white bird in a blizzard
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
WHITE BIRD IN A BLIZZARD Online Marketing/Print/Social Media
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for WHITE BIRD IN A BLIZZARD. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com 2. Dedicated Emailing – To CC members in LA 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4. Print Advertising – 10/9 AND 10/24 issues of Campus Circle 6. Newsletter Advertising/Calendar Listing – Promoting film release 7. Sweepstakes/Screening – Pages hosted on campuscircle.com
The campaign has 905 clicks (includes 748 bitly clicks), 3,606 content related page views and 38 social media shares to date.
Print Advertising
Print Advertising #2
Screening Page
Page Views– 3,646 Entries – 927
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 363K+. Clicks – 275
Dedicated Email
Delivered – 22K+ L.A. Opened – 1,721
Clicks - 117 (Additional 90,000 emails
going out for the film as it rolls out)
Campus Circle
Newsletter #1 Emails – 22,326 Opens – 1,894
Weekly Newsletter Campaign Clicks– 28
Campus Circle
Newsletter #2 Emails – 22,326 Opens – 2,266
Weekly Newsletter Campaign Clicks– 12
Calendar Listing
Page Views – 105
Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 143
SM Shares – 2 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Social Media
Social Media #2
Sweepstakes Page
Page Views– 917
Entries – 283 to date SM shares - 22 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status