whistles 13.0

S / S 1 7

M E N S W E A R

J A C K E T

Po-Chuan,Tseng(Nelson)

ID: 15104548

“We try to create collections that tell a story through design, fabric, and colours.”

CEO Jane Shepherdson

C O N T E N T S

Brand Introduction

Comp Shop Analysis

Consumer Profiles

Trend Direction

Catwalk Inspiration and Analysis

Socail Media and Street Style Research

Key Shapes Translated into Flat Specifications

Colour Palette

Print Direction

Fabric, Texture, and Component Details

Final Range

Customer Outfit Builds

Mock In-store Layout

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71

B R A N D I N T R O D U C T I O NT i m e L i n e

1980

1986

2008

2009

2014

Founded by Lucille and Richard Lewin.

Purchased the duvet collection of Dries Van Noten

the backer company of WHISTLES, Icelandic Retail, was declared bankrupt. Jane Shepherdson shifted in and became the CEO of Whistles

Launched first menswear collection.Enter collections on London Fashion Week.

The strategy that Whistles made in 2009 was a big turning point, it begin to seek out young customers.

01

Whistles is a high-end fashion retailer founded in 1980 by Lucille and Richard Lew-

in. In 1986, Whistles purchased the duvet collection of Dries Van Noten. Initially,

when Whistles started, its style was been described as “yummy mummy”. Then, the company

started to face problems, it was diminishing in the market. In 2008, as the backer compa-

ny of it, Icelandic Retail, was declared bankrupt. Jane Shepherdson shifted in and became

the CEO of Whistles. Since the appointment of Jane Shepherdson, Whistles experienced a

revolution in its style. It begin to have cleaner silhouettes with a more sophisticated palette.

The strategy that Whistles made in 2009 was a big turning point, it begin to seek out young

customers. The strategy was a successful point that returned Whistles back to the market again.

Under the adventurous spirit of leading the company by Jane Shepherdson in 2014, Whistles

begin its men’s collections. In 2014 Whistles successfully presented their collections in the

London Fashion Week and this was a contributing factor in the moving forward and gaining

momentum in the market.

02

B R A N D I N T R O D U C T I O NS t y l e

AwareSensitiveConfident

03

W H I S T L E S

04

B R A N D I N T R O D U C T I O NC o r e V a l u e s

WHISTLES x Edwin

WHISTLES x Moxham

WHISTLES x Stutterheim

WHISTLES x Trekstock

05

IntegrityEthical Trading

CreativityPost journals about art based exhibitions,festivals, and articles

RespectAnimal welfare

Join the Ethical Trade Initiative (ETI), and Labour Organisation (ILO)

cooperate with the Wool and the Gang, which maintains a strong focus on

ethical and sustainable production, as each piece is knitted by one of the

‘gang’.

CollaborationWHISTLES x Edwin

WHISTLES x Stutterheim

WHISTLES x Frame

WHISTLES x Moxham

WHISTLES x Garance Doré

WHISTLES x Trekstock

AmbitionExpansion in US

Expansion in Europe

06

B R A N D I N T R O D U C T I O NM a l e I c o n s

S T E V E J O B S

Whistles has announced in its journal that Steve Jobs, the late CEO of Apple, was

its male icon and role model. Whistles resembled the characteristics of a metro-

sexual, sensitive, and confident leader. His modern style best defines its male cus-

tomers.

07

J A M E S D E A N

James Dean is another iconic figure that Whistles promotes. According to the

Whistles journal, it refers to James Dean and his lasting fashion impression, which

has influenced its menswear design.

08

B R A N D I N T R O D U C T I O NI c o n i c G a r m e n t s

a n d P r e v i o u s C o l l e c t i o n s

One of iconic garment of Whistles’ menswear is the shirt jacket. The jacket has ran across 3 colour ways and rerun for seasons. Another iconic products is the bomber jacket, it has ran across 3 coulours ways, in both SS15 and SS16.

S h i r t J a c k e t

B o m b e r J a c k e t

09

S / S 1 5

S / S 1 6

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C O M P S H O P A N A L Y S I SD i r e c t a n d I n d i r e c t C o m p e t i t o r s

INDIRECT

French Connection

WareHouse

A.P.C

Acne Studio

DIRECT

COS

REISS

Jigsaw

PRICE

QUALITY

WHISTLES

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C O M P S H O P A N A L Y S I SB r a n d A n a l y s i s

Initial: WomenswearOrigin: UK, (1980)Average Price: 135-250 £Store Quantities: 50 stores in UKSize Range: XS-XXLPromotional Activities: Social Media, Seasonal PressesTarget Customer: Male,from 25-45, up-middle incomeGarments Origin: Jackets are made in China, TurkeySocial Media Accounts: Facebook, Pinterest, Twitter, InstagramCustomer Relationship: A staff only serves a group of customer at a time Staffs will come to you and ask if you need any help or not Can send clothes with wanted size to customer’s home(charge extra 5 pounds) Release music playlist every month for its customers Release product brochures

W H I S T L E SSmart, Sharp, Effortlessness

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Initial: Menswear

Origin: UK, (1971)

Average Price: 125- 375 £

Store Quantities: 65 stores in UK

Size Range: XS-XXL

Promotional Activities: Social Media

Target Customer: Male from 25-45, up-middle income

Garments Origin: Jackets are made in Lithuania, India, Turkey

Social Media Accounts: Facebook, Pinterest, Twitter, Instagram, Phone Application

Customer Relationship:

A staff only serves a group of customer at a time

Got tailer in store, which can help to fix size

Initial: Womenswear, Men

Origin: Swedish, (2007)

Average Price: 89-135 £

Store Quantities: 17 stores in UK

Store Locations: Urban cities

Size Range: S-XL

Promotional Activities: Social Media, Seasonal Presses, Magazine

Target Customer: Male,from 25-45, up-middle income

Garments Origin: Jackets are made in China, Romania

Social Media Accounts: Facebook, Pinterest, Twitter, Instagram

Customer Relationship:

Release look book for each season

Release “Sounds” for four seasons

Launch videos about its attitude on Youtube monthly

A staff only serves a group of customers at once

C O SModern, Functional

R E I S SAithenticity, Classic, Luxurious

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C O M P S H O P A N A L Y S I SS W O T A n a l y s i s

S t r e n g t h- Consumers are highly loyal

- Creative promotional skills and interaction with customers. Whistles launches a must playlist

each month for its customers.

- Whistles’ actions online is highly been followed. Its product sales mostly come from internet shopping. Thus,

- Whistles has an strong ecommerce

- Whistles has joined Animal welfare, Ethical Trade Initiative (ETI), and Labour Organisation (ILO).

W e a k n e s s- Whistles is initially a womenswear retail. It has just launched its menswear in A/W14. Thus, its menswear is new to the market, and

not every level of its customers know about it.

- Whistles has just enter the market of menswear. It is having a low market share in the field.- Whistles menswear is a new collection. It is lack of width and length.

O p p o r t u n i t y- One of Whistles’ main competitor Reiss has develop a shopping phone application.

- There are opportunities for Whistles to develop a shopping application as well.

- Since, the awareness of Whistles menswear is low. There is opportunity to gain more attention by promoting its menswear in store

more.

