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WHOLE FOODS MARKET® TEAM MEMBER VOLUNTEER PROGRAMPERU 2015 SUMMARY & IMPACT REPORT
Whole Planet Foundation® (WPF) funds microlending programs in Peru through Pro Mujer where Alter Eco sources cacao for chocolate which is sold in Whole Foods Market® (WFM) stores. Other suppliers include Crafted Peru which sources ornaments made from gourds and Krochet Kids who sources clothing in Lima for sale in WFM stores. WPF is a WFM non-profit whose mission is to alleviate poverty by funding microlending programs where WFM sources products
as a way to alleviate poverty and give back to our global communities. Through the WFM Team Member Volunteer Program, WFM gives Team Members the unique opportunity to travel abroad with WPF to learn about WPF and meet microcredit clients, see where and how WFM products are grown, provide community service, experience and learn from other cultures and challenge themselves by exploring exciting countries around the globe.
WHOLE FOODS MARKET®TEAM MEMBER VOLUNTEER PROGRAM
WFM TEAM MEMBER VOLUNTEER PROGRAM PERU
WFM SUPPLIER PARTNER ALTER ECO AND HOME STAY / COMMUNITY SERVICE PROJECTS IN PUCALLPILLO AND
SANTA ROSA
WFM SUPPLIER PARTNERS CRAFTED PERU AND KROCHET KIDS
PLUS SIGHTSEEING IN LIMA
MACHU PICCHU AND SIGHTSEEING
IN CUSCO
Twelve WFM Team Member Volunteers traveled to Peru to volunteer in two communities where Alter Eco sources cacao used to make products sold in Whole Foods Market stores. They worked with
members of the community, harvesting cacao and reforesting in Peru’s Amazon basin by helping to plant 615 trees. They visited with microcredit clients of WPF microlending partner Pro Mujer in Cusco
and learned about ornaments that Crafted Peru makes with gourds and sells in WFM stores. Team Members learned about Peruvian culture, food and traditions and visited Machu Picchu.
TEAM Abigail Schnitzius (Florida Region, Coral Springs Store)
Angelica Wilton (Northern California Region, Regional Office)
Ashley Gulizia (Northern California Region, Fremont Store)
Kathryn Harkins (Northern California Region, Monterey Store)
Ivette Caceres (Southern Pacific Region, Tenaya Store)
Luna Novelo (Southern Pacific Region, My Natural Market online WFM)
Matthew Pleskovic (Southern Pacific Region, Wellness Center)
Miriah Ralston (Southwest Region, Oklahoma City Store)
Nadia du Toit (United Kingdom, Fulham Store)
Philip Candleana (Mid-Atlantic Region, Kentlands Store)
Shawna Shandy (Pacific Northwest Region, Regional Office)
Katerina Chrisinis (Southwest region, Kirby Store)
2015 PERU SUMMARY & IMPACT REPORT
GROUP COORDINATOR Connor Frey
PERU GUIDES Sebastian Echegaray - Peak Travel
Lauren Storella - Alter Eco
Mia Cetti - Alter Eco
PROJECT COORDINATOR Stephanie Mack
PROGRAM MANAGER Genie Bolduc
TRIP ITINERARY- 2 WEEKS
Day 1 - Monday, June 22 - Arrive Lima
Day 2 - Tuesday, June 23 - Lima-Tarapoto mid-day flight, dinner
Day 3 - Wednesday, June 24 - Juanjui Visit Coops & Pur Project office
Day 4 - Thursday, June 25 - Amazon Boat to communities Santa Rosa and Pucapillo
Day 5 - Friday, June 26 - Santa Rosa and Pucapillo community service
Day 6 - Saturday, June 27 - Santa Rosa and Pucapillo community service
Day 7 - Sunday, June 28 - Santa Rosa and Pucapillo camping expedition
Day 8 - Monday, June 29 - Santa Rosa and Pucapillo community service
Day 9 - Tuesday, June 30 - Santa Rosa and Pucapillo community service
Day 10 - Wednesday, July 1 - Return to Tarapoto, overnight
Day 11 - Thursday, July 2 - Tarapoto - Cusco travel
Day 12 - Friday, July 3 - Cusco, visit with WPF microlending partner Pro Mujer
Day 13 - Saturday, July 4 - Cusco to Aguas Calientes
Day 14 - Sunday, July 5 - Machu Picchu day trip
Day 15 - Monday, July 6 - Cusco-Lima - visit with Crafted Peru and KrochetKids -departure
2015 PERU TRIP ITINERARY JUNE 22 - JULY 6
THE EXPERIENCEMeeting microcredit clients of Pro Mujer
Planting and naming treesTraveling on the Alto Huayabamba Hiking
Swimming at waterfallsVisiting Machu PicchuEating meals with the community
Team Members were introduced local cuisine through restaurants in Lima and Cusco and by participating in home stays where family members cooked them delicious meals in the rural communities of Pucapillo and Santa Rosa.
