Khaled Kalaldeh aka (Kal)Co-founder & CEO Ketab TechnologiesI’m always looking to Connect the Dots

Co-Founders “ .. Visionary founders ‘seeing things that could be’ means more than just a standalone product—it means a world transformed.”

Steve Blank

Khaled A. Kalaldeh Tawfeeq Saad Eddin

We’re on a mission : To Emerge as The Category Leader in Edtech

We see the Market via a Consolidation Lens

Smart Schools Startup Ecosystem

Ketab’s Strategic Business Units ( SBUs )

Ketab Studio

So … Ketab has a unique Org Structure to be an Edtech Rollup

Holistic Approach Ketab’s approach to educational technologies market is holistic

ketab is an edtech rollup

Why Ketab ?

Before bamboo begins the surge, we can see it has spent

months at work below the surface. For three quarters of

the year, the plant is building a foundation that will

support its great potential. Nature's secret strategy for

"rapid, immediate and robust increases" is to spend

significant time and effort on the roots. Jason

Jennings, Its not the BIG that eat the SMALL … It’s the FAST that eat the Small

Bamboo can grow at an incredibly accelerated rate. It will get to the same height an oak tree takes years to reach in just a few days. This plant will also double every three years and can continue at that pace for a century. What's more, it has a scheme resilient enough to survive anything (even nuclear attack).

Why Ketab Pt2

“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” 

  Simon Sinek

What’s The Strategy ?

If you are going to do

large-scale invention, you

have to be willing to do

three things: You must be

willing to fail; you have to

be willing to think long

term; and you have to be

willing to be

misunderstood for long

periods of time.

Jeff Bezos

Who Cares ?

Education Business resides Largely In The Red Ocean !

Why Now ?

Ed Tech investment is on the rise both by VCs & the Ed Sector from pre-KG - HigherEd

MOOCs, Personalized Adaptive Learning, etc is hot, but not a single leader has emerged yet, specially in MENA region !

Bring Your Own Device (BYOD) is swapping education & corporate

Trendy Connected Devices like No.1 Smart Phones, Wearables, Drivables, Scannables , Flyables making all time online access a given !

Education Ready for Prime Time!

There are Many Leading Players

In EdtechBut not In MENA

Avoiding Want it All - Have it All Customer Trap

Ketab’s corporate

strategy allows to

bundle or unbundle and

re-bundle different

product solutions, and

there is no need to

build a product at large

to serve the minimum

viable segment for the

early adopters

that might as well fail to represent that to other customers

later at the majority

But How To Scale ?We Know no specific Path to Scale but through Customer

Development

Ketab’s Unique Selling Proposition & Value proposition is built on the competitive advantage of bringing the solutions together while each SBU ( Strategic Business Units) that operate each with its own P&L

New Platforms

Ketab Studio

Madrasa

The Android of Interactive Devices & Teachers

The WhatsApp for Students

The Facebook for Schools, Educators & Learners

Vision / Positioning Product