- The width and length of Whistles menswear are low. Whistles can adds the width and length of menswear, to give its male customers

more choices.

T r e a t s- The suppliers of Whistles are mostly from China, which is very far from them. It might face to risk the delay of shopping.

W H I S T L E S

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S t r e n g t h

- Good personal services in store. Weiss got tailer in store which can help fix the size of the products for customers.

- Got wide width and depth of menswear

- High brand awareness in UK

- Developed own phone application for its customers.

W e a k n e s s

- Old brand, not many young customers bought Reiss.

- Lack of fashion attribute based products

- Same textile, and fabric over seasons

O p p o r t u n i t i e s

- Add some fashion attribute based collections

- Use some new tech fabrics

- Try to manage more relationship with customers

T h r e a t s

- The competitors released magazines and newsletter, but Reiss does not.

- The supply chain is far.

S t r e n g t h

- Good Customer Relationship Management(CRM) COS releases newsletter, and magazine

every season in order show their attitude and style to customers.

- Wide width and depth of Menswear

- Strong parent company H&M

W e a k n e s s

- Lack of Advertising

- Size ran out quick in store, and it takes long time for them to get the products in store

- Hard to access in UK

- Lack of personal services in store

O p p o r t u n i t i e s

- Promote more on E commerce

- Offering personal services in store

T h r e a t s

- Competitors are offering more personal services.

R E I S S

C O S

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C O M P S H O P A N A L Y S I SC o n s u m e r A n a l y s i s

Gender: Male

Dogmatism: High

Age: 40+

Relationship: Married

Attitude: Like to try new things

Hobby: Travel

TV program: Soccer

Car: Range rover

Insurance: Safety insurances, Health insurances, Life insurance

Education: MA graduated

Sports: Hang gliding, Skiing

Cellphone: Sony X peria

Travel: A lot

Eating habit: Healthy, no MSG, no sugar, organic

Time surfing net: 5 hours

Job: Manager

Kids:No

Pets: Cat

Drinks: Black Coffee

Thoughts about the brand: simple, clean, sharp

Where do you eat: home mostly

Where do you shop: Department stores, outlets

Who do you shop with: wife

Where do you buy groceries : TESCO

What kinds of music do you listen to: David Bowe, Beatles

What other brands do you usually shop: Ted Baker

R E I S S

17

Gender: Male

Dogmatism: High

Age: 50+


Attitude:

Hobby: Travel, photoshoot

TV program: News, Economics

Car: Lexus

Insurance: Safety insurances, Health insurances, Life Insurance


Sports: Hiking, Swimming, basketball

Cellphone: i phone

Travel: Twice+ a year

Eating habit: Quiet healthy


Job: Manager

Kids: Yes

Pets: No

Drinks: Wine

Thoughts about the brand: An affordable price, in luxurious quality

Where do you eat: home, and outside


Who do you shop with: wife, kid

Where do you buy groceries : Market, Tesco

What other brands do you usually shop: Hugo Boss, Armani

C O S

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C O M P S H O P A N A L Y S I SV i s u a l M e r c h a n d i s i n g

Visual Merchandising

Space: Small

Windows: Decorated by dark blue plastic leaves, and displays both men and women mannequins.

To give the customers freshness the windows decoration changes every week

Floors and Walls: Light wooden walls and white walls created a fresh clean feel to the store.

Lighting: bright, Cold Mono. Wooden floorProps: Plants

Graphics: Posters of image from the current season look book.(Changes every week)

Product Display: A kind of jackets has 2 sizes one colour display in store

Technology: smart pad

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Space: Large

Windows: Both male and female mannequins

Floors and Walls: Dark wooden walls, with white shone

floors, creates an elegance sense.Lighting: shades Cold,

Props: The props are mannequins, standing in the store.

Graphics: There are no graphics, just shades created by

the lighting.

Product Display: A kind of jacket has three sizes two co-

lours display in store

Technology: smart pad


Space: Large

Window: Display both male and female mannequins

Floors and Walls: Walls are painte in white and with light

grey stone floors created a timeless feel.Lighting: bright, nude colurs, warm

Props: The space are divided by the black thin pole.

Product Display: A kind of jackets has 6 sizes one colour

display in store

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C O M P S H O P A N A L Y S I SS / S 1 6 J a c k e t s A n a l y s i s

Product: Suede Zip-Up Pocket

Overshirt

Price: 275

Colour: Black, Navy

Size: XS-XXL

Composition: 100% Suede

Wash Care: Specialist Dry Clean

Product: ZIP-UP COLLARED JACKET

Price: 63

Colour: Navy

Size: 46-54

Composition: 51% Polyamide

41% Cotton

Wash Care: Machine Wash in 30° C

Product: Finlay (Zip Jacket)

Price: 225

Colour: Navy

Size: XS-XXL

Composition:100% Polyester

Lining Composition:

50% Polyester 50% Viscose

Zip-up Jacketfith

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Product: Textured Knit Bomber

Jacket

Price: 135

Colour: Navy

Size: XS-XXL

Composition: 75% Viscose

25% Polyamide

Wash Care: Machine Wash

Product: Ryan

(Padded Bomber Jacket)

Price: 130

Colour: Navy

Size: XS-XXL

Composition: 60%Polyester

40% Nylon

Lining Composition:

53% Polyester 47% Viscose

Wash Care: Dry Clean

BomberJacket

Product: BOILED WOOL ZIP-UP

JACKET

Price: 89

Colour: Indigo

Size: S-XL

Composition: 29% Viscose 26%

Polyester 25%Wool 20% Polyamide

Wash Care: Machine Wash

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C O N S U M E R P R O F I L E S

Gender: Male

Dogmatism: Low

Age: 28-35

Relationship: Unmarried

Family Life Cycle: Bachelor Stage

Car: No

Insurance: Safety insurances

Education: BA graduated

Cellphone: I phone 6s

Travel: once a year

Eating habit: Healthy, no MSG, no sugar, organic


Job: Journalist

Kids: No

Pets: No

Where do you eat: Outside mostly

Where do you shop: Department stores

Who do you shop with: Alone, Friends


What kinds of music do you listen to: BANK!

What other brands do you usually shop: COS, Reiss, Allsaints

What kinds of magazine do you usually read: Esquire, GQ,

Vogue

Activities: Hangout with friends, visit art galleries and events

Interests: Photoshoot

Opinion about WHISTLES: Good quality in a affordable price.

U r b a n C o o l G u y

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Gender: Male

Age:40-55

Dogmatism: Middle

Relationship: Unmarried

Family Life Cycle: Empty Nest II

Car: Yes

Insurance: Safety insurances, Life Insurance, Health insurance




Eating habit: Healthy


Job: Photographer

Kids: No

Pets: Yes

Where do you eat: Home and outside


Who do you shop with: Alone mostly

Where do you buy groceries : TESCO, M&S

What kinds of music do you listen to: Timmy Thomas,

Little Simz

What other brands do you usually shop: COS, Paul Smith,

Rick Owens

What kinds of magazine do you usually read: News, GQ,

Esquire

Activities: Visit art galleries and events, Jog

Interests: Reading, Cigar, Taste wine, Photoshoot, Cooking

Opinion about WHISTLES: Simple but fresh. Sophiscated design.

