whitepaper · the beverage market 7 5.1 problems and solutions 8 5.2 revenue in the beverage market...

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“Shake up your drink experience”

From blockchain to consumer, anywhere and anytime

WHITEPAPER

© 2018 SpritzCoin.com WhitePaper 0.8_en

Index v093018

1. Abstract 3

2. Introduction 4

3. Mission 5

4. Vision 5

Enjoy 6

5. The Beverage market 7

5.1 Problems and solutions 8

5.2 Revenue in the beverage market 10

5.3 Analysis 11

5.3.1 Producers 13

5.3.2 Licensed establishments 14

5.3.3 Consumers 20

6. Positioning 22

6.1 Objectives and goals 23

6.2 Premise 24

6.3 The technology today 25

7. Spritzcoin: the platform 26

7.1 Introduction 27

7.2 Features and modules 28

7.2.1 Nightlife 2.0 Phase A 28

7.2.2 Nightlife 2.0 Phase B 33

One Pager 36

Ecosystem 37

7.3 Account 38

7.3.1 Business Account | licensed establishments & producers 39

© 2018 SpritzCoin.com 1 WhitePaper 0.8_en

7.3.2 Ordinary account: the consumer 42

7.4 Our technology: implementation 43

7.4.1 Nightlife 2.0 43

7.4.2 Nightlife 3.0 45

8. Marketing 47

8.1 Entry strategy 50

9. Roadmap 51

10. Il token 54

10.1 Token specifications 55

10.2 Token allocation 56

10.3 Funds allocation 58

11. Spritzcoin and the market : comparison 59

12. Benefits for consumers, businesses in the sector and contributors 61

13. Note: Private Sale – Crowdsale - ICO – PTO - SPTO 65

14. Team 68

15. Contacts 74

16. Disclaimer 76

17. References - Appendix 79

Spritzcoin makes no declaration thatthe information or facilit ies or services

offered through this document or on the website www.SpritzCoin.com are suitable or appropriate for use in your country or that they comply with the

legal or regulatory requirements of any other countries.


https://www.spritzcoin.com/

1. Abstract

“We’ re re invent ing

the g lobal beverage mar ketplace,

secure, smar t and easy- to -use.

Complete ly d is r upt ing the way in which

the consumer ear ns a bonus,

the merchant pays a commiss ion

and the users buy and sel l p roducts

onl ine.”

Founders


2. Introduction

The mission of SpritzCoin is to offer the entire beverage sector an extremely innovative and

effective platform for booking management and incentives, with particular attention to the sphere of

nightlife.

The advantages, not obtainable through the normal FIAT currencies, will be offered and shared

between the consumer, the manager and the producers.

Our goal is to solve significant problems such as lack of efficiency, high commissions and the high

cost of using the latest technology, giving everyone the opportunity to access and enjoy the

advantages of blockchain and virtual reality.

Particular attention will be given to the supply chain, activating a direct contact between the

employer and the employees in the sector.

The SpritzCoin platform, in addition to introducing the token, will offer all the advantages of new

technologies compared to traditional payment methods.

In vino veritas

(Pliny the Elder) 1


3. Mission

The beverage sector is strongly monopolized and no clear advantage is passed on to the end user in

a massive way.

The main mission of SpritzCoin will be to facilitate the widespread use of cryptocurrencies in the

real economy by rewarding the Community of consumers, establishments and producers when

using some online services.

By guiding users to the use of new technologies, the mass adoption expected in the coming years

will facilitate the global expansion of the project.

4. Vision

SpritzCoin wants to become the "sparkling" reference platform in the vibrant sector of beverages,

positioning itself as a dynamic solution to the evolution of the market.

The improvements to the blockchain are constant and continuous, our imperative is to offer the best

to the industry.

Today, at a technological level, many companies are still under-sized.

Implementing, integrating and improving current business models will become essential in the years

to come.

The sector in which we are preparing to intervene in a disruptive way, provides high commissions

and in the field of traditional online reservations it comes up to 20% of the value of the reservation.

Thanks to the blockchain, it will be possible to reduce these costs with innovative and alternative

solutions.

The partnership with different realities will be in the coming years the keystone to offer the best

technology available at the lowest possible cost and with the highest quality.


LOVE


5. The Beverage market


5.1 Industry problems and solutions

Priority problems SpritzCoin Solutionsin progress | Nightlife 2.0 Phase A

Absence of a specialized platformfor the beverage sector The SpritzCoin.com project is born

High structural and banking costs,and often little transparency

Use of the Blockchain

Difficult and expensive accessto new technologies

Facilitate the use of the Blockchain Easy to use: new wearable way

Millions of people withouta current account

The smartphone as a digital solution for direct payments

Hegemony of a few large groupsof production

Cashback targeted for the consumers, the licensed establishments and the producers

_______________________________

(Nightlife 2.0 Phase A) These are the main problems that emerge analyzing the beverage sector and to which it is

intended to respond with the SpritzCoin platform: easy to use, immediate, with the ability to view, book, pay, review and

get a direct and free cashback.

The planned solutions are under construction and will be completed with the use of capital raised through the token

sale [digital asset] on Exchange.


Further problems detected SpritzCoin SolutionsUnder development (Nightlife 2.0 Phase B)

Location poorly valued, photos often not realistic, without details or misleading

Use of virtual reality

Difficulty to achieve a successful"private party"

" Enjoy with bartender & DJ" module

Labor market not efficient Job Module anonymous,fast, direct and free

_______________________________

(Nightlife 2.0 Phase B) These are the problems to which we intend to respond using already available technologies,

again to be refined according to the needs of the sector and the characteristics of the blockchain.

The project is verified at the prototype level, the external applications and processes are identified and being validated,

the dev team is in constitution.

Timing: as from roadmap.

The solutions will be implemented in modules, scalable and activated as needed.


5.2 Revenue in the beverage market

$1,900,000,000,000

Expected value for 2021

“The global beverage industry is expected to reach an estimated $1.9 trillion by 2021 ....

The major drivers for the growth of this market are growing urbanization, and disposable income.

Major beverages companies in the world include The Coca-Cola Co., Nestlé, Diageo, Redbull,

Anheuser-Busch, SABMiller, Interbrew, Heineken NV and PepsiCo. Dr Peppe Snapple Group,

Carlsberg, Kirin Holdings and Asahi Breweries.” 2

“...Beverage Digest shows that Americans spent about $2 billion more on non-alcoholic beverages

in 2017, as companies like Coca-Cola ...“ 3

SpritzCoin stands as a new and unique actor in an extremely vibrant, economically huge market and

divided into millions of licensed establishments.

