whitecloud marketing | social connections | social media mississauga
DESCRIPTION
How to connect Facebook with your corporate site and other Social Networks.TRANSCRIPT
Why connect Facebook with your
corporate site?
Corporations cannot ignore Facebook.
Three Reasons
Reason #1
As of July 2010 Facebook
reached500,000,000
members
Reason #1
As of July 2010 Facebook
reached500,000,000
members
Reason #1
#2
People have become hyper-social.
Companies are changing from the command control totransparent customer dialogue.
#2
People have become hyper-social.
Companies are changing from the command control totransparent customer dialogue.
#2
#3
Web surfers spend more time on Facebook then Google.
#3
Web surfers spend more time on Facebook then Google.
#3
Web surfers spend more time on Facebook then Google.
#3In August, U.S. web users spent 41.1 million
minutes on Facebook, which was about 9.9% of their entire web-surfing time in that
month. In this same period, people spent 39.8 million minutes on all of Google’s pages
including YouTube
Web surfers spend more time on Facebook then Google.
#3In August, U.S. web users spent 41.1 million
minutes on Facebook, which was about 9.9% of their entire web-surfing time in that
month. In this same period, people spent 39.8 million minutes on all of Google’s pages
including YouTube
Source: Neilson Aug 2010
Corporate Facebook Pages facebook.com/dominos
Landing Page Tab with Effective Use
of contest
Landing Page Tab with Effective Use
of contest
Landing Page Tab with Effective Use
of contest
568,896 Fans!
Coporate and User Dialogue
Coporate and User Dialogue
Customer generated
endorsement
Q:When was the last time
your website had 500,000 and transparent
dialogue with your customer
Quick Facts
Geographically, the US, Canada, UK and Mexico are in the top 10
(penetration is approaching 50% in each country)
Source: http://www.facebakers.com/
Geographically, the US, Canada, UK and Mexico are in the top 10
(penetration is approaching 50% in each country)
Source: http://www.facebakers.com/
The largest brands have millions of followers
Source: http://www.facebakers.com/
The largest brands have millions of followers
Source: http://www.facebakers.com/
Brand Comfort31 of My Friends
Brand Comfort31 of My Friends
Brand Confidence13,435,939
Brand Comfort31 of My Friends
Brand Confidence13,435,939
Brand Comfort31 of My Friends
I am going to click the ‘Like’ Button and join/
opt-in
Brand Confidence13,435,939
Brand Comfort31 of My Friends
I am going to click the ‘Like’ Button and join/
opt-in
Top fan growth by brand
Source: http://www.facebakers.com/
Top fan growth by brand
Source: http://www.facebakers.com/
Top fan growth by brand12% Growth per
month
Source: http://www.facebakers.com/
Perspectives on Brand and Engagement
Joe Parke:
Brand Development
• Consumers spending more time on social media sites
• Opportunities for brands to create dialogue (e.g. pose an update with a question requiring a response)
Brand Development
• Consumers spending more time on social media sites
• Opportunities for brands to create dialogue (e.g. pose an update with a question requiring a response)
Brand Development
• Consumers spending more time on social media sites
• Opportunities for brands to create dialogue (e.g. pose an update with a question requiring a response)
• Strong relationship marketing/CRM medium for brands
• Brands find themselves higher up in the purchase funnel
Engagement
Source: http://www.antonymayfield.com/2006/11/07/social-media-engagement-complexity-marketing/
Engagement
• Fan bases grow through networking, adding friends and Connections.
• Opportunity to create a holistic approach to be where and when consumers are in market
• Collaborative Filtering
• Consumers take adopt, ownership and build equity
Source: http://www.antonymayfield.com/2006/11/07/social-media-engagement-complexity-marketing/
Engagement
• Fan bases grow through networking, adding friends and Connections.
• Opportunity to create a holistic approach to be where and when consumers are in market
• Collaborative Filtering
• Consumers take adopt, ownership and build equity
Source: http://www.antonymayfield.com/2006/11/07/social-media-engagement-complexity-marketing/
How to Examples
‘Adding a Landing Page to Facebook Fan Page’
with WhiteFire
Build and Stream the Site
Build and Stream the Site
Build Landing Page Site with Drag and
Drop Tools
Build and Stream the Site
Build Landing Page Site with Drag and
Drop Tools Stream Directly to Facebook
Landing Page streamed to Facebook Feature Tab
Landing Page streamed to Facebook Feature Tab
Under Feature Tab
Landing Page streamed to Facebook Feature Tab
Landing Page in Facebook
Under Feature Tab
Set Featured as the default Landing Tab
Set Featured as the default Landing Tab
Feature Tab set as default under Wall
Settings
Final WorkflowFacebook
Landing PageCorporate
Landing Page
Tracked Lead comes to
Corporate Site
‘Connecting Facebook with other Social Media Sites’
Connect Facebook to Twitter
Connect Facebook to Twitter
Connect Facebook to Twitter
Select Edit Page
Connect Facebook to Twitter
Select Edit Page
Connect Facebook to Twitter
Select Edit Page
Connect Facebook to Twitter
Select Edit Page
Under applications, select Browse More and select Twitter
Login to Twitter and confirm account
Login to Twitter and confirm account
Login to Twitter and confirm account
Login to confirm
connection
Posts from Facebook will now appear in
Posts from Facebook will now appear in
Posts from Facebook will now appear in
Connect Twitter to Linked-In
Connect Twitter to Linked-In
Select App Directory and
add Twitter
Connect Twitter to Linked-In
Select App Directory and
add Twitter
Connect Twitter to Linked-In
Select App Directory and
add Twitter
Then Select Twitter Settings
Connect Twitter to Linked-In
Connect Twitter to Linked-In
Set appropriate
Settings
Connect Twitter to Linked-In
Set appropriate
Settings
You can also use #in to share
posts from Twitter
Posts cascade from Facebook
Posts cascade from Facebook
Posts cascade from Facebook
Posts cascade from Facebook
Posts cascade from Facebook
Posts cascade from Facebook
Posts cascade from Facebook
Posts cascade from Facebook
‘Free All-in-One Posting Updates’
Login With Facebook Account
Create a Free Landing Page or Microsite with Wizard
Create a Free Landing Page or Microsite with Wizard
Select Notifications Button in Site Editor
Select Notifications Button in Site Editor
Select Notifications Button in Site Editor
Select Notifications
Button
Select Sites for Posting
Add Sites as Required
Select Sites for Posting
Select appropriate Target Sites
Add Sites as Required
Select Sites for Posting
Publish from One Location
Publish from One Location
Note Publishes to multiple sites from one Post
Publish from One Location
Note Publishes to multiple sites from one Post
Publish from One Location
Note Publishes to multiple sites from one Post
Publishes Successully!
Points Back to Landing Page
Points Back to Landing Page
Conversion Form
Points Back to Landing Page
Conversion Form
Add Trackable Coupons and
Offers
Sample Posts
Sample Posts
Sample Posts
Sample Posts
Sample Posts
Track Conversions and Traffic Sources
Track Conversions and Traffic Sources
Visits
Track Conversions and Traffic Sources
24 Enquiries
Visits
Track Conversions and Traffic Sources
24 Enquiries
Traffic Sources
Visits
Thank You!View Case Study on Social Media Sharing at:
http://www.slideshare.net/tmischuk/white-cloud-marketing-dominos-canada-social-marketing-case-study