Who would follow a toothpaste?

Marketing using FacebookKaron McBrideLearning Designer

School of Physics and Astronomy

Karon.mcbride@ed.ac.uk

Research Informed Science Education

Acknowledgement

This presentation is based on a talk called ‘The Mechanics of Engagement’ given by Bob Thomson of StormID at the Turing Festival 2011.

http://www.stormid.com/

You like this

What’s the prize for ‘liking’?

Reveals additional content

Alerts about events and competitions

Reciprocal gifting

Personalised content

Gamification – ranking, ranking against friends

Invites Check ins Tagging

Links to Facebook pages

TGI Friday Museum of Me Delta redspottedhanky ASOS Walk Highlands Filmhouse RSNO

Glitzy Secrets Colgate Smile

Boring pages Johnny Walker Crunchy Nut

Cornflakes

Conclusion

Karon McBrideLearning DesignerSchool of Physics and AstronomyKaron.mcbride@ed.ac.uk

Research Informed Science Education