Who are Travellers?

International Ties

Individuals

Immigrants

Businesses

Under X million assets

Why Travellers?

HSBC International

Expertise

Growth Market

High Wealth Potential

Immigration Growth

Immigrant Age Profile

Immigrant Regional Distribution

In-m

igra

tion

Edinburgh (23.28%)

Glasgow (21.75%)

Aberdeen (12.21%)

Perth (4.72%)

Dundee (4.38%)

Falkirk (1.16%)

Dumfries (0.96%)

Immigrants vs. UK born

• Job Distribution– 49% foreign-born workers in highly skilled jobs– 42% UK-born workers in highly skilled jobs

• Education– 37% immigrants have degrees• (46% of those arrived in last 2 years have degrees)

– 17% UK-born have degrees

Immigrants vs. UK born

• Determinants of Immigrant Earnings– English Language Skills– Work Experience– Education– Ethnicity– Agency working– Length of time in the UK

• Large variation in labour market outcomes

Target Immigrant Profile

• Age: 20s• Education: University Degree• High English Language Skills• Non-Agency Employed• Outside The A8• Employed In, Or Seeking, A High Skill Job

Why Immigrants?

Immigrants

Growth

Education

Job Distributio

n

WealthPotential

Why Immigrants?

Immigrants

165,100 since 2006

Education

Job Distributio

n

WealthPotential

Why Immigrants?

Immigrants

165,100 since 2006

20% more

degrees than UK

Job Distributio

n

WealthPotential

Why Immigrants?

Immigrants

165,100 since 2006

20% more

degrees than UK

7% more highly

skilled jobs than UK

WealthPotential

Why Business?

• Not a huge stress• Focus on non-cash intensive business• International operation/trade• HSBC value proposition is international

assistance

Identifying Consumers

• HSBC Strength Is Banking• Find A Partner Whose Strength Is Consumer

Demographics• Build A Relationship For The Future

Identifying Consumers

Targeting Consumers