white paper 1...according to statistics mrc, the global e-learning market is accounted for $165.21...

TheLearningSpacepoweredbytheBlockchain

WhitePaper1.1January2019

2LeaXRWhitePaper2019

SUMMARY

DISCLAIMER.....................................................................................................................................................3

EXECUTIVESUMMARY.................................................................................................................................5

INTRODUCTION..............................................................................................................................................7

PROBLEMSTOSOLVE...................................................................................................................................9

LEAXR:ABLOCKCHAINLEARNINGPLATFORM................................................................................11

THECONCEPT................................................................................................................................................12

LEARNINGMANAGEMENTSYSTEM(LMS)...........................................................................................13

MACHINELEARNING...................................................................................................................................14

MARKETPLACEFORLEARNINGPROJECTS..........................................................................................14

ROYALTYPROCESS......................................................................................................................................16

LEARNINGCONTENT...................................................................................................................................17

CUSTOMERS...................................................................................................................................................18

PRODUCTS......................................................................................................................................................18

TARGETEDMARKETS.................................................................................................................................19

REVENUEMODEL.........................................................................................................................................22

COMPETITORS..............................................................................................................................................24

SMART-CONTRACTSDATAENCRYPTION............................................................................................25

CERTIFICATIONONTHEBLOCKCHAIN.................................................................................................26

PROPERTYRIGHTS......................................................................................................................................26

TEACHERSANDCONTENTSRATING......................................................................................................27

VOTESYSTEM................................................................................................................................................27

THETEAM.......................................................................................................................................................28

THEADVISORS..............................................................................................................................................29

ROADMAP.......................................................................................................................................................30

TOKENINFORMATION...............................................................................................................................31

TOKENDISTRIBUTION...............................................................................................................................32

USEOFPROCEEDS........................................................................................................................................32

COMPANYREGISTRATION........................................................................................................................34



DISCLAIMERThis draft White Paper is for discussion and pre-information purposes only. Theinformationcontainedhereinissubjecttochange.NopartofthisWhitePaperislegallybindingorenforceable,norisitmeanttobe,until ithasbeendiscussed,reviewedandrevisedbytheboardofdirectors,theboardofadvisorsandCompanylawyers.PleasedonotcopyordisseminateanypartofthisWhitePaperwithoutincludingthisdisclaimer.ThefinalversionofthisWhitePaperwillbepublishedassoonasadopted.TheSecurityTokeOffering(hereafter,the“STO”)projectpresentedbyLeaXR(hereafter,the “Company”) and propulsed by Woospeak France company is an unregulatedfundraising operation. It poses several risks to buyers, in particular, that of losing allamountstradedfortokensissuedbytheCompany(hereafter,the“AXR”).Youacknowledgeandagreethattherearerisksassociatedwithpurchasing,holding,andusingAXRinconnectionwiththeCompany’sproduct,servicesandplatformdevelopedforsuchproductsand/orservices(hereafter,the“Platform”),asdisclosedandexplainedin thisWhite Paper and in the Terms and Condition available at ico.leaxr.com. If youhaveanyquestionsregardingtheserisks,[email protected],YOUEXPRESSLYACKNOWLEDGEANDASSUMETHESERISKS.OnlypeoplewhoarefullyawareoftheserisksshouldparticipateintheSTO.NotealsothattheSTOexcludescertaingroupsofpeoplesuchas“U.S.Person”(withinthemeaningof“RegulationS”oftheSecuritiesAct1933underU.S.law)andprivateindividualactingonanon-professionalbasisasasimpleconsumer(withinthemeaningofEUDirective2011/83/EU of the European Parliament and of the Council of 25 October 2011 onconsumerrights).


WelcometoLeaXR,the only decentralized learning ecosystem and educational marketplace platformpropulsedbyhisowncommunity.LeaXR is an open-platform for third-party contents and service providers to upload,share,andpromotetheirownlearningcontentsuchascourses,MOOC,Videosandothertutorials.Targetingthe300billionslearningmarketbyprovidinglearning,teachingandinvestingsolutions tomeet teachers,universities,companies,studentsand investorsneedsovertheBlockchain.LeaXR offers a combination of a learning platformwith an educationmarketplace toopen,shareandcollaboratecontentstothirdparts.Studentsaccessto:

- a large catalogue build with Machine Learning and prediction engine:Management, Finance, Mathematic, IT, Webdesign, Mobile App, Sales &Marketing,Technology,languages,Medical&Health,environment…

- toonlinelessons:onetooneandgroupclasses.Investors and teachers get life royalty from their investment by creating or foundingnewlearningcontents.Teachers,schools,universitiescreateandimportself-pacedlessonsbyrich-mediatools:MOOC, Videos, Tutorials, Quiz, Articles….and deliver online lessons (one to one andgroupclasses).The learning content marketplace offers to investors to participate to the learningcontentcreation. Investors,schools,universitiesandteacherswillreceiveliferoyaltiesontheirinvestments.Investors, schools, companies publish their learning contents needs and identify ateachercreatorthroughauctions.Allresultsonpaidcourses,exams,certification,creationcontent,teachersratingwillberecordedontheEthereumBlockchain.LeaXR is supportedbyWoospeak: a 12 years growing successful e-learning companyspecialised in languages and IT lessons. More than 700 companies useWoospeak inEurope. 300 teachers all over the world deliver online lessons to up than 15 000studentsand200000hoursperyear.(www.woospeak.com).