“Un homme qui ne boit que de l'eau a un secret à cacher à ses semblables”

Charles Baudelaire 4


5.3 Analysis

The market can be analyzed by actors, by product and by geographical areas.

The main actors that determine the areas of intervention are:

producers and distributors, large multinational companies, specialized E-commerce sites

licensed establishments

few but big chains active in the beverage sector

single bars and coffee houses predominantly diurnal

lounge bars, clubs, nightclubs, disco halls and all the activities that fall within the nightlife

sector in general, including the organization of events of all kinds, social, sporting or

cultural, involving in a transversal way every possible situation of aggregation and sharing

consumers: last in the supply chain, subject to manipulation and without any benefit despite

the enormous economy that they are able to develop.

The product segments include alcoholic and non-alcoholic beverages, and in particular:

non-alcoholic beverages: coffee and tea, juices, mineral, soda and soft drinks, energy drinks

and freeze-dried products typical of automatic vending machines

alcoholic beverages: mainly beer, cider, wine, super spirits / spirits


The geographical areas analyzed for statistical purposes include:

North America, including Canada

America, Central and South

Europe

Africa

Asia

Oceania


5.3.1 Producers

Analyzing any report or balance sheets, it emerges that large groups and multinationals are able to

determine prices and conditions and have the financial resources to decentralize and apply

principles of Industry 4.0.

Small businesses need huge financial resources to make themselves known; they often struggle to

position themselves in the global market even if they use materials of excellence and often bio:

there are numerous examples such as micro breweries, small wine cellars and liqueur producers all

with a small circulation.

The detail of the producers in the analysis of the licensed establishments.


5.3.2 Licensed establishmentsand consumption data

Coffee

Espresso drunk per day: 3.832.908.023, of which 400 million only in US!

A small example to show the huge beverage market : coffee is served in thousands of cafeterias,

coffee houses, coffee shops in addition to the ones served in the restaurants.

Starbucks, the largest and most widespread chain of coffee shops, capitalizes 86 billion dollars, has

a revenue exceeding 22 billion dollars and has over 200 thousand employees (data 2017).

It is undoubtedly a success at the economic level, but the reality of micro cafeterias is extremely

fractional. The SpritzCoin project will also safeguard the diversity of the small coffee roasters as

well as the small coffee producers. 5

The global market for coffee, tea and similar hot drinks is expected to be 261 billion dollars for

2021. 6

Mineral waters


Nestlé and Danone record over 60 billion euros in revenue, Coca Cola is another actor very present

on the market.

Sodas and soft drinks

There are over 2 billion drinks served a day through 500 different drinks produced by Coca Cola.

Only in Europe, soft drinks represent a revenue of 185 billion euros [218 billion of dollars] and

involves 1.7 million workers. 7

Energy drink

Red Bull, the leader since 1987, has reached over 171 countries. In 2017 more than 6.3 billions of

cans were sold. 8


Alcohol

Every 24 hours in the world 72 million liters of pure alcohol are consumed as reported from the

World Health Organization and 40% of the world population enjoy an alcoholic drink. 9

Beer

2,560,068,493 is the average number of small beers drunk a day!

Five multinational companies control the market, market value 750 billion dollars by 2022.

AB InBev has a revenue of 56 billion dollars [2017], Heineken over 20 billion, with 200 million

hectoliters produced. 10

There are more than 19,000 breweries in the world, of which 94% are represented by artisan

producers, more than 17,800 breweries.

The largest producer of craft beer is the United States with 5,000 active craft breweries.

Currently more than 65% of craft beer in the world, by volume and price, is produced in the USA,

Germany, Belgium, Australia, New Zealand. 11


Wine

“The market is valued at USD 287.39 Billion in 2016...USD 423.59 Billion by 2023 ” 12

Italy, France, Spain and USA are the references in the sector. Quality and professionalism are the

keywords in the field; competitiveness and climate play a fundamental role in the quantities

produced and as a consequence in the price. Often in many licensed establishments the single glass

is served and appreciated, expensive but rich in flavour and knowledge.

The 2016 maxi world wine ranking places: 13

Italy: first in the world by volume of wine produced;

Spain: first in the world by vineyard area and quantity exported;

France: first in the world for export value;

USA: first in the world for imports in terms of value and overall consumption;

Germany: first in the world in volume of imported wine.


Spirits

A brief mention of the value of the global market: 75 billion dollars [2017] 14

The main groups emerging from the latest Intangible Business reports::

Diageo. Revenue of around 14 billion pounds with long tradition brands: the renowned

Smirnoff vodka, the creamy liqueur Baileys, the world's most popular scotch whiskey,

Johnny Walker, to which other famous names such as Pampero, Captain Morgan, Tanqueray

should be added.

Headquartered in London, the group currently operates in over 180 countries and has over

22 thousand employees.

Listed on the London Stock Exchange and at the Nyse in New York, the company is among

the 200 largest companies in the world by capitalization and is a market leader in the United

States, in the UK, in Ireland, and then again in Russia, Brazil, India, Korea and Australia

Pernod Ricard

Bacardi Martini

Beam Suntory

Campari


The list of the ten main brands of the Beverage industry is significant [2016] 15

1. Coca-Cola

2. PepsiCo

3. Red Bull

4. Bud Light

5. Johnnie Walker

6. Budweiser

7. Heineken

8. Gatorade

9. Sprite

10. Fanta


5.3.3 Consumers

“Our potential client, connoisseur and user of technology, is the young person aged 18/21 to 35,

lover of the simple, fast and online choices but above all sincere. Ed. ”

Let's start from the analysis of some sociological data deriving from the UN estimates.

Today the world population has reached 7,500 billion inhabitants and 55% of them live in the

metropolitans.

47% of the world's population uses the internet, around 3.5 trillion people. 16

Age Of Technology

“Your customers are perpetually on their smartphones. It could be taking a call at work, scrolling

through their social media pages or just surfing the net; it is almost as if they are glued to the phone.

More than 90% of consumers search for a service on a mobile web browser.“ 17

Technology is in our hands, not in a figurative sense, but it passes right through what we use in our

daily life: the smartphone.

In the world there are more SIM than people!

Summary of the "Mobility Report" by Ericsson and of the Mobile World Congress 2017 in

Barcelona: the penetration rate of mobile telephony at a global level has reached 101% in the fourth

quarter of 2016, for a total of 7.5 billion subscriptions to mobile telephony (+ 132 million in the

fourth quarter of 2016), with a growth of around 4% year on year.


