How effective is the combination of your

main product and ancillary texts?

Question 2

2.

I think that the fact that all three of our products have the same two characters on

them makes the viewer/reader associate

those characters with the soap, and therefore the soap

becomes more well known through the use of those

characters.

2.

The font we have used for the logo is suitable for the genre because it is

still easily readable, but also different enough to be easily recognisable.

It fits with the soap because it looks like handwriting, and as

the soap is set partly in a college, it lends itself to being

used as writing on a blackboard.

2.

The fact that the logo appears on two of the three products (and the

only reason that it couldnt be on the billboard is that its not allowed in the rules of the E4 style guide) means that the soap will be well recognisable by its logo to potential

viewers.

2.

However, when creating a magazine front cover, you cannot necessarily conform to the conventions of soap operas,

because the key conventions to fit into are those of magazines.

The next few slides show the

Significant use of the colour red

throughout my products:

2.

In our Front Cover:

2.

On the Billboard:

2.

In the trailer:

2.

The use of the colour red is to symbolise many different

emotions and emphasise the themes of the plots.

ANGERFEARJEALOUSY

SADNESS

LONLINESS

WORRY

I think that because I have used the colour throughout all my products, it makes it very clear to viewers what

the atmosphere of the soap is

SEXUALITY

2.

My soap is being broadcast on E4.

Having the E4 logo on the soap

adverts does more than just tell the viewer

what channel its on...

2.

www. channel4.com/corporate/4producers/commissioning/e4.

html

E4 has consolidated

its position as the leading channel for

younger audiences

“

”Target audience of Adults

aged 16-34

”“

2.

3.

www. channel4.com/corporate/4producers/commissioning/e4.

html

Three-quarters of

the ratings to the channel now come courtesy of

viewers under 35yrs

“

”Skins, The Inbetweeners and Misfits

”“

2.

3.

The fact that our soap is being broadcast on E4 shows that it is

aimed at a certain audience:• young•‘discerning’• post-big brother generation• people who watch similar programmes of the same genre/style.theme

The logo is a clear indication to people who already watch shows

on E4 that they might like to watch the soap.2.

3.

The fact that the soap is being aired at 7pm tells the audience that,

because it is before the watershed, its not too explicit, but its on in the evening because at that time, the

intended audience (young females) are most likely back from

work/college and sitting down for tea.

2.

3.

The soap genre is clearly recognisable due to the stereotypical characters, types of advertising, and soap style

filming conventions: e.g: many narratives, similar issues etc.

Recently, there has been a shift in the soap genre. Some soaps, such as

Hollyoaks, are becoming more like TV dramas, and some TV dramas, such as Desperate Housewives, are becoming

more like soaps.2.

1.

We aimed to make our soap most like Hollyoaks; A soap, but with

definate similarities to TV drama.

This fits our intended audience because they are the new

generation of TV viewers, and therefore will be excited by this

hybrid genre style.

2.