who we are

WHO WE ARE

About Us

Doing business without advertising is like winking to a girl in the dark.You know what you are doing, but no-one else does.

About Us

DIGITAL MASTERYUnsurpassed digital expertise,

proven by the fact that we’re one of the few digital creative agencies

to grow to 40 people.

COMMITMENTOur commitment to our clients is having a solid strategy and measurable results.

CREDENTIALSWe believe that if you look at our credentials, you will understand the core of our business, what we are really about.

IN BUSINESS SINCE 2009We have been in business since 2009,

and our founder has been in digital marketing since 1994.

LARGEST INDEPENDENTWe are the largest independent digital agency in Greece. That means we do not belong to a global ad network, and we can

negotiate directly with you, without extra fees.

360 AGENCYOur clients have the benefit of having a one-stop shop

available for them. We do ATL, BTL, Digital and PR.

Campaign Experience

EducationConsulting

PRBelow

AboveDigital

360° Services

Strategy

Mobile Apps

Affiliate Marketing

Monitoring

Public Relations

SocialMedia

PerformanceMarketing

PrintAdvertising

Out Of Home(Outdoor)

TV & Radio

Branding

WebDesign

EmailMarketing

Indicative Services

Clients

About UsThe Peoplebehind the name

George Anagnostopoulos Founder & CEO

Founder & CEO at Socialab, head of Business Strategy

Digital content creator since 1994 in the first Greek web-zine

Digital Marketer since 1999, in a UK startup during the dot-com era, that IPO’d in LSEIn Web Design, Display & Search Marketing since 2002 with a local DDB digital subsidiary, then as an AdWords professional

Jumped from GM in a Mobile Marketing agency to found Socialab in 2009and expanded it to a full-service marketing agency

Involved in 4 more businesses in Web, Tech & Media

Trainer in Digital Marketing, Mentor in Web Entrepreneurship

Tasos Veliadis Chief Strategist

Partner and Business Unit Director at Socialab

Blogger since 2006 and in Digital Marketing since 2008

Won his first 2 Ermis Awards for Pepsi campaigns in 2011

Won Effie Awards in Romania for PepsiCo

Won 9 Ermis Awards as Account Director for Nestlé

Joined Socialab as a partner in 2012

Won most Awards for Socialab in 2013, 2014, 2015 & 2016

Judge at Ermis Awards since 2014

Has worked with 200+ national and global brands since 2008

Manos Valasis General Manager

Kickstarted the Greek broadband Internet service sector as a Technical Lead

Delivered training in 21 countries for AEGEE

Expert in drawing & analyzing behavioral patterns of users

Solid technical background, with a multi-year development experience

Joined Socialab as a Technical Partner in 2014

Works as a Deputy General Manager in Socialab since 2015

Has worked with 100+ national and global brands since 2008

Our team is a perfect blend of creative, motivated, enthusiastic, results-oriented and inspired young brains!

The Team

Suit.gr We are the people behind Suit.gr, the 1st and most popular Greek websitewith digital marketing news & tips. Suit.gr is read by more than 1,300 peopledaily, a growing audience that is mostly comprised of marketing andadvertising professionals.

Education In 2013, Socialab partnered with ALBA Graduate Business School inAthens and the Digital Marketing Institute in Ireland to educate indigital marketing. We have now trained more than 800 executives inGreece in the Professional Diploma in Digital Marketing.

As seen in media

Awards

OrganizationalStructure

Case Studies

If opportunity doesn’t knock, build a door.

Lanes

Click here to view on

The brief

The challenge

Lanes, one of the brands of Sarantis Group, is about vitamins / food supplements. For 2016 our client requested a full communication plan and the objective was to enhance the awareness of consumers on the brand and what it stands for.

The objective was simple: we needed to show what Lanes is and to lead consumers to accept why they need Lanes in their everyday moments/lives. But not only that. We aimed higher: we wanted to change the brand image, enhance it, make it more relevant. Because if you want to enter the everyday life of a consumer, you’ve got to show to him that you know his needs, what he likes, how he communicates and how he wants you to communicate things to him. Furthermore, the challenge was great from the very beginning as there is strong competition on vitamins / food supplements. So we needed something clever, clear & to the point. Something that you would convince consumers to pick Lanes from a pharmacy shelf instead of anything else.

