who to engage with?

16
Who to Engage With? Social Business Strategy P6 Framework

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Why having a strategic focus on engagement is important to sustain your social media activities in the long run.

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Page 1: Who to Engage with?

Who to Engage With?Social Business Strategy

P6 Framework

Page 2: Who to Engage with?

P6 Framework

Page 3: Who to Engage with?

P6 Framework

Page 4: Who to Engage with?

BabyCenter® is world’s the #1

pregnancy and parenting web and

mobile destination. It reaches 14

million moms in the United

States; and over 32 million moms

in 22 markets from Australia to

India to China every month. In the

United States, seven in ten babies

born last year (2012) were

BabyCenter babies.

P6 Framework

Page 5: Who to Engage with?

What’s the logic?

P6 Framework

Page 6: Who to Engage with?

The business connection

P6 Framework

Page 7: Who to Engage with?

P&G wants to engage with

P6 Framework

Page 8: Who to Engage with?

What does “performance” in social mean?

P6 Framework

Page 9: Who to Engage with?

“Pro

fitin

g”“N

etworking”

P6 Framework

Page 10: Who to Engage with?

Social Business is Born

P6 Framework

Page 11: Who to Engage with?

Find who you want toengage with

P6 Framework

Page 12: Who to Engage with?

Who does

want to engage with?

P6 Framework

Page 13: Who to Engage with?

…small business owners

P6 Framework

Page 14: Who to Engage with?

The N

ew

Op

en F

oru

m

P6 Framework

Page 15: Who to Engage with?

YoutubeP6 Framework

Page 16: Who to Engage with?

P6 Framework

Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by

Sankar, Managing Partner, Younomy

Reach: [email protected] Mobile: +919790276206www.younomy.com

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