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White paper Samsung: A Key Driver in the Emerging Connected Car Ecosystem

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Page 1: White paper Samsung: A Key Driver in the Emerging ... Mobile Devices with Connected Cars Connectivity Protocol: The Connected Car Foundation Avoiding Connected Car Potholes Samsung

White paper

Samsung: A Key Driver in the Emerging Connected Car Ecosystem

Page 2: White paper Samsung: A Key Driver in the Emerging ... Mobile Devices with Connected Cars Connectivity Protocol: The Connected Car Foundation Avoiding Connected Car Potholes Samsung

Connecting Mobile Devices with Connected Cars

Connectivity Protocol: The Connected Car Foundation

Avoiding Connected Car Potholes

Samsung and the Connected Car

Driving into the Future

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Consider this: By 2020, the Gartner market research and consulting firm predicts there will be 250 million connected passenger cars, constituting one in five of all vehicles on the road worldwide.1 That same year, predicts Allied Market Research, the connected car market will reach $141 billion.2

At this point, it’s important to understand that the term “connected car” encompasses a wide range of concepts as well as technologies. People use the label to apply to everything from using the car’s embedded systems for receiving phone calls to, ultimately, autonomous smart cars that don’t even require an active driver. Some of the most ambitious connected car and smart transportation scenarios are still years away from mass realization, but much of this activity is already well underway.

When it comes to connected cars, the “data centers” being built aren’t the typical specially powered-and-cooled rooms with raised floors and restricted access. Rather, these data centers are rolling vehicles packed with dozens of sensors and systems, along with sophisticated software and communications components.

Inevitably, the connected car phenomenon is bringing together an eclectic mix of industry associations and companies, including of course, the car manufacturers themselves. Some of these manufacturers may attempt to develop their own in-vehicle technology solutions, but most are working with technology-industry partners. That partnership approach seems in line with car-owner preferences, according to Gartner’s surveys. “Not

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Contents

Compared to the dynamic and fast-changing computer and communications industries, the transportation sector has historically progressed at a much more measured pace. Whether the vehicle involved was a jet plane, a high-speed train a bus or a personal automobile, the differences between each successive generation have tended to be evolutionary rather than revolutionary. That was the case, at least, until a variety of advanced technologies began to permeate the relatively staid world of transportation.

Passenger-focused computing and communications capabilities initially appeared in various forms of public transport. Airlines added technology to allow passengers to make mobile phone calls or surf the Web on seat-embedded screens while in the air. Trains and buses became moving Wi-Fi hot spots. By comparison, the blending of advanced technologies with personal automobiles materialized more slowly. For many, in-vehicle technology has primarily delivered functions such as the ability to navigate via GPS and to place and receive phone calls using the car’s controls and speakers.

After years of negotiating bumpy highway on-ramps, however, the so-called “connected car” will to accelerate up to autobahn speeds in 2015 and beyond. Connected cars were among the stars at the January 2015 Consumer Electronics Show (CES) in Las Vegas, and these mobile participants in the “Internet of Things,” (IoT) are rapidly reaching critical mass. The impact and reach of this high-tech generation of automobiles, in fact, has many people talking about the “Internet of Cars.”

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Connecting Mobile Devices with Connected Cars

surprisingly, 58 percent of all U.S. vehicle owners and 53 percent of all German vehicle owners agree that automakers should let technology companies like Apple, Google, or Samsung design and manage their in-vehicle technology offerings, instead of developing their own systems,” the market research firm reports.3

One of the most active of these technology companies – and one positioned to play a critical role in the advancement of connected cars – is mobile device leader Samsung. The company is building upon the worldwide popularity of its smartphones, tablets and wearable devices, and it is forming partnerships with car manufacturers and applications vendors while also participating in key industry alliances.

To better appreciate Samsung’s role in helping to drive the connected car trend, it helps to first consider the different ways in which computing and communications technologies are transforming the personal car.

Connecting Mobile Devices with Connected Cars

Although there are many automobile-based technologies and processes emerging in the market, the majority of current and near-term connected car scenarios involve pairing people’s mobile devices with their vehicles in different ways. Most familiar is the “in-vehicle infotainment (IVI)” form of this pairing, in which mobile devices and apps interact with the car’s systems, screens and speakers.

Virtually every new car allows people to register and pair their smartphones and tablets with the vehicle. Drivers and passengers can then place and receive phone calls, stream audio and video from the device to the car’s console and speakers, and integrate other device-based apps, including social media and GPS, with the automobile.

However, not every mobile device interaction with a car will occur while the device is in the vehicle. One increasingly common feature gives car owners the ability to use their smartphones to remotely unlock and even start their cars. Eventually, phones and other mobile devices may even serve to initiate a car’s ability to move without a driver.

