Whitehall Management Dental Website Design WorksheetPlease email back to: Joy@whitehallmgt.com

Questions call: (480) 860-5700

Doctor,

Congratulations on your purchase of an Internet Marketing Website. We believe our unique experience and knowledge of Dental Practice Management, Marketing and Technology will drive more patients to your practice. Our experienced team has development over 100 Internet Marketing Websites.

This document contains everything that we need to develop your website. We recommend that your Team Leader of Office Manager try to complete as much as possible and then you go over it before it is emailed back to us. It should only take each of you about 30 minutes. We have added all the content necessary to have a successful website. However, the more time and thought you put into this content, the more effective your website will be in attracting new patients. The sooner you complete and return this worksheet, the sooner we can get your website up and running and start delivering more new patients.

Please complete or edit the shaded areas.

Below are some websites that might help you visualize how the information will appear on your website.

http://www.dentistsedation.comhttp://www.schonechiropractic.comhttp://www.siouxcitychiropractor.comhttp://www.statclinix.comhttp://www.thomasandthomasdental.comhttp://www.doctorpeltzer.comhttp://www.21stcenturychiro.com/

If you have any questions don’t hesitate to call or email us. We look forward to working with and appreciate your trust in us.

Enjoy,The Whitehall Management Team

Website Contact Information:Practice Name: Fallin & Fallin Family Dentistry

Dr. Name and Titles:Dr. Lance E. Fallin, Dr. Shelly F. Fallin

Point of Contact: Henri Rabalais Point of Contact Phone Number: 225-654-2212Best Days/Times to Call Point of Contact: Monday-Thursday, 8AM-5PMPoint of Contact Email Address: henri@fallindds.brcoxmail.com

Template Selection:Chose the Template you would like. Select only one. Click to view the templatesPlace an ‘X’ next to your selection.X Standard Websites X Standard Websites

Standard Template 1 Standard Template 4Standard Template 2 We would like to use the same template used in the

Schone Chiropractic web site designStandard Template 3

Office(s) Information:Enter the Practice Address(s) information below.Practice Address:1338 Church StreetPractice City:Zachary Practice State:LA Practice Zip: 70791Time Zone: Central

Website Section:Do you currently have above website: Yes: No:XCurrent Website Address: n/aIf you don’t have a website, please list website address choices (domains) in order of preference.Domain Choice 1: www.zacharydentist.comDomain Choice 2: www.fallinfamilydentistry.com (we own this domain name)Domain Choice 3:

Email Section:List the names for the employees in your office to get email. Don’t forget the Doctor(s). You get one email for appointments automatically. You can have up to 2 other email addresses. Call us if you need more. For example, if one of the employees is Jane Doe, her email address would be made from his User Name: Jane.Doe@yourdomain.com (See below for example)First Name: Henri Last Name: Rabalais User Name: John.DoeFirst Name: Lance Last Name: Fallin User Name:First Name: Shelly Last Name: Fallin User Name:

Office Hours and Location Section: Home page and Contact us pageList your office hours. If you have more than one office location, fill out the “Other Office Locations” Section.Monday Tuesday Wednesday Thursday Friday Saturday Sunday8-5 8-5 8-5 8-5Other Office Locations:

Payments Accepted Section:Place an ‘X’ next to the payments accepted at your office(s). These will appear at the bottom of each web page.X Payments Types X Payment TypesX Visa Discover X Master Card X Care Credit:

American Express X Other: Wells Fargo

Payment Statement Section:We recommend that with the payment types that will appear at the bottom of your webpage, you list a statement to show the payment flexibility of your office to overcome payment fears. We have listed a recommendation that will appear with the payment types. Feel free to modify this statement.Recommended statement: Flexible payments that meet your budget

Language Section:If your office is in a Bi-Lingual area(s) and you or your employees speak that language(s) well enough to treat we recommend a statement on your home page indicate this. Otherwise erase the statement.

OtherOther

Special Offer Coupon Section: - For Home PageIt is highly recommended that you list at least one discounted or free service. Select or modify at least one free or discounted service. This will also be the listed with your Google Coupon on Google Local.X Special Offer X Special OfferX Free Exam and X-Rays Other: Free Second Opinion Consultation

Free Consultation Other: Free Take-Home Bleaching Kit Other:

Services Offered Section: - For Home PageList all the Services that your office(s) provide that you would like listed on your website. These will appear on your home page.X Services X Services

Sedation X Inlays/Onlays X Veneers X DenturesX Composite Filings X Children’s Dentistry:X Root Canals X TMJ TreatmentsX Teeth Whitening X BondingX Crowns X BridgesX Implants OrthodonticsX Periodontal Therapy Extractions

New Patient Forms Section: For Home Page and Contact Us Page These forms will be available on your website for you patients to download, print and fill-out before they visit your office. Please attach any forms to the email when you send this form back to Whitehall.File Name AttachedFile Name AttachedFile Name Attached

Company Logo – For Home Page and all other pages If you have a logo that you would like to use on your website please attached the file. If you have a website and you want us to use the logo on the website please put “Use Existing Website Logo” in the field below.File Name Attached

Benefit Headline – For Home PageThe Benefit Headline appears at the top of your website and is used to make a perspective patient want to come into your practice. It is typically the same as your yellow page ad, but not necessarily. Avoid a benefit headline like “Welcome to my home page”. We have included a sample Benefit Headline.Benefit Headline We Are Known For Our Smiles!

Benefit Statement – For Home PageThe Benefit Statement appears under the Benefit Headline and expands/testifies to the benefit headline. It is normally a couple sentences long. This and the list of services provided on the home page may be the only thing that a perspective patients reads on your website before they make a decision to call your office. Please feel free to modify the below sample benefit statement.Doctor Lance Fallin and Doctor Shelly Fallin understand the 3 most important values their practice can strive to provide their patients are: Quality, Cost and Convenience. We provide a full-service, state-of-the art dental practice. In addition to Family Dentistry, we offer the latest technologies in Cosmetic, Preventive and Restorative Dentistry. Our exceptional and experienced staff, partner with our patients to provide the healthiest, most beautiful smiles dentistry can offer. From the moment you step into our practice, until the moment you complete treatment, we want you to be comfortable and relaxed. Call us today to find out how we can help you smile again!