The volunteers visited the historic cities of Cusco and Lima and the UNESCO World Heritage site of Machu Picchu in the Urubamba River valley, even hiking part of the Inca Trail. They learned about the history of the Inca people and the traditional dress, foods and dance of the Peruvian people.
The volunteers were treated to a traditional meal of guinea pig cooked for them by a microcredit client of Pro Mujer, Whole Planet Foundation’s micro lending partner in Peru. They got to experience life on the river in the Amazon Basin as well as the history and tradition of the cities of Cusco and Lima.
FOOD
CULTURE
TRADITION
WHOLE PLANET FOUNDATION MICROLENDING PARTNER PRO MUJER
FEMALECLIENTS
96.79% 93.97%
REPAYMENTRATE
10,975
WPF SUPPORTED CLIENTS AS OF SEPTEMBER 2015
Total clients as of September 2015: 59,795 History: Pro Mujer in Peru began operations in 1999 in Puno, on the shores of Lake Titicaca by building upon the knowledge and lessons learned in Bolivia and Nicaragua. Pro Mujer began offering clients credit in April of 2000 and achieved self-sustainability by the end of 2002. Since then Pro Mujer in Peru has continued to grow and serve and empower poor women currently with 39 branches throughout the country. WPF Partnership: Whole Planet Foundation began funding Pro Mujer in Peru began in 2009 with a grant of $300,000 to the Mollendo branch to reach 3,339 new clients over three years. WPF support was expanded in 2011 with $500,000 of additional funding approved to support growth of 5,594 new families in and around Cuzco. WPF support was expanded again through the High Impact Fund in 2014 with a grant of 115,800 for 200 new tablets to support efficiency.
Pro Mujer Peru is one of the most successful of the Pro Mujer countries with strong growth and profitability while maintaining portfolio quality. • Clients at the start of the WPF Partnership: 50,000 • Total WPF Authorized Grants: $915,800 • Total WPF Funds Disbursed to Peru: $915,800 The Pro Mujer Approach to Poverty Alleviation: Pro Mujer is dedicated to breaking the cycle of poverty by providing women in Latin America with financing via Grameen style group lending along with financial literacy programs. They also differentiate themselves from the competition by providing health screenings and medical consultations at their in-branch clinics and at group meetings; often the only medical care many of their borrowers receive. In the 5 countries where Whole Planet Foundation supports Pro Mujer, the foundation has authorized $3.7 million and has disbursed $3.28 million so far.
http://promujer.org
CELIA: SHOPKEEPER Celia produces sports clothing, she's been with pro mujer for two years. Her sister asked her to join the group. With every loan she has purchased equipment for her business, fabric, paint and sewing machines. She started with a loan of 1000 soles and her latest one was for 4000 soles. She works with her husband, daughter, nephew and one more person. One of the benefits of working with Pro Mujer is that when she gets side jobs she can easily get a private loan to get the work done. Before Pro Mujer she was forced to refuse the work. Her business motto is punctuality. She says that the personal loans are what help her the most. Her parents are no longer alive, so she shares their home with her two sisters and has two daughters. Celia has an elementary school education.
TERESA: RAISES CHICKENS AND MAKES HATS Her husband lives in Puerto Maldonado where he sells the chicken to the local markets, she doesn't sell in Cusco. She's been raising chickens since she was 18 and she has 5 children. As a side business Teresa also makes hats to sell which some of the Team Members were able to purchase from her.
TERESA: RAISES CHICKENS Teresa raises chickens to sell, she is originally from a town called Puno, she is wearing a traditional Puno outfit. She moved to Cusco in the 80's She used to raise ducks but they didn't do well so she sells chickens now.
