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Page 1: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,
Page 2: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

Since 1971, JC Resorts has been a proven leader in the management and operation of premium resort and golf properties where diverse entities are united by the same authentic vision.

That means impeccable service without stuffiness, attention to detail without stifling formality and comfortable accommodations without pretentiousness.

We revel in the unique and offer a customized approach to maximizing the performance of real estate assets while enhancing the distinctive character of each individual property.

Who We are

Page 3: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

Strategic partnership every step of the way.

With dedicated service and proactive communication, JC Resorts strategically manages the complex and diverse challenges within the resort and golf industries.

Our high level of personal involvement with every property and every owner results in an alignment of interests that ensures operational excellence and superior service.

What We do

Page 4: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

exceptional ManageMent expertiseOur 40+ years of owning and successfully operating premier hotels and golf properties in the competitive region of Southern California has positioned JC Resorts as a leading resort management company.

The properties in our portfolio benefit from an unwavering dedication to managing and enhancing unique, full service properties.

We offer a full complement of professional services, allowing individual property costs to be minimized and leveraging economies of scale. All JC Resorts properties benefit from the following:

• Proactive revenue management programs

• Centralized in-house reservations team• Brand expertise and strategic

marketing campaigns• Extensive resort and golf buyer

database• Comprehensive business intelligence• Strategic HR, learning, and

development programs• Comprehensive accounting and

financial services

We provide owners, developers and lenders with strategic management services that best maximize real estate assets, from extensive renovation and repositioning to the seamless transfer of operations.

Page 5: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

resort ManageMent capaBilities

OPERATIONAL FUNCTIONS

• Strategic planning• Quality assurance• Cost control and margin management• Negotiation of service contracts, concessions and

leases• Preparation of daily, monthly and annual financial and

operating reports• Maintenance of insurance policies

MARKETING

• Web marketing and eCommerce• Smart marketing 2.0• Branding and product differentiation/positioning• Traditional and digital collateral development• Public relations expertise for luxury accommodations,

food and beverage, golf and spa• Media plan development and implementation• Cross marketing and strategic partnerships• Specialized resort programs

SALES

• Yield and revenue management• In-house central reservations system• Personalized focus for all leisure sales offers• Database mining for guest demographics and

psychographics• Database management and utilization• In-market sales presence in key markets• Third party regional partnerships• Leisure and group expertise

HUMAN RESOURCES

• Recruitment and selection• Employee relations• Benefits• Worker’s compensation• Employee development and training

SYSTEMS, PROCEDURES AND CONTROLS

• Financial reporting and budgeting• Treasury and cash management• Internal controls, procedures and policies• Risk management• Capital budgeting and reporting• Debt and equity financial strategies• Procurement policies and procedures• IT strategy, management and support• Regulatory compliance• External audit management

ORGANIZATION

• Management supervision• Reservations, distribution and channel management

support• Administrative support• Marketing and sales efforts• Ongoing competitive analysis• Legal resources and contract administration

ASSET MANAGEMENT AND OPTIMIZATION

• Renovation and repositioning• Acquisition, development and design services• New construction, application for licenses and permits• Market intelligence and trend evaluation• Preventative maintenance and mechanical

systems programs• Capital planning• Asset preservation

Page 6: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

hotel/resort portfolio

Page 7: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

Jc resorts

RANCHO BERNARDO INN San Diego, California

• 287 Guestrooms

• 25,000 sq ft Indoor Function Space

• 10,000 sq ft Outdoor Function Space

• 45 Holes of Golf

• The Spa at Rancho Bernardo Inn

• ranchobernardoinn.com

SURF & SAND RESORT Laguna Beach, California

• 167 Guestrooms

• 10,000 sq ft Indoor Function Space

• 16,000 sq ft Outdoor Function Space

• Aquaterra Spa

• surfandsandresort.com

TEMECULA CREEK INN Temecula, California

• 130 Guestrooms

• 10,800 sq ft Indoor Function Space

• 12,800 sq ft Outdoor Function Space

• 27 Holes of Golf

• temeculacreekinn.com

SCRIPPS INN La Jolla, California

• 14 Guestrooms

• scrippsinn.com

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rancho Bernardo inn• 287 Guestrooms