Testimonial Section – For Home Page and Meet Our Staff Page Please include any testimonials from your patients. If you don’t have any testimonials please get them. Here are a couple of examples. 2 Testimonials will go on your home page. We will place the rest of the testimonials on the Meet Our Staff Page.Testimonial 1 All my life I wanted beautiful straight, white teeth. At the age of 39, I had

braces and still my teeth were too small and discolored. You told me veneers would greatly improve my smile. It took only two painless visits and my teeth were gorgeous. It took 66 years, but now I have the smile I always wanted. John D.

Testimonial 2 After only one visit, I’m very confident that this was the best choice for a new dentist. The staff is more than friendly; that’s so important to me. I feel that my needs are in very capable hands. Perhaps, I may even look forward to going to the dentist! Steven C.

Testimonial 3Testimonial 4Testimonial 5Testimonial 6

Sedation Dentistry Section – For Home PageThe Sedation Dentistry Section appears on the Home Page underneath the list of services offered by your practice. This is an optional section. Feel free to modify the sample below. If you don’t want this shown on your website leave the box empty.

Cosmetic Dentistry Section – For Home PageThe Cosmetic Dentistry Section appears on the Home Page underneath the list of services offered by your practice. This is an optional section. Feel free to modify the sample below. If you don’t want this shown on your website leave the box empty.Dr. Lance and Dr. Shelly’s experience in cosmetic dentistry techniques and has helped many patients achieve the smile they previously only could have dreamed about. We all realize that having a healthy, bright, beautiful smile enhances our appearance and allows us to smile with confidence.  Thanks to the advances in modern cosmetic dentistry, we are able to improve our teeth and smiles with quick, painless and surprisingly affordable treatments.

Cosmetic dental treatments can:

Change the size, shape, and alignment of certain teeth. Fill in unattractive spaces between teeth. Improve or correct bites. Lighten or brighten the color of teeth. Repair decayed, broken, cracked, or chipped teeth. Replace missing teeth. Replace old, unattractive dental treatments.

Remember, your smile speaks before you even say a word!

Staff and Biography Section – For Meet Our Staff PageThe Staff and Bios Section is for Pictures and Bios of the Doctors and Staff. Please include at least a biography of the Doctor. Remember the more pictures you and biographies you include, the more you have to update your website as employees leave the practice. Pictures of Doctors are required, pictures of employees are optional. Include in biographies: educational background, experience, time in practice, awards, citations and community involvement. Don’t include pictures with children in them for their protection. Include as much information as you like.Employee Name and Title Picture File Name:Employee Biography:

Employee Name and Title Picture File Name:Employee Biography:

Employee Name and Title Picture File Name:Employee Biography:

Employee Name and Title Picture File Name:Employee Biography:

Employee Name and Title Picture File Name:Employee Biography:

Employee Name and Title Picture File Name:Employee Biography:

Employee Name and Title Picture File Name:Employee Biography:

Staff and Biography Introduction Section – For Meet Our Staff PageThe Staff and Biography Introduction Section introduce the doctor(s) and the staff. This appears at the top of the web page. Below is a sample. Feel free to modify it.Quality and comfort are our top priorities. Our experienced staff will provide you caring support and individualized treatments that will make your dental experience comfortable and anxiety-free.

Office and Building Pictures: For Meet Our Staff Page Please include any pictures of your office you would like for the Meet Our Staff Page.File Name AttachedFile Name AttachedFile Name Attached

Location Section: For Location and Payment Options Page We will include driving directions on this page. If you would like to add any additional information add it below.Office Location and Directions

Payment Section: For Location and Payment Options Page Below is a sample of ways to over come payment barriers. Payment types and Barrier Removal

Ability to pay is of deep concern to many dental patients. We share your concern and are prepared to offer you a number of payment options.

If you have dental insurance, we file claims as a courtesy for our patients.A 5% accounting adjustment is allowed when fees in excess of $2,000 are paid in full by cash or check on the day that treatment is presented, or in advance of scheduling the appointment.We accept most major credit cards, including Visa, MasterCard, CareCredit and Wells Fargo.We are pleased to offer Capital One Healthcare Finance to our patients. Capital One Healthcare Finance is a convenient, no initial payment, low monthly payment plan for dental treatments of $1,000 to $25,000. Additional financing options are available through Enhance Patient Financing, CareCredit and Patient Credit Plan.

Before and After Picture Section: For the Before and After Page Please include any before and after pictures that you may have. If you don’t have any and would like us to provide please put “Whitehall Provide” in the box below.File Name Attached “Whitehall Provide”File Name AttachedFile Name Attached

Our Services Introduction Section – For Our Services PageThis section provides an introduction of the services your practice provides below. Please feel free to edit this sample.Whether your dental needs are a complete exam and cleaning, a full-mouth restoration, or anything in between, we promise to provide you with exceptional care as we enhance the natural beauty of your smile. Below are just some of the many procedures and services we regularly provide to our patients – with a gentle touch, and stunning results. Your smile is our first priority, and we’ll give you something to smile about.If you have any questions, concerns, or would like to schedule an appointment, please contact us today. We look forward to providing you with the personal care you deserve.

Our Services List Section: For Our Services Page Below is a list of services that your office provides. If you don’t want the services listed below erase the service. Modify any the samples below. If you want to add a section you can.Cleaning and Protection - Dental Exam

A comprehensive dental exam will be performed by your dentist at your initial dental visit. At regular check-up exams, your dentist and hygienist will include the following:

Examination of diagnostic x-rays (radiographs): Essential for detection of decay, tumors, cysts, and bone loss. X-rays also help determine tooth and root positions.

Oral cancer screening: Check the face, neck, lips, tongue, throat, tissues, and gums for any signs of oral cancer.