The insight

First of all, we needed to separate our consumers in segments such as age, gender, habits thus reach to conclusion to what triggers them. How they spend their day, what are their needs.

Especially people who live in Athens and generally in cities are under more stress than people living in villages. Their needs & to do lists are immense, & most of the time they do not have the luxury of a healthy lifestyle - even when they know that it is vital for their health. If they were to be asked, they would probably ask for a second half so as to have the time to complete every day’s tasks in order.

Creative Idea

This is how we came up with the idea to reform company’s key message/tag line into “Lanes, it completes you”. We wanted to show that Lanes can support you and your needs and “bring your better self” out of you. That it is your ally. And with Lanes’ help you can Introduce your best self. To yourself and to the world. Our strategy in order to bring that feeling into surface, was to create a corporate TV ad (TVC), showing possible every day difficulties we all face, and how if we had “an ally”, this would be different and we would not have any problems. This was the main idea of our TVC and the execution, however challenging, was exceptional. But, nothing would be this interesting, without an intriguing visual element - the two people, the two same people, appearing on screen, at the same time, helping one the other. This was achieved with great attention to the (shooting, production and post production) detail and it challenged the production company (FeelMe Productions) and the Director of the ad himself (Christos Kanakis).

In the digital domain, for our “Introduce Your Best Self” activation, we chose three influencers for the same reason: to let us know each one from their own habits, occupation, way of living what brings out their best self. The purpose of this was to inspire consumers to follow their own path - by finding what brings out the best in them too. Last but not least, we launched a microsite, which would work as a platform for consumers to feel free and write a small post (text or photograph) with what inspires them and brings out their best self.

How it worked

The TVC really captured the audience and, through the qualitative research conducted by Lanes itself, really managed to change the perception of the average consumer about the brand.

As far as the digital activation is concerned, the main objective was to inspire people to tell us what brings out their best self. They had the opportunity to take a step back and think, remember & then express themselves by giving an answer.

The competition on the website http://laneshealth.gr/yourbestself/ run from 7th April till 31st of May and it gave back 1,028 genuine stories of inspiration and truth.

UNHCR


The brief

The challenge

Regarding the non-profit organization “UNHCR”, the client’s brief was really challenging. The client asked for a powerful and strategic presence in the digital environment. Its aim was to drastically increase the brand awareness of “UNHCR”, making clear who they are and what their mission and vision is. Another important requirement of the brief was to accomplish generation of more leads, having as a final goal to increase the conversions of the donors.

Our initial concern was to increase the awareness of UNHCR by building a strong online presence through a campaign that would enable us to present the existing problem, but also the solutions that UNHCR would provide. Our aim was to sensitize people, in order to persuade them to become donors. We wanted people to be touched by the issue, even if they could not afford to donate money. With this in mind, we designed a creative symbol in the form of a roof, and then asked people to take photos forming this roof with their hands or their bodies, in order to upload them to social media. Thousands of uploaded photos created a strong digital buzz, enabling our campaign to quickly become viral.

The insight

Creative Idea

The two most important needs that people immediately seek when they are forced to abandon their homes are shelter and safety. A roof not only covers both of them, but also serves as a symbol. A symbol of the UNHCR’s protection of the refugees, but also a reminder of the actual “aid” it provides them with. The roof thus became the creative vehicle of our campaign.

Our idea was to create a viral campaign, in the form of a challenge, highlighting the importance of “together we can”. We chose the symbol of a roof that suggests security and safety, asking users to sign the petition, donate and/or upload a photo forming the roof. To increase our user participation, we gave them more than one options to help and support our cause. This gave users the dynamic freedom to help us achieve our goal of increasing awareness and recognition of UNHCR’s work. The “Roof for All” activation is not only about building a shelter, but also about building a strong relationship with our audience.

