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SAC’s ADVERTISING PACKAGE

If you have questions about our advertising options or if you would like more information, please contact:

Laurence ChengLi, Communications Assistant at SAC

Phone: 1.800.259.8519 ext. 253

Email: advertising@sac-oac.ca

Website: www.sac-oac.ca

Who is SAC?

We are Speech-Language and Audiology Canada (SAC), a member-driven organization that supports, promotes and elevates the professions of our members and associates. We are the only national organization passionately supporting and representing Canada’s speech-language pathologists, audiologists and communication health assistants inclusively. Through this support, we champion the needs of people with communication disorders.

Who are our members?

We have over 6,000 members and associates working in hospitals, schools, clinics, universities, rehabilitation centres and private practices, both within Canada and internationally.

How can SAC help you?

We can help you promote your product or service to thousands of speech, language and hearing professionals with an ad on our website or blog, in our electronic publications or through list rentals or email advertising.

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All prices are in Canadian funds. We do not charge sales tax. Rates are effective for publications and postings as of May 2016.*

We offer discounted rates for repeat advertisers — read on for more information.

Medium Description Rate TimelineWebsite Career ad (60 days)

+ Additional 30 days

$ 350

$ 160

Allow 2 business daysfor posting.

+ Ad in one issue of This Week in the News $ 25

Banner ads (30 days)

Homepage sliding ad; 940 (W) x 215 (H) pixels $ 540

Hub page sliding ad; 700 (W) x 211 (H) pixels $ 360

Site-wide side bar ad: 220 (W) x 155 (H) pixels $ 720

Hub page side bar ad: 220 (W) x 155 (H) pixels $ 270

Web & Publication Combo Packages:

Advertise on our site and save 50% on a publication ad.

+ Small side bar banner ad on the Communiqué blog (30 days) $ 75

+ Large side bar banner ad on the Communiqué blog (30 days) $ 125

+ Exclusive header banner ad on the Communiqué blog (30 days) $ 200

Communiqué (blog)

Career or commercial ads

Exclusive header banner ad (30 days); 450 (W) x 60 (H) pixels $ 400 Contact advertising@sac-oac.ca

Large side bar banner ad (30 days); 300 (W) x 150 (H) pixels $ 250

Small side bar banner ad (30 days); 300 (W) x 60 (H) pixels $ 150

Advertorial Please contact

Student Speak Per individual issue; 600 (W) x 100 pixels (H) $ 200 Spring due March 1, Fall due September 1, Winter due November 15

Flashes One ad per email; 600 (W) x 100 pixels (H) $ 400 Contact advertising@sac-oac.ca

Email List Rental Customize your list based on your needs. Contact advertising@sac-oac.ca for more information or to get a quote.

$0.50¢/record

+ $300 admin charge

Allow two weeks for approval process and one week for formatting.

Mailing List Rental Customize your list based on your needs. Contact advertising@sac-oac.ca for more information or to get a quote.

$0.50¢/record

+ $100 admin charge

Allow two weeks for approval process.

Conference Sponsorship & Advertising

Contact Michelle Jackson at michelle@sac-oac.ca for more information.

ADVERTISING RATE CARD

*Publication dates and content deadlines are subject to change without notice.

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Website Banner and Side Bar Ads www.sac-oac.caGet noticed on SAC’s website:

• Designated hub pages for speech-language pathologists, audiologists, communication health assistants, students and the public

• Site gets over 700 visits per day

• Homepage banner ads get between 5,000 and 10,000 views per month

• Hub page banner ads get hundreds of views per month

• Book an ad for 30 days at a time

• Banner ads are on sliders

Options:

1. Exclusive homepage banner ad - $540/30 days

2. Exclusive hub page banner ad - $360/30 days

3. Site-wide rectangular side bar ad - $720/30 days

4. Hub page rectangular side bar ad - $270/30 days

Website Career Ads - $350The careers section of our website gets over 6,000 views per month — that’s over 200 views per day!

• No word limit

• Includes your logo

• Posted for 60 days

• We will “tweet” a link to your ad on Twitter

• Purchase an additional 30 days of exposure for $160

To book a web ad, fill out our advertising booking form.

WEB ADs

Hub Page

Homepage

Slider

Special BONUS (conference years only)

Book a publication or web ad in March or April and we’ll post your ad on the career bulletin board at SAC’s Conference at no extra charge.