EXECUTIVESUMMARYEducation market has known major changes during the last decade. From classicalgroup and one to one classes, Internet brings a first revolution by providing flexible,dynamicand interactive tools.Gamification, tracking,micro-learning,MOOCandsocialrelationsbetweenteachersandlearnerspermittostimulatelearningengagement.Howevere-learningstillneedmorerecognition.Thestructureandqualitycontentsarevolatile and heterogene. Students, universities, companies are still looking for newefficientmodelstoimproveflexibility,pricesandstandardization.Strongstandardsforabetter recognition of the learning and skills valorization are requested from students.Thousands of platfoms and solutions exist and we now assist to a companiesconcentrationtocatchthelearningmarketbyreachingcriticalsize.LeaXR is the second learning disrupting revolution for the e-learning market byprovidingtoolsandadecentralizedeco-system.Blockchainwillrevolutionatethestandardization,learningrecord,securityandlifelongdatas.LeaXR connects the education tools to the Ethereum Blockchain through a LearningManagementSystem(LMS),aneducationalmarketplaceandsmart-contracts.Stakeholders (Students, teachers, schools, universities, companies and investors) areconnectedthroughalearningcontentplatformandamarketplacecontrolledbyledgertransactions.Learningcontentsarecreatedorimportedbyteachers,schools,universitiesdirectlyontheplatform.Each content sold will be recorded on the Blockchain. Students will have a lifelonglearningtraceabilityandnotationsrecords.Teachers,schoolsuniversitiestrackandgetalifelonghistoryoftheirlearningcontentsuse. Courses and teachers will be rated and notation will be encrypted into theBlockchain.Investors participate to finance teachers contents creation and get royalty from theirinvestment.Investors like schools, universities also offer projects to the teachers’ community todeveloptayloredcourses.Auctionsbetweenteachersandinvestorsdeterminatethebestteacheratthebestpricetorealizethelearningcontent.E-learningplatformslikeSkillsoft, lynda.comfromLinkedynaretryingtoreachcriticalsize to impose their position on a billionsmarket.Offering a big library of skillswithvariouscontentsandhugemarketingtheykeepthismarketwithathird-parteconomicmodel. This approach limits the content creation, distribution and sharing betweenteachers,schools,universitiesandstudents.Education need to be open, shared, universal and transparent regarding eachstakeholder.BlockchainandTokencommunitiespermittoreachanotherwayofthinkingandsharingthroughaneweconomicmodel.Teachersandschoolscreate,distributetheircontentsandkeeptheirpropertyontheirworkwithouthassle.



Theychoosethe fairsellingcoursespricesandadapt itregardingthedemandandthestrategychoosen.They have a total freedom to share, distribute and sell their learning contents whilekeepingacompletetraceabilityandsecuritywithdecentralizedblockchaintransactions.Studentsaccesstofreeandpaidlessonsatafairprice(cuttingmiddle-manfees).All actions are recorded into the platform. They will have a blockchain traceabilitythroughttheEthereumblockchainonpaidcourses,paidexamsandotherspaidservices.Allpaidservicesincludeasmart-contractentrycreationtokeepthestudenteducationlifehistory. Investorsinvestineducationandlearningcontent.Theycanget2valuesfromit:

- Create specific learning content regarding their needs: students, universities,companiesaskthecommunitytocreateaon-demandself-pacedcourse.Contentsare created foran identifiedneed. (eg. specificemployeesneed to learnanewmachine and the company ask the community to create a taylored learningcontent dedicated to this machine. After the auction the teacher choosen willcreatethecourseandgetpaid).

- Create specific learning content regarding students need. In this case, theinvestor anticipate or bet on the future. He invests in a new learning contentwhichmatchstudentsexpectationsneedstoobtainroyalties.Morestudentspayto consult a course and more royalties the owner will get. It’s a lifelonginvestmentasthecontentwillstayforlifeontheplatform.

Each learning content sold on the platform (usedby students) give life royalty to theowner. This innovative ledger learning crowdfunding bring security investments andopenhugelearningcreationperspectives.



Elearning market trends and forecast 2017-2021

6

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r in i n n i ar r i ar n ann a r ra (CAGR) for self-paced eLearning is distinctly negative at -6.4%. This means global revenues for

i ark n ar a a r in a i i ar r i knowledge transfer methodologies, Ambient Insight asserts.

Of the 122 countries tracked by Ambient Insight, only 15 show a positive (more than 15%) growth rate for self-paced eLearning.

2016 WORLDWIDE REVENUE FOR SELF-PACED ELEARNING PRODUCTS AND SERVICES BY REGION (IN US$ MILLIONS)

2016 WORLDWIDE REVENUE FOR SELF-PACED ELEARNING BY THREE PRODUCT CATEGORIES (IN US$ MILLIONS)

NORTH AMERICA

$ 23,337.4

LATIN AMERICA

$ 2,106.0

TOTAL$ 46,674.67

TOTAL$ 46,674.7

WESTERN EUROPE

$ 7,978.6

MIDDLE EAST

$ 683.7

AFRICA

$ 607.7

EASTERN EUROPE

$ 1,024.8

ASIA

$ 10,936.5

PACKAGED CONTENTPRODUCT CATEGORY SERVICE

$ 33,062.80 $ 6,490.38PLATFORM

$ 7,121.49

Source: Ambient Insight Research

INTRODUCTIONEducation industry isoneof the fastestdevelopingsectorworldwide,generating largescalerevenuesandemployment.

The education sector, including expenditure on national education systems,is currently the second largest global market after healthcare, with a total globalexpenditureof$4.4trillionUSD.

