who needs a cms
TRANSCRIPT
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Are Old-School CMS Tools
Replaced by Social Software
Wim Putzeys
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About Panoptic
Independent CM integrator since 2002
Focus on people, process and tools
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Old-School CMS Objectives
Delegate content contribution to non-techies
Retain control thru workflows, roles, permissions
Re-use content separate from presentation
Apply branding channel consistency
tight control delegation
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Business Value
Empowers content owners
Shortens time-to-market
Improves brand image
tight control delegation
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Challenges
Marketing wants an action site. Now
Engaging the target audience
tight control delegation
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As users become
more web-aware, the
web becomes more
user-aware
“”
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Social Software Objectives
Open content contribution self-service
Peer moderation commenting, rating
Community building
Personalization
tight control delegation participation
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Business Value
Insta-setup
Viral marketing
Loyalty building
Market research
tight control delegation participation
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Challenges
Moderation governing behavior
Security and privacy
Maintenance mushrooming mini-sites
tight control delegation participation
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CMS
• Content types
• Templates
• Check-in/out
• Versioning and rollback
• Scheduled publishing
• Repository
• Workflow
• User management
Social Software
• Blogging
• Wiki
• RSS
• Polling
• Rating and commenting
• Wall
• Tagging
• Referring
complement
compliance community
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complement or substitute
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advertizehome page
TV spot
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interactcomment
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digital asset
management
share
media
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community
find
friends
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inform
product
catalog
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Goodbye CMS?
CMS retain their business value
Social software not for everyone
Learning curve: don’t start wholesale
Focus on people and governance