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Book Together and Save!Get a discounted rate by booking multipleads together. We’ll create a customizedpackage to help you reach your target audience. Call us at 1.800.259.8519 to get started!

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E-Newsletter AdvertisingPlace a banner ad with a link to your website in one of our bilingual emails. Our open rates are consistently above 40% (twice the non-profit industry average).

Student Speak - $200• Triannual student newsletter (spring, fall and winter)

• Delivered to over 600 SAC student associates

• Posted on the Members and Associates Area of SAC’s website

Flashes - $400• Targeted news flashes, sent as-needed (approximately

4-5 times per month)

• Limit of one banner ad per Flash so your ad gets our members’ and associates’ undivided attention

• Choose your audience

EMAIL ADs

Email or Mailing List RentalPromote your product, service or event with direct mail. Customize your audience by profession, province, language or area of professional interest.

Email option: We send an email advertisement on your behalf.

• Open rates average 40% (industry average is 22%)

• You choose the content, images, fonts, colours and format

• You will approve the final product before it’s sent out

• We provide open and click statistics one week after distribution

• Please allow up to two weeks for the approval process and one additional week for your content to be laid out

Please note: you must submit your material for approval, sign a licensing agreement and pre-pay before your request can be processed. Mail option: Undertake your own direct mail campaign by renting our mailing list.

• Membership database records are for one-time use only

• List supplied in Microsoft Excel format

• Please allow up to two weeks for the approval process

Please note: you must submit a sample of your material for approval, sign a licensing agreement and pre-pay before the list is released.

E-newsletter banner ad placement

We provide open and click statistics for all ads in our e-newsletters and publications.

Sample email list rental

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PUBLICATION ADs

Open rates for Communiqué are consistently between 39% and 49%.

Small side bar banner ad300x60

Large side bar banner ad300x150

Exclusive header banner ad450x60

New: Get our members’ and associates’ attention in Communiqué with an advertorial. We’ll work with you to write an ad that reads like an article. Contact advertising@sac-oac.ca for a quote.

Communiqué

Book a career or

commercial ad on

SAC’s new blog,

Communiqué. Previously produced as

an award-winning quarterly online magazine,

Communiqué is written by members and associates,

for members and associates.

• Audience of over 6,000 (all members and

associates and other contacts including university

programs, provincial associations, etc.)

• New content is added to the blog regularly;

members and associates receive an email

summary quarterly

• Ads can include links to external pages, videos,

etc.

Options (all ads are visible on all pages):

1. Exclusive header banner ad

$400/30 days

2. Side bar banner ad (large)

$250/30 days

3. Side bar banner ad (small) $150/30 days

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To book an ad:

Fill out our advertising booking form online.

If you have any questions, please contact us at advertising@sac-oac.ca or call Laurence ChengLi at 1-800-259-8519 ext. 253.

Payment:• We will invoice you once your ad has been posted (except for list rentals and ads from advertisers outside of Canada,

which require pre-payment).

• Invoices are net 30 days.• We accept Visa, MasterCard, cheques, money orders or wire transfers (subject to a $15 admin fee).

Advertising Policies:• Career ads for communication health assistants must guarantee that the position is supervised by a speech-language

pathologist or audiologist.

• We reserve the right to revise, edit or reject any ad if the advertisement, organization, product or service is not compatible with SAC’s mission, vision, values, philosophy or standards.

• SAC’s acceptance of an ad does not in any way constitute an endorsement of the product, service or company, nor does it guarantee future placements.

• We do not pay agency commissions; advertising agencies and their clients are jointly and severally responsible for payment of invoices.

• No refunds for ads cancelled after layout has been completed or if it is past the booking deadline.

• No refunds/credits for website ads pulled after they have been posted.

Volume discounts are available (pre-payment is required).

Contact advertising@sac-oac.ca for more information.

Artwork Requirements: • For career ads, please submit the ad content in a Microsoft Word document and attach your organization’s logo

separately as a JPEG.

• For all other website and Communiqué ads, please submit digital files at size with all images and fonts embedded (file format preference in the following order: PDF, InDesign, PSD, EPS, AI (CS5.5 or earlier versions), Microsoft Word). We prefer GIFs with transparent backgrounds for website banner ads.

ADVERTISE WITH US