who we are - pwc...our paper usage yearly tonnage use 30,000 metric tons of paper a year 80%...
TRANSCRIPT
Who We Are
Canada’s national newspaper
Founded in 1844
85% owned by Woodbridge,
the investment arm of the
Thomson family, and Bell
Canada (15%)
REDESIGN 2010
1844
Redesign 2010: Key Objectives
• Reinvigorate and re-launch our market-leading newspaper
• Demonstrate faith in print at core of multi-platform portfolio
• Leverage new Transcontinental KBA press capabilities
• Implement new content strategy and innovative design format
• Launch new Life and Style sections
• Attract new, non-traditional advertisers
• Deploy new brand marketing campaign
Weekday
Weekend
What do Readers think
of our redesign?
69% consider the redesigned
Globe and Mail weekdayedition to be better
67% consider the redesigned
Globe and Mail weekendedition to be better
4.4% increase in circulation
Our world-class
newspaper experience
has:
Attracted a range of new
advertisers
Delivered new creative
and tactical opportunities
for existing clients
What do
Advertisers think?
Glamma wrap
Interior gatefoldNew formats
French doors
wrap
New custom
magazines
High impact
advertising formats
Our Paper Usage
Yearly Tonnage
Use 30,000 metric tons of paper a year
80% Newsprint
20% Premium paper
Paper Sourcing
4 of 6 plants get newsprint from Abitibi-Bowater, 2 from Catalyst
All mills are in Canada and sourced locally to the plants
5 of 6 plants get premium paper from Catalyst, 1 uses New Page
Not all sourced locally due to lack of availability in Ontario
Sustainability
• Promote sustainable forest management as part of
our paper procurement mandate
• Encourage suppliers to continuously upgrade their
certification status and provide recycled fibre content
• Require suppliers to track and reduce production of
persistent organic pollutants (incl. chlorine free
newsprint)
• Encourage reduction of carbon footprint associated
with paper production and transportation
INTEGRATED PLATFORM STRATEGY
• Globe Logo
Engaging our
Audience &
Promoting our Brand
Canada: Our Time
To Lead
Our Time To Lead
16.8 million media
impressions
3.5 million online and
mobile page views
25,000+ comments
generated on Globe site
79,000+ Facebook comments
65+ media interviews
Key Priorities Ahead for The Globe
• Continue to leverage redesign … demonstrating long-term
commitment to and viability of the print product
• Custom publishing opportunities
• Extensions to digital offerings with focus on brand
experience
• Audience insight to better connect content with needs
and measure advertising performance
• Future move to new building as cornerstone of brand