“Millennials: we, more and now!” 18

This is the definition that identifies the Millennials or those born between 1980 and 2000

(age 18-38).

They represent 24% of the world's population, 1.7 billion people: they are 67 million in the United

States, 14 millions in Germany and 11 millions in Italy.

The average gross income of the world population aged between 20 and 25-29 is expected in

growth of 36.3% and 36.7% in real terms between 2016 and 2030, highlighting a greater spending

power among young people.

Considering the whole ecosystem around the beverage industry (drink serving, production and

distribution activities), and the soda and non-alcoholic beverage sector,

it results a total of over 4 billion potential users of the SpritzCoin platform.

Fonte: http://www.generations.com/


6. Positioning


6.1 Objectives and goals

SpritzCoin's objectives are to reach:

consumers aged 18/21 to 35

the licensed establishments [bars, coffeehouses, coffee shops ...]

night clubs

quality producers, with particular attention to niches

specialized E-commerce sites

all the workers related to the beverage sector

The platform will have a dual goal:

aggregate the sector becoming the Uber of the beverage, of the nightlife, or the largest

bar in the world without owning any bar;

facilitate the knowledge of the blockchain and its use for practical purposes with the

dissemination and the use of SpritzCoin as a missing link between buyer and seller.


6.2 Premise

The advent of the Internet has completely changed the market approach and enormous quantities of

information has enriched corporate databases and reached the end user but often in a confused

manner.

In 1994, the Amazon site was launched in Seattle, a "simple" online library.

In 1995 in San Jose, eBay was born as an auction-based sales site.

Airbnb, 2008, San Francisco connects those looking for and offering accommodation or rooms for

a short time period.

Uber, 2009 San Francisco, the largest car transport service without owning not even a taxi is born.

Fiverr, 2010 Tel Aviv, the largest freelance marketplace.

Car sharing and Social eating, other sharing frontiers.

These companies have had a huge impact channelling on unique platforms users aggregated by the

same interest or need.

What do all these platforms have in common? The high commissions that determine an immediate

advantage only for a few users.

These new markets represent digital monopolies, often not very transparent, difficult to attack and

they spend millions of dollars on advertising and marketing.

The goal of SpritzCoin, thanks to the technology of the blockchain, will be to develop and spread

the decentralization culture as an efficient, fast and secure system that leads to a significant

improvement for stakeholders.


6.3 The technology today

Currently there is no integrated platform for licensed establishments, bars and clubs similar to what

SpritzCoin is proposing to the market.

Below is a list of the main platforms that partly deal with beverage / nightlife: they are highly

specialized and successful but they tackle and solve the problems set out initially only to a certain

extent.

TripAdvisor, born as a travel portal in 2000 in the United States, has today an average of

455 millions of monthly visitors and represents the largest community of travellers in the

world specialized in reviews.

Booking with 350 million monthly visits is the best booking site for hotel facilities.

Monster, born in 1999, is the reference platform for the labour market on a global scale.

Groupon, born in Chicago in 2008, is an established reality as 'grouped purchases'

Google, an excellent platform full of information but not always optimized according to user

and manager requirements simultaneously.

Few Android and iOS applications, with little diffusion and not detailed in the services

offered.

The Uber of the nightlife is missing: SpritzCoin!

The objective is to become the largest agglomerated platform of consumers, bars, pubs & clubs,

bartenders, producers and some small selection of distributors.

The Beverage / Nightlife sector is the biggest economy of the entertainment!


7. SpritzCoin: the platform


7.1 Introduction

The world of blockchain evolving rapidly, the strategic choice is to tighten partnership with the

main companies in the sector, already active and well-established. This will involve a general cost

reduction in development and integration.

Nightlife 2.0

Identify the project as a whole: to accompany the Beverage industry in the use of new technologies.

The first step is the implementation of an Android and iOS application to enable rapid penetration

of the market, using the "Payment" form to quickly integrate the concept of FIAT / Crypto in

everyday life.

The second step provides for the integration of the blockchain network using the best existing

protocols.

Nightlife 3.0

Once the above process has been completed, we will focus on starting a blockchain network without

fees, in order to give as much advantage as possible to the user and the consumer in particular; it is

planned to use the Masternodes technology to decentralize the new BC to the maximum in favour of

all users of the platform.

In these projects, SpritzCoin plays a role of token utility, a digital asset that will allow to

accumulate benefits and be used thanks to the platform.

The content of this document does not constitute an offer of securities or an investment, nor

requires the registration or approval of the States. It is recommended to study carefully the

present document. The blockchain, the Smart Contracts, the cryptocurrencies and electronic

coins are based on transparency and complete freedom of choice. SpritzCoin tokens are not

actions either titles in no form.


7.2 Features and modules

7.2.1 Nightlife 2.0 Phase A

Habits change, new lifestyles and aggregation are imposed.

Thanks to the blockchain, it will be possible to offer a secure, reliable and efficient platform

extremely advantageous for all the parties involved, especially for the consumer.

The objective is to solve the problems highlighted in chapter 5.1, in particular:

Absence of a specialized platform for the beverage sector

High structural, banking costs, and often lack of transparency

Access to new technologies difficult and expensive

Millions of people without a current bank account

Hegemony of a few large production groups

The SpritzCoin platform will consist of several modules that are all autonomous and scalable

that will be activated according to the needs of the program.

With the application it will be possible to search, view, book, pay, review and use all the features

foreseen.


Here is a summary of the main features.

Account /real & virtual

It represents the heart of the SpritzCoin platform: it is not a simple registry, but a new way and

channel to do marketing for all those who want to expand the offer, keep direct contact without

intermediaries or launch their own product / service.

It will be available for all types of users [private and business] of the platform.

Real: ordinary account with the normal information needed to identify

Virtual: presentation of your business / service / talent thanks to virtual reality, offering an

unprecedented sensory experience to potential customers.

Search and booking function direct from the application

Consumers will be able to filter the establishments or events, book an entrance ticket, a table,

request the private service of the bartender or that of the bodyguard, a photographer, a limousine

before or after the event, or the best bottles of Champagne.

All directly from the application and with a few clicks

Deals of bars and clubs → SpritzCoin.com/___/best-bars-and-clubs-in/Paris

Book tables, buy tickets, and get the best deals for your breakfast/night out

Payment

Possibility to choose the best or preferred form of payment:

– traditional FIAT currencies

– cryptocurrencies

– with the SpritzCoin token, taking full advantage of it.


