who dominated financial services advertising in q2 2016?
TRANSCRIPT
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$154 million:
Q2 financial services desktop advertising dollars spent by the top ten spenders alone.
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23 billion:
Q2 financial services desktop advertising impression for the top ten spenders alone.
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Who are these top spenders?
How did they yield the most impressions?
What are their advertising strategies?
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We can answer all of these questions using Pathmatics’ real-time data.
Right now.
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How They Garnered Impressions
48% of impressions came from direct buys.
15% of impressions came from Google AdX + AdSense.
12% of impressions came from Advertising.com.
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How They Bought in Q2 74% of spend went to direct buys.
7% of spend went to Google AdX + AdSense.
6% of spend went to Advertising.com.
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We’ll give it to you for free.
Download your copy of Pathmatics’ financial services digital advertising report today.
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