AVELINA: BUTCHER For two years she has received loans that have helped her improve the quality of her business. She was able to purchase a refrigerator and a scale for her stand where she sells meat in the mercado (or market). She has also been able to make improvements in her home such as a bathroom and extra room. Before she didn't have a bathroom, now she has a shower, flushing toilet and sink. She has five children, is a widow and is 48 years of age. The mercado is currently owned by the city of cusco but the workers are going to be the owners in approximately two years, they are primarily women. She only went to elementary school This year she has asked for two 6 months loans. The latest loan was for 2000 soles.
ALTER ECOWHOLE FOODS MARKET SUPPLIER PARTNER
A letter from Alter Eco co-founders, Edouard and Mathieu:
Dear loyal customers, Alter Eco is based on the premise that food is fundamental to life – and whole, healthy, delicious food can make life better for people all over the world. By working directly with the small-scale farmers who grow our quinoa, rice, sugar and cacao, helping them institute Fair Trade and Organic practices and assisting them in improving both quality of food and quality of life, we’re creating a system that benefits everyone involved. Our values extend to the flora, fauna and fields – we work with our co-op partners to preserve heirloom grains, replenish and reforest the land. And as a Greenhouse Gas Protocol 3 Carbon Zero business, we offset more carbon than we emit.
But the achievement we’re most proud of is the family we’ve created. Together with our farmers, employees, investors and customers, we’re taking an adventure through food, and creating a vision of the future that’s fair, prosperous, healthy and mouth-watering. Though we can’t all break bread at the same table, we like to think that every time we crack open a bag or bar of Alter Eco here in the states, we’re sharing a lively meal with Gustavo in Bolivia, Sompoi in Thailand, Grover in Ecuador – and you. B the Change,
Edouard Rollet, Co-Founder and COO Mathieu Senard, Co-Founder and CEO
http://www.alterecofoods.com
CACAO COMMUNITY AMAZON BASIN
Team Member volunteers were welcomed into the communities where Alter Eco has built relationships through their cacao cooperative. This provided the volunteers with the opportunity for total immersion, living, eating and working with members of the cooperative and communities where Alter Eco works. They learned about the growing, harvesting, fermentation and drying of cacao for the making of Alter Eco chocolates, as well as agroforestry and conservation as they explored primary forest and waterfalls.
BUILDING RELATIONSHIPS
Team Members learned about cacao trees, pods, fruit, fermentation and drying. They helped repair fermentation bins and extend the cacao drying area.
The volunteers lived in the community with the cacao cooperative members and worked, played, cooked and shared meals together.
The Team Members traveled in boats many hours to the communities where they stayed and visited the primary forest of Martin Sagrado.
CACAO COMMUNITY AMAZON BASIN
Volunteers spent time in the communities where Alter Eco sources cacao where they:
Rebuilt community cacao fermentation bins Dug drainage for fermentation bins and collection pit Dug up existing concrete drying pad Mixed and poured cement for new cacao drying pad Built fencing to protect drying cacao from livestock Helped the farmers by harvesting 200 pounds of cacao beans Learned about living in rural communities in the Amazon Basin
Planted trees, contributing 400 new trees to the community Participated in home stays with five families Ate local cuisine prepared by local families Swam in remote and sacred waterfalls and rivers Played soccer and volleyball with community members Made friends for a lifetime
ALTER ECO
The team harvesting cacao Kathryn planting trees with Pur Projet
Volunteers dig a drainage pit for cacao fermentation bins Team Members mixing cement
REFORESTATION Alter Eco offsets their CO2 by preserving hectares of the primary rainforest of Martin Sagrado, Before the Team Members hiked in the primary forest, they were taught about conservation and the importance of the forest. More info: http://www.alterecofoods.com/environmentally-responsible/#commitment and http://www.purprojet.com/en/insetting-definition
CACAO The volunteers were hosted by Alter Eco and visited cooperatives where Alter Eco sources cacao in Peru Amazon Basin. They learned about the different steps that go into producing the cacao and the varieties of chocolate that Alter Eco produces with that cacao. The region was predominantly cultivating coca used for cocaine, which was harmful to the environment and to the farmers, until the 1990s when a United Nations program helped to transition all farmers over to cacao instead. More info: http://fairtradeusa.org/producer-profiles/acopagro-cooperativa-agraria-cacaotera-acopagro-ltda
COMMUNITY In the six days that the volunteers lived in the community, the Team Members and community members bonded and gained lifelong friends.