C O R E

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C O N S U M E R P R O F I L E S

Gender: Female

Dogmatism: Middle

Age: 35-45


Family Life Cycle: Newly Married Couples

Dogmatism: Middle

Car: Yes

Insurance: Safety insurances, Life Insurance

Education: Professional



Eating habit: Fast


Job: Visual Merchandiser

Kids: No

Pets: No

Where do you eat: Mostly outside


Who do you shop with: Alone or with friends


What kinds of music do you listen to: LOW, Bath Orton

What other brands do you usually shop: COS, All Saints

What kinds of article do you usually read: News

Activities: Yoga, go to artistic events

Interests: Travel, reading books

Opinion about WHISTLES: Good fabric, fresh, mature.

H i d d e n

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P E S T A N A L Y S I SPOLITICAL Signing trade agreements with ChinaAs the Chinese currency, Yuang is becoming more globally used, and even the British government is pro-moting the buying London and circulation of the Yuang (reference please). The British government is con-tinuing to sign contracts with the Chinese government. This action will bring benefits to Whistles. Since its main suppliers are in China, the trade them between will become smoother.

ENVIRONMENT WeatherDue to the fact that, global weather is unstable, some weather conditions have become extreme and un-predictable. According to this, it is harder for Whistles to accurately decide on the date to release products during the seasons. CurrencyThe currency of China is in decline at present, and it is the main supplier of jackets for Whistles. Whistles could benefit from the exchange rate profit as the value of the Chinese Yuang drops. This situation is allow-ing the buyers from Whistles to purchase garments at a lower price. In other words, Whistles’ costs can be directly reduced if the Yuang remains weak.Fuel costWhistles’ suppliers are mostly located far from the UK. Thus, the shipping fee is a large amount for Whis-tles. As the fuel market remains competitive, fuel companies are lowering the fuel prices. Whistles can save some of the money from shipping.

SOCIAL AgendaFrom the author’s observations, it appears that at present, women are stepping up in society. In can be ar-gued that nowadays, the payment of men and women is more equal Due to this, the gender gap is closing. The thought of unisex is a growing idea globally. In this respect, it seems that Whistles is moving in the right direction. By cooperating with Stutterheim, Whistles launched the unisex collection last year. Muti-CultureAs more immigrants are moving into Europe, and due to the transparency on internet, Europe is becoming increasingly multi-cultural. There might be an opportunity for Whistles to launch more multi-ethnic fashion products to reach some of its target immigrant customers.

TECHNOLOGICAL Smart clothing3D printing techniques has been improving. There might be possibilities for people to print their own clothes in the future. This might be a threat to Whistles as people can design and produce their own clothes, the demand for purchasing clothes may possibily decrease. In other words, Whistles might lose customers. Application shoppingMany brands like Reiss have developed their own Android and iPhone app for its customer to shop on. This brings customers convenience, and helps to develop a close relationship with its customers. There is a opportunity for Whistles to develop its own shopping app for its customers.

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T R E N D D I R E C T I O NT r e n d S y n o p s i s

Balanced and calm will be the leading attitude of Pause.

An easy feeling of simplistic sporty shapes is promoted through this collection. Clothes

are inspired by casual and simple themes.The usage of light weight cotton, metallic weft

blends, and edgy tailoring demonstrate the practical and sophisticated feel to Pause.

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PA

U

S

E

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T R E N D D I R E C T I O NM o o d B o a r d

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T R E N D D I R E C T I O N

KET SHAPES: Sporty shirt jacket, Bomber jacket, Modern Harrington, Coach jacket,

Functional shell jacket, Quilted jacket.

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DETAILS: Meshed typography, Perforated and cutout surface, Zip drawstring

SILHOUETTE: Smart, Relax, Airy, Sporty, Casual utility, Sharp, Practical, Sophisticated, Functional

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T R E N D D I R E C T I O N

Optimum blend yarns with innovative finishing, constructing a simple and comfortable at-mosphere for Pause. Dimensional crepe, waffle, and micro-cloqué fabrics add smoothness and softness to the technical surface. A usage of linear prints and minimal graphics present the simpleness of this trend.

FABRIC: lightweight, Stretchy, metallic weft blends, sub-

tle synthetic sheens, light weight cotton,matte milky mi-

crofibres, waffle amd micro-cloqué fabrics, blend yarns

TEXTURES: Flat, Soft,functionality,

perma- creased and crinkled texture,

breathy

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PRINT&PATTERN: Minimal graphic, Repeat pattern, Mono stripes, Linear,

Combination of different levels of opacity

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C A T W A L K I N S P I R A T I O N S

A c n e S t u d i o sS / S 1 6

Silhouette: Casual, Neutural, Agender

Key shapes: Coat Jacket, Blazer, Shirt Jacket

Fabric: Light weight water proof materials

Detail: Shinny surface, Sharp edges

Styling: Modern, Unisex

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A G I & S A MS / S 1 5

Silhouette: Simple, Functional Aesthetic, Relax

Key shapes: Pilot bomber shape, shirt jacker, light weight coat


Detail: Zips on the front of the jacket, Pockets on the jackets

Styling: Modern, sporty

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A G I & S A MS / S 1 6

Silhouette: Modern, Sporty, Casual

Key shapes: Light weight coat, casual shirt jacket

Fabric: Light weight fabric, stretchy fabrics, nylon and metallic weft blends

Detail: Zips, strip patterns in the lining, linear prints

Styling: Tomboy style

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M A T T H E W M I L L E RS / S 1 5

Silhouette: Dandy, Monochrome, Stripes

Key shapes:Blazer, Coat, Fit

Fabric: Light and smooth

Detail: Typographies on the shoulder part of the jacket,

Styling: Modern, Dandy, Relax, Street style

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M A T T H E W M I L L E RS / S 1 6

Silhouette: Sharp, Between formal and casual

Key shapes: Coat, blazer


Detail: Fit, clean edges, layer

Styling: Sharp, Clean

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S O C I A L M E D I A a n d

S T R E E T S T Y L E R E S E A R C H

Facebook:

@Whistles

Pinterest:

@thisiswhistles

Instagram:

@thisiswhistles

@whistlesmen

Twitter:

@thisiswhistles

Youtube:

@Whistles

F o l l o w e r s

P o s t s

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Robert Pattinson wearing Whistles AW15 Rib Front Sweater.

Tinie Tempah, wearing curved peak Whistles cap.

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S O C I A L M E D I A a n d

S T R E E T S T Y L E R E S E A R C H

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Zips on the side of the jacket.

Midnight jungle prints in the inner part of the jacket.

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K E Y S H A P E S

Baseball Shirt JacketShirt Jacket Wind Breaker

T R I A L P R O D U C T S

C O R E P R O D U C T S

Shirt jacket is a basic item for

Spring Summer. It creates a

simplistic and effortlessness to

the feel of the outfit.

Baseball shirt jacket conducts a

playful and sporty atmosphere to

the early Summer outfit.

Wind Breaker with lightweight

fabric and breathable design

conducts a fresh and cool feel

during the high Summer.

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Functional Shell Jacket Coach JacketBomber Jacket

F A S H I O N P R O D U C T S

Functional shell jacket is a key

element for customers that like

outdoor activities. With wa-

ter proof surface and design of

functional pockets, shell jacket

displays a casual and practicable

feel in the Spring and Summer

season.