Withtheeffectofglobalization,thedemandforbettereducationhasincreased, largelythrough increased private participation. E-educationmarket is a burgeoning segmentwithhighgrowthpotentialintheindustry.In2007-08,USconstituted60%oftheglobalmarketandEuropeaccountedfor15%market.Inspiteoftheglobaleconomicdownturnthenumberofstudentsgoingtoabroadforstudiesrisingglobally.Theglobaleducationindustry has experienced a rapid growth rate supported by rising awareness indevelopingcountries(especiallyIndia&China).According to Statistics MRC, theGlobal E-Learning Marketis accounted for $165.21billion in 2015 (and 46 billion USD for self-paced courses) and is expected to reach$275.10billionby2022growingataCAGRof7.5%duringtheforecastperiod.Thekeyfactors that are favouring themarket growth are flexibility in learning, low cost, easyaccessibility,increasedeffectivenessbyanimatedlearning.https://www.reuters.com/brandfeatures/venture-capital/article?id=11353


Moreover, escalation in number of internet users and growing access of broadbandpooledwithmobilephoneswithonlinecapabilitiesarealsofuelingthemarketgrowth.However, factors like change management, technology obsolescence and vendor-developerpartnershiparemajorrestraintsthatarehinderingthegrowthofthismarket.

LeaXRplatformisavailableanywhere,anytimeandonanydevicestodeliveracontentlearningmanagementsystemandmarketplacewithonlinelessonsandtutoring.

LeaXRbringstoeducationanewvisionandprovideanopenandsharingcommunityforthebestlearningpractice.

Our powerful web-based elearning platform based on community learning contentsharing through ledger transactions ensure the economic model viability and hisscalabilty.

Our experiences in education, e-learning and blockchain technology make us believethatwehave theknowledgesand the skillsneeded tobuild theeducationeco-systemthatpeoplearewaitingfor.

Elearning market trends and forecast 2017-2021

22

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AccordingtoarecentresearchbyBrandonHallGroup,exploringnewordifferenttechnologiesisthe top L&D priority over the next 12 months.

“And today, driven by mobile smartphones, bandwidth, social networking, and cameras everywhere, we learn through video, content sharing, MOOCs, and

recommendations from others. The modern learning world is filled with expert-authored videos, expert blogs and articles, tweets, webcasts, and an ever-expanding marketplace of external (and internal) content.

The LMS must become a true “learning system.”

“Within the chaotic learning environment, the biggest prioritieswithin technology are social and mobile solutions.”

Source: Josh Bersin, Principal and Founder, Bersin by Deloitte

Brandon Hall Group

Source: 2016 Brandon Hall Group Learning Technology Study (n=302)

SOCIAL LEARNING

TOP 5 LEARNING TECHNOLOGY PRIORITIES

Social/collaborative tools

Mobile delivery

Data analytics

Virtual classrooms

Content management

43%

41%

36%

29%

28%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%


PROBLEMSTOSOLVEPROFITABILITY:E-learning market has known already a big evolution from the 2000. From a simplewebsitewith texts at the beginning; richmedias brought added value and transformcontents from static to dynamic with videos, blog, tracking system, pool and othersMOOCand tutorials. Social interactions between students and teachers permit also tocreatemorefriendlyenvironmmentandimprovelearningengagement.WedivideOnlinelearningore-learningin2bigsections:

- self–pacedlessonsstudy(orself-studylesson/asynchronouse-learning):whenthe student is autonomous.He realizesbyhimselfhis trainingexercices,watchvideos,readtextsandcompletequiz….

- onlinelesson(synchronouse-learning):whenthestudent(onetoonelesson)orstudents (group lesson called also virtual classroom) are together using awebconferencetooltotalk,sharedocuments,seeeachothersthroughwebcam.

Since2000manyprojectsandcompanieswerecreatedonthee-learningmarketandalotdisappearorarestillunderfinancialdifficulties.Forcompanieswhochoosetheself-studyorasynchronouse-learningmodel,theyneedtocreateahugedatabaseoflearningcontents.Creatingcoursesareveryexpensivewithallthecostsassociated:teachers,pedagogicalconceptors,webmasters,designer…SomebigplayerslikeSkillsoft,Cornerstone,Lyndatakebigplaceofthemarketbutarestillwaitingfortheirbreak-evenpoint.Also we can see that companies who work in B2B are profitable whereas the B2Cmarket is verydifficult to attract. People arenot ready topay their training at a highcost.Anotherexample:»InMarch2016,RosettaStonereportedthat"Forthefullyear2015,revenuetotaled$217.7million,down17%from$261.9millionin2014."RosettaStoneis in the process of restructuring its business away from the consumer segment."Consumersegmentrevenuetotaled$119.6million,down32%from$177.2millionin2014 and E&E (Enterprise and Education) segment revenue totaled $98.1million, up16%comparedto$84.7millionin2014.«BigtrainingsolutionsinlanguagestraininglikeLiveMocha,Busuu,duolingo,ABCTutorarenonprofitable.Marketingcosts,operatingexpensesandteacherscostsaresohugethat they never earn money. They were closed, disappear or are financed by biginvestors.ThesolutioniscomingfromtheBlockchain.TheB2Cmarketneedtobedecentralisedtofindabettercost-effectivesssolution.Teachersandstudentsneedtocommunicateandsharewithoutanythirdpart.Byeliminatingthemiddle-man,coststrainingbecomeaffordableforstudents.Thecommunitywillalsogrowthquicklierwhenstudentsandteacherswillunderstandthefreedomandthesecurityontheircontenttheyhave,thatLeaXRbringtothem.Theykeepatotalfreedomandpropertyontheircontent.