Gum disease evaluation: Check the gums and bone around the teeth for any signs of periodontal disease.

Examination of tooth decay: All tooth surfaces will be checked for decay with special dental instruments.

Examination of existing restorations: Check current fillings, crowns, etc.

Cleaning and Protection - Professional Dental Cleaning

Professional dental cleanings (dental prophylaxis) are usually performed by Registered Dental Hygienists. Your cleaning appointment will include a dental exam and the following:

Removal of calculus (tartar): Calculus is hardened plaque that has been left on the tooth for some time and is now firmly attached to the tooth surface. Calculus forms above and below the gum line and can only be removed with special dental instruments.

Removal of plaque: Plaque is a sticky, almost invisible film that forms on the teeth. It is a growing colony of living bacteria, food debris, and saliva. The bacteria produce toxins (poisons) that inflame the gums. This inflammation is the start of periodontal disease!

Teeth polishing: Remove stain and plaque that is not otherwise removed during tooth brushing and scaling.

Cleaning and Protection - Dental X-Rays

Dental radiographs (x-rays) are essential, preventative, diagnostic tools that provide valuable information not visible during a regular dental exam. Dentists and dental hygienists use this information to safely and accurately detect hidden dental abnormalities and complete an accurate

treatment plan. Without x-rays, problem areas may go undetected.

Dental x-rays may reveal: Abscesses or cysts. Bone loss. Cancerous and non-cancerous tumors. Decay between the teeth. Developmental abnormalities. Poor tooth and root positions. Problems inside a tooth or below the gum line. Detecting and treating dental problems at an early stage can save

you time, money, unnecessary discomfort, and your teeth!

Are dental x-rays safe?

We are all exposed to natural radiation in our environment. The amount of radiation exposure from a full mouth series of x-rays is equal to the amount a person receives in a single day from natural sources.

Dental x-rays produce a low level of radiation and are considered safe. Dentists take necessary precautions to limit the patient’s exposure to radiation when taking dental x-rays. These precautions include using lead apron shields to protect the body and using modern, fast film that cuts down the exposure time of each x-ray.

How often should dental x-rays be taken?

The need for dental x-rays depends on each patient’s individual dental health needs. Your dentist and dental hygienist will recommend necessary x-rays based on the review of your medical and dental history, dental exam, signs and symptoms, age consideration, and risk for disease.

A full mouth series of dental x-rays is recommended for new patients. A full series is usually good for three to five years. Bite-wing x-rays (x-rays of top and bottom teeth biting together) are taken at recall (check-up) visits and are recommended once or twice a year to detect new dental problems.

Cleaning and Protection - Home Care

A beautiful, healthy smile that lasts a lifetime is our ultimate goal when treating patients. Your personal home care plays an important role in achieving that goal. Your personal home care starts by eating balanced meals, reducing the number of snacks you eat, and correctly using the various dental aids that help control the plaque and bacteria that cause dental disease.

Tooth brushing – Brush your teeth at least twice a day (especially before going to bed at night) with an ADA approved soft bristle brush and

toothpaste.

Place the brush at a 45 degree angle to the gums and gently brush using a small, circular motion, ensuring that you always feel the bristles on the gums.Brush the outer, inner, and biting surfaces of each tooth.Use the tip of the brush to clean the inside of the front teeth.Brush your tongue to remove bacteria and freshen your breath.Electric toothbrushes are also recommended. They are easy to use and can remove plaque efficiently. Simply place the bristles of the electric brush on your gums and teeth and allow the brush to do its job, several teeth at a time.

Flossing – Daily flossing is the best way to clean between the teeth and under the gumline. Flossing not only helps clean these spaces, it disrupts plaque colonies from building up, preventing damage to the gums, teeth, and bone.

Take 12-16 inches (30-40cm) of dental floss and wrap it around your middle fingers, leaving about 2 inches (5cm) of floss between the hands.Using your thumbs and forefingers to guide the floss, gently insert the floss between teeth using a sawing motion.Curve the floss into a “C” shape around each tooth and under the gumline. Gently move the floss up and down, cleaning the side of each tooth.Floss holders are recommended if you have difficulty using conventional floss.

Rinsing – It is important to rinse your mouth with water after brushing, and also after meals if you are unable to brush. If you are using an over-the-counter product for rinsing, it’s a good idea to consult with your dentist or dental hygienist on its appropriateness for you.

Use other dental aids as recommended by your dentist or dental hygienist: Interdental brushes, rubber tip stimulators, tongue cleaners, irrigation devices, fluoride, medicated rinses, etc., can all play a role in good dental home care.

Cosmetic Dentistry - Composite Fillings

A composite (tooth colored) filling is used to repair a tooth that is affected by decay, cracks, fractures, etc. The decayed or affected portion of the tooth will be removed and then filled with a composite filling.

There are many types of filling materials available, each with their own advantages and disadvantages. You and your dentist can discuss the best options for restoring your teeth. Composite fillings, along with silver amalgam fillings, are the most widely used today. Because composite fillings are tooth colored, they can be closely matched to the color of

existing teeth, and are more aesthetically suited for use in front teeth or the more visible areas of the teeth.

As with most dental restorations, composite fillings are not permanent and may someday have to be replaced. They are very durable, and will last many years, giving you a long lasting, beautiful smile.

Reasons for composite fillings:

Chipped teeth. Closing space between two teeth. Cracked or broken teeth. Decayed teeth. Worn teeth. How are composite fillings placed?

Composite fillings are usually placed in one appointment. While the tooth is numb, your dentist will remove decay as necessary. The space will then be thoroughly cleaned and carefully prepared before the new filling is placed. If the decay was near the nerve of the tooth, a special medication will be applied for added protection. The composite filling will then be precisely placed, shaped, and polished, restoring your tooth to its original shape and function.It is normal to experience sensitivity to hot and cold when composite fillings are first placed, however this will subside shortly after your tooth acclimates to the new filling.

You will be given care instructions at the conclusion of your treatment. Good oral hygiene practices, eating habits, and regular dental visits will aid in the life of your new fillings.