BMW, for example, has demonstrated a fully automated Remote Valet Parking Assistant in its BMW i3 research vehicle. The car

combines the positioning information provided by onboard laser scanners with the digital plan of a building such as a multistory parking garage. The car owner can use a smartwatch such as the Samsung Gear S to activate the parking assistant function, directing the car to park itself in the garage, and then return when summoned.

Some of the many other ways in which mobile devices and cars will interact include:

• Using a mobile device to track a car’s movement and location. This function can be used for everything from monitoring a teenage child’s driving habits to finding your car in a crowded parking lot.

• Receiving regular and emergency notifications about a car’s systems and service needs (e.g. oil level, tire pressure, fuel level and range, etc.) on a mobile device.

• Running mobile-device apps that summarize everything from distances traveled to destinations visited to fuel efficiency in order to monitor car usage and costs.

Some connected car scenarios won’t require pairing with a mobile device, of course. Many cars come equipped with their own GPS systems, for instance, and may offer embedded emergency response and location services among other factory-installed options. However, the connection between mobile devices and automobiles will continue to power a significant portion of the advances occurring across the connected car realm.

Connectivity Protocol: The Connected Car Foundation

Delivering all of the benefits possible by blending mobile device functionality with a car’s embedded systems – as well as with external networks and services – requires a variety of communications technologies. At a basic level, this may mean that both the car and the mobile device support Bluetooth and, increasingly, Wi-Fi connectivity, as well as cellular communications. Near field communications (NFC) is also emerging as a common feature in everything from electronic keys to smartphones. NFC uses electromagnetic induction to sense the close proximity of two devices and then communicates between the two using an available radio frequency band.

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Avoiding Connected Car Potholes

Another trend is the creation of Automobile Internet Protocol (IP) nodes, described by Gartner as “IP addresses assigned to individual vehicles or systems within the vehicle for the purpose of enabling a variety of connected-car and IoT applications and services utilizing wireless data communications technologies.” Among other uses, according to Gartner, “Automakers will be able to use these IP addresses to collect diagnostics information and deliver firmware updates over the air.”4

Beyond the basic mode of transmission, IVI and other mobile device-car interoperability scenarios require a higher-level communications protocol to manage the interaction of a device with the car’s systems. Currently, there are three major communications protocols vying for the support of both car manufacturers and mobile device vendors:

• Apple AutoPlay – Previously called “iOS in the Car,” this Apple-developed standard allows devices running the iOS operating system to function with a car’s built-in systems.

• Android Auto – A communications standard developed by Google for devices running the Android OS, and supported by vendors and car manufacturers participating in Google’s Open Automotive Alliance.

• MirrorLink – An OS and vendor-agnostic communications protocol developed and promoted by the Car Connectivity Consortium.

Various car manufacturers are adopting one or more of these communications protocols, and some vehicles will support multiple methods of interconnecting their systems with mobile devices. Of the three main options, however, MirrorLink is the most mature, vendor-neutral and widely accepted. More than 70 percent of automakers and more than 70 percent of smartphone vendors, for example, are participating in the Car Connectivity Consortium.

MirrorLink leverages a variety of non-proprietary technologies

including IP, USB, Wi-Fi, Bluetooth, Real-Time Protocol (for audio) and Universal Plug and Play. For example, drivers and passengers in a new Toyota can link their Galaxy 4 Tablet to their cars’ built-in systems and display to get directions, find parking spaces, share their real-time movements with friends and family and control the entertainment system. In addition to Toyota, some of the other auto manufacturers offering MirrorLink-enabled vehicles are Honda, Chevrolet, Volkswagen and Peugeot, among others.

Also, according to the Car Connectivity Consortium, more than 1,000 devices have already been certified as meeting the MirrorLink compliance requirements. For instance, Samsung – an active member of the consortium – has embedded MirrorLink support in a range of its mobile devices, including the Galaxy Note 4, Galaxy Note Edge, Galaxy S3, Galaxy S4 and Galaxy S5, among others.

Avoiding Connected Car Potholes

Ensuring that any given mobile device is compatible with the communications protocols supported by any given brand of vehicle is one of the most fundamental requirements of delivering connected car functionality. That compatibility must remain even as cars and mobile devices, respectively, go through ongoing phases of evolution.

Other challenges associated with the connected car include two that are familiar to all users of mobile devices: security and privacy. Communications to and from cars must be protected from outside access and monitoring to the maximum degree possible. For example, car owners won’t want their insurance companies to be tracking the car’s speed and location data – that is, unless the owners give the companies’ such access to qualify for reduced insurance premiums. Even more critical are protections against hackers accessing a car’s IT systems to, say, unlock or even start a car.

