whole foods social media case study
DESCRIPTION
Whole Foods Social Media Case StudyTRANSCRIPT
Whole Foods executes a brilliant Social Media Strategy.
BLOG: to interact with users & share inside stories.
Engage
Inform
Participate
Listen
Behind the scene stories
Social Tech Strategy – ROI
Shares fresh organic tweets - news, updates, special events, sales, customer feedback and more.
Social Tech Strategy –
Shares natural and organic foods news, recipes, photos, videos, fun information, business happenings.
• Special recipes• Tips on healthy food choices• Events & promotions• Career opportunities• Customer feedback
Social Tech Strategy –
Social Tech Strategy –
Real employees on YouTube.
Supplier stories.
Recipes.
Social Tech Strategy –
Mobile Strategy
- Recipe in your pocket- Store locator near you - Nutrition info in your pocket - Special diets
Twitter accounts for individual stores. Over 250 Twitter accounts
FB fanpages for individual stores. Over 250 FB pages
Social Tech Strategy – ROI
Brand awareness
Increased traffic/sales
Repeat customers
Innovation via customer feedback
Teaching Technology to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by international technology speaker Scott Klososky, we’re a team relentlessly focused on capturing and translating ways organizations can use technology to win markets, adapt cultures, and remain ahead of the curve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreach blueprint strategies, we’ve got enterprise technology growth covered.
Take a closer look at:
www.fpov.com(405) [email protected]
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