A rewarding part of the Whole Foods Market Team Member Volunteer Program is the community service work that Team Members get to do, as well as the relationships while doing that work. Team Member volunteers dug drainage ditches, rebuilt cacao bins, resurfaced cacao drying areas and fenced those drying areas all of which helps the community to produce more cacao, increasing their income and helping them to provide for their families.
On the WFM TM Volunteer Program, friendships are formed between people of different nationalities and cultures, Whole Foods Market Team Members from a variety of regions, facilities, stores and positions, and between Team Members and the vendors and producers whose products we sell every day.
The work that they do in the community is impactful and its effect will last a specific period of time but the relationships that they form with members of the community can last a lifetime.
PROJECTS
Living in a rural community as a team with community members, working on projects, eating, sleeping and playing together
Living and learning about life in the Amazon Basin of Peru
Living in the rural communities of Pucapillo and Santa Rosa
Learning about cacao, from harvesting to packing for transport
Visiting one of the most majestic and amazing World Heritage sites: Machu Picchu
EXPERIENCING PERU
CRAFTED PERU WHOLE FOODS MARKET SUPPLIER PARTNER
From the founder:
The inspiration for this company was to reconnect the modern age and new cultures to the creativity and expression of the native peoples of Peru, the Incas.
I invite you to explore the range of creative arts and goods that are emblematic of the indigenous peoples of the Andes. From gourds to jewelry and beyond, many items have been inspired and handcrafted by expert artisans using techniques passed down for thousands of years.
We work directly with the artisans and they get paid directly by us. We do not use a third party so as to make sure all of the monies get directly to the artisans themselves,
We exist to connect you to this ancient culture. We invite you now to be inspired by Peru.
Enrique Arias R.
http://www.craftedperu.com
ARTISAN EDUCATION Artisans showed the volunteers the entire process of creation of the beautiful ornaments and introduced and sought the Team Members’ feedback on new items that they are starting to produce.
VISIT TO CRAFTED PERU Team Members got to meet artisans and learn how the gourd ornaments sold in WFM stores are made.
SOUVENIRS Team Members were excited to learn about how these beautiful gourd ornaments are hand made and were excited to get to purchase them from the artisans themselves.
KROCHET KIDSWHOLE FOODS MARKET SUPPLIER PARTNER
Our Story:
Krochet Kids intl. is a 501(c)3 NFP organization. Our mission is to empower people to rise above poverty. The mission is executed in a three pronged program utilizing jobs, education and mentorship in developing countries. The intended result is autonomous individuals taking control of their own lives. An over simplification is that we are teaching to fish as opposed to giving fish away. We believe human dignity deserves a hand up, not a hand out. View Brand Video.
Program Outline
Jobs: Krochet Kids intl. provides a safe, consistent and fair wage job crocheting, knitting or sewing exclusively to women. Every woman is paid the local equivalent to a teachers salary. This influx of income is designed to lift a woman and her entire family out of extreme poverty. Offering jobs in turn offers Krochet Kids intl. our products and thus our source of funding.
Education: While a woman and her family's basic economic needs are met we couple the influx of income with a 3 - 5 year education curriculum. The education and training are contextual to each individual. Practically, this means a woman might be learning basic arithmetic or language alongside a women learning about savings and loans and others developing their own business plans and market feasibility tests. Combining jobs with education is the foundation of our model.
Mentorship: Every woman in the program is assigned a trained social worker to advise and assist her time in our program. We consider our mentors our program linchpin. The mentors contextualize all parts of our program and education but even more offer psychosocial support and council to see that women can transition from surviving to thriving. Our mentors are tasked with the careful monitoring and evaluation (data collection) of all our program activities. Without our mentors we couldn’t empirically prove that our program is working and that women are ready to graduate. View Akot Beatrice’s Story.
The Results
Graduation: The goal for every woman in our program is to see them graduate, to see them leave our program. Graduation means women have achieved capital, intellectual capital, and confidence thresholds to be completely self-sufficient. The women are starting their own businesses, going back to school, or achieved more permanent employment. They are no longer dependent on Krochet Kids intl. or any outside aid! Experience Graduation in Uganda in this video.