Bomber jacket is a classic item in

the Spring and Summer season.

With breathy and stretchy fabrics,

it demonstrates a delightful mood

through the seasons.

Shirt jacket brings a relax feel to

the collection. The sharp edges of

its silhouette and bold linear print

add a sprightly characteristic to

it.

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C o l o u r P A L E T T E

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Core Colours

Ascent Colours

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P R I N T D I R E C T I O N

L

I

N

E

A

R

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The collection follows the thread of Pause. It only uses simple and clean linear prints, minimum prints are used in this collection. The surface and meshed of the texture tells the story of this collection more than the prints.

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F A B R I C T E X T U R EA N D

C O M P O N E N T D E T A I L S

The usage of poly membrane and polyurethane conduct the

cleanness and neutral attitude of this collection. Blended cotton,

micro-cloqué, and perms-creased create a softness and flexibility

to the texture. Besides the elastic and functional atmosphere, the

usage of Eco-cotton matches the element of Whistles, sustain-

ability. It is a kind of cotton that was produce by a reducing energy

cost way.

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LI

GH

T

WE

IG

HT

B R E A T H A B L E

PE

RM

A-

CR

EA

SE

D

P O L Y M E M B R A N E

W A T E R P R O O F

MI

CR

O-

CL

OQ

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F I N A L R A N G E

Price: 110

Product Composition: 66% Wool, 32% Polyester, 2% Elastane/ Metal buttons

Price: 135

Product Composition: 100%Cottons/ Metal buttons

Price: 345

Product Composition: 50% PU (polyurethane) 50% poly-ester/ Zipped

T R I A L P R O D U C T S

C O R E P R O D U C T S

Baseball Shirt JacketShirt Jacket

(BEST SELLER)

Wind Breaker

(RAINS x WHISTLES)

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Price: 339

Product Composition: Rubberised coating in 100%PVC on a cotton/ Polymembrane(52%Cotton, 48% Polyester)/Metal Buttons/Strings in 100%Cotton

Price: 275

Product Composition: 75% Polyester, 17% Rayon, 8%Spandex/ Metal Buttons

Price: 250

Product Composition: 100%Cotton/ Zipped

F A S H I O N P R O D U C T S

Functional Shell Jacket Coach Jacket

(BEST SELLER)

Bomber Jacket

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F I N A L R A N G EC o r e P r o d u c t

Event Date(Plan) Date(Revised) Date(Actual) Responsibility Comments

Department Jackets First Fit 9/11/16 Garment Tech

Product Description Shirt Jacket Lap Dip/Trim Approval 16/11/16 Buyer

Country of Origin China Seal Approval 30/11/16 Garment Tech

Product Composition 66% Wool, 32% Polyester, 2% Elastane/ Metal buttons Bulk Approval 21/12/16 Buyer

Quantinty 1600 Raw Materials in House 11/1/17 Factory

1600 Cut Date 18/1/17 Factory

Options Khaki, Navy Production Sample 25/1/17 Factory

Size Range XS-XXL Ex Factory 22/2/17 Factory/Merchandiser

Size Ratio XS-1, S-2, M-4, L-4, XL-2,XXL-1, TOTAL-14 ETA 15/3/17 Factory/Merchandiser

Retail Selling Price 110 Phasing 22/3/17 Merchandiser

Margin 65%

Net Price 91.67

Gross Profit 59.58

Cost Price 32.08

Leading Time 22 Weeks

Shipping Sea

Target Consumer: Urban Cool Guy, Core, Hidden

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Product Description Baseball Shirt Jacket Lap Dip/Trim Approval 2/11/16 Buyer

Country of Origin China Seal Approval 23/11/16 Garment Tech

Product Composition 100%Cottons/ Metal buttons Bulk Approval 14/12/16 Buyer


Width Light Grey Cut Date 18/1/17 Factory

Size Range XS-XXL Production Sample 8/2/17 Factory

Size Ratio XS-2, S-2, M-4, L-,3 XL-1,XXL-1, TOTAL-13 Ex Factory 15/2/17 Factory/Merchandiser

ETA 8/3/17 Factory/Merchandiser


Margin 68%

Net Price 112.50

Gross Profit 73.13

Cost Price 39.38


Shipping Sea

Target Consumer: Core

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F I N A L R A N G ET r i a l P r o d u c t s



Product Description Wind Breaker Lap Dip/Trim Approval 1/3/17 Buyer

Country of Origin Denmark Strike off 15/3/17 Buyer

Product Composition 50% PU (polyurethane) 50% polyester/ Zipped Seal Approval 22/3/17 Garment Tech

Quantinty 300 Bulk Approval 12/4/17 Buyer

Width Grey Raw Materials in House 26/4/17 Factory

Size Range XS-XXL Cut Date 17/5/17 Factory

Size Ratio XS-1, S-2, M-3, L-3, XL-2,XXL-1, TOTAL-12 Production Sample 24/5/17 Factory

Ex Factory 31/5/17 Factory/Merchandiser

Retail Selling Price 345 ETA 14/6/17 Factory/Merchandiser

Margin 78% Phasing 21/6/17 Merchandiser

Net Price 287.50

Gross Profit 186.88

Cost Price 100.63


Shipping Road

Target Consumer: Core

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Product Description Functional Shell Jacket Lap Dip/Trim Approval 4/1/17 Buyer

Country of Origin Turkey Strike off 18/1/17 Buyer

Product Composition Rubberised coating in 100%PVC on a cotton/ Polymembrane(52%Cotton, 48% Polyester)/Metal Buttons/Strings in 100%Cotton

Seal Approval 1/2/17 Garment Tech


240 Raw Materials in House 1/3/17 Factory

Width Khaki Green, Light Orange Cut Date 22/3/17 Factory


Size Ratio XS-2, S-2, M-4, L-2, XL-1,XXL-1, TOTAL-12 Ex Factory 5/4/17 Factory/Merchandiser



Net Price 282.50

Gross Profit 183.63

Cost Price 98.88


Shipping Road

Target Consumer: Core, Urban Cool Guy

58

F I N A L R A N G EF a s h i o n P r o d u c t s



Product Description Bomber Jacket Lap Dip/Trim Approval 16/11/16 Buyer

Country of Origin Turkey Seal Approval 7/12/16 Garment Tech

Product Composition 75% Polyester, 17% Rayon, 8%Spandex/ Metal Buttons Bulk Approval 21/12/16 Buyer


Width Light Grey Cut Date 4/1/17 Factory


Size Ratio XS-1, S-2, M-4, L-3, XL-1,XXL-1, TOTAL-12 Ex Factory 25/1/17 Factory/Merchandiser

ETA 8/2/17 Factory/Merchandiser


Margin 75%

Net Price 229.17

Gross Profit 148.96

Cost Price 80.21


Shipping Road

Target Consumer: Core, Hidden

59



Product Description Coach Jacket Lap Dip/Trim Approval 7/12/16 Buyer

Country of Origin Turkey Strike off 21/12/16 Buyer

Product Composition 100%Cotton/ Zipped Seal Approval 28/12/16 Garment Tech


Width White Khaki Raw Materials in House 25/1/17 Factory

Size Range XS-XXL Cut Date 25/1/17 Factory

Size Ratio XS-1, S-2, M-4, L-3, XL-2,XXL-1, TOTAL-12 Production Sample 1/2/17 Factory

