who wants to be a millionaire? - what it takes to become an iphone developer

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© 2009 Nathan Eror & Free Time Studios WHO WANTS TO BE A MILLIONAIRE? What it Takes to Become an iPhone Developer http://www.flickr.com/photos/eperales/143729787/ © 2009 Nathan Eror & Free Time Studios

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Since the opening of the iPhone app store, many developers have turned themselves into true success stories. While these stories are more exception than rule, their telling has inspired countless others to give iPhone development a shot. The app store is a revolution in software distribution, and it gives independent developers the power to make their own success. If you are considering becoming an iPhone developer, or if you are just curious what it's all about, this session is for you. You will learn how to get the SDK, how to join the iPhone developer program and some common iPhone business models. We will also look at the technical side of iPhone development and get a look at the tools of the SDK. Since this session falls on the day of the release of iPhone OS 3.0, we will also get a good look at the new features in the OS and SDK that enable even more rapid development and new business models.

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Page 1: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

WHO WANTS TO BE A MILLIONAIRE?What it Takes to Become an iPhone Developer

http://www.flickr.com/photos/eperales/143729787/

© 2009 Nathan Eror & Free Time Studios

Page 2: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

The iPhone is a revolutionary handset. But it is also the key to a virtual gold mine — the iTunes App Store, where independent developers can become multimillionaires in just a year.

[WIRED 9/19/08]

Page 3: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

“I’m not going to be a millionaire in the next month, but I’d be shocked if it didn’t happen at the end of the year. If it weren’t for taxes I would be a millionaire right now.”

[Ethan Nicholas - developer of iShoot in WIRED 2/12/09]

Page 4: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

BUSINESS PLAN

1. Build an iPhone app.

2. Put it on the App Store.

3. Profit!

Page 5: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

THE APP STORE

Page 6: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

THE BAD NEWS

Page 7: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

50,000+ APPS

Page 8: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

13,000+ DEVS

Page 9: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

11 MONTHS

Page 10: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

4,071 NEW APPS THIS MONTH!

Page 11: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

254 / DAY

Page 12: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

THE GOOD NEWS

Page 13: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

30,000,000+ DEVICES

Page 14: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

APPLE HANDLES THE DETAILS

Page 15: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

EXECUTE THE PLAN

Page 16: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

1. BUILD AN IPHONE APP

Page 17: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

GET YOUR HARDWARE

A Mac iPhone or iPod Touch

Page 18: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

ENROLL IN THE PROGRAM

Page 19: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

GET YOUR SOFTWARE

Page 20: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

WRITE YOUR CODE

Objective-C Xcode

Interface Builder GDB

Page 21: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

1. BUILD AN IPHONE APP• Get your hardware

• A Mac

• An iPhone or iPod Touch

• Enroll in the Apple Developer Program

• Sign up for the free program at http://developer.apple.com/iphone/

• Apply for the Standard Developer Program - $99

• Get your software

• Download the free iPhone SDK from http://developer.apple.com/iphone/

• Write your code

Page 22: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

2. PUT IT ON THE APP STORE

Page 23: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

PROGRAM PORTAL

Page 24: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

ITUNES CONNECT

Page 25: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

2. PUT IT ON THE APP STORE

• Accept the contract agreements on iTunes Connect (do this as early as possible)

• Create a Distribution Profile at the Program Portal

• Build and sign your final app

• Add your app in iTunes Connect:

• Fill in your app details

• Add icons and screenshots

• Choose your pricing tier

• Choose the stores (countries) you want to sell in

Page 26: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

3. PROFIT!

Page 27: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

YOU’RE ON YOUR OWN

Page 28: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

TIPS FROM THE TRENCHES

• Apply for the program and sign the contracts early!

• Follow iPhone developers on Twitter

• Spend some time with the official documentation

• Don’t be afraid to ask questions

• Resources:

• http://spreadsheets.google.com/ccc?key=p3LA_Q08eM-VAAyq03ZSjYQ

• http://www.mobileorchard.com/

• http://148apps.biz/

• http://pinchmedia.com/

• Google

Page 29: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

SHOW AND TELL

Page 30: Who Wants to Be a Millionaire? - What it Takes to Become an iPhone Developer

© 2009 Nathan Eror & Free Time Studios

THANK YOUNathan Eror

[email protected]

http://twitter.com/freetimestudios

http://www.freetimestudios.com

http://twitter.com/neror

http://www.neror.com