Cosmetic Dentistry - Porcelain Crowns (Caps)

A crown (or cap) is a covering that encases the entire tooth surface restoring it to its original shape and size. A crown protects and strengthens tooth structure that cannot be restored with fillings or other types of restorations.

Although there are several types of crowns, porcelain (tooth colored crown) are the most popular, because they resemble your natural teeth. They are highly durable and will last many years, but like most dental restorations, they may eventually need to be replaced. Porcelain crowns are made to match the shape, size, and color or your teeth giving you a natural, long-lasting beautiful smile.

Reasons for crowns: Broken or fractured teeth. Cosmetic enhancement. Decayed teeth.

Fractured fillings. Large fillings. Tooth has a root canal. What does getting a crown involve?

A crown procedure usually requires two appointments. Your first appointment will include taking several highly accurate molds (or impressions) that will be used to create your custom crown. A mold will also be used to create a temporary crown which will stay on your tooth for approximately four weeks until your new crown is fabricated by a dental laboratory.

While the tooth is numb, the dentist will prepare the tooth by removing any decay and shaping the surface to properly fit the crown. Once these details are accomplished, your temporary crown will be placed with temporary cement and your bite will be checked to ensure you are biting properly.

At your second appointment your temporary crown will be removed, the tooth will be cleaned, and your new crown will be carefully placed to ensure the spacing and bite are accurate.

You will be given care instructions and encouraged to have regular dental visits to check your new crown.

Cosmetic Dentistry - Porcelain Fixed Bridges

A dental bridge is a fixed (non-removable) appliance and is an excellent way to replace missing teeth.

There are several types of bridges. You and your dentist will discuss the best options for your particular case. The “traditional bridge” is the most popular type and is usually made of porcelain fused to metal. Porcelain fixed bridges are most popular because they resemble your natural teeth. This type of bridge consists to two crowns that go over two anchoring teeth (abutment teeth) and are attached to pontics (artificial teeth), filling the gap created by one or more missing teeth.

Dental bridges are highly durable and will last many years, however they may need replacement or need to be re-cemented due to normal wear.

Reasons for a fixed bridge:

Fill space of missing teeth. Maintain facial shape. Prevent remaining teeth from drifting out of position. Restore chewing and speaking ability. Restore your smile. Upgrade from a removable partial denture to a permanent dental

appliance. What does getting a fixed bridge involve?

Getting a bridge usually requires two or more visits. While the teeth are numb, the two anchoring teeth are prepared by removing a portion of enamel to allow for a crown. Next, a highly accurate impression (mold) is made which will be sent to a dental laboratory where the bridge will be fabricated. In addition, a temporary bridge will be made and worn for several weeks until your next appointment.

At the second visit, you permanent bridge will be carefully checked, adjusted, and cemented to achieve a proper fit. The new bridge will then be permanently cemented .

You will receive care instructions at the conclusion of your treatment. Proper brushing, flossing and regular dental visits will aid in the life of your new permanent bridge.

Cosmetic Dentistry - Porcelain Veneers

Veneers are very thin pieces of durable, tooth shaped porcelain that are custom made (for shape and color) by a professional dental laboratory. They are bonded onto the front of teeth to create a beautiful and attractive smile.

Veneers can completely reshape your teeth and smile. They can often be alternatives to crowns and the ideal solution in treating many dental conditions.

As with most dental restorations, veneers are not permanent and may someday need replacement. They are very durable and will last many years, giving you a beautiful long lasting smile.

Reasons for porcelain veneers:

Cosmetically, to create a uniform, white, beautiful smile. Crooked teeth. Misshapen teeth. Severely discolored or stained teeth. Teeth that are too small or large. Unwanted or uneven spaces. Worn or chipped teeth. What does getting porcelain veneers involve?

Getting veneers usually requires two visits to complete the process, with little or no anesthesia required during the procedure. The teeth are prepared by lightly buffing and shaping the surface to allow for the thickness of the veneer. A mold or impression of the teeth is taken and a shade (color) will then be chosen by you and the dentist.

On the second visit the teeth will be cleansed with special liquids to achieve a durable bond. Bonding cement is then placed between the tooth and veneer and a special light beam is used to harden and set the bond.

You will receive care instructions for veneers. Proper brushing, flossing and regular dental visits will aid in the life of your new veneers.

Cosmetic Dentistry - Porcelain Veneers

Veneers are very thin pieces of durable, tooth shaped porcelain that are custom made (for shape and color) by a professional dental laboratory. They are bonded onto the front of teeth to create a beautiful and attractive smile.

Veneers can completely reshape your teeth and smile. They can often be alternatives to crowns and the ideal solution in treating many dental conditions.

As with most dental restorations, veneers are not permanent and may someday need replacement. They are very durable and will last many years, giving you a beautiful long lasting smile.

Reasons for porcelain veneers:

Cosmetically, to create a uniform, white, beautiful smile. Crooked teeth. Misshapen teeth. Severely discolored or stained teeth. Teeth that are too small or large. Unwanted or uneven spaces. Worn or chipped teeth. What does getting porcelain veneers involve?

Getting veneers usually requires two visits to complete the process, with little or no anesthesia required during the procedure. The teeth are prepared by lightly buffing and shaping the surface to allow for the thickness of the veneer. A mold or impression of the teeth is taken and a shade (color) will then be chosen by you and the dentist.

On the second visit the teeth will be cleansed with special liquids to achieve a durable bond. Bonding cement is then placed between the tooth and veneer and a special light beam is used to harden and set the bond.

You will receive care instructions for veneers. Proper brushing, flossing and regular dental visits will aid in the life of your new veneers.

Cosmetic Dentistry - Tooth whitening (or bleaching) is a simple, non-invasive dental treatment

Tooth Whitening used to change the color of natural tooth enamel and is an ideal way to enhance the beauty of your smile.

Because having whiter teeth has now become the number one aesthetic concern of most patients, there are a number of ways to whiten teeth. The most popular method is using a home tooth whitening system that will whiten teeth dramatically. Since tooth whitening only works on natural tooth enamel, it is important to evaluate replacement of any old fillings, crowns, etc. Replacement of any restorations will be done after bleaching so they will match the newly bleached teeth.

