Whispering To Be HeardThe Art and Science of Buzz Marketing

Tour GuideJoseph Carrabis

CRO and FounderThe NextStage Companies

A Little About Your Tour Guide

"...programmable device..." and "...how a person is thinking."

NextStage Receives First Patent

WebsitesEmail Marketing

Social MediaBest Practices (50%+)

Media Planning and BuyingWord of Mouth

VideoPaid Search

Routinely provide 37%+ ROI

A Little About The Tour

First Stop

Lose that Wisdom-Knowledge-Information thing, did ya?

Yes, You Can Predict Viral Marketing

• How many individuals does the campaign need to start with (seed)?

• How fast will the campaign spread (propagation factor)?

• How will the campaign spread (vectors)? • How large a group is required to sustain the

propagation (viral burden)? • What is the campaign's goal (maintenance factor)? • How large a group is required to sustain the campaign

once the goal is achieved (threshold point)? • At what point is the campaign too successful

(saturation point)?

3 Rules for Creating Buzz

• Do you want a mobile or static audience to get a message out quickly? (trick question warning)

• Start with a general message

• Change the message every X hours or Y miles

Wisdom-Knowledge-Information

Second Stop

What Are We Searching For?

1. Truth – I don’t have to agree, I have to believe

2. Meaning – Explain it so I can understand it

3. Wisdom – I won’t have to work as hard to survive

Third Stop

Define “Social Media”

Spreading the Message

Control Your Hive

1. You control the message – upper limit on how far your message will travel and number of people that will engage with your message

2. You don’t control the message – no limits, also innovation and learning.

SmartMob is…

1. Immediate

2. Specific

3. Targeted

4. Rewarded

Last Stop

How Do You Herd Cats?

• Bloggers, influence and your brand • Controlling a brand conversation • Mr. Engineer? Facebook is on line 1

Get a Well-Trained Mouse

Summary

• Wisdom-Knowledge-Information

• Simple-Simple-Simple is the new Location-Location-Location

• Control the conversation overtly or covertly, but control it you must

• Keep them focused but not on you

Thank you

Are there any answers I can question?

Whispering To Be HeardThe Art and Science of Buzz Marketing

Tour GuideJoseph Carrabis

CRO and FounderThe NextStage Companies