Ex Factory 8/2/17 Factory/Merchandiser



Net Price 208.33

Gross Profit 135.42

Cost Price 72.92

Leading Time 14Weeks

Shipping Road

Target Consumer: Urban Cool Guy, Core, Hidden

60

F I N A L R A N G E

T i m e T a b l e

F E B

M A R A P R J U N

Bomber Shirt Jacket

Coach Jacket Baseball shirt Jacket

Windbreaker

Shell Jacket

61

Feburary

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 (Bomber Jacket)16

17 18

19 20 21 22 23 24 25

26 27 28

EARLY SPRING

Approximate Contribution: 7%

Rain Fall: 50mm

Rain Fall days: 15

Chance of Rain: 50%

March


(Coach Jacket)1

2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 (Shirt Jacket)22

23 24 25

26 27 28 29 30 31

SPRING

Approximate Contribution: 9%

Rain Fall: 35mm

Rain Fall days: 16

Chance of Rain: 50%

April


1

2 3 4 (Baseball Shirt Jacket)5

6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 (Functional Shell Jacket)26

27 28 29

30

Early Summer May(Early Summer)

Approximate Contribution: 12% Approximate Contribution: 12%

Rain Fall: 43mm Rain Fall: 50mm

Rain Fall days: 16 Rain Fall days: 15

Chance of Rain: 50% Chance of Rain: 50%

June


1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 (Wind Breaker)21

22 23 24

25 26 27 28 29 30 31

Summer Sale July(High Summer) Hottest Month

Approximate Contribution: 11% Approximate Contribution: 8%

Rain Fall: 43mm Rain Fall: 41mm

Rain Fall days: 13 Rain Fall days: 14

Chance of Rain: 50% Chance of Rain: 50%

Fashion Item

Core Item

Trial Item

62

C U S T O M E R O U T F I T B U I L D S

-Khaki Green Shell Jacket

-Navy Carrot Leg

-White Baseball Cap

-Grey T-shirt

-Black Leather Loafer

63

-Yellow Functional Shell Jacket

-Light Grey Carrot Leg

-Black Beanie

-Striped T-shirt

-White Trainer

64


-Light Grey Wind Breaker

-Navy Short

-Navy basball cap

-Faint Blue Espadrilles

65

-Light Grey Baseball Shirt Jacket

-Light Grey Short

-Black T-shirt

-White low Trainer

66


-Light Grey Bomber Jacket

-Metal Grey Carrot Leg

-White T-shirt

-Khaki Trainer

67

-Khaki Grey Shirt Jacket

-Dark Grey Trouser

-Dark Grey T-shirt

-Black Hi Top Trainer

68


69

M O C K I N - S T O R E L A Y O U TS t o r e S p a c e

F I X T U R E S A N D

F I T T I N G S

I N F O R M A T I O ND E S K

S e a s o n G r a p h i c s

F I X T U R E S A N D

F I T T I N G S

W A L L

C A R P E T

71

R E F E R E N C E SCEOWhistles. (n.d) Jane Shepherdson. Available at :http://www.whistles.com/whistles/janeshepherdson.html[5,March,2016]

Whistles. (n.d) Jane Shepherdson.[Image] Available at :http://www.whistles.com/whistles/janeshepherdson.html[5,March,2016]

TimeLineMacgregor, Ellen. (2014) Background Information of Whistles. Available at: https://prezi.com/65jkqf_iar_k/background-information/[5,March,2016]

StyleIndvik, Lauren. (2014) How Whistles reemerged as one of the most exciting contemporary brands in fashion. Available at:http://fashionista.com/2014/05/whistles-ceo-jane-shepherdson[5,March,2016]

Whistles. (2015) Mens Look book SS15. [Image] Available at:http://www.whistles.com/look-book/menswear_springsummer_2015.htmlutm_campaign=MensSS15&utm_source=Social&utm_me-dium=Pinterest[5,March,2016]

Core ValueLizama, Allee. (2015) Whistles Marketing Strategy. Available at:https://issuu.com/alleelizama/docs/whistles_final_presentation_[5,March,2016]

Whistles. (n.d) Animal Welfare. Available at:http://www.whistles.com/our-responsibility/csr-animal-welfare.html[5,March,2016]

Whistles. (n.d) Code of Conduct. Available at:http://www.whistles.com/our-responsibility/csr-code-conduct.html[5,March,2016]

Whistles. (n.d) Environmental. Available at: http://www.whistles.com/our-responsibility/csr-environmental.html[5,March,2016]

Whistles. (n.d) Our Responsibility. Available at:http://www.whistles.com/our-responsibility/csr-responsibility.html[5,March,2016]

Whistles. (n.d) Whistles x Edwin. Available at:http://www.whistles.com/inspiration/whistles-edwin.html[5,March,2016]

Whistles. (n.d) Whistles x Edwin. [Image]Available at:http://www.whistles.com/inspiration/whistles-edwin.html[5,March,2016]

Whistles. (n.d) Whistles x Moxham. Available at:http://www.whistles.com/journal/news/Whistles-x-Moxham.html[5,March,2016]

Whistles. (n.d) Whistles x Moxham. [Image]Available at:http://www.whistles.com/journal/news/Whistles-x-Moxham.html[5,March,2016]

Whistles. (n.d) Whistles x Stutterheim. Available at:http://www.whistles.com/inspiration/stutterheim-x-whistles.html[5,March,2016]

Whistles. (n.d) Whistles x Stutterheim. [Image]Available at:http://www.whistles.com/inspiration/stutterheim-x-whistles.html[5,March,2016]

Whistles. (n.d) Whistles x Trekstock. Available at:http://www.whistles.com/journal/news/whistles-x-trekstock.html[5,March,2016]

Whistles. (n.d) Whistles x Trekstock. [Image}Available at:http://www.whistles.com/journal/news/whistles-x-trekstock.html[5,March,2016]

Male IconsWhistles. (2015) Whistles icon: Steve Jobs. Available at:http://www.whistles.com/journal/style/Whistles-icon-Steve-Jobs.html[5,March,2016]

Whistles. (2015) Whistles icon: Steve Jobs.[Image] Available at:http://www.whistles.com/journal/style/Whistles-icon-Steve-Jobs.html[5,March,2016]

Whistles. (2015) Whistles icon: James Dean. Available at:http://www.whistles.com/journal/style/Whistles-icon-James-Dean.html[5,March,2016]

Whistles. (2015) Whistles icon: James Dean. [Image]Available at:http://www.whistles.com/journal/style/Whistles-icon-James-Dean.html[5,March,2016]

Whistles. (2015) Mens look book SS15.[Image]Available at: http://www.whistles.com/look-book/menswear_springsummer_2015.htmlutm_campaign=MensSS15&utm_source=Social&utm_me-

dium=Pinterest[5,March,2016]

Whistles. (2016) Mens look book SS16. [Image]Available at:http://www.whistles.com/look-book/mens-look-book-ss16.html[5,March,2016]