Tooth whitening is not permanent. A touch-up maybe needed every several years, and more often if you smoke, drink coffee, tea, or wine.

Reasons for tooth whitening:

Fluorosis (excessive fluoridation during tooth development). Normal wear of outer tooth layer. Stained teeth due to medications (tetracycline, etc.). Yellow, brown stained teeth. What does tooth whitening involve?

This type of tooth whitening usually requires two visits. At the first appointment, impressions (molds) will be made of your teeth to fabricate custom, clear plastic, trays.

At your second appointment, you will try on the trays for proper fit, and adjustments will be made if necessary. The trays are worn with special whitening solution either twice a day for 30 minutes or overnight for a couple of weeks depending on the degree of staining and desired level of whitening. It is normal to experience tooth sensitivity during the time you are whitening your teeth, but it will subside shortly after you have stopped bleaching.

Another option for bleaching the teeth is an in-office procedure done chairside, called ZOOM Advanced. The actual bleaching is accomplished by applying a bleaching gel to the front sides of the teeth. The teeth are then exposed to a laser beam which activates the gel. This process is repeated 3 times while you relax. The end result is unbelievable! You will walk out with a new whiter and brighter smile!

You will receive care instructions for your teeth and trays, and be encouraged to visit your dentist regularly to help maintain a beautiful, healthy, white smile.

Periodontal Disease The word periodontal means “around the tooth”. Periodontal disease attacks the gums and the bone that support the teeth. Plaque is a sticky film of food debris, bacteria, and saliva. If plaque is not removed, it turns

into calculus (tartar). When plaque and calculus are not removed, they begin to destroy the gums and bone. Periodontal disease is characterized by red, swollen, and bleeding gums.

Four out of five people have periodontal disease and don’t know it! Most people are not aware of it because the disease is usually painless in the early stages.

Not only is it the number one reason for tooth loss, research suggests that there may be a link between periodontal disease and other diseases such as, stroke, bacterial pneumonia, diabetes, cardiovascular disease, and increased risk during pregnancy. Researchers are determining if inflammation and bacteria associated with periodontal disease affects these systemic diseases and conditions. Smoking also increases the risk of periodontal disease.

Good oral hygiene, a balanced diet, and regular dental visits can help reduce your risk of developing periodontal disease.

Signs and symptoms of periodontal disease:

Bleeding gums – Gums should never bleed, even when you brush vigorously or use dental floss.

Loose teeth – Also caused by bone loss or weakened periodontal fibers (fibers that support the tooth to the bone).

New spacing between teeth – Caused by bone loss. Persistent bad breath – Caused by bacteria in the mouth. Pus around the teeth and gums – Sign that there is an infection

present. Receding gums – Loss of gum around a tooth. Red and puffy gums – Gums should never be red or swollen. Tenderness or Discomfort – Plaque, calculus, and bacteria irritate

the gums and teeth.Periodontal Disease - Diagnosis

Periodontal disease is diagnosed by your dentist or dental hygienist during a periodontal examination. This type of exam should always be part of your regular dental check-up.

A periodontal probe (small dental instrument) is gently used to measure the sulcus (pocket or space) between the tooth and the gums. The depth of a healthy sulcus measures three millimeters or less and does not bleed. The periodontal probe helps indicate if pockets are deeper than three millimeters. As periodontal disease progresses, the pockets usually get deeper.

Your dentist or hygienist will use pocket depths, amount of bleeding, inflammation, tooth mobility, etc., to make a diagnosis that will fall into a

category below:

Gingivitis

Gingivitis is the first stage of periodontal disease. Plaque and its toxin by-products irritate the gums, making them tender, inflamed, and likely to bleed.

Periodontitis

Plaque hardens into calculus (tartar). As calculus and plaque continue to build up, the gums begin to recede from the teeth. Deeper pockets form between the gums and teeth and become filled with bacteria and pus. The gums become very irritated, inflamed, and bleed easily. Slight to moderate bone loss may be present.

Advanced Periodontitis

The teeth lose more support as the gums, bone, and periodontal ligament continue to be destroyed. Unless treated, the affected teeth will become very loose and may be lost. Generalized moderate to severe bone loss may be present.

Periodontal Disease - Treatment

Periodontal treatment methods depend upon the type and severity of the disease. Your dentist and dental hygienist will evaluate for periodontal disease and recommend the appropriate treatment.

Periodontal disease progresses as the sulcus (pocket or space) between the tooth and gums gets filled with bacteria, plaque, and tartar, causing irritation to the surrounding tissues. When these irritants remain in the pocket space, they can cause damage to the gums and eventually, the bone that supports the teeth!

If the disease is caught in the early stages of gingivitis, and no damage has been done, one to two regular cleanings will be recommended. You will also be given instructions on improving your daily oral hygiene habits and having regular dental cleanings.

If the disease has progressed to more advanced stages, a special periodontal cleaning called scaling and root planning (deep cleaning) will be recommended. It is usually done one quadrant of the mouth at a time while the area is numb. In this procedure, tartar, plaque, and toxins are removed from above and below the gum line (scaling) and rough spots on root surfaces are made smooth (planning). This procedure helps gum tissue to heal and pockets to shrink. Medications, special medicated mouth rinses, and an electric tooth brush may be recommended to help control infection and healing.

If the pockets do not heal after scaling and root planning, periodontal surgery may be needed to reduce pocket depths, making teeth easier to clean. Your dentist may also recommend that you see a Periodontist (specialist of the gums and supporting bone).

Periodontal Disease - Maintenance

It only takes twenty four hours for plaque that is not removed from your teeth to turn into calculus (tartar)! Daily home cleaning helps control plaque and tartar formation, but those hard to reach areas will always need special attention.