Reviews: Three stars method

Time is what does not come back, never!

Spend five minutes to have a coffee or spend two hours for a pleasant evening, decide whether to

come back in one establishment or not may affect the choice of the consumer.

Certified reviews are foreseen thanks to the blockchain, several levels of experience and reliability,

introduction of rewards with points, an algorithm will indicate the best and most reliable reviews:

everything to ensure the consumer a pleasant experience.

Debit Card SpritzCoin

Agreement for purchases with conversion FIAT / crypto and link to the best exchange.

IoT module: Internet of things

“Easy to use: new wearable way”

In a smart and young world this module could not be missing.

Hi-tech devices: the best technologies available today have already been selected, looking at three

different solutions that will be proposed in the coming months.

Imagine being around the world with a T-shirt or other devices enabled and connected to internet: it

will be the easiest way to face an evening, a concert, a trip, a holiday, a resort or simply coffee in

the morning and get the planned cashback!


CashBack

Against the use of the SpritzCoin token, a cashback will be recognized to both the consumer and to

the "seller"; to the latter the choice to collect cryptocurrencies or to instantly receive FIAT on the

indicated account.

Everything will be done comfortably and automatically in the APP WITHOUT ANY COST

neither for the consumer / buyer or for the seller of the offered service.

The technology of the QR will allow you to do everything in a few seconds.

- The tables with the bonuses will be disseminated in Q4 2018: we can anticipate that we will

start with a bonus in favour of the consumer equal to 20% of the amount spent.

- Programs are planned to incentivize registrations, reviews, and reports [Bounty program].

- Possibility of obtaining tokens thanks to the interaction with the application and the use of

the various modules, for example "Game" but not only.

- An initial incentive program will be launched with direct cashback without using the token

for purchase *.

- 20 % of the issued tokens are tied to the cashback program.

* Objective : mass adoption as quickly as possible, compatibly with the dissemination

and knowledge of the cryptocurrencies at a global level


Game module

Today, the smartphone is an integral part of our lifestyle: the goal of the module is to unite

technology, innovation and socialization with a token incentive plan.

Designed to make the stay in the room more pleasant, minimize any downtime and create

communities with similar interests.

It will be a test and launch platform in collaboration with other start ups and experimentation of

evergreen games but in a modern way. Can simple and fast 2D offer new ideas and new market

niches? We think so.

Virtual reality as a propulsive and integral component.

E-commerce module / partnership

“We will never sell any drinks, but we will help the producers reach their world.” Ed.

A thought especially to small producers unable to compete with the investments of large

multinationals: a collaboration where quality will make the difference and the possibility to

compete will be offered to everyone.

It is not the intention to create yet another E-commerce platform but it will be possible to put

products on sale, link various products for sale, establish the conditions, take advantage of the

blockchain to obtain a guaranteed payment and offer the same guarantee to the buyer at the same

time.

It will be possible to use and offer all the advantages provided by the cashback.


7.2.2 Nightlife 2.0 Phase B

Under this phase we plan to tackle the problems to which we intend to respond using technologies

already available, to be refined based on the needs of the sector and the characteristics of the

blockchain.

The project is verified at the prototype level, the external applications and processes are identified

and under validation.

The solutions will be implemented in modules, scalable and activated as needed.

The problems to be solved, highlighted in chapter 5.1, are:

Location poorly valued, often unrealistic photos, without details or misleading

Difficulty in achieving a successful "private party"

Labour market not efficient

The solutions identified provide for the use of the blockchain in conjunction with virtual reality to

certify the locations or some services and allow the meeting of supply and demand in both private

and professional sector.


Virtual reality: technology is evolving

The consumer will be able to search, select and view the premises through one navigable map: it

will be possible to navigate in photorealistic settings, interacting with the objects present in the

rooms.

Each user can create his own account in a traditional way and match that virtual.

The user 'Business' in particular can use pre-built or on-site forms realised through partners.

The virtual reality will initially be non-immersive, then extended to the use of the viewer (the

appropriate glasses available on the market will be sufficient to cancel the real world from the

user's view).

Objective : enjoy the preview of a room, perceive the vibrations, select exactly the table and the

view it can offer.

*Note: we do not intend to develop a new technology but to apply the existing one. Identified. The selection of the best partners available is ongoing.

“Enjoy with Bartender & DJ” Module

It will be one of the roads that will allow SpritzCoin to become the Uber of nightlife: the possibility

to connect professionals and enthusiasts with those who need to create events, even small, but

personalized. Even SocialDrinking has its reason to be, always responsibly!

You want to organize a party at your home or in a private location and look for an expert in the field

to offer your friends a unique sensory experience? Enjoy!

With SpritzCoin the best professionals will be just a click away. We could define it as the first

"Crypto SocialDrinking" in the world!


JOB Module

Put in direct contact those looking for a job with those who need specialized operators in the

beverage sector: from coffee to brunch, through lunch and aperitif, without forgetting the

nightclubs.

Work experience will be certified, catalogued and enhanced by the blockchain, then made available

to the managers of the establishments anonymously.

The owners of the establishments and their managers will be able to do cross-searches in order to

select the best temporary or permanent professional figure.

Once an offer has been launched, it will be up to the candidate to accept the proposal or not.

Objective : instant meeting of supply and demand in one of the most vibrant sectors of the

economy nowadays. Depending on the experience levels of waiters, bartenders, DJ and all those

who aspire to work in this area and the needs of the premises, it will be possible to create immediate

cross-searches that can meet quickly and precisely both the demand and the offer through Smart

Contracts.

The evolution of semantic research will pass through the use of hashtags to identify and meet the

needs in a simple but effective way.


One pager


Ecosystem


7.3 Account

The platform's priority will be its ease of use to facilitate access to new technologies to the mass.

Particular attention will be placed on the data: the various actors will have the full access to their

information thanks to the blockchain technology.

The function to seek / propose / sell goods and services is fundamental and the contribution that will

be given by the Community will be important for SpritzCoin growth.

The activities will be rewarded in order to encourage the fidelity process.

Under planning:

Business account for professional users

Odinary account: for the consumer or operator in the supply chain [barman, bartenders,

DJ ...]


7.3.1 Business Account | functionsLicensed establishments and Producers

including bars, coffee houses, clubs, event organizers ... and breweries, liquor producers, soda

producers ...