TRACEABILITYLearningManagement System (LMS) are softwarewhich permit to control and verifystudentsworkandactionsintotheplatform.Exams,certificationscanbedoneontheplatformandstudentsgettheirscore.However there have no official recognition. Also there is no security on datasseriousness.WithBlockchainwenowsolvethisproblembyregisteringeachactionsofthestudent.Each paid result, course certification and exams realised will be published on theEthereumBlockchain.Thiswillpermitatotaltransparencyandtraceabilityonstudentsandteachersactions.FUNDINGLearningcompaniescreateanddistributetheircontentinaclosepattern.Theyhavethepropertyontheircontentandkeepitpreciouslywhiletryingtosellatthehighestcost.Also communities, students cannot interact and choose courses they need or want.Existingplatformsimposetheircontenttotheircustomers.Weoffertoreversethissituation.Now on Leaxr, people, organization, schools, universities and even students have thepossibility to invest in learning content. Teachers realize contents after communityapprobationthroughauctionsandpayments.Teacherscreatenewcontentsandstimulatethelearningcreation.InvestorsgetbenefitfromtheirinvestmentsbygainingRoyaltiesonlessonssoldontheplatform.Youinvestinlearning.Youwillgettheincomeforlife.That’ssimple,socialandahugeinvestmentopportunity.Inthismodel,teacherstransfertheirrightsontheircontenttoinvestors.Whenateacher,aschool,universityrealize,importanddistributealearningcontentbytheirown,theykeepallthepropertyontheirworkandgetroyaltiesbythemselves.SHARINGCONTENTWethinkthateducationneedtobesharedanddistributedtothelargestnumber.Whereasmanye-learningstandardswerecreatedtoensureplatforms interoperabilitysurchasSCORM,AICC,TinCan,xAPI,platformsarenot connected togetheraswecanseeinotherindustries.Eachplatformkeeptheircontentanddon’tshareit.LeaXR is a cross-content platform. Teachers, schools, universities distribute andpromotetheircontent.Ourcontentwillbealsodistributedonothersexisting learningplatformsthroughourAPIto increase learningcontentvisibilityanddistributionforabetteropeneducation.


LeaXR:ABLOCKCHAINLEARNINGPLATFORMLeaXR is a web-based Learning Platform and content aggregator accessible onhttps://leaxr.comTheplatformisattheStage1.The platform was created from the opensource software: Moodle. Thousands ofuniversitiesandschoolsareusingthisworld’sLMSleader.Somefreecoursesarealreadyavailable.Teachers,schoolsanduniversitiesaccesstoourauthoringtool(LeaXRstudio)tocreateanddistributetheircourses.Forthestage2weplantointegratesmart-contractsforlearningcontent.ThePlatformwillbeconnectedthroughsmart-contrats.EachpaidactionswillcreateanentryontheEthereumblockchain.Blockchainensuretostudentsandteacherstokeepalifeeducationtracking.Students will have all their cursus proved and life guarantee by ledger transactions.Teachers, schools, universities will have a recording history of the use of their paidcoursesandonlineclassesactivities.Investorswilltracktheirlearningcontentinvestmentsandroyalties.For the stage 3 we will integrate an open API for universities, schools, teachers todistributeourlearningcontentanduseoursmart-contractstechnology.


THECONCEPTLeaXRoffersacompleteeducationeco-systemthroughafulllearningcontentplatformwithself-pacedandonlinelessons.To develop content and promote education, LeaXR innovating solution offers aeducationalmarketplacewhereteachersandinvestorscanmeettheirneeds.Teachersoffer theirskills tocreate learningcontentsand listprojects theyareable toworkone. Investors choose to invest in a specific learning content project and a poolsystemwillorganizetherepartitionsystem(basedonlearningproductquality,teachersrating,numberofinvestors).Investors as schools, universitieswill be able to list their needs in learning contents.Theyask to the teacher’scommunity tocreate tayloredcourses.Teachersreply to theoffer regarding their skills and rating. The winner teacher is determinate throughauctions.

Universities,schools

CompaniesInvestors

Teachers

Students

SmartContractTechnologyFor:

Students

Teachers

Investors

Companies


• Videos• MOOC• Quiz• Tutorials• Articles

For:

Students

LearningContent LearningInvestment&Royalties

Investors


Teachers

LearningContentCreator

Teachers



LearningManagementSystem(LMS)ALearning Management System is a software-based platform that facilitates themanagement,delivery,andmeasurementof learningcontents.Itpermitstocreateandmanagelessons,quizzesandothertrainingmaterials.Itconnectsteachers,learningcontentsandlearnerstogetherinastandardizedmanner.Teachers(trainers,coaches),schools,universitiescreateandhosttheircontentsthroughour LeaXR studio authoring tool: wysiwyg editor, lesson builder, podcast, wiki, videointegration,gradebook,assessments,importlessons,testsandotherassignments,trackprogress,managerecord-keepingandhistory.Teachers can also organize virtual classroom (one to one and group) for real timelessons.Teachersprovide:

- selfandautonomouslesson(self-pacedorself-learning):Mooc,Videos,Tutorials,Quiz,Articles…

- Onlinelessons:groupandonetooneclasses(virtualclassroom)Universities,schoolsoranytypeoforganizationcan:

- Create,import,distributeandselltheirlearningcontent- Investinteacherstocreatelearningcontent- Usetheirteacherstorealizeonlinelessons

Studentsget:

- Acatalogofthousandhigh-qualitycourseseverywhereandanytime.- Freeandpaidself-pacedlessons- Online teachers: one to one and group classes: Access to online lessons with

highqualifiedteachersinonetooneandgroupclasses.- Accesstoscore,coursescompletionandtrainingdatasinasafeanddecentralized

environment.Students canbeapersonaloranorganization : company,universities, school,ONGorotherslearningplatform.


