who's in charge here? the new role of product management (287602319)
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8/20/2019 Who's in Charge Here? The New Role of Product Management (287602319)
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Who’s in charge here?
The new role of Product Management
Chas Grundy, University of Notre Dame MaryBeth Stuenel, Universi
#EDU15
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MaryBeth StuenkelIT Program ManagerUniversity of Michigan
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Chas GrundyManager, Product ServicesUniversity of Notre Dame
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A service is made up of one or
more service offerings.
DriveBo
!egac"
"s$em
%olla&ora$ion
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USERS
TECH BUSINES
PRODUCT
MANAGEMENT
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“Your job is to be theadvocate for whoever isn’tcurrently in the room.
Ken Norton
U
TECH
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$ra$eg"
%oncep$
Deplo"men$us$ain
Decline
PRODUCTLIFECYCL
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Strategy
Understand thecustomer and their
needs
$ra$eg" for services on "our campus...
!" we have no strategy
B" is handed down from to# leaders
C" is develo#ed $y technical staff
D" is develo#ed with ad hoc gathering of in#ut from users
%" uses an esta$lished framewor that includes the user voic
&" includes $usiness case, customer in#ut, re'uirement gath#roduct roadma# and governance
Business caseCustomersRequirements
Product RoadmapGovernance
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Concept
Find a soution that
meets customers!
needs
"ar#et Research
Benchmar#in$
Fundin$ "ode
Business "ode
Contract
'n developing a ne( service) (e iden$if"
solu$ion &"...
!" finding the least e(#ensive o#tion
B" finding the $est fit to the strategy, rega
cost
C" finding the solution that $est fits the ne
D" using a com#rehensive framewor tha
maret research, $enchmaring, fundi
$usiness model and contract
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Deployment
Create% impement%
and depo& the
product
Pro'ect Pan
(ependencies Technica (esi$n
(isaster Recover&
Service Poicies
Chan$e "$mt
When rolling ou$ a ne( service
$o campus) (e...
!" $uild it with a s#ecial $uild
team and then turn it over to a
se#arate run team
B" $uild it with the involvement of
the team that will run it,
including service
owner)manager C" do something in $etween !
and B
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S!ta"n
Support% measure%and continuous&
improve theproduct
*ur con$inued suppor$ for cloud services
includes+
!" end user su##ort
B" #romotion and training
C" monitoring and metrics
D" vendor relationshi#
%" some of the a$ove
&" all of the a$ove
"ar#etin$
Trainin$End User Support
"etrics"onitorin$
)endor Reationship
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Eim
Co T
As a service’s u$ili$" for campus declines) (e+
!" have a well*defined decommissioning #rocessB" do our $est to retire it
C" need to ee# it running for a few im#ortant users
D" #ut it in containment +no im#rovements $ut ee# it
running
%" have no regular #rocess
&" other
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Strategy Concept Deployment S!ta"n
Understand thecustomer and their
needs
Find a soution that
meets customers!
needs
Create% impement%
and depo& the
product
Support% measure%and continuous&
improve theproduct
Eim
Business caseCustomersRequirements
Product RoadmapGovernance
"ar#et Research
Benchmar#in$
Fundin$ "ode
Business "ode
Contract
Pro'ect Pan
(ependencies Technica (esi$n
(isaster Recover&
Service Poicies
Chan$e "$mt
"ar#etin$
Trainin$End User Support
"etrics"onitorin$
)endor Reationship
Co T
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Broad usa$e across campusNo sin$e or o$ica customer
Frequent chan$es to o,erin$ or service roadm
A !er#"ce or o$er"ng may %ene&'rom a pro(ct manager w)en
)a!*
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,roduc$ -anagemen$ %ons$i$uen$ Group
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,roduc$ -anagemen$ %ons$i$uen$ Group -ee$ing
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Meeting 2oom 301
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Thursday 4-51am * 51-11am
Meeting 2oom 301
' ervice Deliver"/ %urren$ -e$hods) 'mpending
%hange) and 0u$ure Direc$ions
Thursday 4-51am * 51-11am
Sagamore Ballroom /
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Mary+et) Sten,elUniv- o. "ichi$anmar&*/umich-edu
TOOL-IT)ttp!*..m"c)/%o0/com.E123pro(ct3management3too
C)a! Grn(yUniv- o. Notre (ame$rund&-0/nd-edu
Free presentation tempate *& SidesCarniva
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Than you for your #artici#ation
.e are very interested in your feed$ac" Please ta
a minute to fill out the session evaluation found with
the conference mo$ile a##, or the online agenda"
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MESA
Cloud Storage +as of 16)15)3157
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M4+o0er!
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Strategy Concept Deployment S!ta"n
Understand thecustomer and their
needs
Find a soution that
meets customers!
needs
Create% impement%
and depo& the
product
Support% measure%and continuous&
improve theproduct
Eim