Ethical Production: Producing fashion accessories and apparel using our method is second to none. Our supply chain considers the wellbeing the individuals making your clothing. It offers transparency so customers can know who made their products. Every piece is signed by the woman who produced it. You can meet them on our website. Life change is happening in the communities we are working in. We at Krochet Kids intl. are honored to have hosted Whole Foundation Team member at our project location in Peru. The team received a tour of the facilities, sat in on an education day and met the person that made their beanies and scarves. As a Global Whole Foods Market supplier partner we feel there is an immense amount of shared values between the companies. We love seeing Whole People build relationships the world over!
http://www.krochetkids.org
Luna showing her custom ‘Winnie’ beanie and ‘Berlin’ Snowflake Scarf at Krochet Kids intl. Peru.
Blake Goodfellow, Country Director for Krochet Kids intl. Peru, providing program background and facility tour.
The cut and sew development room. Where Olimpia and her assistant in the program cut all apparel silhouettes and templates that will be finished, signed, shipped to customers.
Ivette sharing a hug with program beneficiary Julia Gonzalez after building a product together.
Assorted Krochet Kids intl. products available in Whole Foods Market this holiday.
Luna and program beneficiary Jessica showing the hand loomed product made that day.
Team Members and KK Intl. staff sharing a meal at local restaurant, Pantano, specializing in Peruvian fusion, a local favorite for KK Intl. staff. The restaurant owner recently served as a judge at the KK Intl. annual business plan competition.
Team Members and KK Intl. staff celebrating new product gifts and a lovely visit at Krochet Kids intl. Peru.
Living in a rural community as a team with community members, working on projects, eating, sleeping and playing together
Life on the river in the Amazon Basin of Peru
Cacao
Establishing a wonderful sense of community
Delicious food in the communities of Pucapillo and Santa Rosa
EXPERIENCING PERU
“One of the most amazing trips I've been on and I really enjoyed every second. It's really good to see what we can do on such a small level - some donations in the store, donations from our pay check - it all makes such a big difference but then going out there and seeing it first hand. That's enough to just blow your socks off. To be touched by so many peoples stories - to listen to their journey they have undertaken to make a better future for themselves - it's just mind blowing and it touches the heart very deeply. ”
NADIA
“The TM Volunteer Program is something that really makes Whole Foods Market special. It's an amazing experience that offers so many opportunities. I learned so much on my trip to Peru and I am so glad I picked that country to visit. I gained a new appreciation for the culture and the people there and I feel like I am a better person for having gone. I cannot wait to fully share my experiences and the things I learned and inspire similar passion in my fellow Team Members, and I have high hopes that our next Whole Planet campaign will be the best ever because of this experience.”
ABIGAIL
“The micro-finance organization that we give money to through Whole Planet Foundation in Peru is called Pro Mujer. In one day we met three women who received micro-credits loans through Pro Mujer. Abelina received a loan to help her sell cuts of meat at a meat market. The loan helped her get a new fridge and toilet, and better cuts of meat to sell.”
LINDA
LUNA
ANGELICA“I have never had a more rewarding travel experience. Discovering a new place from an insider’s perspective and make a difference where we source products is a once in a lifetime opportunity!"
“This experience changed my perspective on what it means to work for Whole Foods Market. We really do sell groceries for a higher purpose.”
MIRIAH
KATHRYN
“It was the most amazing experience
I've ever had! The women at Pro Mujer were so motivating! They work together as a group, and are able to change their lives as well as the lives of their families It's much more than just a loan program; they are a family, they educate, counsel, and provide healthcare services.”
MIRIAH“Seeing the direct impact that the dollars that we raise for WPF was amazing.So enjoyable and life changing. Highly recommend to everyone. “
PHILLIP “Alter Eco has a very personal relationship with the folks who grow their products for them. Their founder is popular among the folks in the Amazon.
Our time building the draining apparatus at Santa Rosa was unforgettable. I have a huge appreciation for whomever invented a cement truck, because mixing it by hand is hard work. Once completed the apparatus will really help the fermenting boxes last longer, and there was a strong sense of partnership between us and the folks in the village on a very personal level. The program was eye opening to what it really means to be a Team Member at Whole Foods Market, and the impact we are having on relieving poverty.”
2015 PERU WFM TMVP IMPACT
12 TEAM MEMBERS
400 TREES PLANTED
1 SET OF COMMUNITY
FERMENTATION BINS REPAIRED
200 POUNDS OF CACAO BEANS
HARVESTED
9 MICROCREDIT CLIENTS MET
1 CACAO DRYING AREA RESURFACED AND FENCED