who is tuesday

Sunday Monday Tuesday? Wednesday Thursday Friday Saturday

Who Is

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Sunday Monday Tuesday Wednesday Thursday Friday Saturday


The International Calendar Tribunal has been faced with a social challenge: how do they engage Millennials with Tuesday in a new and exciting way?

You see, Tuesday is the dullest of the week.

But it’s hard to compare with epic weekends

And cute teens singing awful songs about Friday.

But why do we dislike something we haven’t gotten the chance to know. Let’s rediscover Tuesday.

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday




This campaign focuses on early adopters, those often discovering trends before they are “hot” and building sub-cultures around them. This campaign aims to tap into this community by integrating Tuesday where they live online and allowing them to influence others.

The target audience for the campaign are trendy men and women 18-24. The audience is presently in college or college educated. They are culturally and environmentally conscious, but also enjoy mindless weekend partying.

Fast Facts:-14% more likely to use mobile device to access Internet.

-70% live in urban areas.

-Twitter is dominated by 18-29 year-olds in urban communities.

-69% are either pursuing or have a college degree.





The hashtag #WhoIsTuesday encourages the audience to use social media to discover the face behind the name. Stickers and posters will be strategically placed in high-traffic areas where the

audience will be prompted to share photos (via Twitter, Instagram, Tumblr or Vine) of their Tuesday finds. Photos will be shared via Twitter and posted on the official Tuesday website:

www.HeyTuesday.com.

Stickers

Tue 4.2.13

Home Hey Tuesday! Shop

poster

poster





After a month of social engagement both on and offline, Tuesday will be revealed via Twitter and the official website.

poster

Tue 4.2.13

Home Hey Tuesday! Shop #IAmTuesday

Hey, Tuesday!

Tuesday twitter reveal tweet

Tuesday is personified as a smart, young, sarcastic college student who holds a realistic point-of-view of the world. She is aware of her general dislike and embraces it.

Tuesday is personified as a smart, young, sarcastic college student who holds a realistic point-of-view of the world. She is aware of her general dislike and embraces it.

I hated Tuesday before it was cool.





Tuesday’s character will be brought to life every Tuesday with a :60 animated short.

Hey Tuesday! Hey You!

Play You!

#IAmTuesday

With the “Hey, Tuesday!” app, users will be able to view the latest short and create their own avatars to share with friends on various social sites.

The app also has a feature where users can create their own “Hey, Tuesday!” scene with or without their avatar to share with friends.

Vote for your favorite #IAmTuesdday scene

In the #IAmTuesday feature of the app, users have the chance to have their scene produced into a :60 short to be featured on the website. Users will promote their scenes

on their social sites and highest rated scene will be turned into a short.

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday





#IAmTuesday


#IAmTuesday?

Vote and share your favorite #IAmTuesday scene for a chance to have your idea feature in a “Hey, Tuesday!” episode.

shop/merchHome Hey Tuesday! Shop #IAmTuesday

The website will have a page where “Hey, Tuesday!” items may be purchased.





Awesome ideas, but will this work?

I’m glad you asked. This campaign will be able to:

-Build a relationship with the audience using a relatable mascot for the brand.

-Generate revenue for the International Calendar Tribunal byselling branded merchandise.

-Engage the audience both on and offline.

-Offers the opportunity for the audience to personally interact with Tuesday.

-Connects Tuesday across different channels

And it’s measurable!

-PR received from #WhoIsTuesday guerrilla tactics

-#WhoIsTuesday picture posting and participation

-App downloads

-Video Views

-New and returning visitors on website

-Contest participation

-Hashtag count

Mission Completesomething cute about mission

Operation Tuesday

Questions?Shoot them to @HeyTuesday on

Twitter.





Presented by Sallie Stacker





who is tuesday

Business

twitter revealtweet

college degree

sarcastic college student

social challenge

social media

target audience

official website

urban areas