Once your periodontal treatment has been completed, your dentist and dental hygienist will recommend that you have regular maintenance cleanings (periodontal cleanings), usually four times a year. At these cleaning appointments, the pocket depths will be carefully checked to ensure that they are healthy. Plaque and calculus that is difficult for you to remove on a daily basis will be removed from above and below the gum line.

In addition to your periodontal cleaning and evaluation, your appointment will usually include:

Examination of diagnostic x-rays (radiographs): Essential for detection of decay, tumors, cysts, and bone loss. X-rays also help determine tooth and root positions.Examination of existing restorations: Check current fillings, crowns, etc.Examination of tooth decay: Check all tooth surfaces for decay.Oral cancer screening: Check the face, neck, lips, tongue, throat, cheek tissues, and gums for any signs of oral cancer.Oral hygiene recommendations: Review and recommend oral hygiene aids as needed. (Electric toothbrushes, special periodontal brushes, fluorides, rinses, etc.)Teeth polishing: Remove stain and plaque that is not otherwise removed during tooth brushing and scaling.Good oral hygiene practices and periodontal cleanings are essential in maintaining dental health and keeping periodontal disease under control!

Restorations It’s great news that the incidence of tooth decay has significantly diminished over the years due to the use of fluorides and an increase in patient awareness. However, teeth are still susceptible to decay, infection, and breakage and sometimes need to be restored back to health. Through improved techniques and modern technology, we are now able to offer more options for restoring a tooth back to its normal shape, appearance and function.

Should your teeth ever require a restorative treatment, you can rest assured knowing we will always discuss with you the available options, and recommend what we believe to be the most comfortable and least

invasive treatment. Providing you with excellent care is our number one priority when creating your beautiful smile.

Reasons for restorative dentistry: Enhance your smile. Fill in unattractive spaces between teeth. Improve or correct an improper bite. Prevent the loss of a tooth. Relieve dental pain. Repair damaged and decayed teeth. Replace missing teeth. Replace old, unattractive dental treatments. Restore normal eating and chewing. Remember to give your teeth the attention they need today!

Restorations - Dental Implants

Dental implants are a great way to replace missing teeth and also provide a fixed solution to having removable partial or complete dentures. Implants provide excellent support and stability for these dental appliances.

Dental implants are artificial roots and teeth (usually titanium) that are surgically placed into the upper or lower jaw bone by a dentist or Periodontist - a specialist of the gums and supporting bone. The teeth attached to implants are very natural looking and often enhance or restore a patient’s smile!

Dental implants are very strong, stable, and durable and will last many years, but on occasion, they will have to be re-tightened or replaced due to normal wear.

Reasons for dental implants:

Replace one or more missing teeth without affecting adjacent teeth.

Resolve joint pain or bite problems caused by teeth shifting into missing tooth space.

Restore a patient’s confident smile. Restore chewing, speech, and digestion. Restore or enhance facial tissues. Support a bridge or denture, making them more secure and

comfortable. What does getting dental implants involve?

The process of getting implants requires a number of visits over several months.

X-rays and impressions (molds) are taken of the jaw and teeth to

determine bone, gum tissue, and spacing available for an implant. While the area is numb, the implant will be surgically placed into the bone and allowed to heal and integrate itself onto the bone for up to six months. Depending on the type of implant, a second surgery may be required in order to place the “post” that will hold the artificial tooth in place. With other implants the post and anchor are already attached and placed at the same time.

After several weeks of healing the artificial teeth are made and fitted to the post portion of the anchor. Because several fittings may be required, this step may take one to two months to complete. After a healing period, the artificial teeth are securely attached to the implant, providing excellent stability and comfort to the patient.

You will receive care instructions when your treatment is completed. Good oral hygiene, eating habits, and regular dental visits will aid in the life of your new implant.

Restorations - Inlay Restorations

An inlay restoration is a custom made filling made of composite material, gold, or tooth-colored porcelain. It is made by a professional dental laboratory and is permanently cemented into the tooth by your dentist.

Inlays can be utilized to conservatively repair teeth that have large defective fillings or have been damaged by decay or trauma. Inlays are an ideal alternative to conventional silver and composite fillings. Also, they are more conservative than crowns because less tooth structure is removed in the preparation of inlays.

As with most dental restorations, inlays are not always permanent and may someday require replacement. They are highly durable and will last many years, giving you a beautiful long lasting smile.

Reasons for inlay restorations:

Broken or fractured teeth. Cosmetic enhancement. Decayed teeth. Fractured fillings. Large fillings. What does getting an inlay involve?

An inlay procedure usually requires two appointments. Your first appointment will include taking several highly accurate impressions (molds) that will be used to create your custom inlay and a temporary restoration.

While the tooth is numb, the dentist will remove any decay and/or old

filling materials. The space will then be thoroughly cleaned and carefully prepared, shaping the surface to properly fit an inlay restoration. A temporary filling will be applied to protect the tooth while your inlay is made by a dental laboratory.

At your second appointment your new inlay will be carefully and precisely cemented into place. A few adjustments may be necessary to ensure a proper fit and that your bite is comfortable.

You will receive care instruction at the conclusion of your treatment. Good oral hygiene practices, a proper diet, and regular dental visits will aid in the life of your new inlay.

Restorations - Onlay Restorations

A composite (tooth colored) filling is used to repair a tooth that is affected by decay, cracks, fractures, etc. The decayed or affected portion of the tooth will be removed and then filled with a composite filling.

There are many types of filling materials available, each with their own advantages and disadvantages. You and your dentist can discuss the best options for restoring your teeth. Composite fillings, along with silver amalgam fillings, are the most widely used today. Because composite fillings are tooth colored, they can be closely matched to the color of existing teeth, and are more aesthetically suited for use in front teeth or the more visible areas of the teeth.

As with most dental restorations, composite fillings are not permanent and may someday have to be replaced. They are very durable, and will last many years, giving you a long lasting, beautiful smile.

Reasons for composite fillings:

Chipped teeth. Closing space between two teeth. Cracked or broken teeth. Decayed teeth. Worn teeth. How are composite fillings placed?

