Who we are

A network of companies and professionals with a single identity, specialized in specific sectors of the business strategy, marketing, communication, and specific professionalism for the growth and protection of business at the service of companies that want to establish themselves in national and international markets.

A team that makes the method its strong point.

A method that is modelled on the needs of the customer and the market, working synergistically and complementarily, to achieve a single goal: to increase the business in order to create wealth.

The services provided by our networkWe put the client company at the center of our attention by providing services of:• Development of marketing strategies and feasibility plans• Integrated communication• Temporary management support

We, the talent scouts of Italian productsOur desire, our mission and our goal is to enhance Italian products with strong identity characteristics and support in making them known all over the world.

Marketing analysis and strategies

Structuring strategic planning methodically is fundamental for every company, planning short, medium and long-term objectives, maximizing turnover for successful results.

An effective strategic marketing plan helps companies grow and excel in their industry.Planning and organizing with precise rules, to achieve growth and profit objectives.

Why with us?

Because thanks to our experience and intuition, we know how to interpret the ideas of a business, turning them into concrete actions.

Brand building

It is the process by which the personality is imprinted and built on a brand, a product or an institution.

We emphasize the characteristics of the brand, through the content, the form, and the coherent identity in line with the business in reference. Naming, tone and style are analysed in every single area, both in communication and design, to create the memory effect in the mind of users.

In a nutshell:“we work to create or transform an idea, through a direct action for that specific brand”.

Packaging design

Packaging is the first visual impact you have at the time of purchase.

It is particularly important to have strong attraction on the shelf as it must be enhanced compared to other products in the same range as the competition.It must be consistent with brand positioning and at the same time it must be clear to which segment it belongs.It must clearly communicate the type of product and must fascinate the buyer when choosing.

We are well aware of the importance of having well-made packaging, which is why we dedicate a lot of attention to all facets when making this fundamental marketing tool.

Because packaging is a component of great importance in the marketing mix and for the success of the company.

Web design & E-commerce

Analysis, design and technical development of a web structure.Our method is care for form.

We model increasingly innovative and vanguard technologies and aesthetics to be able to stand out: contents and containers must be synergistic and capable to offer more and more.

In the virtual business era, all companies or businesses must become aware that they cannot avoid being correctly present on the web, both for the development of the brand and for commercial business opportunities.

We evaluate the platforms best suited to the needs of the project and we take care of the process from the beginning, accompanying the client in the path of development and its real evolution. We help and support commercial expansion on the web.

Digital intelligence &Social Media Marketing

The most powerful communication tool which allows interaction between user and brand or institution.

Our method is research. We evaluate and manage all the areas of integrated communication to create visibility also on social media, to generate virtual communities and X.0 aggregators.Only after a careful analysis of the sector, the market and its potential, we give action to our creativity, to achieve effective unconventional strategies, to increase brand awareness and attract attention to the reference communities.

Advertising

The form of communication that has always been used to disseminate and create consensus for one’s brand.

With our method, continuous research, in-depth analysis of needs and objectives, and with the acknowledged creativity, we aim to do more and more to be strongly recognized by the reference market.

In the art of advertising, nothing is left to chance: we activate our ideas after careful observation, inserting them in the most appropriate channels to aim at a specific target audience.We interpret and choose the most suitable means to plan the Media strategy, and we also support our clients through bartering actions with serious and well-organized relationships.

Media relationIn the age of communication, knowing how to manage relations with the media has become a decisive prerogative for every company.

In an articulated, competitive market with compulsive rhythms it is essential to know how to manage external relations.

To launch products, new initiatives, or to differentiate yourself from competitors, it is essential to know how to communicate effectively, knowing how to choose the right times and ways.

The press office moves in synergy with the customer to better manage the flow of information.

The press office activity is an essential service to guarantee positive visibility and to favourably influence the perception of stakeholders and the influencers.

Events, Unconventional Shows

Creating events that attract and focus on specific targets.

We methodically create the entire organization, from formal to unconventional events, guerrilla or street marketing, following and managing all phases.

The goal is: it must remain etched in people’s minds.

Internationalization

We take care of adapting the identity of a brand or business to other markets, with different cultures and different commercial dynamics.

We carefully study the feasibility, insertion and expansion. We monitor the actions of each specific brand in areas different from its own native area.We identify the most effective strategies to implement the growth process to successfully overcome territorial boundaries. We intercept and establish relationships in channels or in distribution platforms in countries of interest.

We scout the Italian product, for the different and or specific requests that come from other countries, thanks to the dense network of relationships built over time with buyers and/or foreign distributors.

Temporary management / Management supportSupporting companies in their growth and marketing success.

Management services consist of:• Support for the organization of the sales office, management and organization of sales networkdistribution;• Definition and management of internal operating systems “organization, processes and flows”; • Activation and management of area business strategies.

Management support services are transferred to the company in the form of temporary, or in the back office as external support.

Intellectual property, patents and trademarks

In the modern market, every company must protect its own brands, products or systems.

Our partners are specialized in safeguarding intellectual and industrial property.

With care and particular organizational method, they register, protect and manage brands and patents in and for any part of the world.With care and particular organizational method, they register, protect and manage brands and patents in and for any part of the world.

Our own brands and editorial products

COMPRIAMO ITALIANO

Compriamo Italiano is a brand and an editorial structure owned by Italya.

It arises from the reflection that Italians have a greater propensity towards the purchase of foreign products.

Over the years our economy has become weak and not very prosperous precisely because of the preference of Italians to buy foreign goods and services at the expense of Italianness! Our goal is to bring Italian products back to the centre of purchasing decisions, activating two fundamental mechanisms:

Circularity of goods and consequently of money through commercial exchanges;networking between businesses and consumers, necessary to act in a “concrete system” of people and to network

We want to enhance “Italian to Italians”, bringing out the values of our production system, leading to well informed purchases and generators of wealth, capable of producing economic and social well-being, widespread for the entire national system.

SPAZIOHORECA.IT

Online since 2007 it was the first website in Italy totally dedicated to the ho.re.ca channel.

It represents the transversal information for professionals in the horeca channel: in-depth studies; address books; observatory; spotlight on; work agenda, all services that analyse and deal with current topics on the world of bars, hotels, restaurants and more generally outside the home.

A comprehensive and always up-to-date overview of everything that revolves around the universe of outdoor professionals that is a point of reference for companies that want to communicate and promote their products and or services within a virtual space that is addressed directly and in an extremely direct way to potential customers, and to all the operators that move within the horeca channel.

Spaziohoreca.it allows you to promote your brand and products through different forms of communication and promotional operations.

Thirty years of experience collaborating for these companies:

VITICULTORI IN CASTELVENERE

LOROITALIANO

Dalle nostre terre, dalle nostre mani

Thank you for your time

Italya Srl00192 - Roma - Italy - Via Cola di Rienzo, 2880127 - Naples - Italy - Via A. Falcone, 262

info@italyasrl.com - italyasrl.com