who loves dogs the most?
TRANSCRIPT
asks...
who loves dogs the most?
Chasing Cats
1980 dogscats 2014
In the UK, dogs have overtaken cats as the nation’s favourite pet 6
Canine Capitals
Purse Pooches
AMERICANS have the highest number of dogs in the world
and the most per person
Actually, Americans havemore dogs
than children!
And some of them treat them so…
Spending on non-essentials grew 10% last year, more than 2x the rate of overall spending 5
77.8m
Number of dogs 1
75m
25m
Number of dogs per 500 people 2
* EU countries
Spend on Halloween costumes for pets and children 4
USA120 : 500
FOOD VET CARE LIVE ANIMALS SUPPLIES NON-ESSENTIALS
$350m $1.1bn
ARGENTINA110 : 500
BRAZIL90 : 500
UK70 : 500
INDIA2 : 500
CHINA10 : 500
74.2m 3
9m
0%
5%
-5%
10%
And little dogs are more likely to be spoiled
urbanisation and affordability 7
In 10 years, the number of small dogs in the UK 6x
Britons spend $1.4bn on non-food gifts including treats like dog beer and pet weddings 9
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SOURCES1. World Pet Populations, 2011: Euromonitor International; http://www.americanpetproducts.org/press_industrytrends.asp; http://www.pfma.org.uk/pet-population-2014/2. Rate of Dog Ownership Per 500 People, 2011: http://www.theatlantic.com/business/archive/2012/11/the-dog-economy-is-global-but-what-is-the-worlds-true-canine-capital/265155/; 3. Number of Children, US Census 2010: http://www.census.gov/prod/cen2010/briefs/c2010br-03.pdf;4. Spending on Halloween Costumes, BIGinsight Monthly Consumer Survey September 2012;5. Growth in Spending on Pets, USA, 2013-2014, http://www.americanpetproducts.org/press_industrytrends.asp;6. Historical Pet Ownership 1965-2004, Pet Population Report 2008-2014, http://www.pfma.org.uk/pet-population-2014/; 7. Dogs Overtaking Cats as Britain's Favourite Pet, http://www.telegraph.co.uk/lifestyle/pets/8423449/Dogs-overtaking-cats-as-Britains-favourite-pet.html; 9. Britons will spend more than $7bn on their pets this year, http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11327761/Pet-humanisation-will-cost-Britons-7bn-this-year.html.
DESIGNED BY
$5.6bn $1.4bn
grooming, boarding, training and pet-sitting
GREW
driven by
77.8m
leads the trend in small dogs
BrazilPortugal
Mexico
Philippines
USA
51 : 500
49 : 500
48 : 500
42 : 500
36 : 500
BROUGHT TO YOU BY
BRITONS have the most dogs in Europe*
Food Non-food gifts
Number of small dogs per 500 people 2