Direct and Indirect CompetitorsAcene Studios. (n.d) Logo.[Image]Available at:https://www.acnestudios.com[5,March,2016]

A.P.C. (n.d) Logo.[Image]Available at:http://www.apc.fr/wwuk/?gclid=CK6C8JuTqssCFUJmGwod56QMOw[5,MArch,2016]

COS. (n.d) Logo.[Image]Available at: http://www.cosstores.com/gb/[5,March,2016]

French Connection. (n.d) Logo.[Image]Available at:http://www.frenchconnection.com[5,March,2016]

Jigsaw. (n.d) Logo.[Image]Available at:http://www.jigsaw-online.com[5,March,2016]

Reiss. (n.d) Logo.[Image]Available at:https://www.reiss.com[5,March,2016]

Tseng, Nelson. (2015) Competitor Chart. [Editor’s research]WareHouse. (n.d) Logo.[Image]Available at:http://www.warehouse.co.uk/?lng=en&ctry=GB&[5,March,2016]

Brand AnalysisTseng, Nelson. (2016) COS. [Editor’s Research]

Tseng, Nelson. (2016) Reiss. [Editor’s Research]

Tseng, Nelson. (2016) Whistles. [Editor’s Research]

Wise, Kane. (2014) Reiss. Available at:https://prezi.com/iboxtyjcmcmy/reiss/[5,March,2016]

SWOT AnalysisJennings, Sunny. (n.d) S.W.O.T COS. Available at:https://www.emaze.com/@ALWTCOWT/s.w.o.t-Cos-stores[5,March,2016]

Lundberg, Beth. (2012) Reiss brand report. Available at:https://issuu.com/bethlundberg/docs/reiss_illustrated_brand_report[5,March,2016]

Smith, Katie. (2012) Whistles’ success formula. Available at:https://edited.com/blog/2012/10/whistles-success-formula-proof-in-data/[5,March,2016]

Consumer AnalysisTseng, Nelson. (2016) COS.[Editor’s interview with a customer of COS]

Tseng, Nelson. (2016) Reiss. [Editor’s interview with a customer of Reiss]

Visual MerchandisingTseng, Nelson. (2016) COS. [Editor’s research]

Tseng, Nelson. (2016) COS.[Image] [Editor’s photoshoot image]

Tseng, Nelson. (2016) Reiss. [Editor’s research]

Tseng, Nelson. (2016) Reiss.[Image] [Editor’s photoshoot image]

Tseng, Nelson. (2016) Whistles. [Editor’s Research]

Tseng, Nelson. (2016) Whistles.[Image] [Editor’s photoshoot image]

SS16 Jackets AnalysisCOS. (2015) Boiled wool zip-up jacket information. Available at:http://www.cosstores.com/gb/Men/Coats_Jackets/Boiled_wool_zip-up_jacket/46909-39681642.1#c-22755[5,March,2016]

COS. (2015) Boiled wool zip-up jacket.[Image]Available at:http://www.cosstores.com/gb/Men/Coats_Jackets/Boiled_wool_zip-up_jacket/46909-39681642.1#c-22755[5,March,2016]

COS. (2015) Zip-up collared jacket information. Available at:http://www.cosstores.com/gb/Men_Sale/Zip-up_collared_jacket/30910026-27002039.1[5,March,2016]

COS. (2015) Zip-up collared jacket.[Image]Available at:http://www.cosstores.com/gb/Men_Sale/Zip-up_collared_jacket/30910026-27002039.1[5,March,2016]

Reiss. (2015) Finlay information. Available at:https://www.reiss.com/p/concealed-zip-jacket-mens-finlay-in-navy/?category_id=217[5,March,2016]

Reiss. (2015) Finlay.[Image]Available at:https://www.reiss.com/p/concealed-zip-jacket-mens-finlay-in-navy/?category_id=217[5,March,2016]

Reiss. (2015) Ryan information. Available at:https://www.reiss.com/p/suede-bomber-jacket-mens-cristo-in-navy/?category_id=217[5,March,2016]

Reiss. (2015) Ryan.[Image]Available at:https://www.reiss.com/p/suede-bomber-jacket-mens-cristo-in-navy/?category_id=217[5,March,2016]

Whistles. (2015) Sude zip-up jacket information. Available at:http://www.whistles.com/men/clothing/coats-jackets/suede-zip-up-pocket-overshirt-21334.html?dwvar_suede-zip-up-pocket-over-shirt-21334_color=Dark%20Charcoal#prefn1=subCategory&prefv1=Coats+___and___+Jackets&start=1[5,March,2016]

Whistles. (2015) Sude zip-up jacket.[Image]Available at:http://www.whistles.com/men/clothing/coats-jackets/suede-zip-up-pocket-overshirt-21334.html?dwvar_suede-zip-up-pocket-over-shirt-21334_color=Dark%20Charcoal#prefn1=subCategory&prefv1=Coats+___and___+Jackets&start=1[5,March,2016]

Whistles. (2015) Textured Knit Bomber information. Available at:http://www.whistles.com/men/clothing/tops/textured-knit-bomber-jacket-21438.html?dwvar_textured-knit-bomber-jacket-21438_color=Navy#q=bomber&tcgid=root&start=1[5,March,2016]

Whistles. (2015) Textured Knit Bomber.[Image]Available at:http://www.whistles.com/men/clothing/tops/textured-knit-bomber-jacket-21438.html?dwvar_textured-knit-bomber-jacket-21438_color=Navy#q=bomber&tcgid=root&start=1[5,March,2016]

Customer ProfilesTseng, Nelson. (2016) Customer Profile01. [Editor’s interview with Whistles customer]

Tseng, Nelson. (2016) Customer02. [Editor’s observation]

Tseng, Nelson. (2016) Customer03. [Editor’s observation]

Parker, Michael. (2015) White cube.[Image] Available at:https://www.instagram.com/p/88Q_-1o8wI/?taken-by=boyinbreton[5,March,2016]

Parker, Michael. (2016) Interiors heaven in Glasgow.[Image]Available at:https://www.instagram.com/p/BAMrR4pI82N/?taken-by=boyinbreton[5,March,2016]

Parker, Michael. (2016) BOY IN BRIGHTON.[Image]Available at:https://www.instagram.com/p/9Rt7uWI823/?taken-by=boyinbreton[5,March,2016]

Jonathan Daniel Pryce, (2016) Sunday Ride.[Image] Available at:https://www.instagram.com/p/BBe4wI8ELBG/?taken-by=garconjon[5, March,2016]

Jonathan Daniel Pryce, (2016) London Collections Men.[Image] Available at:https://www.instagram.com/p/BAaYGsDELCp/?taken-by=garconjon[5,March,2016]

Whistlesmen (2016) Jonathan Daniel Pryce.[Image] Available at:https://www.instagram.com/p/BCGRtaVNu6-/?taken-by=whistlesmen[5,March,2016]

Hamburg, Jonalu. (2016) Outfit.[image] Available at:https://www.instagram.com/p/BBfRB9iDs76/?taken-by=jojonalu[5,March,2016]

Hamburg, Jonalu. (2015) Shoes.[Image] Available at:https://www.instagram.com/p/9tsDKHjs1U/?taken-by=jojonalu[5,March,2016]