• 25,000 sq ft Indoor Function Space

• 10,000 sq ft Outdoor Function Space

• 45 Holes of Golf

• 13,000 sq ft Spa, including 18 treatment rooms, 7 cabanas, garden and lawn relaxation areas, and fitness center

Located in San Diego, Rancho Bernardo Inn is a Four-Diamond destination resort offering business and leisure guests an experience that is both peaceful and reju-venating. With unpretentious style and genuine warmth unique among the world’s finest resorts, the property inspires con-versation, reflection, and relaxation.

AwARDS & ACCOLADES

• Four Diamond Rated for over 32 consecutive years — AAA

• Member of Preferred Hotels & Resorts Worldwide

• #1 Resort Spa in North America — Condé Nast Traveler

• French Golden Sceptre — Southern California Restaurant Writers Association

• Gold Key Hall of Fame — Meetings & Conventions Magazine

• Award of Excellence — Wine Spectator

Page 9: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

surf & sand resort• 167 Guestrooms

• 10,000 sq ft Indoor Function Space

• 16,000 sq ft Outdoor Function Space

• 5,300 sq ft Spa, including 8 treatment rooms, outdoor relaxation areas, and fitness center

In an incomparable setting on the sand in the village of Laguna Beach, you will find Surf & Sand Resort. Resembling a sun-washed Mediterranean Village, the resort combines an extensive collection of meeting venues, oceanfront guest rooms and dedicated, personal service to create a distinctive meeting site on the California coast.

AwARDS & ACCOLADES

• Four Diamond Rated for over 20 consecutive years — AAA

• 2011: Top 50 Resorts in the US & Canada — Travel + Leisure Magazine Reader’s Poll

• 2011: Top 500 Hotels in the World — Travel + Leisure Magazine

Page 10: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

teMecula creek inn• 130 Guestrooms

• 10,800 sq ft Indoor Function Space

• 12,800 sq ft Outdoor Function Space

• 27 Holes of Golf

In the heart of Southern California wine country and offering 27 holes of championship golf, Temecula Creek Inn is an escape like no other. Come and experience the breathtaking views of the wine country, the history of Old Town, the magnificent Temecula Creek golf course and the award-winning Temet Grill.

AwARDS & ACCOLADES

• The Hot 100 — Best Resort, Southland Golf Magazine

• Temet Grill — Top Restaurant, Inland Empire Magazine

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scripps innNestled along the shores of Southern California’s sandy white beaches, Scripps Inn is a charming 14 room inn that offers up one of La Jolla’s best kept secrets. A favorite hideaway for both relaxation and romance, we provide stunning ocean views, gentle sea breezes and the relaxing sounds of the rolling surf.

AwARDS & ACCOLADES

• Top 50 Small Hotels in the US — Condé Nast Reader’s Choice

Page 12: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

terranea resortA joint venture investment asset managed by affiliates of JC Resorts. Developed by Lowe Destination Development and managed by Destination Hotels & Resorts, wholly owned subsidiaries of Lowe Enterprises.

• 582 rooms, including a 360 room hotel and 82 for sale residential casitas and villas

• 60,000 sq ft Indoor Function Space• 75,000 sq ft Outdoor Function Space• The Spa at Terranea — 50,000 sq ft

state of the art complex, including 25 treatment rooms and 5,000 sq ft fitness facility

• The Links at Terranea — 9 hole, par 3 ocean front golf course

Dramatically poised at the edge of the Pacific Ocean on the Palos Verdes Peninsula, Terranea’s 102 acres are infused with the elegance of a classic Mediterranean estate, the casual energy of coastal Southern California, and countless ways to spend your days – all tied together with authentic, genuine hospitality and a deep respect for this irreplaceable oceanfront setting.