Composite fillings are usually placed in one appointment. While the tooth is numb, your dentist will remove decay as necessary. The space will then be thoroughly cleaned and carefully prepared before the new filling is placed. If the decay was near the nerve of the tooth, a special medication will be applied for added protection. The composite filling will then be precisely placed, shaped, and polished, restoring your tooth to its original shape and function.It is normal to experience sensitivity to hot and cold when composite fillings are first placed, however this will subside shortly after your tooth

acclimates to the new filling.

You will be given care instructions at the conclusion of your treatment. Good oral hygiene practices, eating habits, and regular dental visits will aid in the life of your new fillings.

Restorations - Composite Fillings

A composite (tooth colored) filling is used to repair a tooth that is affected by decay, cracks, fractures, etc. The decayed or affected portion of the tooth will be removed and then filled with a composite filling.

There are many types of filling materials available, each with their own advantages and disadvantages. You and your dentist can discuss the best options for restoring your teeth. Composite fillings, along with silver amalgam fillings, are the most widely used today. Because composite fillings are tooth colored, they can be closely matched to the color of existing teeth, and are more aesthetically suited for use in front teeth or the more visible areas of the teeth.

As with most dental restorations, composite fillings are not permanent and may someday have to be replaced. They are very durable, and will last many years, giving you a long lasting, beautiful smile.

Reasons for composite fillings:

Chipped teeth. Closing space between two teeth. Cracked or broken teeth. Decayed teeth. Worn teeth. How are composite fillings placed?

Composite fillings are usually placed in one appointment. While the tooth is numb, your dentist will remove decay as necessary. The space will then be thoroughly cleaned and carefully prepared before the new filling is placed. If the decay was near the nerve of the tooth, a special medication will be applied for added protection. The composite filling will then be precisely placed, shaped, and polished, restoring your tooth to its original shape and function.It is normal to experience sensitivity to hot and cold when composite fillings are first placed, however this will subside shortly after your tooth acclimates to the new filling.

You will be given care instructions at the conclusion of your treatment. Good oral hygiene practices, eating habits, and regular dental visits will aid in the life of your new fillings.

Restorations - Crowns (Caps)

A crown (or cap) is a covering that encases the entire tooth surface restoring it to its original shape and size. A crown protects and

strengthens tooth structure that cannot be restored with fillings or other types of restorations.

Although there are several types of crowns, porcelain (tooth colored crown) are the most popular. They are highly durable and will last many years, but like most dental restorations, they may eventually need to be replaced. Porcelain crowns are made to match the shape, size, and color or your teeth giving you a natural, long-lasting beautiful smile.

Reasons for crowns:

Broken or fractured teeth. Cosmetic enhancement. Decayed teeth. Fractured fillings. Large fillings. Tooth has a root canal. What does getting a crown involve?

A crown procedure usually requires two appointments. Your first appointment will include taking several highly accurate molds (or impressions) that will be used to create your custom crown. A mold will also be used to create a temporary crown which will stay on your tooth for approximately two weeks until your new crown is fabricated by a dental laboratory.

While the tooth is numb, the dentist will prepare the tooth by removing any decay and shaping the surface to properly fit the crown. Once these details are accomplished, your temporary crown will be placed with temporary cement and your bite will be checked to ensure you are biting properly.

At your second appointment your temporary crown will be removed, the tooth will be cleaned, and your new crown will be carefully placed to ensure the spacing and bite is accurate.

You will be given care instructions and encouraged to have regular dental visits to check your new crown.

Restorations - Dentures & Partial Dentures

A denture is a removable dental appliance replacement for missing teeth and surrounding tissue. They are made to closely resemble your natural teeth and may even enhance your smile.

There are two types of dentures - complete and partial dentures. Complete dentures are used when all of the teeth are missing, while partial dentures are used when some natural teeth remain. A partial denture not only fills in the spaces created by missing teeth, it prevents

other teeth from shifting.

A Complete denture may be either “conventional” or “immediate.” A conventional type is made after the teeth have been removed and the gum tissue has healed, usually taking 4 to 6 weeks. During this time the patient will go without teeth. Immediate dentures are made in advance and immediately placed after the teeth are removed, thus preventing the patient from having to be without teeth during the healing process. Once the tissues shrink and heal, adjustments will have to be made.

Dentures are very durable appliances and will last many years, but may have to be remade, repaired, or readjusted due to normal wear.

Reasons for dentures:

Complete Denture - Loss of all teeth in an arch. Partial Denture - Loss of several teeth in an arch. Enhancing smile and facial tissues. Improving chewing, speech, and digestion. What does getting dentures involve?

The process of getting dentures requires several appointments, usually over several weeks. Highly accurate impressions (molds) and measurements are taken and used to create your custom denture. Several “try-in” appointments may be necessary to ensure proper shape, color, and fit. At the final appointment, your dentist will precisely adjust and place the completed denture, ensuring a natural and comfortable fit.

It is normal to experience increased saliva flow, some soreness, and possible speech and chewing difficulty, however this will subside as your muscles and tissues get used to the new dentures.

You will be given care instructions for your new dentures. Proper cleaning of your new dental appliance, good oral hygiene, and regular dental visits will aid in the life of your new dentures.

Restorations - Fixed Bridges

A dental bridge is a fixed (non-removable) appliance and is an excellent way to replace missing teeth.

There are several types of bridges. You and your dentist will discuss the best options for your particular case. The “traditional bridge” is the most popular type and is usually made of porcelain fused to metal. This type of bridge consists to two crowns that go over two anchoring teeth (abutment teeth) and are attached to pontics (artificial teeth), filling the gap created by one or more missing teeth.

Dental bridges are highly durable and will last many years, however they

may need replacement or need to be re-cemented due to normal wear.

Reasons for a fixed bridge:

Fill space of missing teeth. Maintain facial shape. Prevent remaining teeth from drifting out of position. Restore chewing and speaking ability. Restore your smile. Upgrade from a removable partial denture to a permanent dental

appliance. What does getting a fixed bridge involve?

