whole foods ad astra

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Whole Foods Ad Astra By: Anne Marie Dorsch, Curtis Grace, Molly Kanaley, Kiarri McBroom & Zan Zurawski

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Whole Foods Ad Astra. By: Anne Marie Dorsch , Curtis Grace, Molly Kanaley , Kiarri McBroom & Zan Zurawski. SWOT Analysis. Strengths  Unique Food choices  Choice of Dining  Reputable  Engaging with customers  Socially conscious . Weaknesses Expensive - PowerPoint PPT Presentation

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Page 1: Whole Foods Ad Astra

Whole FoodsAd AstraBy: Anne Marie Dorsch, Curtis Grace, Molly Kanaley, Kiarri McBroom & Zan Zurawski

Page 2: Whole Foods Ad Astra

SWOT AnalysisWeaknesses• Expensive• Website is bland

and not user friendly

StrengthsUnique Food choicesChoice of Dining ReputableEngaging with customersSocially conscious

OpportunitiesBring attention to new market• Kids• Young adultsHome delivery like Sendiks

Threats

• Trader Joes• Outpost• Sendiks

Page 3: Whole Foods Ad Astra

Whole Foods

Category: Grocery Store

Page 4: Whole Foods Ad Astra

Whole Foods

Consumer: Teenagers, College Students, Families, Elderly People & Health Conscious Customers

Page 5: Whole Foods Ad Astra

Whole Foods

Competition: Trader Joes and Outpost Grocery Store

Page 6: Whole Foods Ad Astra

The Mission

• Whole Foods• Whole People• Whole Planet

Page 7: Whole Foods Ad Astra

A Day in the Life

Page 8: Whole Foods Ad Astra

Whole Foods

Food Bars

Page 9: Whole Foods Ad Astra

Whole Foods

Wine Dispenser

Page 10: Whole Foods Ad Astra

Whole Foods

Baby ProductsSkin CareKitchenware & Cookbooks

Page 11: Whole Foods Ad Astra

Whole Foods

365 Everyday Value®

Page 12: Whole Foods Ad Astra

Whole People

Page 13: Whole Foods Ad Astra

Whole People

Local Farms

Page 14: Whole Foods Ad Astra

The 3 “R’s”

Reduce ReuseRecycle

Page 15: Whole Foods Ad Astra

Social Media

FacebookTwitterInstagramFlickrBlogYouTube

Page 16: Whole Foods Ad Astra

Milwaukee Whole Foods

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Twitter

Responses to customer comments make up 85% of all the tweets sent out by Whole Foods Market

Page 18: Whole Foods Ad Astra

Customer Feedback

Whole Foods encourages customers to “talk back”

Contests and questions about food and healthy living

Page 19: Whole Foods Ad Astra

Whole Foods

Page 20: Whole Foods Ad Astra

Trader Joes

Page 21: Whole Foods Ad Astra

Outpost

Page 22: Whole Foods Ad Astra

Summary

Category, Consumer, CompetitionWhole Foods, Whole People,

Whole PlanetSocial Media