How it worked

To achieve UNHCR’s requirements, we focused on a digital strategy development: we created an online platform (microsite), and we collaborated with Media and PR, in order to expand into all platforms and create a 360° digital communication. We also focused on the creation of interactive experiences to turn one-time visitors into loyal fans.

A powerful presence of UNHCR in the digital environment would offer a simple and direct way for the audience to get to know the role of UNHCR, as well as a comprehensive way to communicate the donation message, and finally a suitable path to take advantage of the active audience.

During the campaign users were invited to watch the video, upload a photo or video of them forming a roof with their hands or bodies, alone or with their friends, sign the petition to urge Europe to take action and press the Donate button to help our cause, directing them to the donation page.

Apart from uploading their content or donating, users could also: challenge their friends to do the same, share our content and cause to their social media and use the hashtag #RoofForAll to upload pictures and videos through Instagram and Twitter, which would be “fed” to the microsite gallery.

ResultsØ ØIncreased UNHCR’s Facebook fan page by 6,000 likes

Ø ØGenerated more than 650 emails

Ø ØSucceeded in raising 18,200€ in online donations

Ø ØSucceeded in raising 22,000€ in offline donations

Ø ØManaged a donation in the form of 2 Villas in the island of Leros

Ø Ø2 Social Media Awards

Ø ØGained free publicity on major new outlets

Ø ØGained 295,460 Video Views on YouTube

Ø ØGained 20,465 Video Views on Facebook

HDFS


The brief

The challenge

The brief was to create a CSR campaign that informs the users about the Special Olympics Hellas’ mission, while at the same time helping towards its goals by purchasing a product, the earning of which would serve as a contribution towards the Special Olympics Hellas.

The challenge lied in the double nature of the created product itself. It had to be an item people would want to buy from the Hellenic Duty Free Shops, and at the same time a product that carries the message of Special Olympics Hellas by symbolizing its effort.

The insight

Creative Idea

Inspired by Special Olympics Hellas 2016, the ‘’Special Olympics Hellas Support Bag’’ has been designed and created to carry out the humble mission of representing the Special Olympics’ spirit. This comes through uniting people through a great sport event on one hand, and awarding each and every athletes’ effort on the other, by following the meaningful philosophy of; ‘’victory through support’’.

The message of our campaign translated creatively into the creation of a special bag, illustrating a Special Olympics tracksuit with a gold medal. To wear the bag was to wear the pride of every participating athlete, symbolized by the Supporter’s Gold Medal which depicted and spread the message ‘’Support is the victory of every effort’’ in the most effortless way; just by taking a selfie.

How it worked

To cover the needs of the activation we initially created an inspired quote as the fundamental philosophy on which the activation would stand. Instead of asking for a virtual presence and support of the public, we created a physical item from the scratch.: the Special Olympics Support Bag. This bag was sporting our inspirational quote and could be purchased from the Hellenic Duty Free Shops, offering a part of the sales to the Special Olympics Hellas.

To help users share the experience, we also created a microsite. This helped to communicate the activation and prompted users to celebrate the joy of supporting the largest sports and educational organization for people with Intellectual Disabilities, in Greece, by taking a selfie wearing the bag.

A number of celebrities also participated on our campaign.

ResultsØ We sold over 1,000 bags in the first 10 days

Ø Facebook Campaign (Greek) 4,072 clicks, 32,687 reach and 193,628 impressions

Ø Facebook Campaign (English) clicks 3,721, 96,284 reach, 298,157 impressions

Ø More than 1,000 photos were uploaded.

Ø Many articles in Greece and abroad wrote about the campaign

Nivea


The brief

The challenge

This Christmas, Nivea asked us to create an equity campaign that answers their value and aligns with its brand character: It’s so much more than skincare. The campaign was a part of their CSR for “Mazi Gia To Paidi”

Create a unique piece of content, that would resonate with the brand and its values, and stand out in the sea of Christmas content that appealed to the audience’s feelings during the entire sentimental Christmas period.