Getting a bridge usually requires two or more visits. While the teeth are numb, the two anchoring teeth are prepared by removing a portion of enamel to allow for a crown. Next, a highly accurate impression (mold) is made which will be sent to a dental laboratory where the bridge will be fabricated. In addition, a temporary bridge will be made and worn for several weeks until your next appointment.

At the second visit, you permanent bridge will be carefully checked, adjusted, and cemented to achieve a proper fit. Occasionally your dentist may only temporarily cement the bridge, allowing your teeth and tissue time to get used to the new bridge. The new bridge will be permanently cemented at a later time.

You will receive care instructions at the conclusion of the procedure. Proper brushing, flossing and regular dental visits will aid in the life of your new permanent bridge.

Restorations - Root Canal Therapy

Root canal therapy is needed when the nerve of a tooth is affected by decay or infection. In order to save the tooth, the pulp (the living tissue inside the tooth), nerves, bacteria, and any decay are removed and the resulting space is filled with special, medicated, dental materials, which restore the tooth to its full function.

Having a root canal done on a tooth is the treatment of choice to save a tooth that otherwise would die and have to be removed. Many patients believe that removing a tooth that has problems is the solution, but what is not realized is that extracting (pulling) a tooth will ultimately be more costly and cause significant problems for adjacent teeth.

Root canal treatment is highly successful and usually lasts a lifetime, although on occasion, a tooth will have to be retreated due to new infections.

Signs and symptoms for possible root canal therapy:

An abscess (or pimple) on the gums. Sensitivity to hot and cold. Severe toothache pain. Sometimes no symptoms are present. Swelling and/or tenderness. Reasons for root canal therapy:

Decay has reached the tooth pulp (the living tissue inside the tooth).Infection or an abscess has developed inside the tooth or at the root tip.Injury or trauma to the tooth.What does root canal therapy involve?

A root canal procedure requires one or more appointments and can be performed by a dentist or endodontist (a root canal specialist).

While the tooth is numb, a rubber dam (a sheet of rubber) will be placed around the tooth to keep it dry and free of saliva. An access opening is made on top of the tooth and a series of root canal files are placed into the opening, one at a time, removing the pulp, nerve tissue, and bacteria. If tooth decay is present, it will also be removed with special dental instruments.

Once the tooth is thoroughly cleaned, it will be sealed with either a permanent filling or, if additional appointments are needed, a temporary filling will be placed.

At the next appointment, usually a week later, the roots and the inside cavity of the tooth will be filled and sealed with special dental materials. A filling will be placed to cover the opening on top of the tooth. In addition, all teeth that have root canal treatment should have a crown (cap) placed. This will protect the tooth and prevent it from breaking, and restore it to its full function.

After treatment, your tooth may still be sensitive, but this will subside as the inflammation diminishes and the tooth heals.

You will be given care instructions after each appointment. Good oral hygiene practices and regular dental visits will aid in the life of your root canal treatment.

Careers: For a Career Opportunity Page

We recommend that you always have some positions posted on your website. This will automatically include your website in Google searches when people are searching for jobs. Also, this is helpful in case you have an employee leave, you will have resumes on file to choose from. Please feel free to alter the job descriptions to fit your practice. If you don’t want any of the following listed, please erase. Dental Administrative Team Leader

Front Desk Receptionist The Front Desk Receptionist serves as the focal point for the dental appointment system. The receptionist answers the telephone and makes appointments for patients according to the established practice protocols; greets patients as they come in, checks patients in and update all personal and insurance information; establishes and maintains patient records files, retrieves and monitors the location of dental records; generates paperwork to register patients for services; and triage appointments for staff.

Hygiene Assistant The Hygiene Assistant assists the Registered Dental Hygienist and/or the Dentist during treatment and examination of patients by performing the following essential duties and responsibilities. Prepare operatory for patient care by cleaning, sanitizing and maintaining instruments and equipment; prepare patient for hygiene exam by greeting the patient, escorting the patient to the treatment room, and making them feel at-ease and comfortable to build rapport; take and record medical and dental histories and updated personal information in patient’s chart; take and expose dental diagnostic x-rays; inform the hygienist when patient is ready for prophylaxis; assist the hygienist in suctioning, periodontic exams and new patient periodontic screening; polish, floss and administer fluoride treatment and other recognized topical agents for the prevention of oral disease for patients after the hygienist completes scaling; assist the dentist and hygienist with patient exam, dental and periodontal charting; and end the treatment visit by reinforcing the treatment plan, providing preventive education and escorting the patient back to the front reception area.

Hygienists

Dental Assistant Dental assistants are responsible for working directly with dentists while patients receive treatment. They review and maintain patients' charts, pass instruments to the dentist during procedures, sterilize instruments, make temporary crowns and impressions of teeth for study models, polish patients' teeth, and take and develop X-rays. They also assist with tasks

such as scheduling appointments and ordering supplies.Financial Coordinator The Treatment/Financial Coordinator is a professional, organized,

reliable, team player who plays a vital role in the practice. The Treatment/Financial Coordinator educates the patient about their treatment plan, after the dentist has diagnosed and reviewed the treatment with a patient; continuously researches and forms working relationships with outside patent care financing companies in order to give our patients a wide range of viable financial options; determines insurance benefits that apply to treatment plans and estimate patient co-pay amounts; assists patients with dental insurance; presents fees and gives estimates of treatment; works with accounts receivable; generates end of day reports; monitors treatment plans and case acceptance; and implements financial policies.

Hygiene Coordinator The Hygiene Coordinator is responsible for performing all functions of the front office as they relate to developing, coordinating and maintaining a productive hygiene schedule. As a Dental Hygiene Coordinator, you will play an important role in making and confirming dental hygiene appointments. The Dental Hygiene Coordinator will interact with the practice team members and patients to maintain a productive hygiene schedule. You will be required to schedule, reschedule, and reactivate patients to maximize the hygiene department production. You will use a computer and [software name] scheduling software. This position will require excellent organizational, telephone and patient service skills. The practice retains the right to revise the job duties at any time. Other duties may be assigned.