Perhaps the most widespread concern about high-technology automobiles, however, involves the potential of the new systems to distract drivers from their primary task of operating their vehicles safely. Within the connected car community, there is much work under way to ensure that drivers can use voice activation, speech recognition, gesture controls and other techniques to interact with their cars and mobile devices while remaining focused on the road ahead.

More than 70 percent of automakers and more than 70 percent of smartphone vendors, for example, are participating in the Car Connectivity Consortium.

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Samsung and the Connected Car

Samsung and the Connected Car

Given the worldwide popularity of Samsung’s smartphones, tablets and – increasingly – wearable devices, it’s a safe bet that many car drivers and passengers will be carrying Samsung devices. Indeed, in 2014, Samsung accounted for nearly one-quarter (24.5 percent) of the smartphones shipped worldwide, according to IDC.

As noted, Samsung is a member of the Connected Car Consortium and is adding MirrorLink support to increasing numbers and types of mobile devices. The company is also striking one-on-one partnerships with a number of car manufacturers.

At the January 2014 CES show, for example, Samsung and BMW demonstrated how drivers could use the Samsung Galaxy Gear S smartwatch to interact with the BMW i3 electric car. The two companies had earlier collaborated in pairing the BMW iRemote app with the Samsung smartphones, permitting drivers to check battery life or to send navigation data to their cars from the phones. In its CES booth, BMW demonstrated how iRemote app-equipped Gear S smartwatches could also let drivers check vehicle functions and data, such as the remaining range, without taking out a phone or opening an app. Users could also tap on the wearable device’s touch display to access a submenu for turning on the car’s heat or AC, checking if it’s windows are closed, and performing other functions.

Driving into the Future

The connected cars phenomenon is ramping up to become one of the most widespread and impactful technology trends of 2015 and beyond. These powerful and mobile elements of the IoT will continue to transform the driving and traveling experience. Not only will the fusion of automobiles and mobile devices increase the entertainment and communications options for car owners, over time it will also contribute to greater car reliability, cost-efficiency and safety.

Fully realizing the promise of connected cars will require a variety of cross-industry alliances and coordination, as well as the sorting out of different communications standards and integration techniques. There is little doubt, however, that each successive model year of cars will sport new features and capabilities derived, in part, by exploiting the synergies between the vehicles and ever-more-powerful mobile devices.

Samsung will play a pivotal role in many of the connected car advances to come. The company’s mobile device leadership, its sophisticated technology expertise and its partnerships with car manufacturers, app developers, and others will continue to make Samsung devices and connected cars a natural, and potent, match.

For more information about all of Samsung’s industry and business solutions, including its activities in the connected car sector, visit www.samsung.com/uk/business.

Samsung – an active member of the consortium – has embedded MirrorLink support in a range of its mobile devices, including the Galaxy Note 4, Galaxy Note Edge, Galaxy S3, Galaxy S4 and Galaxy S5, among others.

1 Gartner Inc., Predicts 2015: The Internet of Things, GOO269692, December 2014

2 Allied Market Research, Global Connected Car Market, November 2014

3 Gartner Inc., Predicts 2015: Connected-Vehicle and Mobility Innovations, G00270807, November 2014

4 Gartner Inc., Hype Cycle for Automotive Electronics, 2014, G00258277, July 2014

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Legal and additional information

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the

future with transformative ideas and technologies, redefining the

worlds of TVs, smartphones, wearable devices, tablets, cameras,

digital appliances, printers, medical equipment, network systems and

semiconductors. We are also leading in the Internet of Things space

through, among others, our Digital Health and Smart Home initiatives.

We employ 307,000 people across 84 countries. To discover more,

please visit our official website at www.samsung.com and our official

blog at global.samsungtomorrow.com

For more information

For more information about Samsung Enterprise, visit

www.samsung.com/uk/business/

Copyright © 2015 Samsung Electronics Co., Ltd. All rights reserved. Samsung, MagicInfo, Samsung GALAXY Tab, Samsung GALAXY Notes, MagicIWB, Samsung KNOX, SmarThru, SecuThru, Cloud Print, and Samsung Business Core Printing Solutions, LYNK REACH and LYNK are either trademarks or registered trademarks of Samsung Electronics Co., Ltd. Specifications and designs are subject to change without notice. Non-metric weights and measurements are approximate. All data were deemed correct at time of creation. Samsung is not liable for errors or omisssions. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective owners and are hereby recognized and acknowledged.

Samsung Electronics Co., Ltd. 416,Maetan 3-dong, Yeongtong-gu Suwon-siGyeonggi-do 443-772Korea www.samsung.com

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