AwARDS & ACCOLADES

• Best in the World Reader’s Choice Award — Top 100 Best Resorts of the Mainland US, Condé Nast Traveler (2010, 2011)

• Hot List — Condé Nast Traveler (2010)

• Best Resort — LA Daily News Reader’s Choice

Page 13: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

culinary expertiseAt JC Resorts, we recognize the culinary experience is an essential element to a perfect getaway. We understand that a well designed space, menu and progressive culinary talent should also extend to local clientele and drive more revenue to the bottom line. We craft the personality, style and product that make us the market leader in each of our resorts.

We expertly recruit, attract and retain exemplary staff, as evidenced by team members competing in the renowned Bocuse d’Or. El Bizcocho has garnered extensive awards, including Wine Spectator’s Award of Excellence thirteen years in a row and has received the highest score by Zagat Guide as San Diego’s best restaurant for four years.

We apply the same sales driven organization in our banquet and catering venues, ensuring we optimize every square foot of revenue through our active and engaged approach. Whether it’s a cup of coffee or a gourmet meal; we have the experience, culinary talent and strategic vision to make your food and beverage operation a profit center.

Veranda Fireside Lounge and Restaurant Rancho Bernardo Inn

Splashes Surf & Sand Resort

15FiftyFive Surf & Sand Resort

Temet Grill Temecula Creek Inn

Café Granada Rancho Bernardo Inn

El Bizcocho Rancho Bernardo Inn

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EL BIZCOCHO Rancho Bernardo Inn

VERANDA FIRESIDE LOUNGE AND RESTAURANT

Rancho Bernardo Inn

CAFÉ GRANADA Rancho Bernardo Inn

SPLASHES Surf & Sand Resort

15FIFTYFIVE Surf & Sand Resort

TEMET GRILL Temecula Creek Inn

food & Beverage

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resort recreation expertiseEach JC Resorts property is carefully crafted with relaxation and guest satisfaction top of mind. We believe that resorts should offer guests the chance to escape and to find an oasis from their everyday lives. Beautiful interior spaces and landscaped grounds create a sense of calm. Serenity is achievable and the spirit enlivened through a variety of dining options, state-of-the-art resort spas and exceptional recreational choices. We have found that by creating a memorable experience, we have nurtured the soul and have earned a customer for life.

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spa

THE SPA AT RANCHO BERNARDO INN

• A 10,000 Square Foot Garden

• Private Treatment Casitas

• Saline Swimming Pool

• Fitness Center

• Nail Salon

• Indoor and Outdoor Relaxation Lounges

AqUATERRA SPA

• Eight Indoor Treatment Rooms

• Fitness Center

• Nail Salon

• Indoor and Outdoor Relaxation Lounges

Page 17: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

asset ManageMent and optiMiZation expertiseJC Resorts leverages its in-depth knowledge of golf and luxury hospitality operations to continually assess and redirect resources as necessary, optimizing the potential for each resort, each course and each space. We are prudent fiscal managers and keep a keen eye on maintaining, protecting and enhancing real estate assets.

We are skilled at design and remaking underperforming aspects of the operation, in order to create viable solutions that drive revenue, establish market competitiveness and ensure guest expectations are exceeded.

We apply careful analysis to create profit centers that delight and enhance the guest experience.

Page 18: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

our approachAt JC Resorts, we understand that aligning our mission with our four constituencies; our guests, our employees, our communities and our stakeholders, is paramount. We keep in mind, at every turn:

• Provide an exceptional experience for every guest

• Take pride in the exemplary training and equitable treatment of each of our employees

• Maintain and enhance the investment

• Partner with our communities

• Drive growth in stakeholder value

• Bring passion, integrity and dedication to everything we do

Page 19: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

Jc golf JC Golf is dedicated to providing the region’s finest variety of golf facilities and superior guest service to those who appreciate the tradition of the game of golf.