It will be possible:

- to create the account and manage the own information, both personal and fiscal

- to create real or virtual environments

- to insert price lists and events

- to insert photo, video or virtual reality gallery

- to promote your business in a targeted way, interact with your customers directly, getting

feedback

- to accept reservations and payments

- to enter offers, promotions and discounts

- to manage the income in crypto / FIAT via e-wallet or directly on the current account

indicated in registry

- to get cashback depending on the foreseen reward levels

- to access the "Job" module, propose and select

- to use the "E-commerce" module to promote your own products directly


For the producer, with a view to promotion and direct sales, further options are envisaged:

- to have direct marketing plus channel

- to reduce costs thanks to targeted advertising

- to organize deliveries and payments by Smart Contract with the aim of saving time and

money

- to obtain periodic statistics and analyzes

- to take advantage of special guided development programs

- to have full access to the "E-commerce module"

Major problems encountered and resolved for Business accounts:

- high bank charges

- high transaction costs

- costs for accessing cashback programs

- reviews not always truthful and reliable

- delayed payment problems

- with the current Blockchain used (Ethereum), payments will be made on a peer-to-peer

without bank commissions and will be paid at the end of the event as per conditions

stipulated between the parties. The Smart Contract will help the evolution of the process

- payment times are now a plague often endemic and promote the bad management of

corporate treasury. For those who want, the relationship between supplier [producer] and

buyer [local or private] will be managed and processed by a Smart Contract with payments

automated at agreed conditions [instantaneous, weekly, daily]

management of disputes in an intelligent and immediate manner through transparency. For

example, upon delivery of the package, the payment will proceed as planned without

requiring additional time resources to Courier service; the seller will have the possibility to

choose how to manage the payment, if in cryptocurrencies and which of them, or

automatically convert everything into the preferred FIAT currency, or set some aside some

to pay extra costs.


- enormous benefit will be gained from all the establishments that produce and supply

beverages, such as micro breweries. The "payment chain" is reduced by eliminating the bank

transaction charges; guarantee in perceiving money

- Payment transactions: maximum freedom in the possibility to choose FIAT or crypto and to

join the cashback program

The platform will therefore allow:

- to transfer the financial value of the transaction between customers and suppliers

- to eliminate intermediaries

- to make data available to individual owners

- to create a new value for the participants in the growth of the community

- to be decentralized, ie not dependent on a single central server

- direct relationship between buyer and seller

- maximum privacy


7.3.2 Ordinary account

The ordinary account is for the consumer.

It will be possible:

- to create and customize your profile / account

- to search by location or geolocation

- to view, book, pay the products / services obtaining cashback on the expenses incurred and

in the foreseen cases

- to leave reviews and report establishments getting the SpritzCoin token as a reward.

Different levels of review and reward are planned, managed on the Blockchain. You will be

entitled to review only if present in the establishment: the quality rather than the quantity of

the transacted data is important. The restaurant will be notified, will be able to manage and

comment on the relevant feedback

- to have free access to the "E-commerce module"

Available for everyone:

- Advertising

It will not be invasive but a free choice and free sharing, with data management in a transparent

manner.

It will be possible to propose or view promotions; in the second case there will be rewards with

SpritzCoin tokens.

Everyone will have the opportunity to propose a service, a product or make one's talent known.


7.4 Our technology: implementation

As anticipated, there are two distinct phases:

Nightlife 2.0 will allow you to be present and operating on the market with the huge advantages

given by the Blockchain

Nightlife 3.0 will be dedicated to the research, prototyping and launch of the new BC, without fees

and with the use of Masternodes. Details will only be disclosed during the next few months.

7.4.1 Nightlife 2.0

In the first phase, the application will be released in the Android and iOS versions with integration

FIAT / crypto; afterwards, the platform, or dApp, on the Ethereum protocol.

Details.

For some types of data (description, images, reputation, reviews), InterPlanetary File System (IPFS

- 19 ), a protocol designed to create a peer-to-peer method, will be used; data on IPFS will be

connected with encryption to the smart contract.

This allows better resizing and minimizes processing and storage costs. When data from the

SpritzCoin dApp is stored on IPFS, a hash of unique IPFS content is created; this hash will be

subsequently stored on the blockchain of Ethereum.

The IPFS node publishes the list on the IPFS network and then the list becomes available through

thousands of computers distributed around the world to anyone who knows the hash of the content.


Data management:

- left public: which prices, availability and applicable rules

- encrypted sensitive information such as addresses, contact names, and telephone numbers

issued only to confirmed buyers

- management of private data on public blockchain: expected use of a service like NuCypher.

The features will be developed by the SpritzCoin team in collaboration with the partners. Selection

and negotiation under progress. Timing as per Roadmap.


7.4.2 Nightlife 3.0

“Prototype of blockchain without fees: start of the project “Nightlife 3.0”

The mass adoption will surely be the key to success for the diffusion of any of the blockchain

development initiative; starting a blockchain without fees will be an important contribution.

While working on making this project perfect, we are in the phase of verification and

experimentation; hereafter some notes that guide and will continue to guide us in the next

developments.

"Agreement for a new physical payment system [IoT] "

Our path foresees the insertion of the new IoT [Internet of Things]: let's look serenely at the future

where mobility and connection will be the watchwords.

Another emerging technology: the masternodes.

Masternodes are servers that offer cryptocurrency services to the network : they are flanked by the

traditional operations of mining and interface with the problem of "distributed consensus".

On what will our efforts on the future blockchain architecture and Masternode focus?

Some brief references, partly technical :

• collateral economically rewarded and reduced to allow each business account to create a

masternode [ie bars, clubs, pubs and producers]

• self-installing and user-friendly, no competence required

• masternodes can also be activated by an ordinary user

• goal: decentralization in every establishments at a global level [MN / Deposit and control

server]

• the consumer will be a satellite user who will be able to keep parts of the network code, only


if he wants to, without weighing down the operating system [very few resources to store

data in based on a new certification protocol]

• initial phase, always voluntary, with CPU mining option for all installed wallets [not on

smartphone]

• auto configured wallet with mnemonic phrase and biometric data of your choice, self

aligned between PC, smartphones and other devices

• "Credit paper wallet": even without an available Ethereum network, immediate payment.

Creating a mainnet without fee will enhance the SpritzCoin project, increasing the value of the first

distributed tokens.


8. Marketing

Marketing activities will allow monitoring and planning of the necessary interventions; all the

channels necessary for maximum dissemination of the project will come activated.

