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World Hearing Day 2017: key messages | 24 March 2017 1 |
Dr Shelly Chadha
Technical Officer,
Prevention of Deafness and Hearing loss
WHO programme for
prevention of deafness and
hearing loss and its initiative
Make Listening Safe
World Hearing Day 2017: key messages | 24 March 2017 2 |
WHO's Vision
A world in which no person experiences
hearing loss due to preventable causes and
those with unavoidable hearing loss can
achieve their full potential through
rehabilitation, education and empowerment.
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Hearing loss: a public health issue
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Hearing loss: the challenges
360 million with disabling HL
1-5/1000 children born deaf
1 in 3 older adults has HL
Up to 330 million have ear infections
Millions live with
the adverse
consequences of
unaddressed
hearing loss
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Hearing loss: the challenges
Over 1 billion people are at risk of
hearing loss due to exposure to loud
sounds in recreational settings.
Demographic shift and improved
longevity: the percentage growth in the
number of people aged 65 years and
above will be between 18–50% from
2010–2020 in all regions.
Continued lack of access to hearing
care services in LMICs
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Low awareness
Lack of awareness regarding hearing
loss among individuals, society and policymakers.
Stigma associated with HL and
devices.
Lack of EHC services
Lack of human resources
Cost of devices
Lack of government
policies
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Barriers
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Advocacy
to raise awareness about hearing loss and hearing care at
all levels.
Technical support
effective public health strategies
for ear and hearing care at the grass-root
level.
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WHO’s approach
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Political advocacy
World Health Assembly Resolution 1995: WHA 48.9
Proposed World Health Assembly Resolution 2017…..?
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Evidence-based
advocacy
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Media and communication channels
Manila, Philippines
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Global initiatives and campaigns World Hearing Day: 3 March
2013: Hearing care for healthy
ageing
2014: Ear care can avoid hearing
loss
2015: Make Listening Safe
2016: Childhood hearing loss: act
now, here is how!
2017: Action for hearing loss:
make a sound investment
http://www.who.int/pbd/deafness/world-
hearing-day/en/
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Technical support for public health
strategies:
Development of evidence-
based technical materials
Toolkit for EHC
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Technical support
For development,
implementation and monitoring
of strategies:
– Regional meetings
– Country visits
– Online support
Public health strategies:
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Make Listening Safe initiative
http://www.who.int/pbd/deafness/activities/
MLS/en/
Vision: to ensure that people of all ages can enjoy listening with full protection of their hearing.
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Hearing loss can occur as a consequence of listening to
loud volumes over prolonged periods of time.
The unsafe use of personal audio devices poses a threat to the hearing of millions.
Such hearing loss is permanent but it can largely be prevented through safe listening practices.
Appropriate technology can help to reduce the
risk of unsafe listening.
Technology can help to raise awareness and
catalyse behaviour change.
Key considerations
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Raise awareness among listeners,
manufacturers and policymakers about
need for safe listening
Provide suitable products, devices and apps to facilitate safe
listening
Approach
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Technology
Research & risk assessment
Health Communication
Focus areas
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Technology
Standards which serve to
minimise the users' risk of
acquiring hearing loss, (as a
consequence of its use).
Allows users to monitor their
listening level, time and dose;
provide information.
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Health communication
Overall communication
strategy to raise awareness
on risk of hearing loss and
to disseminate the tools for
safe listening
Integrating health
communication into
standards.
Development of targeted
messages
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Research and exposure limits
Criteria for exposure and risk
assessment
Terminology
Standardized research protocol
for assessment of hearing loss
due to exposure to loud sounds
in recreational settings
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In future
Safe listening
concerts
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Users
Advisory groups
All stakeholders
ITU Standardization organizations
Collaborative approach
Approach
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Thank you for your collaboration