MACHINELEARNINGMachine learning permits to design and develop algorithms that allow computers tolearn fromdata. Amajor focus ofmachine learning is to automatically learn complexpatternsandtomakeintelligentdecisionsbasedonthem.Our transparent next-generation learning analytics system uses machine learningbackendsthatgobeyondsimpledescriptiveanalyticstoprovidepredictionsof learnersuccess, and ultimately diagnosis and prescriptions (advisements) to learners andteachers.Machine learning process the datasets generated from the indicators and targetscalculated by the an analytics API. They are used for machine learning training,predictionandmodelsevaluation.Asummaryofourinterfacespurpose:

• Evaluateaprovidedpredictionmodel• Trainmachinelearningalgorithmswiththeexistingdata• Predicttargetsbasedonpreviouslytrainedalgorithms

MoredetailsontheMoodleDocumentation:https://docs.moodle.org/dev/Machine_learning_backends#Introductionhttps://docs.moodle.org/35/en/AnalyticsMachine learning and prediction content will offer to students a new educationexperienceaswecanseeintheTVindustrywithNetflix.Thisfeatureisplannedinourroadmapforthethirdstageoftheplatform.MARKETPLACEFORLEARNINGPROJECTSTeachersandinvestors(schools,universities,companies)meettheirneedsthroughaninnovativelearningcontentmarketplace.Investorsfinanceteacherstorealizeself-pacedcourses(self-studylessons).Teachersoffertheirskillstocreatelearningcontentsandlistprojects/learningcontentstheyareabletoworkon.Investorschoosetoinvestinaspecificlearningcontentprojectandapoolsystemwillorganizetheinvestorsrepartitionineachproject(basedonthelearningproductandthenumberofinvestors).

1) Offers: Teachers list projects they are able to work on. Learning contentprojectswillbeproposetotheinvestorscommunity.Investorschoosetoinvestina teacher to create some learning contents. Each learning investment decisionwill be validated through a smart-contract and the quality rating will bepublishedontheBlockchain.


2)Needs:Investorsasschools,universities,companieslisttheirlearningcontentcreationneedsonthemarketplace.Theyask the teacher’scommunity tocreatespecificcontentlearning.Teachersanswertotheinvestorneedthroughvoteandauction.Oncetheteacherdeliverthework,thepaymentwillbedone.Investors will received every year the royalties regading their learninginvestment.Incomerealizedbycoursessoldontheplatformwillbereversedtoinvestorsforlife.

InvestorsTeachers

LearningContentNeed:Investorsasktheteacher’scommunitytocreatespecificcontenttroughauctions.

.

LearningContentOffer:Teachersoffertorealizeaworkforadeterminateprice

.

VOTESYSTEM&AUCTIONS

TEACHERSCONTRACT

TEACHERSPAYMENT


InvestorsparticipatetotheLearningcontentfunding:

- Teacherslistlearningprojecttheywanttocreateandtobepaidfor.- Investorslistlearningprojecttheyneed- Andgetroyaltyontheirinvestment(basedoncontentssoldintotheplatform)- Theygetanaccesstotrackreportprogressoncontentlearningcreationinwhich

theyhaveinvestedin.- Calculatetheirroyalties

ROYALTYPROCESSInvestors will gain royalties on their investment. They can be personal people,organization,universities,schools,orcompanies.

InvestorsTeachers

ReturnonInvestment(Lessonssold)

.

Poolsystem&Auctions

LearningContentCreation

RoyaltyforInvestorsForLessonsFounded

.

RoyaltyforTeacherForself-madelessons

.


The learningcontentcreatedwillbedistributedandsoldonwww.leaxr.complatform.Investorswillreceiveeachyearthepourcentageoftheirroyalties.It’salifeinvestmentaslearningcontentwillneverdisappearfromtheplatform.Forteachersandinvestorstheroyaltywillbedividedinto2parts90%fortheteacherorinvestorand10%forLeaXRplatform.10%fortheplatformwillpermitto:

- Paythemaintenancefeesoftheplatformandfuturedevelopment- Paytheminingfeesforsmart-contratsentries

LEARNINGCONTENTStudentsaccessto:

- alargecatalogueoflearningcontent:Mooc,Videos,Quiz,Tutorials,Articles…- Onlinelessonswithrealteachers:onetooneandgrouplessons

Herethethemesoflearningcataloguecontent(non-exhaustivelist):LeaXRplatformintegratesarobustmachinelearningengine,knownas“Machinelearningbackends”.ThemachinelearningenginecurrentlyofferssupportforanativePHPengine,andaPython-basedengine.

EntriesintheBlockchain

UsersbrowsetheLearningcontentCatalogueand

teachersavailableforonlinelessons

.

UserspaywithAXRTokenorFIAT

Accesstothecontent:self-pacedoronlineclassroom

Ratethecontentortheteacher

- Business- Programing- Engineering- Mathematics- Science- Computerscience- DataScience

- ArtificalIntelligence- PersonalDevelopment- HumanitiesandArts- Health&Medecine- SocialSciences- Education- ForeignLanguage


CUSTOMERSCustomersarepersonalstudentsandorganization.