The main interventions, achieved or planned, are aimed to support the following phases:

- contract deploy | on March 3rd, 2018, data available at the following link on Etherscan:

https://etherscan.io/address/0xc560984d8c4ced2a0eba5790b33b6f43afeef759

- quotation on Exchange, envisaged by Roadmap for Q4 2018

- APP presentation in beta during Q1 2019

Markets

Divided by macro geographical areas and in particular Europe, Asia, America, Africa and Oceania,

both with digital approach and in real; they will be managed and dealt with independently,

identifying for each segment the best external resources to devote and involve.

Sponsors

They will be in our sector of reference; they might be national or international as SpritzCoin is able

to intervene in a targeted manner on individual users on the platform.


https://translate.google.com/translate?hl=fr&prev=_t&sl=auto&tl=en&u=https://etherscan.io/address/0xc560984d8c4ced2a0eba5790b33b6f43afeef759

The planned interventions started in Q1 2018, here below some of them are mentioned by way of

example but the list is not exhaustive:

- creation and management of channels on the main social networks

- constant presence online

- organization of digital events:

* games with tokens as prizes [contest]

* use of Airdrop

* Bounty programs that allow to quickly reach the chosen target

- presence on industry sites with announcements, articles, banners

- participation in industry events, exhibitions, fairs ...

- launching of targeted campaigns also for payment [AdWords]

- live participation in meetings and events

- merchandising

In the quotation phase on exchange, the following actions will be intensified:

- promotion aimed at brandishing the token with targeted brand positioning operations

- ad campaign to increase visibility

- increase of collaboration with newspapers, sites, blogs and other channels aimed at

informing the audience on the characteristics and advantages of the Blockchain as a

decentralized system

In the phase immediately after the listing, the marketing will be developed on three lines well

defined that will go:

- towards the user of the platform

- to the Community of programmers

- for the support of the quotation itself


There are special bonuses for the main supporters of the project, especially on the Social channels.

Marketing in general will include:

- making videos to make the impact of the platform in the real economy

- partnership with event development agencies

- partnership with beverage industry producers

- partnership with some selected distributors, hyper specialized

- partnerships with software companies also outside the world of the Blockchain and

cryptocurrencies in order to incorporate the best available technology on the market at the

lowest possible cost.

"Bringing the benefits of technology to the consumer in everyday life will bring great satisfaction.”

Founders


8.1 Entry strategy

SpritzCoin will be a new product for most markets and we will create a new demand helped by the

ongoing expansion of the concept of blockchain.

Our objective is not to overcome the previously identified platforms already partially present in the

beverage sector: we will offer a leap in quality that will make the competition irrelevant. The focus

is on innovation and value, not only on positioning with respect to competition.

We are planning various initiatives with this in mind.

We will enter the market with a service for free.

Incentives are provided for customers and business accounts [licensed establishments and

producers] with the aim to enter the platform.

Similar initiatives have already been identified to involve young people and university students in

order to facilitate the spreading of the application.

Constant analyzes will be carried out to improve the platform.

On the digital market we will see our presence affirmed with targeted initiatives; at the local level

close strategic partnerships will be established with the best players in the sector.

The whole supply chain in the beverage sector will benefit thanks to the Blockchain technology,

from the cashback program, from fee free or reduced to a minimum, from secured and almost

immediate payments.

SpritzCoin will offer these benefits in a scalable manner.


9. RoadmapUpdate July 2018


Roadmap 2017 – 2018


Roadmap 2019 – 2020

Each phase of the project could change due to unforeseen developments in the creation of increasingly evolved blockchains and the performance ofthe cryptocurrency market


10. The token


10.1 Token specifications

SpritzCoin is a digital asset [token] developed thanks to blockchain technology; in particular it is an

ERC20 token on the Ethereum network.

Token name: SpritzCoin

Symbol | Token Acronym: SPRTZ

Decimals: 18

Total issued: 36.5 billion tokens

Some considerations.

• The total supply has been determined on the basis of the world population currently equal to

7.6 billion people.

• 40% as the base of potential users with the estimate of the use of one token each month for

12 months.

TS = 7.6 * 0.4 * 12 = 36.5≃

• 40% ≃ is also an officially recognized estimate as a percentage of people who, on a global

level, occasionally appreciate a slightly alcoholic drink (it is neither good nor bad, it is a

factual data. Remember to consume any beverage in a moderate manner anyway).

• Over 2,000,000 bars present in the world: considering distributing all the tokens issued, each

bar would have only 18,250 SpritzCoin available!

The decimals, with which the token was issued, will broadly favor its distribution for the

next decades.


10.2 Token allocation

Note

The SpritzCoin project is underway; to date the funds have been used for the development of the

idea and the project, the implementation of the contract and its deploy, the creation of social

accounts, the management of the Communities, the launch of marketing actions, the airdrop and

bounty programs for the dissemination of the program, the progressive delivery of tokens to those

entitled, participation in industry events and much more.

Token constraint

The token bond is 12 months from the day of the first listing on official Exchange communicated on

social channels. The restriction will cover the token assigned to SpritzCoin, the Team, the Advisor

& Partnership, as well as Angel Fund and Venture Capital.


Update August 2018* Advisor & Partnership: tokens not distributed

** Collaborators, Airdrop & Bounty: distributed share equal to 0.35% of the total issued.

Tokens ready to ship around 2% of the total token [delivery is bound to the value of the

Gwei, measurement unit for the cost of transactions on the Ethereum network]

*** Contributors: indicates the part intended for the market. As of today, Private Sale accounts

for a ≃ 5% of the total issued

2018 circulating forecast:

to date, with reference to the prospects of cryptocurrencies markets and cash requirements, a

circulating plan is envisaged ranging from a minimum of 10% to a maximum of 15% of the total

issued.


10.3 Funds allocation

Note:

Forecast of funds' allocation in the coming years based on the data available today.

**** Reserve: fund that will be set up to support the value of the token

Cross selling | Reserve fund and liquidity

SpritzCoin will have users and members who will be able to sell services and products. Payment for

goods and services will be made using online payments of various types, both conventional (FIAT)

and cryptocurrencies will be accepted. This is a very important aspect, especially for enterprises,

companies and producers, as well as for promoting mass adoption.

To support the stability of our project and the token itself, we are creating a reserve fund, which is a

provision equal to 5% of the value of the sale of digital assets [token].

SpritzCoin is open to all consumers and to all types of companies operating in the beverage sector.


11. SpritzCoin and the market: comparison


Main actors


12. Benefits for consumers, businesses inthe beverage sector and contributors


Why SpritzCoinSpritzCoin is a project developed on the consumer who becomes the main user: use the application

to search for an establishment, view it with virtual reality, pay and get a cashback all for free.

