Older– Lower income– Only 10% of non-users have interest
Why– Not interested, no access, too difficult, too
expensive or a waste of time
2007 Minnesota Internet Survey
www.mnsu.edu/ruralmn www.mnsu.edu/ruralmn/pages/Publications/reports/2
007telecomreport.pdf
Key Findings
– 57% of all MN households have broadband– 52% of rural MN households have broadband
– 71% of all MN households have an Internet connection
– 68% of rural MN households have an Internet connection
– 75% of all MN households have a computer– 73% of rural MN households have a computer
Adoption Rates
Reasons for no broadband
What are people doing online?
Kids are a driver of broadband
Blandin Broadband InitiativeGet Broadband Program
Evaluation noted positive impact of program on community’s tech vitality– More subscribers– More sophisticated use
Communities created teams to promote broadband and technology– Schools, chambers, local units of government,
ISPs, computer sales and service companies.
Strategies for Overcoming Digital Inclusion Increase public access
– Kiosks in public buildings– Public wi-fi hot spots– Libraries, schools, and workforce centers
Training– Community education– Technology events and tech fairs– Media emphasis (newspapers, radio, newsletters)– Collaboration with Internet Service Providers– Social services, Headstart and other programs
Public service portals– Increase value of broadband– Easy for end-users of all skill levels
Digital Resources
Digital Inclusion– www.digitalinclusion.net/– www.digitalinclusionforum.com/– http://digitalinclusion.pbwiki.com/
Blandin Broadband Portal– http://broadband.blandinfoundation.org/
Government Application Development and Launch
Audience– Who is the audience?– Are they online?– What skills are required to complete the application?
Technology– What bandwidth is required?– Will the application work on a kiosk?– Will it work on a phone?– What are the other options for delivering the service?
Government Technology Investments
How can government investments in network leverage increased public access?
How can older computers be recycled for digital inclusion purposes?
How can governments and school districts work together to create a more technologically vibrant community?
Questions/Discussion
Bill ColemanCommunity Technology Advisors
www.communitytechnologyadvisors.com