Whether private, resort or daily fee focused, JC Golf has an excellent variety of golf courses for members and guests. And with a strong background in hospitality management, JC Golf has expertise in all areas of revenue generation, including food and beverage outlets, weddings and catering functions.

JC Golf is southern California’s premier provider of upscale golf experiences.

Page 20: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

Jc golf portfolio

ENCINITAS RANCH Encinitas, CA 18 Holes of championship golf in a unique setting carved from magnificent sweeping bluffs overlooking the Pacific Ocean. 18 Holes, Championship

TEMECULA CREEK INN Temecula, CA Stunning Four Star course set in Southern California’s picturesque wine country. 27 Holes, Championship

OAKS NORTH Rancho Bernardo, CA Variety of three distinct nine-hole golf courses, and one of California’s finest executive courses. 27 Holes, Executive

12 SHORES GOLF CLUB Logan, NM Nicklaus Design championship golf on the stunning shoreline of New Mexico’s Ute Lake. 18 Holes (under construction), Championship

RANCHO BERNARDO INN Rancho Bernardo, CA A peaceful valley backdrop and tree-lined fairways are home to this 18-hole, Four-Diamond golf resort. 18 Holes, Championship

TwIN OAKS San Marcos, CA Challenging and picturesque championship golf playing adjacent to protected wildlife habitat. 18 Holes, Championship

REIDY CREEK Escondido, CA Uniquely challenging 18-hole executive golf course in the rugged hills and grassy parkland of Escondido. 18 Holes, Executive

AVONDALE Palm Desert, CA Beautifully challenging tree-lined course, and one of the longest-running private golf clubs in the Coachella Valley. 18 Holes, Championship

Page 21: Who We are - JC Resorts | Luxury Resorts, Dining, Spa, and ... · PDF filemarketing campaigns ... the history of Old Town, the ... of coffee or a gourmet meal; we have the experience,

La Jolla Blvd.

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Scripps Inn

JC ResortsCorporate O�ce

La Jolla CoveResearch Center

office properties

La Jolla Cove Research Center La Jolla, California

Four-story biotech building with 68,000 sq ft overlooking the Pacific Ocean.

JC Resorts Corporate Office La Jolla, California

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executive ManageMentPAUL REED | PRESIDENT & CHIEF EXECUTIVE OFFICER President of BCR Management and JC Resorts, Paul has overall responsibility for all owned and managed properties. Since joining the company in 1986, he has been directly involved in negotiating and structuring commercial real estate transactions, including resort and golf course acquisitions, as well as growing the portfolio of properties under management. As Vice President of Development, Paul was responsible for the company’s development and construction group which successfully completed renovation and expansion projects totaling over $150 million. One of these projects, the Spa at Rancho Bernardo Inn, garnered the #1 Resort Spa ranking in North America from Condé Nast Traveler. Paul graduated from Stanford University, B.A. with Distinction, and the University of Berkeley, Boalt Hall, J.D.

BLAISE BARTELL | VICE PRESIDENT OF HOTEL OPERATIONS Blaise Bartell has more than 20 years of experience in the hotel and resort industry. During his fifteen years with JC Resorts, he has served in various capacities, including General Manager of Surf & Sand Resort, a property consistently recognized as one of California’s exceptional oceanfront resorts. Blaise has been integrally involved in design, development, and renovation projects totaling $70 million. In addition, he has been responsible for concept development, construction, and programming of two resort spas and multiple restaurant outlets. Blaise currently chairs the Oceanfront Alliance for South Orange County, a marketing consortium of luxury resorts, and is an active Board Member (former Vice President) of the Laguna Beach Convention and Visitors Bureau. Blaise received a Bachelor of Arts degree from the University of California, Santa Barbara.