Personal students are: young people, entrepreneurs, small business owners, solo-preneurs,earlyadopters…

Organizationare:universities,schools,otherlearningplatforms,companies.Apersonalstudentwillbeinterestedbythelearningcontentandthesecureandrobustlifelongtraceability.Anorganizationcan:

- useourlearningcontentcatalogforhisstudents,employees,teachers- distributetheirownlearningcontentonLeaXRplatform- InvestinlearningcontentintoLeaXRlearningcontentmarketplace- Usesmart-contractstechnologyonLeaXRplatformorbytheirown

PRODUCTS

- Learningonlinecatalogueofthousandslessonsinvarioussubjects- Distributionplatform forexternal content:Universities, schools cancreateand

importtheircontent- Learningcontentcreation- Smart-contract technology for education. Use directly on LeaXR or externally

through our API. We bring the LeaXR ledger technology to any institution,organizationorcompany.Theywillbeabletoissuecertificates,degreescoursescompletiondirectlyontheBlockchainbyusingLeaXRtechnology.

- Ourself-pacedlearningcataloguewillbeaccessiblefromamonthlysubscriptionpackageorbypaypercourse.

LeaXR

PayforLessons:

CoursesandTeachers

PayforDegreeandcertification

RateCoursesand

Teachers

InvestinContentLearningCreation


TARGETEDMARKETS

Overonebillionmoresecondaryandpost-secondarygraduatesby2030.

Global Education and Training Expenditure is set to reach at least $10T by 2030 aspopulation growth in developing markets fuels a massive expansion and technologydrivesunprecedentedre-skillingandup-skillingindevelopedeconomies.

Thenextdecadewillseeanadditional350millionpostsecondarygraduatesandnearly800millionmoreK12graduatesthantoday.AsiaandAfricaarethedrivingforcebehindtheexpansion.

The world needs to add 1.5 million teachers per year on average, approaching 100millionintotal.50%teachinPre-KandPrimary.PostSecondaryteachingwillundergothebiggestexpansionandchangeastheroleoftheteacherrepresentsmoreofthatofamentor/coachthan‘sageonthestage’.

Educationa$10Trillionindustryin2030.Growingat4.5%CAGRandmakingupover6%ofGrossWorldProduct(GDP)


REVENUEMODEL

Bytheyear2023theglobalturnoverwillattain16millionseuros.Itwillbereachedbyaworldwideexpansion(Europe,USA,Asia,RussiaandLatinaAmerica).API services and LeaXR Dapp for Universities, schools and organization will beaccessibletoopenoureco-systemtothird-parties.

0

2

4

6

8

10

12

14

16

18

2019(6months) 2020 2021 2022 2023

Self-Paced 0,2 0,6 1,4 3,1 6,2OnlineLessons 0,3 0,8 1,7 3,5 6,8LearningContentCreation 0,1 0,2 0,4 0,7 2Services:LeaXRDapp,API 0,2 1TOTAL 0,6 1,6 3,5 7,5 16

InEurosmillions


FORECASTLEAXR19-23inKeurosExpenses 19 20 21 22 23

StaffCosts 280000 400000 600000 1200000 2400000 PlatformDevelopment Code 80000 200000 400000 650000 800000 Smart-contracts 50000 100000 150000 150000 150000 Design 50000 100000 150000 250000 400000 Marketing Partnerships:Schools/Univ. 60000 120000 200000 350000 500000 Roadshow,Meetup 60000 60000 100000 200000 300000 DigitalMarketing 100000 120000 200000 300000 500000 Communityexpansion 50000 50000 100000 200000 300000 LearningContent Integrationexternalcontent 150000 200000 300000 500000 700000 Teachersrecruitment 50000 100000 100000 200000 300000 OperationalExpenses Rental 25000 35000 60000 100000 200000 Legal 20000 40000 80000 100000 100000 TOTAL 975000 1525000 2440000 4200000 6650000


COMPETITORSBigmarketplayersofferafullcatalogbasedonvariousskillswithcompletioncertificate.Someoffersamarketplacewithteacherauthoringcreation.Nearlynobigplayersofferonlinelessonswithrealteachers.It’sanotherbusinessmodelandprocessingway.Howeverourexperiencedemontratesthattheyarebigneedsinthisareacomingfromstudents.Noneofthemofferacompleterangeoftoolsandblockchainsecuredtransactions.

LeaXR Skillsoft Lynda Udemy CourseraSelf-pacedcatalogue

X X X X X

• Certificateofcompletion

X X X X X

AppsIOS,Android X X X X X

Pricing Free&Premium

Free&Premium

Free&Premium

Free&Premium

Free&Premium

LedgerTransactions X No No No No

ContentMarketplace X No No X X

Onlinelessons X No No No No

OpenAPI X No No No No

Built-inCourseAuthoring(forteachers)

X No No X X


SMART-CONTRACTSDATAENCRYPTIONLeaXRwillguaranteethedataencryptionintheEthereumBlockchainfor:

- Self-pacedlessonssold- Teachersauctionsresultstocreatecontents- Studentsgraduationandcoursescompletion(forpaidcourses)- Contentsandteachersqualityrating

4smart-contractswillbecreatedtostoreseparatelydatas.Smart-contracts code will be open-source to ensure a complete transparency andunderstanding.