Hamburg, Jonalu. (2015) Sunday weekend.[Image] Available at:https://www.instagram.com/p/6t_Z0vjszn/?taken-by=jojonalu[5,March,2016]

PESTBBC. (2016) China bank chief says “speculators” caused yuan falls. Available at: http://www.bbc.co.uk/news/business-35573266[5,March,2016]

BBC. (2016) US treasury delays China currency report. Available at:http://news.bbc.co.uk/1/hi/world/asia-pacific/8602325.stm[5,March,2016]

Katz, Cheryl. (2015) Will global warming heat us beyond our physical limits? Available at:http://news.nationalgeographic.com/2015/12/151215-global-warming-heat-wave-stress-death-climate/[5,March,2016]

Selfridges. (n.d) Agender. Available at:http://www.selfridges.com/GB/en/content/agender[5,March,2016]

BBC. (2015) David Cameron sets up plans to tackle gender pay gap. Available at:http://www.bbc.co.uk/news/uk-politics-33515629[5,March,2016]

Kingsley, Patrick. (2015) Over a million migrants and refugees have reached Europe this year, says IOM. Available at:http://www.theguardian.com/world/2015/dec/22/one-million-migrants-and-refugees-have-reached-europe-this-year-iom[5,-March,2016]

Elz, Kai. (2016) 3D printed clothing. Available at: http://chicagodefender.com/2016/02/24/3d-printed-clothing/[5,March,2016]

Meola, Andrew. (2016) Users have downloaded 65 millions shopping apps from the app store since November. Available at: http://www.businessinsider.com/app-store-shopping-section-downloads-soar-2016-3?IR=T[5,March,2016]

Trend SynopsisWGSN. (2016) Pause. Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]

WGSN. (2016) Pause image01.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]


WGSN. (2016) Encounter image[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/247445,March,2016]

Mood BoardWGSN. (2016) Pause image01.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]zWGSN. (2016) Pause image02.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]




WGSN. (2016) Womenswear Pause image01.[Image]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Womenswear//S_S_17/24620[5,March,2016]




WGSN. (2016) Visual Merchandising image01.[Image]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Visual+Merchandising[5,March,2016]

WGSN. (2016) Visual Merchandising image02.[Image]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Visual+Merchandising[5,March,2016]

Niice. (2015) Simple space.[Image]Available at:https://niice.co/search/mini%20golf[5,March,2016]

Erinvale home in South Africa.(2013) Alexander Wang in Beijing.[Image]Available at:http://atelierturner.squarespace.com/home/2013/4/18/hats-off-to-retail-design.html[5,March,2016]

Imgur. (2015) Issey Miyake.[Image]Available at:http://m.imgur.com/6ZOEMjC[5,March,2016]

Yen, Kevin. (2015) Architectural and Environmental Signage.[Image]Available at:http://pick.mydesy.com/archives/66837[5,March,2016]

Trend DirectionWGSN. (2016) PAUSE Key Shapes. Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE Silhouette. Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March, 2016]WGSN. (2016) PAUSE Details. Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE fabrics. Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE textures. Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE print and pattern. Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) Pause key shapes image01.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) Pause key shapes image02.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) Pause key shapes image03.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) Pause key shapes image04.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) Pause silhouette image01.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) Pause silhouette image02.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) Pause details image01.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) Pause details image02.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE fabric and texture01.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE fabric and texture02.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE fabric and texture03.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE fabric and texture04.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE print and pattern image01[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE print and pattern image02[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]

Catwalk DirectionVogue. (2015) Menswear SS16 Acene Studios. Available at:http://www.vogue.co.uk/fashion/spring-summer-2016/mens/acne-studios.[5,March,2016]Vogue. (2015) Menswear SS16 Acene Studios image01.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2016/mens/acne-studios.[5,March,2016]Vogue. (2015) Menswear SS16 Acene Studios image02.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2016/mens/acne-studios.[5,March,2016]Vogue. (2015) Menswear SS16 Acene Studios image03.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2016/mens/acne-studios.[5,March,2016]Vogue. (2015) Menswear SS16 Acene Studios image04.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2016/mens/acne-studios.[5,March,2016]Vogue. (2015) Menswear SS15 Agi&Sam. Available at:http://www.vogue.co.uk/fashion/spring-summer-2015/mens/agi-sam[5,March,2016]Vogue. (2015) Menswear SS15 Agi&Sam image01.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2015/mens/agi-sam[5,March,2016]Vogue. (2015) Menswear SS15 Agi&Sam image02.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2015/mens/agi-sam[5,March,2016]Vogue. (2015) Menswear SS15 Agi&Sam image03.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2015/mens/agi-sam[5,March,2016]Vogue. (2015) Menswear SS15 Agi&Sam image04.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2015/mens/agi-sam[5,March,2016]Vogue. (2015) Menswear SS15 Agi&Sam image05.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2015/mens/agi-sam[5,March,2016]Vogue. (2015) Menswear SS16 Agi&Sam. Available at:http://www.vogue.co.uk/fashion/spring-summer-2016/mens/agi-sam[5,March,2016]Vogue. (2015) Menswear SS16 Agi&Sam image01.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2016/mens/agi-sam[5,March,2016]Vogue. (2015) Menswear SS16 Agi&Sam image02.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2016/mens/agi-sam[5,March,2016]Vogue. (2015) Menswear SS16 Agi&Sam image03.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2016/mens/agi-sam[5,March,2016]Vogue. (2015) Menswear SS16 Agi&Sam image04.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2016/mens/agi-sam[5,March,2016]Vogue. (2015) Menswear SS16 Agi&Sam image05.[Image]Available at:http://www.vogue.co.uk/fashion/spring-summer-2016/mens/agi-sam[5,March,2016]Matthew Miller. (2015) Menswear SS15 Matthew Miller. Available at:

http://www.matthewmillermenswear.com/collections?season=Spring+Summer+2015[5,March,2016]Matthew Miller. (2015) Menswear SS15 Matthew Miller image01.[Image]Available at:http://www.matthewmillermenswear.com/collections?season=Spring+Summer+2015[5,March,2016]Matthew Miller. (2015) Menswear SS15 Matthew Miller image02.[Image]Available at:http://www.matthewmillermenswear.com/collections?season=Spring+Summer+2015[5,March,2016]Matthew Miller. (2015) Menswear SS15 Matthew Miller image03.[Image]Available at:http://www.matthewmillermenswear.com/collections?season=Spring+Summer+2015[5,March,2016]Matthew Miller. (2015) Menswear SS15 Matthew Miller image04.[Image]Available at:http://www.matthewmillermenswear.com/collections?season=Spring+Summer+2015[5,March,2016]Matthew Miller. (2015) Menswear SS15 Matthew Miller image05.[Image]Available at:http://www.matthewmillermenswear.com/collections?season=Spring+Summer+2015[5,March,2016]Matthew Miller. (2015) Menswear SS16 Matthew Miller. Available at:http://www.matthewmillermenswear.com/collections?season=Spring+Summer+2016[5,March,2016]Matthew Miller. (2015) Menswear SS16 Matthew Miller image01.[Image]Available at:http://www.matthewmillermenswear.com/collections?season=Spring+Summer+2016[5,March,2016]Matthew Miller. (2015) Menswear SS16 Matthew Miller image02.[Image]Available at:http://www.matthewmillermenswear.com/collections?season=Spring+Summer+2016[5,March,2016]Matthew Miller. (2015) Menswear SS16 Matthew Miller image03.[Image]Available at:http://www.matthewmillermenswear.com/collections?season=Spring+Summer+2016[5,March,2016]Matthew Miller. (2015) Menswear SS16 Matthew Miller image04.[Image]Available at:http://www.matthewmillermenswear.com/collections?season=Spring+Summer+2016[5,March,2016]Matthew Miller. (2015) Menswear SS16 Matthew Miller image05.[Image]Available at:http://www.matthewmillermenswear.com/collections?season=Spring+Summer+2016[5,March,2016]