wALTER FITZSIMMONS | CHIEF FINANCIAL OFFICER Walter Fitzsimmons is a seasoned finance executive with over 28 years of operational, private equity, investment banking (JP Morgan), and public accounting (Price Waterhouse) experience across a broad spectrum of public and private companies, industries, and transaction types. Walter has corporate finance responsibilities for all owned and managed assets of JC Resorts and its related entities. Prior to joining the company, he was the Executive Vice President and Chief Financial Officer of Mercury Companies, Inc., a real estate services company. Walter is a Certified Public Accountant and received his undergraduate degree in Business Administration from Boston College and a MBA degree from Columbia University, New York. He has served as a board member of both corporate and not-for-profit organizations.

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financial supportBRADLEY HATFIELD | DIRECTOR OF FINANCE & BUSINESS DEVELOPMENT Brad Hatfield is responsible for overseeing the company’s corporate business development activities as well as resort and golf course acquisitions. In addition, he assists with capital financing activities and asset management of the company’s real estate portfolio. Recent projects include a feasibility study for potential residential development and resort expansion as well as refinancing of $100 million of mortgage debt. Brad has over 16 years of real estate finance experience, and previously served as Director of Financial Planning & Analysis and Director of Investor Relations for CNL Hotels & Resorts. Brad also served in various capacities within Universal Studios’ Recreation Group and at Wyndham International. Prior to this, he was an equity research analyst at Deutsche Bank and Salomon Smith Barney. Brad also worked with Price Waterhouse where he earned his Certified Public Accountant degree and received a B.S. in Accounting from Indiana University.

KIMBERLY KAMENCIK, CPA | CORPORATE CONTROLLER Kimberly Kamencik is a CPA with over 13 years of hospitality accounting and finance experience. She is responsible for procuring company wide health care benefits, property and casualty insurance as well as workers compensation programs. In addition Kimberly oversees internal audits and risk management. During her ten years with JC Resorts Kimberly has worked at the property level as well as on the corporate finance team. Prior to JC Resorts her experience includes working for Interstate Hotels Corporation. Kimberly has led several task force operations for new acquisitions, such as Colony Hotels & Resorts. Kimberly has her finance degree from Michigan State University and earned her CPA credentials in California.

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resort ManageMentJOHN GATES | GENERAL MANAGER, RANCHO BERNARDO INN John Gates has over 20 years in the resort and hotel industry. During his twelve years with JC Resorts, John has served in various capacities including General Manager of Surf & Sand Resort and General Manager of Rancho Bernardo Inn. At Surf & Sand Resort, John oversaw the daily aspects of this high volume, luxury, oceanfront resort plus managed a $7 million renovation, the global Leisure Sales Center and the IT division for JC Resorts. At Rancho Bernardo Inn, John was instrumental in the $25 million repositioning renovation which included The Spa at Rancho Bernardo Inn, named #1 Resort Spa in North America by Condé Nast Traveler. John spearheaded the highly successful social media campaign for Rancho Bernardo Inn, highlighted by the Twitter account GMGoneMad. In addition, he has opened two luxury properties, The Allerton in Chicago and The Loews Coronado Bay in San Diego. John has a hospitality degree from Penn State University and is an active Board Member of both North San Diego County and the City of San Diego Convention and Visitors Bureaus.

TOM DEMOTT | GENERAL MANAGER, TEMECULA CREEK INN Tom DeMott has centered his career around hospitality, food, and wine. After certification at The University of Michigan as a Social Worker, he made a happy transition to the world of restaurants and wine. Over the years Tom owned and operated several restaurants in Santa Fe, New Mexico, and also became an importer and distributor of classic European and California wines. Tom moved into the hotel industry in the early 1990’s, and has held positions in Food & Beverage management with La Posada Resort & Spa in Santa Fe, NM, and with both the Red Lion and Doubletree Hotel organizations, in Portland, Oregon. A seasoned hotel General Manager, Tom has worked with both Hilton and Marriott branded properties throughout the western US, most recently as General Manager at The Embassy Suites Temecula Valley Wine Country. A Temecula resident, Tom serves on the Executive Board of the Temecula Valley Convention and Visitors Bureau, and is a Board Member of the Southwest Riverside County Economic Development Corporation. Tom is a Certified Hotel Administrator through the American Hotel and Lodging Association and remains active in promoting education in the hospitality industry.