The insight

Creative Idea

Every moment of joy and happiness we get to spend with our loved ones is unique, memorable and valuable, just like a gift.In order to pass along this message, and help everyone understand it, we used a blue ribbon that reminisces of Nivea. A ribbon with its presence in every scene, underlines exactly that: The biggest, most valuable and most expensive gift, is our own life!

We created a video, using a blue ribbon as the main creative vehicle. The ribbon will wrap all our moments as a gift in order to highlight their value. Value is also found in giving. So, for CSR, we will connect the concept of the gift with the donation that will be offered with with NGO “Mazi gia to Paidi” (Together for the Child). At the end of the video, there will be a call to action, leading users to their official site, which explains how the activation works and gives instructions on how to donate.

How it worked

Results

The “Blue Ribbon” is a very sentimental video where under a touching melody we observe a series of family moments, with people that love each other. The element that joins all of the scenes together is a blue ribbon, tied up as in a gift, that underlines how unique and valuable is each and every one of those moments, how life itself is the most valuable gift. After watching the video, the user would be directed to nivea.gr, where he could enter the contest and help other families in need, alongside Nivea.

Ø 77,000 Facebook video viewsØ 140,000 YouTube video viewsØ 10 native content articlesØ 1,500 entries for a contest that would win gifts for a family of the winner’s choice

Kallimanis


The brief

The challenge

Regarding the seafood company “Kallimanis”, the challenge was great.The company ordered a campaign that would not only be different than the previous ones, but also one that would convert them into trendsetters, increasing their awareness and sales for a specific period.The challenge also included the communication of the true identity of Kallimanis to younger people, a target group, that due to the nature of the products, was not well engaged.

Even more troubling to our challenge was the decided period for the campaign. The decided period was the Lent, where most of people in Greece are on fast and the general consumption of seafood is increased.Additionally, most brands create content in social media, such as competitions and other engagement concepts. As a result, the challenge was to present something unique in order to create “buzz” and be positioned above other brands in the consumers’ mindset.

The insight

Creative Idea

Knowing the youth segment, the consumer behavior and their habits well, we were sure that their involvement does not start and end with the Facebook page. Users do not only want to post about their actions, but also to create genuine content regarding their everyday life in Twitter, Instagram and generally all the social networks. We figured that a year ago, 13,000 tweets were launched during Lent, using the word “hungry” with all the possible variations.

Our idea was to create the #TweetSarakosti, a 360 action that would launch from Twitter and would spread in all online media, concluding with the CSR: the creation of meals for the Greek NGO “The Child’s Smile”, by the assistance of well-known bloggers.During an event that was organized the Monday of Lent in Athens, we shared free portions of food, kites and aprons to all the attendants, creating even more buzz.

How it worked

The main concept was to make good use of the “I’m hungry” trend we detected.For forty days, we followed the “hungry” Twitter users and tweeted them back with “Lent” tweets. Every user that answered us back, received a direct personal message from us, asking them to send us their contact information, to send them Kallimanis products and urging them to write about them.

For every answer we gave to those “hungry” tweets and, also, for every Instagram photo they uploaded using the hashtag #tweetSarakosti or #peinao, we offered a meal to “Hamogelo touPaidiou”.

20 bloggers supported our digital activation uploading recipes to their personal sites and Facebook pages and, also, by creating meals for “Hamogelo tou Paidiou” with us.

Results

Ø More than 1,000 “hungry” tweets were answered back in 40 days

Ø Almost 100 online media articles were referring to our campaign

Ø Reach: 1,200,000 people participated in the campaign directly or indirectly, via

tweets and other users’ reposts in social media

Ø Sales increase for our target audience: 3x

Ø Airtime: 3 minutes (ANT1 channel)

Ø Earned media: 240,000 euro

Ø A Social Media Award

Ø Our campaign was featured in AdsOfTheWorld

Frezyderm


12ne


Activia


Bioten


The brief

The challenge

When Bioten released their all-new Cellufight Cryo-Sculpt Gel, promising to fight cellulite, we were asked to create a concept that can instantly raise the awareness of this new product line, using as a driving force our Facebook page.