For the producer, a privileged way to stay in touch with the consumer.

For the establishments, a unique and innovative way to reward the customer and gain its loyalty.

Main benefits for consumers

Up to 20% cashback | no registration fee

Search and booking of the best establishment

Preview of the room with virtual reality

Certified reviews

Payments in FIAT and crypto

Crypto rewards for use of the application

Possibility of combined debit card

Innovative tool to:

look for work in the sector (JOB module)

create events, also private events (Enjoy with Bartender & DJ module)

monetize your online activities in the App

Specialized in the beverage sector and nightlife


Main benefits for Business activitieslicensed establishments | distributors | producers

Reward the consumer and its loyalty, consolidating or increasing the turnover.

Free of charge:

Crypto cashback on income with SpritzCoin token

Flexible system to reward customers and win their loyalty

User friendly thanks to the QR code

Cost to be affiliated: none

Free application

Freemium Model:

Reduction of operating costs

High reduction of bank costs

Fully customized income management [FIAT and Cripto]

Powerful marketing tool

Tool to find skilled workforce reducing time and costs (JOB Module)

New E-commerce opportunities without additional costs

As a result, it is possible to enter the world of new technologies, of the blockchain, of the virtual

reality and much more, with a considerable increase in visibility on the reference market.


Main benefits for contributors

Reference sector: beverage, sub-group of the Ho.Re.Ca. sector.

The beverage sector includes, indicatively, all the activities and establishments where drinks are

served, distribution activities, E-commerce activities, vending machines, night clubs, from morning

coffee to night drinks, passing for mineral water, sodas and fruit juices.

The beverage sector is endowed with high liquidity and knows no crisis.

There are millions of commercial activities in the Beverage sector!

Project with a real application as the base for an immediate entry into the day to day life.

Project where the token allows to increase business performance and be ready for mass adoption.

Specialized in beverage sector and nightlife

Target: millennials, 18/21 to 35 in particular

Use and implementation of the best technologies

Transparency given by the blockchain

Possibility of obtaining a monthly benefit in token towards a quantity of constrained token [staking

- it is not intended as a financial return]

Establishment of a reserve fund to protect the price on the market, equal to 5% of the value of the

sale of digital assets (tokens)

Reserve of 20% of the circulating capital in favor of cashback

Funds blocked for 12 months for SpritzCoin, the Team, the Advisor & Partnership, as well as Angel

Fund and Venture Capital


13. Note

Private Sale - Crowdsale

ICO - PTO - SPTO


SpritzCoin is a project in movement.

This document represents a declaration of intent, a starting point, an approach to the market

where the consumer is the protagonist.

The project lays its foundations on the following postulates:

• LEAN methodology: starting with an idea, then a simple and experimental model that, as a

result of the needs, is integrated and developed

• streamline to be competitive: confirmation in the choice first App then dApp

• "Bottom up" both in the creation and management of the Community and of the

Communication

• "Lean Thinking" I think, act and create as think, act and want my user, the consumer

• To Spritz: if in Italy it identifies a generic drink based on white wine and sparkling water,

"To spritz" indicates and identifies the action of "spraying small drops" and that is exactly

what we want to do around the world, to spread in a sparkling way.

Private SaleThis term indicates the sale of digital assets directly between the assignor and transferee, necessary

for the development of the project.

Depending on the countervalue, time constraints are foreseen.

CrowdfundingCrowdfunding or collective funding is a collaborative process of a group of people who put their

money in common to support the efforts of people and organizations.

It could be a road that will be taken.

ICO - Initial Coin OfferingThis option is excluded [update July 2018]: the project has started and made its first development

thanks to private funds. The objective will be to go in exchange as per Roadmap to complete the

financing phase.


PTO – SPTOPublic Token Offering – Second Public Token Offering

During Q1 2019, the possibility of placing on the market a significant quantity of tokens, up to

60%, even in several tranches, will be assessed in order to facilitate the dissemination of the project.

The variables that will be examined will be:

the general situation of the cryptocurrency market

the situation of traditional financial markets

the trend of the real economy

The presumable value of placing on the market today could be $ 0.002 per token [update July

2018].

Favorable market conditions would allow the token to be placed at $ 0.01 and / or with a token

percentage lower than expected.

Burn/AirdropAs operations related to PTO or SPTO, they will be evaluated if necessary.


14. Team


SpritzCoin Core Team

Corrado CervaiGeneral Managerhttps://www.linkedin.com/in/corradocervai/30 years experience in finance and B2C B2B businesses sectors

Andrea VagnarelliBusiness Developmenthttps://www.linkedin.com/in/andrea-vagnarelli/Entrepreneur

Vincenzo ContrerasProject Managerhttps://www.linkedin.com/in/vincenzo-contreras/Director / Manager of Civil Engineering

Alessandro MostiIT Manager | Programmer Analyst https://www.linkedin.com/in/alessandro-mosti/

Nando DessenaIT Manager | BlockChain and Smart Contract Developmenthttps://github.com/nandod


https://github.com/nandod

https://www.linkedin.com/in/alessandro-mosti/

https://www.linkedin.com/in/vincenzo-contreras-a0469224/

https://www.linkedin.com/in/andrea-vagnarelli-758886a8/

https://www.linkedin.com/in/corradocervai/

Claudio CatenutoCommunity Manager – Italian chathttps://www.linkedin.com/in/claudio-catenuto /Customer Care

Gianluca GregnolCommunity Manager – English chathttps://www.linkedin.com/in/gianlucagregnol/Aerospace Engineering Course

Santhosh InalliINDIA Community Manager – English chathttps://www.linkedin.com/in/santhosh-inalli/Software Engineer | Angular 4, JavaScript, CSS, Bootstrap, HTML

T. V. | ValentinaBack office – Italian, English and French

Simone C.Back office – Copywriter – Italian and English


https://www.linkedin.com/in/santhosh-inalli/

https://www.linkedin.com/in/gianlucagregnol/

https://www.linkedin.com/in/claudio-catenuto-77391b168/

Fabrizio W. B.Back office – English and Spanish

Thomas K.Back office - Wordpress, Html, CSS, Java

Ambassador

DJ MashiMusical Ambassadorhttps://www.facebook.com/djmashidj/

Alessandro PegazzanoSports Ambassador | Basket | Energy drinkhttps://t.me/Simba68


https://t.me/Simba68

https://www.facebook.com/djmashidj/

"Spritz Grafici Italia"Graphic designer & Marketing

Catia M.t.me/Spritzgirl

"Always believe in it, never give up"

