Evaluation

Who would be the audience for your media product?

Profile of my original target readerGender: Male or Female - M:30% F:70%Age:16 - 18Occupation: College or WorkMagazines usually bought: Kerrang, Mojo, Q, Scuzz and NMEThings they look for in a magazine: New and Exclusive band interviews, feature articles, new stories and an eye-catching front cover.Usual Hobbies are Music, a mixture but commonly Rock and Indie. Going to gigs or Music Festivals, going out with friends, playing sports and shopping.Likes: Red Bull, Relentless, Doritos, music, films, COD, sports, TV, Computers, Games and sunny weather.Dislikes: cats, rats, cold weather, rain, arrogant people, busy places, sprouts, loud people, having no money and bad TV.Personal Style: whatever feels comfy, rocky student, jeans, hoodies and casualAverage disposable Income: £20-£40 per weekUsual products bought: Clothes, CD's, Magazines, COD, DVD's, Make-up.

New profile ReaderGender: Male or Female - M:70% F:30%Age:16 - 20Occupation: College, University or WorkMagazines usually bought: Kerrang, Mojo, Q, Scuzz and NMEThings they look for in a magazine: New and Exclusive band interviews, feature articles, new stories and an eye-catching front cover.Usual Hobbies are Music, a mixture but commonly Rock and Indie. Going to gigs or Music Festivals, going out with friends, playing sports and shopping.Likes: Red Bull, Relentless, Doritos, music, films, COD, sports, TV, Computers, Games and sunny weather.Dislikes: cats, rats, cold weather, rain, arrogant people, busy places, sprouts, loud people, having no money and bad TV.Personal Style: whatever feels comfy, rocky student, jeans, hoodies and casualAverage disposable Income: £20-£40 per weekUsual products bought: CD's, Magazines, COD, DVD's, cars.

My average reader is 17 and predominantly male but some are female, they love to hear what’s new about each band that they like. Loves hanging around with friends and going out, also they like having money because it makes them feel independent They dress in what they feel comfy in, which is usually jeans, trainers, hoodies and t-shirts. Designer labels don't affect them but they do like to have unique logos or slogans on their clothes. They most probably play an instrument, which is how they get their feelings across because they are so engrossed. Music is a big part of their lives and often everything else is affected by it, whether it's going to gigs or buying the latest CD they have to know what's new.

The main difference is that the majority of my audience will be male and the age range has increased up to 20 from 18. Also the class will be a mixture because it's not directed at one class but at one social group.