wholefoods case

8/9/2019 Wholefoods Case

1/18

WHOLEFOODSPRESENTED BY:

SYEDA SALWA BAKHT [65]

MD SAEEDUL ALAM

SALMAN RAHMAN [71]

RUKSAT AHMED [86]

MAYEN UDDIN RASEL [93]

UTAL ANTOR [95]

ANIK KUN AREFIN [10]

WASI! RABBI

AFSAR HASSAN "AMIL

IN"AMAM UL HA! BI#U

"AMIL RAHMAN


2/18



MD SAEEDUL ALAM

SALMAN RAHMAN [71]

RUKSAT AHMED [86]


UTAL ANTOR [95]


WASI! RABBI

AFSAR HASSAN "AMIL

IN"AMAM UL HA! BI#U

"AMIL RAHMAN

PRESENTED BY:


MD SAEEDUL ALAM

SALMAN RAHMAN [71]

RUKSAT AHMED [86]MAYEN UDDIN RASEL [93]

UTAL ANTOR [95]


WASI! RABBI

AFSAR HASSAN "AMILIN"AMAM UL HA! BI#U

"AMIL RAHMAN


3/18



MD SAEEDUL ALAM

SALMAN RAHMAN [71]

RUKSAT AHMED [86]


UTAL ANTOR [95]


WASI! RABBI

AFSAR HASSAN "AMIL

IN"AMAM UL HA! BI#U

"AMIL RAHMAN

$% A'()*+$% ,--./ /()'$)2( +4$*%

/(+*$**% *% %$)$$%. -)$%*+ ,--./

I $/ ,-%.(. *% 1980


4/18

OVERVIEW

W4-( F--./ -()$(/ *% 4( -)$%*+ -) %$)$ $%. /(+*$,--./ )($* *%./)

19; )-4 -3;

)-4 -, 4( -


5/18

SWOT ANALYSIS


6/18

PEST ANALYSIS

Socio-cultural

H($4 +-%/+*-/ '$)2( : H($4 +-%/+*-/ )-.+ */ $ *,(/(+4-*+(

Economic

L(// )*+( /(%/**


7/18

PORTERCS FI#E FORES

W4-(

F--./

T4)($ -,%(

(%)$%/

D()(( -,-'(**


8/18

REOMMENDATIONS

5. Vertically backar! inte"ration

#()*+$ *%()$*-% -. .(+)($/( 4( -() /*()/ '$*%$*%-


9/18

THREAT OF NEW ENTRANTS

)-,(//*-%$ -)2,-)+( )(*)(.

4*4 +-/ -, -@$*%*% -)$%*+ ,--. )-.+/

/-)(/ '/ @( $+(. *% /)$(*+ -+$*-%/

-%/+*-/ A'()*+$%/ GD('$%. $()(. @ W4-( F--./ G L-$/-'() @$/( G -'(**


10/18

BARAININ POWER OF SUPPLIERS

D('$%. ,-) -)$%*+ )-.+/ )-*%

A)*+)$ --./ $)( +)**+$ - 4( /++(// -, 4( W4-( F--./

W4-( F--./ -%/ $%. -()$(/ $ /*%*=+$% %'@() -,/@/*.*$)*(/

S*()/ R($*()/

'ar"ainin" (oer o$ %u((lier%& #i"#


11/18

BARAININ POWER OF BUYERS

-%/'()/ $)( **% - $

B(() (.+$(. $%. ($4*() +-%/'() @$/( $ /$'( *'(

B() S*()/ ,(() -*-%/ ,-) @()/

'ar"ainin" (oer o$ buyer%-lo


12/18

THREAT OF SUBSTITUTE PRODUTS

70; -, 4( *('/ W4-( F--./ /(/ */ +-''-% )-+() *('/4( +4-*+( */ 4(4() - @ -)$%*+ -) %-%J-)$%*+>

W4-( F--./ -()/ $ .*()(%*$(. *%./) )-.+ %-/*%*=+$% )*+( .*()(%+( (*//

S4-()/ 4$


13/18

DEREE OF OMPETITI#E RI#ALRY

F--./ )($* *%./) +-'(*-)/: W$JM$) $%. K)-()>

O)$%*+ ,--./ )($* *%./) +-'(*-)/:

T)$.() "-(/ G /'$() -+$*(. -)$%*+ )-+() /-)(/ G N/.*($) )-.+/ $%. %)**-%$ /('(%/

H*4 *%./) )-4 *% 4( -)$%*+ '$)2(

-'(*-) 4$


14/18

,ALLENES

/. Increa%in" ,om(etition

. -+$ )(*-%$ %$*-%$ $%. *%()%$*-%$ /()'$)2(/ %$)$ ,--./-)(/ $)(4-/( '('@()/4* +@/ $%. /'$ /(+*$ /-)(/ $%.)(/$)$%/

.0. Economic )onturn

. A/ 4( E+-%-' /-/ .-% +/-'()/ )()% - @ +4($() ,--.

. N( $%. *%+)($/*% )*+(J/(%/**


15/18

REOMMENDATIONS

/. 3urt#er ,o%t ,ut%

.*% 4( ((%/(/ 4$ $)( %- *%()$ - 4( (+(*-%$ *%J/-)( (()*(%+( * ,)(( )(/-)+(/ 4( +-'$% +$% /( -@)*%


16/18

REOMMENDATIONS

> Increa%e! PR an! +arketin"

* /4-. @( $ )*-)* - =)/ .)$ +/-'()/ *% (/(+*$ *% $*'( 4$ '$% /4-()/ .- %- 4*%2 4( +$% $-). - /4- $W4-( F--./

W4-( F--./ 4$/ '$.( (-)/ - /4-+$/( */ $-).$@**4)-4 /*%$( $%. *%J/-)( *.(/ @ 4*/ %((./ - )($+4$.*(%+(/ -/*.( -, 4( /-)(/>


17/18

REOMMENDATIONS

1. Strate"ic Entry into Ne +arket%

4( +-'$% /4-. --2 - %$(. )(*-%/ 4$ = W4-(F--./C )(*/*( -+$*-% $)*@(/

2. Loyalty ,lub

*% $% (%


18/18

T#ank You

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