Social Media and Street Style ResearchTseng,Nelson. (2016) Chart.[Editor’s own research]Whistles. (2016) Robert Pattinson. Available at:https://www.instagram.com/p/BAHU5-8tu_u/?taken-by=whistlesmen[6,March,2016]Whistles. (2016) Tiniegram. Available at:https://www.instagram.com/p/_Rfb7PNuxV/?taken-by=whistlesmen[6,March,2016]Churchill, Maude. (2015) SS14 lookbook.[Image]Available at:http://www.highsnobiety.com/2014/04/01/still-good-spring-summer-2014-suprematisme-lookbook/#slide-7[6,March,2016]Fashionisto. (2015) Public School SS16 look.[Image]Available at:http://www.thefashionisto.com/gallery/public-school-springsummer-2016-collection-new-york-fashion-week-men/[6,March,2016]Flora, Flippo. (2014) How to know which colour matches best with your skin tone.[Image]Available at:http://www.thethreef.com/en/2014/10/know-colors-match-best-with-your-skin-tone.html[6,March,2016]Whistles. (2016) Robert Pattinson.[Image]Available at:https://www.instagram.com/p/BAHU5-8tu_u/?taken-by=whistlesmen[6,March,2016]Whistles. (2016) Tiniegram.[Image]Available at:https://www.instagram.com/p/_Rfb7PNuxV/?taken-by=whistlesmen[6,March,2016]Otokomaeken. (2015) Men with white raincoat.[Image]Available at:http://otokomaeken.com/mensfashion/3131[6,March,2016]Carrilho, Ulisses. (2014) Menswear.[Image]Available at:http://itsallmentalmasturbation.tumblr.com/post/72828703269/thefuckmenswear-thefuckmenswear-street-style[6,March,2106]Vogue. (2016) Phil Oh’s best street style pic.[Image]Available at:http://www.vogue.com/slideshow/13394429/street-style-new-york-menswear-fall-2016?mbid=social_onsite_pinterest#69[6,-March,2016]Garbagelapsap. (n.d) Seoul.[Image]Available at:http://www.fashionbeans.com/2014/anonymous-1027/[6,March,2016]Tannerandteague. (n.d) Streetstyle.[Image]Available at:https://www.pinterest.com/pin/347199452502976916/[6,March,2016]Key ShapesWGSN, (2016) SS17 Key shapes01[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes02[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes03[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes04[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes05[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes06[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]

Colour Palette WGSN. (2016) Womenswear Pause image01.[Image]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Womenswear//S_S_17/24620[5,March,2016]WGSN. (2016) Womenswear Pause image02.[Image]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Womenswear//S_S_17/24620[5,March,2016]Garbagelapsap. (n.d) Seoul.[Image]Available at:http://www.fashionbeans.com/2014/anonymous-1027/[6,March,2016]WGSN. (2016) PAUSE fabric and texture01.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE fabric and texture02.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE fabric and texture03.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]

WGSN. (2016) PAUSE fabric and texture04.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]Print DirectionWGSN. (2016) PAUSE Print and pattern01.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE Print and pattern02.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE Print and Pattern03.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]Customizedbydaniel. (2016) Mens style.[Image]Available at:https://www.pinterest.com/pin/347199452502716167/[6,March,2016]Fabric Texture and Component DetailsWGSN. (2016) PAUSE fabrics. Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE fabrics image01.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]WGSN. (2016) PAUSE fabrics image02.[Image]Available at:http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24744[5,March,2016]Stutterheim. (n.d) Raincoat.[Image]Available at:https://stutterheim.com/uk/shop/limited-editions/ouur-colorblock-grey[6,March,2016]Givenchy. (n.d) Antonioli.[Image]Available at:https://www.antonioli.eu/it/GB/men/products/15j60633072-001[6,March,2016]Final RangeWGSN, (2016) SS17 Key shapes01[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes02[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes03[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes04[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes05[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes06[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]

Time TableJackson, Tim. and Shaw, David. (2001) Fashion Buying and Merchandising Management. CPI groupHolidayweather. (n.d) Weather data. Available at:http://www.holiday-weather.com[6,March,2016]Customer outfit buildsGlassing shop. (n.d) Stutterheim raincoat[Image]Available at:http://glasswingshop.com/products/stockholm-rain-coat-by-sutterheim?utm_campaign=Pinterest+Buy+Button&utm_content=pin-terest-buy-button-0ca3ed2c8-3a6e-43bf-ae2d-45bb5bcb8388&utm_medium=Social&utm_source=Pinterest[6,March,2016]HBX. (n.d) Grey windbreaker.[Image]Available at:http://hbx.com/brands/barney-cools/grey-o-g-zip-spray-jacket[6,March,2016]Up-to-style. (2015) November.[Image]Available at:https://www.instagram.com/p/9sm7mWEmdq/[6,March,2016]Todayshape. (n.d) Streetwear.[Image]Available at:http://www.todayshype.com/2015/03/stylehype-streetwear-menswear-looks-to_8.html?m=0#more[6,March,2016]Whiskeysoaked. (n.d) Yellow raincoat.[Image]Available at:http://whiskeysoaked.tumblr.com/post/9405894022[6,March,2016]Mens style1. (n.d) Outfit 01[Image]Available at:http://menstyle1.com/post/124154900330/casual-mens-style-follow-guidomaggi-shoes[6,March,2016]Mens style1. (n.d) Outfit 02[Image]Available at:http://menstyle1.com/post/124154900330/casual-mens-style-follow-guidomaggi-shoes[6,March,2016]WGSN, (2016) SS17 Key shapes01[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes02[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes03[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes04[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes05[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Key shapes06[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Bottom01[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Bottom02[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Bottom03[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]WGSN, (2016) SS17 Bottom04[Image redrawn by editor]Available at: http://ezproxy.bcu.ac.uk:2264/content/reports/#/Menswear//S_S_17/24779[6,March,2016]

H&M. (n.d)White Tee Shirt.[Image]Available at:http://www2.hm.com/en_gb/men.html[10,March,2016]H&M. (n.d)Black Tee Shirt.[Image]Available at:http://www2.hm.com/en_gb/men.html[10,March,2016]H&M. (n.d) White and Grey Tee Shirt[Image]Available at:http://www2.hm.com/en_gb/men.html[10,March,2016]H&M. (n.d) Hat[Image]Available at:http://www2.hm.com/en_gb/men.html[10,March,2016]H&M. (n.d) Blue Shirt[Image]Available at:http://www2.hm.com/en_gb/men.html[10,March,2016]

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