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golf ManageMent JOHN MCNAIR | VICE PRESIDENT OF GOLF OPERATIONS With nearly two decades of experience in the golf industry, John McNair manages all aspects of JC Resorts’ golf operations. In addition to overseeing golf course operations, including course maintenance, food and beverage venues and golf retail, he is responsible for developing new golf course management contract opportunities. John has been instrumental in outlining the strategic sales and marketing goals for JC Golf properties and has broad expertise in creating and implementing membership programs. John is frequently asked to speak on golf marketing topics, including recently, “Attracting and Retaining Players” the Crittenden Golf Management & Development Conference. Mr. McNair is also integrally involved in golf course development and construction, having played a key role in the construction of both Reidy Creek and Arrowood golf courses. Prior to joining JC Resorts, John worked for Environmental Golf, Inc. as Director of Golf Management where he oversaw six golf properties and 400 employees. Specifically, John managed the construction, pre-opening and operations of Cherokee Run Golf Course, RiverLakes Ranch Golf Course, Sterling Hills Golf Course and Westridge Golf Course. John is an active PGA Class A Member and a regular contributor to various golf publications, including PGA and Golf, Inc magazines. He is actively involved in industry-related affiliations and currently serves as Chairman of the San Diego Convention & Visitors Bureau’s Golf Committee.

ROBERT DOBEK | DIRECTOR OF GOLF MAINTENANCE Bob Dobek has extensive experience in golf course operations. He was the former president of the San Diego Golf Course Superintendents Association, which has more than 300 members and representatives from more than 95 golf courses in San Diego, Orange and Imperial counties. In 1991 Bob received the “Distinguished Service Award” from the association in recognition of his excellence and leadership in the turf grass industry. In addition to his operations experience, Bob served as the Construction Manager for the Del Mar Country Club in Del Mar, Twin Oaks Golf Course in San Marcos, the Encinitas Ranch Golf Course in Encinitas and Arrowood Golf Course in Oceanside. Prior to joining JC Resorts, he was the General Manager of the Mt. Woodson Golf Course in Ramona. While at Bowling Green State University, Bob was a member of the hockey team and was the national NCAA scoring champion in 1974. He was also a member of the 1976 US Olympic Hockey Team and played as a professional hockey player for the San Diego Mariners of the World Hockey Association.

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golf ManageMent ERIC JESKA | DIRECTOR OF GOLF OPERATIONS Eric Jeska has over ten years experience in the golf industry and has held various positions with JC Golf, including Director of Golf/General Manager for both The Auld Course in Chula Vista and Arrowood Golf Course in Oceanside, since joining the team in 2003. In 2009, Eric took on the role Director of Golf Operations for all JC Golf properties, overseeing food and beverage operations, golf shops, golf instruction, special events and business development. Mr. Jeska began his golf career as a caddy at Pebble Beach prior to graduating with a Bachelor of Science in International Business from Pepperdine University. From there, Eric worked as a business developer with Valley Crest where he was responsible for landing the company’s largest ever golf course maintenance contract. Eric is an active member of the Club Manager’s Association of America (CMAA) and serves on the Advisory Board for the Golf Academy of America.