The concept had to resonate with the target audience and inform them of this new product line, while simultaneously appearing friendly and not alienating them on a sensitive female matter.

The insight

Creative Idea

Bioten’s audience is not hunting the absolute perfect body. They want to live their own lifestyle and have a good time. Their ideal brand is one that rewards them for that lifestyle, while informing them on what’s best for their bodies without being judgmental.

We created “Cellufight Club”, which is a video-based campaign starting Celli!Celli is a cartoon, posing as the dreaded orange-peel look, with a funny presentation.It “moves away” from popular places, “reduces” with exercise and a healthy diet, and of course, “freezes” on sight of the Cellufight Cryo-Sculpt Gel.

How it worked

Results

Celli starred on a series of videos havingcreated for digital, in order to increase engagement with our page’s fanbase and our users share our content, utilizing a small contest as the means to initially attract them.

Each post had a reach of about 500.000, while the total impressions of the“Cellufight Club” concept surpassed 3.800.000.Total engagement for the entire concept was over 12.000.

SANITAS

The brief

SANITAS is an established brand which is known for implementing quality, innovation and diversification in its strategy and its product line. This year it celebrated 50 years since entering the Greek market and households. As a result SANITAS wanted to communicate this with the public and generate brand awareness and revenue. That’s where we come in.

Athens - ThessalonikiPR events

The first event took place in Athens and celebrated the brand’s 50-year birthday. People invited were offered baked goods from the hands of chef Kiriakos Melas., under the sounds of D.J. Michalis Kalfagiannis and were also shown a “memories” video starring Themis Kardiolaka and her grandmother, as well as Kostis, Aris and Dimitris Alvanos. The second event took place in Thessaloniki and was hosted by chef Vaggelis Driskas. A broadcast of many video excerpts from his TV show was shown, in which SANITAS products were presented as the secret behind his tasty recipes. The event’s goal was to remind people how far SANITAS has come and what makes its products the number one choice in Greek households, and also resulted in a number of clippings from various well-known media.

Ongoing contestsHarnessing the reach and popularity of our campaign’s key influencers, Myrto Kazi and Marilou Pantaki (Madame Ginger), we attracted consumers via their Social Media and websites and presented them with a chance to win SANITAS gifts. Due to the highly targeted and relevant audience this action was deemed successful.

Give it to your mom

An action aimed at College students, addressing the difficulties of living on their own away from home and helping with this new reality. Giving away SANITAS kits, we were able to enter their everyday life and help them manage their household needs. Taking place at the University Piraeus this action was crowned with great success and increased the brand’s awareness.

Ongoing contestsAiming for publicity via social media and wanting to create user-generated content we came up with the hashtag #sanitaskaikatharises. Applied in various situations, from cooking and storing meals to cleaning up after your pets. We offered gift baskets containing SANITAS products to influencers, food bloggers and animal & food lovers and watched the magic happen. Instagram was flooded with posts containing the hashtag and user-engagement skyrocketed. We achieved great Media and PR values in each Instagram activation we launched.

SANITAS

The brief

Lanes, one of the Sarantis Group brands, specializes in vitamins and food supplements. Our initial objective was to increase awareness concerning certain supplements like Electrolytes, Xtra Energy, FlexAde Xtra and Magnesium. All of these supplements meet the needs of a certain category of people who exercise or play a sport and seek energy, hydration & relief of joint pain. That’s why, we created “Lanes Running Team”.

How it worked

In order to achieve the best communication for the team, we coordinated with Konstantinos Nakopoulos, a Greek champion in middle distance running, who assumed coaching responsibilities. Additionally, in coordination with Konstantinos Nakopoulos we created a series of 4 videos with running tips about before and after going for a run.

We also wanted to increase the team’s popularity, which is the reason behind supporting the team with 2 influencers, Manto Gasteratou (radio producer, tv presenter) and Christos Chatziioannou(chief editor at oneman.gr). Both of them ran in every race and encouraged the rest of the runners.