LearningcontentfinancedbyinvestorsLearningcontent

realizedbyteachers

StudentSelf-pacedCatalogAccess

EthereumBlockchain

Self-PacedLessonssold

Auctionsresultsforteachercreatorvote

Coursescompletionandgraduation

Teachersandself-paced

coursesrating


CERTIFICATIONONTHEBLOCKCHAINNopaper,noriskoffalsification,alldatasonpaidcertifications,exams,degreeswillbeaccessibleonthesecure,decentralizedEthereumBlockchain.Eachpaidcoursescompletion,skillsacquired,certificates,exams,degree,diplomaswillbealifeproofforrecruiters,schools,universities. Employers, universities, organizationwill have thepossibility to consult the cursusofeachpersonwithoutanydoubtas informationcannotbealteredchangeormodifyontheBlockchain.LeaXRbringsandauthentifiedthecertifiedacademicdatasandskillsforemployersandemployees.LeaXRwillprovidethisservicetoothersorganizations:

- directlyonLeaXRplatform- orthroughourAPI

PROPERTYRIGHTSLearningcontentpropertyrules:

1) Learningcontentsimportedorcreated100%byateacher,aschool,universityoranytypeoforganizationwillbring100%rightsonhiscontent.90%oftheannualroyalty(incomeonsoldcoursesonLeaXRplatform)willbetransferredanually(10% for LeaXR). The owner keep the total property on his content and candeleteitwheneverhewants.Hewillbetheownerrightsonhiscontentforlife.

2) Learningcontentscreatedbyateacherandfoundedbyinvestorswilltransferthepropertyrightstoinvestors.Thecontentwillstayontheplatformforlifeandtheteachercouldn’tdeleteit(asheloosehisrightsonit).Investorswillbetheownerrightsofthecontentforlife.Inthisframe,theteacherlooseshisroyaltyrightsonhiscontentastheyaretransferredtoinvestors.


TEACHERSANDCONTENTSRATINGTeachersandcontentswillberatedasfollow:1)Basedonsatisfactionsurveysrealisedattheendofeachonlinelesson.2)BasedontheratingoflearningcontentsoldontheplatformTeachers,schools,universitieshavemanychoicestoboostawareness:

- Create a page and learning content for free (transfer/import existing content,createvideos,MOOC,quiz,articles…)toobtainvisibilityonLeaXRplatform

- Createpaidcontentbythemselves.- Createpaidcontentbyinvestors.Investorswillsupportfinanciallythecreationof

newlearningcontent.TheratingwillbepublishedontheEthereumBlockchaintokeepalifequalitydatasonteachersandcontent.Itpermitsahightransparencyforstudentsontheirlearningcontentquality.It’salsoareferenceforstudentsandteachersintheircursus.VOTESYSTEMAvotesystemthroughauctionsisusedtodeterminewhichteacherswillrealizelearningcontent after investors auctions.When a teacher is choosen to create a specific self-paced learning course through the auctions, the result will be published on theEthereumBlockchain.Itguaranteethetraceabilityandthepaternityofthelearningcontentsrealized.Alsovotessystemwillbeusedregularlywithourcommunityaboutquestionsrelatedtoourbusiness:newfeatures,partnerships,strategicalorientation.


THETEAMMikaelMISARD-CEO

Mikaelisanentrepreneur.Hefounded«Woospeak»,ane-learningcompanyproviding400teachers inmorethan30countriesandworkwithmorethan500SMEandLargeEuropeancompaniesandorganizationssuchasNatixisbank,BMW,Bose,Adobe,CréditAgricole,Barclays,Canon,SaintGobain,Siemensandothers.Mikael develops and manages decentralized human organization connected by cloudandSAASapplications.

SébastienVEYER-FONTANA-COO

Founder of TECHNOESIS, a company specialised in interactive training materials.Workingformorethan15yearsinseveralITcompaniesinvariousenvironmentswithacommon goal: customer engagement and long term satisfaction therefore upsellopportunities.

ChristianANGELLA-CIO

Christianpossessesadoubledegreeinpsychologyandcomputing.HeisthefounderofSEESIDES in2008,a companyspecialized in trainingand ITdevelopment.10yearsofexperiences indevelopmentofsoftwareandcomputingsolutions.Dev.Applications inPhp/Mysql, ASP, VB, HTML, HTML5, CSS, Filemaker, Access, MCD, Merise and CMS :Wordpress,Joomla,Drupal,Prestashop,Magento,Webdev,SQLMaestro,Appgini

SuviRinkinen:CMO

InvestorRelations/Businessdevelopment/Communications/BlockchainBrand and Investor relations Manager. Investor relations, Business development,Partnerships,Communication


OlehKHOROSHKO–CCO

Businessman|BlockchainEntrepreneur|BountyManager|FinTechAnalyst|Investor|Author|ICOAdvisorandLawyerWasservedinArmedForcesofUkraineandMinistryofInteriorofUkrainefrom2009to2014. A administrative management, economic security, record keeping, work withgovernment officials, project management, work with a large amount of limitedinformation,locallegislation.THEADVISORS

LaurentMATHONET–TechnicalAdvisorWebconference,e-meetingspecialist,sound,audiovisualevents.

IgorSUKHANOV-CommunityManager

BusinessOwnerStrategicDevelopment,Sales&MarketingConsulting AdvisorasCommunityManagerforEasternEuropeandRussia.


