who needs an ipad?
DESCRIPTION
Paper presented by Tom Stewart at the Institute of Ergonomics and Human Factors Annual Conference 13th April 2011. Illustrated by video snippets of his young grandsons mastering the iPad, Tom reviews the experience of toddlers, silver surfers and himself living with the ipad for a year. Who needs one? Who knows but millions and millions of people clearly want this game changing device.TRANSCRIPT
Who needs an iPad?
Tom StewartExecutive Chairman,
System Concepts
What is usability?
according to British StandardBS EN ISO 9241-11, Guidance on Usabilitya usable system or product is Effective Efficient in use of resources Satisfying for users
Out of the box, the iPad came with
Effectiveness – thousands of apps Efficiency – lots of users familiar with multi-
touch interface Satisfaction – an Apple speciality.
But who needs it? and is it a business tool?
Toddlers Pensioners and me
Explore and Eat – two key business tasks for toddlers
Effective - great apps for exploring
Features only a child could findOld MacDonald had a … bulldozer
Efficient – the naturalness of swipe
Folders – no problem
Satisfying - endless engagement
Drawing is a great app
Potential problems - dribble proof
Auto rotate and American accents
“Not working bumpa”
great for sharing ... even with Grannie
‘silver surfers’ – main tasks
email (web) photos (lots) skype
great mail client
touch works well for photos
accessibility as standard
Not so good for…
Email unless you want to share
Skype video Still need a computer
Me – early adopter
Bought it for fun Love sofa surfing Makes the web even
more accessible Surprised by joy of
email (gestures), Unexpected use for
meeting notes
potential frustrations
no print yet but not as big as deal as I thought lack of removable storage – not actually
noticed problem yet bought wi-fi only – but largely ok lack of inputs – bought adapters (not used
them in earnest yet)
who needs one?
Not the right question Remember JF Kennedy and Black &
Decker
Ask not what the iPad can do for you, ask what you can do with an iPad
Who needs an iPad?
““people need holes not drills”people need holes not drills”
Or do they
visual slide me with drills wants are not the same as
needs and do change
but I want drills!but I want drills!
So who wants one?
iPad 15 million iPad2? who knows