Claudio A.t.me/canastx

"Nothing is impossible"

Etrusco T.t.me/ETRUSC0

"Nothing is impossible for imagination"


https://t.me/ETRUSC0

https://t.me/canastx

https://t.me/Spritzgirl

Fabiot.me/Passione43

"Nothing is impossible if you truly believe in it"

Salvo R.t.me/maddox84

“Keep smiling keep living, never forget who you are”

Umbot.me/umcrypto

"Only one thing makes a dream impossible: the fear of failure"

Advisor

Christian Paonehttps://www.linkedin.com/in/christian-paone/

LondonFinancial and Business Development

Next TEAM update: Q4 2018

www.SpritzCoin.com/TEAM


http://www.SpritzCoin.com/TEAM

https://www.linkedin.com/in/christian-paone/

https://t.me/umcrypto

https://t.me/maddox84

https://t.me/Passione43

15. Contacts


To know more, check the following links:

Website – www.SpritzCoin.com

Telegram Commmunity:

English chat - https://t.me/SpritzCoin

French Chat - https://t.me/SpritzCoinFRANCE

Italian chat - https://t.me/SpritzCoinITALIA

Telegram Announcements - English chat - https://t.me/SpritzCoinANN

Twitter - https://twitter.com/SpritzCoin

Facebook - https://www.facebook.com/SpritzCoin/

Instagram - https://instagram.com/SpritzCoin

Medium - https://medium.com/@SpritzCoin

Reddit - https://www.reddit.com/user/SpritzCoin

Tumblr - https://SpritzCoin.tumblr.com/

E-mail – info @ SpritzCoin . com


https://spritzcoin.tumblr.com/

https://www.reddit.com/user/SpritzCoin

https://medium.com/@SpritzCoin

https://instagram.com/spritzcoin

https://www.facebook.com/SpritzCoin/

https://twitter.com/spritzcoin

https://t.me/SpritzCoinANN

https://t.me/spritzcoinITALIA

https://t.me/spritzcoinFRANCE

https://t.me/SpritzCoin

http://www.SpritzCoin.com/

16. Disclaimer


Disclaimer

This document (WhitePaper) and this notice (Disclaimer) are intended for all readers who

view it or access it from any channel or communication platform.

The WhitePaper is presented strictly for information purposes only, and must under no

circumstances be treated as an offer of securities or an invitation to participate in any form of

regulated or non-regulated investment, and in any case defined in any jurisdiction worldwide.

Furthermore, none of the information contained herein is intended to form the basis of a board or an

incentive to engage in any type of investment activity.

This version of the WhitePaper is published as a draft of discussion and pre-information; this

WhitePaper remains a work in progress and is subject to change without notice. Please do not

copy or disclose any part of this document without including this disclaimer.

SpritzCoin is born and evolves as a digital asset (utility token) that allows access to its service

and product.

Any sale of digital assets is part of the sale of digital products for the development of the project.

This document represents a starting point, an evolving project built on the needs of the consumer

and using the best technologies available on the market.

Research activities will focus on improving and integrating existing technology.

The official document, original and reference, is the WhitePaper written in English; in case of

inconsistency with documents translated into other languages, the English version will prevail over

the others.

The reader is referred to deepen the legislation in force in his country of residence in order not to

incur any violation of the law; for any doubt or uncertainty, please consult your professional

advisors independently.


The information contained in this document is not intended to represent an advice you can rely on.

SpritzCoin, the author or any other person involved in the preparation or distribution of this

presentation expressly disclaims any and all contractual form or other responsibility towards

any person, company or institution; expressly declines any consequence deriving from its use

by any entity in relation in whole or in part to the content of this document.

SpritzCoin bears no responsibility for any losses caused to any person acting or abstaining from the

action as a result of any information contained in this document.

The information contained in the WhitePaper does not in any way constitute a

recommendation regarding the possibility of investing in any product discussed in this

document.


17. References | Appendix

1 en.wikipedia.org/wiki/Pliny_the_Elder

2 www.businesswire.com/news/home/20170331005329/en/1.9-Trillion-Growth-Opportunities-Global-Beverage-Market

3 www.coca-colacompany.com

4 evene.lefigaro.fr/citation/homme-boit-eau-secret-cacher-semblables-10230.php

5 www.investor.starbucks.com/ir-home/default.aspxhttps://www.statista.com/chart/14087/the-price-of-a-cup-of-coffee-worldwide/

6 www.bmiresearch.com/articles/growth-prospects-in-the-global-tea-and-coffee-marketwww.bevindustry.comwww.marketresearchreports.comwww.ghostinthedata.com/alcoholmapwww.statista.comwww.gruppobpc.com

7 www.beveragedaily.com/Article/2018/06/11/European-soft-drinks-industry-generates-185bn-revenue-and-supports-1.7-million-jobs

8 www.forbes.com/companies/red-bull

9 www.who.int

10 annualreport.ab-inbev.com/letter-to-shareholders.html

11 www.newfoodmagazine.com/news/35016/94-of-worlds-19000-breweries-are-craft/ www.zionmarketresearch.com/news/global-beer-marketwww.kirinholdings.co.jp/english/news/2017/1221_01.htmlglobenewswire.com/news-release/2018/03/02/1414335/0/en/Global-Beer-Market-Predicted-to-Reach-by-750-00-Billion-in-2022.htmlwww.alliedmarketresearch.com/beer-market

12 www.mordorintelligence.com/industry-reports/wine-market

13 www.oiv.int


14 www.eater.com/drinks/2016/1/26/10830410/liquor-brands-hierarchy-diageo-beam-suntory-pernod-ricard

15 www.mydrinkbeverages.com/top-10-most-valuable-beverage-brandsbrandirectory.com

16 www.unric.org

17 www.drinkpreneur.com/beverage-howto/top-2018-fb-trends-you-shouldnt-miss/www.mordorintelligence.comwww.globenewswire.comwww.zionmarketresearch.com

18 www.maxburst.com/millennials-are-mobile-firstwww.theguardian.com/commentisfree/2018/mar/16/millennials-killed-democracy-marmalade-recycling-lazy-stereotypewww.just-drinks.com

19 InterPlanetary File System (IPFS) is a protocol and network designed to create a content-addressable, peer-to-peer method of storing and sharing hypermedia in a distributed file system - tomake the web faster, safer, and more open.


whitepaper · the beverage market 7 5.1 problems and solutions 8 5.2 revenue in the beverage market...

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