ROADMAPLeaXRplatformandeco-systemisahugelearningprojectforasmartereducation.Itcanbeonlyachievedbyprecisemilestonespresentedbelow:

October2019:-100lessonsavailable-50teachersforonlinelessons-2schoolsdistributetheircontent-100studentsregistered

Août-Sept2019:-TeamRecruitment

January2020:-OnlineLessonsinonetoone-Morethan200lessonsavailable-SpanishVersion

March2020:-IOSandAndroidApp-Partnershipswithinstitution,schoolsanduniversitiesallaroundtheglobe

June2020:-MarketingCampaignforteacherstoreach300teachers-FrenchVersion Septembre2020:

-V2siteInternetleaxr.com-B2Bversion

January2021:-Smart-contractfullydeploy-Chineseversion-Russianversion

2018:-InitialIdea,Optimization-Teamconstitution-WP,MVP,Website,-Partnerships

Sept2019:-ICOEND-BOUNTYDISTRIBUTION

June2021:-1000lessonsavailable-700teachersforonlinelessons-200schoolsdistributetheircontent-2000studentsregisteredDecember2021:

-CompleteAPI-OpenCataloguetothirdparts


TOKENINFORMATION

Team:Tokenslockfor1yearAdvisors:Tokenslockfor6monthsDoubleSIGwallet

PHASE DATEBEGIN DATEEND BONUSINFIAT%

BONUSINCRYPTO%

1stmonth 01/09/2019 28/02/2019 20% 15%

2ndmonth 01/10/2019 31/03/2019 15% 10%

3rdmonth 01/11/2019 30/04/2019 10% 5%

4thmonth 01/12/2019 31/05/2019 5% 0%

5thmonth 01/01/2020 30/06/2019 0% 0%

AllunsoldorunallocatedARXtokensattheendofthetokensalewilltheburnt.AXRTokenswillbedistributedtotheinvestorswithin15daysfromtheendoftheICOperiod.

Name LeaXRTokenSymbol AXRDecimal 4Maximumsupply 150000000AXRICOsupply 50000000AXRPrice 1AXR=0,1EURAcceptedPayment FIAT,ETH,BTCSoftcap 500000eurosminimum

(Investorsrefundbelowthesoftcap)Hardcap 5000000eurosmaximum

(fundsoverthelimitwillberefused/refund)Restrictedcountries USADISCOUNT:FIAT&Crypto

20%:1stmonthinFIAT(15%inETH/BTC)15%:2ndmonthinFIAT(10%inETH/BTC)10%:3rdmonthinFIAT(5%inETH/BTC)5%:4thmonthinFIAT(0%inETH/BTC)0%:5thmonth+5%atanystage foran investmentmore than10000euros.

Minimuminvestment 50euros

ICOTIMELINE


TOKENDISTRIBUTION

1) TokenSaleMember: a publicAXR tokensdistributionwill be realized throughEthereumsmart-contract

2) Teamtokenshaveaoneyearvestingcondition3) ProcedureforBountywillbepostedonthewebsite

USEOFPROCEEDS

1) PlatformDevelopment

SecurityTokenSalemembers

34%

Team34%

VentureCapital26%

Advisors4%

Bounties2%

25%

35%

20%

10%

5% 5%

PlatformDevelopment:LMS,Marketplacefunctionality,Smart-contractsandwalletmechanism,API,Security,decentralizedwallet

Sales&Marketing:Digitaladvertising,SocialMedias,Providerspartnerships,Roadshow,Events,Traditionalmedias,exchangefeelisting

Coursecatalogcreation,ContentAcquisition:Buyandattractscontentsfromeditors

Admin.Operations:Employees,Management,operators,assistants

Legal:Accounting,finance,insurance,legal

Contingencies


LeaXRisanopeneducationplatformcombininglearningsolutionstoanauctioncontentmarkeplace.

a) alearningManagementsystemtotrackanddeliverlessonsb) a learningcontentmarketplace for self-pacedcoursescreationassociated toan

auctiontoolc) 4smart-contratstotracklearningactivitiesandlearningcontentcreationd) APIforcross-contentlearningandsmart-contracttechnology

Webdevelopers,designersandBlockchainengineerswillbehiredtobuildthiscompletelearningplatformcontrolledbyledgertransactions.

2) Sales&Marketing

TheMarketing fundwill be dedicated to growthour community of students, teachersandinvestorsby:

- DigitalMarketingandPR- Schools,Universitiespartnerships- Financialproviderspartnerships- RoadshowandPresentationmeetup

Our teamwill be enriched by community managers per geographical zone (Asia, US,Europe,Russia,LatinAmerica).Thesalesteamwillfocuseonpartnershipsto:

- increaseourvisibility- increaseourcommunity- increasethelearningcontentcatalogue

3) ContentAcquistion

To ensure various learning skills catalogue funds will be dedicated to buy existingcoursesandtocreatesome.It will serve our students community and show to other stakeholders(schools,universities,companies,teachers)LeaXRpotential.Morecontentsexistandmoreteachers,schools,universitieswillbeattractedtocreateorsharetheirowncontent.

4) Administrativesoperations

Toguaranteeastrongandsafeorganisationtosupportourgoalsanadministrativeteamwillbecreatedto:

- answertoquestionsrelatedtotheprocessoftheplatform- careadministrativepapers:quotation,invoice,accountancydocuments


5) Legal

Tosupportourgrowthweneedto:- createsubsidariesindifferentgeographicalzone- open bank accounts in different countries (to increase our financial flexibility

andlimitourbankingdependancies)

6) ContingenciesThisbudgetisintendedtocoveranyoverexpenditures.COMPANYREGISTRATIONThecompanyisincorporatedinFranceunderthenumberofregistration494498413.ThenameofthecompanyisWoospeakFrance,locatedat53rueRogerSimon–77260REUILENBRIE.

white paper 1...according to statistics mrc, the global e-learning market is accounted for $165.21...

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