white hat seo
TRANSCRIPT
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Search Engine OptimizationGreat Content Deserves Great Ranking
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Introduction “Building a site without SEO is like building a
road without direction”.
Truly said, isn’t it? Millions of business owners
or website owners are in this dilemma that
despite of a well designed website why are they
not able to attract better traffic? Why is their
website stagnant or stuck in the throng of other
similar websites? So the reason is simple and
sure that they are still deprived of this online
marketing technique which has now become the
biggest promotional tool for the companies to
rank their sites on top and have the maximum
viewers.
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What Is SEO ? Search Engine Optimization is the online marketing
technique in which the ranking of your site is improved
such that it falls in the top results of the organic search
results of the search engine.
Many users who prefer internet for searching any
information they never go to the second page of Google as
they get the useful information in the top ten results only.
So if your site is not on the first page of any search engine
then it is not going to give you any profit or popularity.
Search engines use two techniques :
crawling : In this technique the search engine covers the
entire site.
Indexing : Search engine gets the pages in the index of
search engine.
Hence there are some steps or techniques which SEO
provides to fulfil the requirements of the search engines.
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Different Types of SEO Practices As now we have understood what SEO is so let us throw some
light on how these seo firms carry out this process. What are the actual practices?
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White Hat SEO
White Hat SEO means a technique in which
the ranking of your site is improved
maintaining its integrity and following the
guidelines of the search engine legally.
This technique includes providing a quality
content which is related to your website.
Using relevant keywords and keyword rich
meta tags.
Giving back links such that users are
directed to such sites where they can get
more knowledge.
Use enough links such that users can
return back to your site and are not
stuck on the other site only.
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Black Hat SEO Black Hat seo means a technique in which illegal
methods are used to rank the website on top without
following the protocols of the search engine.
If you are new in this field then beware of such firms
which follow such techniques which say that they can
rank your site on top tomorrow only.
This technique includes using hidden content which
means using stuffed keywords within the code of the
site which are not visible to the end user.
Using doorway or gateway pages which redirect the
search engine to those fake pages which are stuffed
with content and keywords.
Link Farming technique is used sometimes which is
highly risky because link farms are free pages which
have a list of unrelated websites. This can ban your
site in the search engine results.
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Grey Hat SEO Grey Hat technique is that in which the procedure
used is technically legal but is not so perfect like white
hat seo techniques. These can some day fall in black
hat seo category.
SEO squatting is the major process in which expired
domains are bought and then added with some content
and backlinks to your site.
Redesigning the website is another trick as it makes
Google feel that the website is up to date even if the
content is old.
Using unassociated keywords to fool the bots of search
engine and make them think that they are associated is
one more technique of grey hat seo.
Spun content usage is the also one of the method of
grey hat seo in which the same content from some
other website is used only changing some of the
keywords so that the search engine cannot understand.
These were some of the practices used in performing seo of the websites. All the techniques have their own value but white hat technique is the most recommended one as it will always give long lasting results.
Best seo companies
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