Aiming for publicity via social media and wanting to create user-generated content we came up with the hashtag #lanesrunningteam. Facebook and Instagram users went on a rampage, posting content containing the hashtag and user-engagement reached new heights.

Promotion &Tasting

In addition, we provided Lanes products & a mini leaflet with running tips from the expert Konstantinos Nakopoulos to all the members of the team. Promoting actions also took place in order to make every runner taste the supplements. This action was deemed successful and provided the opportunity to experience the products’ potency first-hand.

Running magazineAiming for runners who will be engaged with our team we cooperated with “Running magazine” in order to give the chance to its subscribers to join the Lanes Running Team. Furthermore, we compiled an advertorial for runningmagazine.gr after every running event for post publicity reasons.

Subaru

The brief

After Years of absence from the Greek market, Subaru Greece is changing hands and going under a new ownership.

In order to make an impact, Subaru Greece aimed to approach an audience which is financially capable, inclined to buy a car, and sharing some of the qualities offered by the entire Subaru lineup.

The fundamental characteristics of Subaru’s lineup, are that they can cope with some of the toughest road and weather conditions, with the ability to traverse through rough terrain, such as snow, mud and gravel.

The solution

We created a special off-road course in Livadi, Arachova, and give the opportunity to visitors of the ski course to come and test the abilities of Subaru’s lineup (Forester & XV) in real-life conditions, first-hand. The course was open to the public every weekend, over the course of three months during the winter.

In the meantime, we created a unique mini-event for each target group we addressed to (Bloggers, Journalists, Subaru Fan Clubs, Celebrities etc.), in order to increase our publicity, the number of test drives, as well as the number of visitors that visit our venue during their visit at the nearby ski course.

Our cars were equipped with a GoPro action camera on-board, that enabled us to collect footage of people living the experience in the #subarudromio. All of the videos we created, were uploaded on Facebook, YouTube, as well as the attendees’ personal & professional websites and social media.

Subaru

Lipton Ice Tea

https://www.youtube.com/watch?v=NXz9Rm4YzHs

Lanes

https://www.youtube.com/watch?v=H3WsJ3tCf_Q

Elpedison

Stabilo

Stabilo

Press play - animated!

Subaru

TECHNOLOGYOpen Source CMSfrom client’s HQ

CONTENTCreated and updatedby Socialab.

HOLMES PLACE

DESIGNBrand website created by Socialabbased on 3rd party template

TECHNOLOGYOpen Source CMS

CONTENTDeveloped by clientEdited by Socialab

MELI ATTIKI

DESIGNBrand website created by SocialabIn 2016


CONTENTCreated, Curated andUpdated by Socialab

LANES HEALTH


yotuel


CONTENTDeveloped by Socialab

DESIGNBrand micrositecreated by SocialabIn 2016

fino

TECHNOLOGYOpen source platform.Socialab also providedtranslation support.

CONTENTCreated by Socialabin English and translatedin 4 languages by theclient’s team.

DESIGNBrand website for 5 countriescreated by Socialab

ELIN


CONTENTDeveloped by clientEdited by Socialab


TECHNOLOGYOpen Source CMSAll technologies arefollowing the instructionsof Daimler for MB dealers.

CONTENTCreated by Socialab,Maintained by ClientSince 2014.

LAMDA star


Hellenic fine oils


CONTENTCreated by the clientEdited by Socialab


ILIANA LAZARIDOU

TECHNOLOGYOpen source platform.Socialab also providedhosting & support.

CONTENTDeveloped by Socialabwith weekly updates


Cityzen

TECHNOLOGYOpen source platform.Socialab also providedhosting & support.

CONTENTCreated by the client,edited by Socialab


KINDER BUENO

TECHNOLOGYOpen source platform.Socialab only providedupdates, hosting & support.

CONTENTUpdated by Socialabwith weekly updates

DESIGNDesign created by 3rd partyElements designed by SocialabIn 2013

Thank you!See You Next Time

Address: Ioanni Metaxa 8, Agios Dimitrios17343, Athens, Greece

Contact: [email protected], +30 211 800 6 400

Business Hours: Monday - Friday, 10am to 6pm