ERIK w. JOHNSON | DIRECTOR OF GOLF SALES AND MARKETING Erik has been working in the golf industry for the entirety of his adult life. After completing six years of PGA apprenticeship in the Chicagoland area, Erik relocated to the warmer climate of Georgia to jumpstart his golf career. Over the course of the next four years, Erik assisted in the opening of two new semi-private golf courses in the greater Atlanta area. From there, Erik took on the task of Project Manager overseeing the construction and opening of Glen Erin Golf Club in Janesville, WI. After a successful opening in 2003, he stayed on and served as General Manager for the next three years. In early 2006, JC Resorts recruited Erik to become the next Director of Golf at the world-renowned Rancho Bernardo Inn. Drawing on his diverse career experiences, Erik quickly found his home within the JC Resorts family. Having been involved with the launch and promotion of several new golf properties throughout the country combined with his aptitude for sales and marketing, Erik was offered his current position in 2010. Mr. Johnson’s strong operations background has been a perfect compliment to implementing successful sales and marketing strategies throughout the JC Golf collection of golf courses.

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corporate supportDIANE LI | CHIEF INFORMATION DIRECTOR Diane Li has over 15 years experience in the information technology industry. During her nearly five years with JC Resorts, she has been instrumental in developing strategic vendor relationships to upgrade systems software and standard interfaces, managed a shift in the overall capital and operations IT expenditures and implemented long term IT strategies. Prior to joining JC Resorts, Diane was Director of Information Technology with Starwood Hotels & Resorts, Northern California Region. There, she was responsible for managing and implementing Starwood IT infrastructure standards, IT security compliance standards, systems upgrades, support, maintenance and documentation of infrastructure, systems, local and wide-area networks, data center, telecommunication and end-user operations.

MELINDA SPECK | CORPORATE DIRECTOR OF MARKETING Melinda Speck is an experienced marketing professional with a strong background in luxury hospitality and real estate products. Her strengths are in branding, marketing communications, public relations and establishing strategic partnerships for high end properties. In her nearly 20 years of experience, Melinda has been integrally involved in such projects as the $700 million expansion of Hard Rock Hotel & Casino Las Vegas, the opening of boutique hotels such as The Keating in downtown San Diego and the start up of the first National Sales office for Wyndham Hotels in San Jose, California. In addition, Melinda was Corporate Director of Sales & Marketing for W Hotels, managing the West Coast sales and marketing teams and responsible for all new openings from 1997 to 2002. This included 17 projects in such key cities as San Francisco, Chicago, New Orleans and San Diego, and represented top line revenue of over $345 million for Starwood Hotels & Resorts.

HERB CROPSEY | CORPORATE DIRECTOR OF REVENUE MANAGEMENT Herb Cropsey has over 20 years experience in hospitality operations and revenue management. During his seven years as Revenue Manager for JC Resorts, Herb has been instrumental in streamlining Central Reservations standard operating procedures, implementation of the revenue management systems for all JC Resorts’ properties and enhancing the revenue analysis and reporting structures. Prior to joining JC Resorts, Herb held various positions with Hilton Hotels, including Director of Revenue Management, Rooms Division Manager and Chief Accountant. Herb has a BS degree in Information Technology and is adept with SynXis, Fidelio/OPERA, Delphi, Breeze, HPMS11, NetRez, Hilstar, RMS-Hilton, Windows, advanced use of Excel, Word, Datapro, ADP and GEAC.

DARREN B. POUND | CORPORATE DIRECTOR OF FOOD & BEVERAGE With 20 years of hotelier experience in 4- and 5-diamond properties, Darren is a skilled team-builder whose success rate not only improves profit margins, but maintains a high guest satisfaction level. Recognized for leadership and excellent communications and guest relations, Mr. Pound was hired in 2011 to oversea all food and beverage outlets within the JC Resorts collection. Prior to joining JC Resorts, Darren was the Vice President of Food and Beverage for Santa Catalina Island Company in Avalon, CA where he was originally hired as a consultant to facilitate the opening of five capital projects in the excess of $17 million. After joining the company, he managed multiple free-standing restaurants, the golf course, the historic Casino Ballroom and more.