while you wait for the webinar to start:

Copyright 2009, Women’s Leadership Coaching Inc.

1

WHILE YOU WAIT FOR THE WEBINAR TO START:

• Think of someone you know who is an excellent presenter.

• How do they engage their audience?

• How do they communicate their message persuasively?


2

Poised For Leadership Workshop

Discover what it really takes to break into leadership

• Los Angeles, April 26, $279• Sacramento, May 2, $299

Register or learn more at:www.WomensLeadershipCoaching.com


3

PERSUASIVE PRESENTATIONSMary Barrazotto, Vice President, Associate General Counsel,

Brown-Forman Corporation.

Jo Miller, CEO, Women’s Leadership Coaching, Inc.


4

Corporate Subscribers

Genentech

Cargill


5

Jo Miller CEO, Women’s Leadership Coaching Inc.

• Over 12 years providing leadership coaching and seminars

• Coached hundreds of women worldwide

• Seminars for women’s networks at Intel, Oracle, Alcatel-Lucent, Nortel, Rockwell Collins, UBS, and more

• Silicon Valley’s “Women of Influence”, 2008

• Leads the “Poised for Leadership” workshops nationally.


6

Mary BarrazottoVice President, Associate General Counsel Brown-Forman Corporation.

• Represents Brown-Forman in all regulatory issues involved with the production and marketing of its brands globally as well as the sale of its products in North America. In addition, she manages litigation for the company and provides legal support to the Human Resources Department.

• Joined Brown-Forman in 1990 as senior attorney. Appointed corporate officer in 1992, three years later to assistant vice president, and to vice president in 1998.

• Serves as Brown-Forman’s representative to the Laws and Regulations Committee, where she is chair, and to the Code Review Board of the Distilled Spirits Council of the United States (DISCUS). In addition, she serves on the Wine Institute’s Public Policy Committee.

• Former Chairperson of Metro United Way and was President of the Louisville Bar Association. She currently serves as Chairperson of Maryhurst and is on the board of Kentucky Country Day School.

• Earned a Bachelor of Arts degree from the University of Virginia and a Juris Doctorate (cum laude) from the University of Louisville.

• A native of Arlington, VA, she now resides in Louisville with her husband, Louis Waterman, and their two children, Mark and Kate.


7

Persuasive Presentations

A critical skill for differentiating yourself as an emerging leader.


8

“If you can write well and speak well, people

will almost automatically assume

you are an expert.”

- Jo’s Dad.


9

Why is it important for emerging women leaders to have good public speaking skills?


10

“To lead, you need to be able to communicate, share and educate.”

- Mary Barrazotto


11

Glossophobia: The fear of public speaking


12

“According to most studies, people’s number one fear is public speaking.

Number two is death. Death is number two. Does that seem right?

That means to the average person, if you have to go to a funeral, you’re better off in the casket than

doing the eulogy.”

- Jerry Seinfeld


13

Most of us start out our careers with a lack of confidence in public speaking.

Did you?

What has been your journey to become comfortable and confident?


14

Can you give some examples of the types of situations and audiences you address with presentations?


15

IN THIS WEBINAR

2 Components of Persuasive Presentations1) Engage2) Persuade.

Mastering the modes of deliverySmall groups, large audiences, senior executives, and impromptu situations.


16

2 Components of Persuasive Presentations

1) Engage2) Persuade.


17




18

How do you prepare for a presentation, in order to make it engaging for your audience?


19

Top tips for engaging your audience

Mary:• Always tell stories and give lots of examples.• Make sure it’s relevant and that they know I’ve done

my homework and understand what they are grappling with.

• Make sure we come up with solutions to address problems, or ways to apply it practically.

Jo: • Poll them before or during your presentation, and

feed back your understanding of what they are thinking.

• Tell stories using the SPAR approach: Situation, Problem, Action, Result.


20

If a presenter suspects they are losing the attention of their audience, what are some ways to regain their engagement?


21




22

Tell us about a time when you had to persuade a tough audience. What techniques did you use?


23

Top tips for persuading your audience

Mary:• Share a common goal. • Be open to alternatives.• Use the opportunity to work with them to find

solutions.

Jo: • Cater to their thinking styles (HBDI Thinking Styles:

analytical, sequential, interpersonal, or imaginative).• Align your message with what’s important to them

(goals, challenges, fears, motivators).• Gain prior agreement of key influencers.


24

Do you have tips for winning over an audience who is skeptical or even hostile?


25

Mastering the modes of delivery

Small groups Large audiences Senior executives Impromptu situations.


26

Small Groups

Mary:• Sit around a table and discuss. Make it a discussion

not a presentation. • No PowerPoint.

Jo: • Make it an experience, not a speech: check in with

them frequently, ask questions, get them speaking to each other.

• Know what opinions they have about your topic before you begin.


27

Large Audiences

Mary:• Always have an outline but not a script. • Talk with them, not at them. • Don’t use a podium: walk around the room.• Use PowerPoint as a tool to keep them engaged, not

as a recitation of my presentation.

Jo: • Make a strong start by practicing your introduction.• Remember that they want you to succeed.


28

Senior Executives

Mary• You may not have the ability to debate and engage:

prepare a direct, targeted conversation.• Be prepared for disruption.• Anticipate the tough questions. Don’t let them throw

you off your game.

Jo: • Be prepared to deliver your “bottom line” in half the time

given.• Always have a sponsor or supporter in the room.


29

Impromptu Situations

Mary:• Do something to break the ice to engage them

quickly.• Keep it short and sweet: don’t talk too long. Get off

the stage quickly.

Jo: • Practice your 30-second commercial so you are

always ready to introduce yourself to impromptu groups.

• Write down three key points before you begin.• Don’t be afraid to pause and collect your thoughts.


30

IN THIS WEBINAR

2 Components of Persuasive Presentations1) Engage2) Persuade.

Mastering the modes of deliverySmall groups, large audiences, senior executives and impromptu situations.


31

RECOMMENDED RESOURCES

• Toastmasters or improv classes.

• Video or audio recording for self-review

• Watch others give speeches and decide what style you are comfortable with (TED Conferences, www.ted.com)


32

Q&A


33

Mary’s Keys to Success

1. Prepare, prepare, prepare: you are the expert.

2. Consistent engagement and interaction with your audience: no preaching.

3. If time and situation permit: allocate as much time as possible to Q&A.


34

Advancing AuthenticallyWednesday, April 18, 2012Is it possible to build a successful career without

becoming someone you don’t like? In this webinar, we will discuss how to advance your career while remaining true to yourself and your values, along with ways to stand out and be recognized for your unique skills and strengths.

Guest Speaker: Katherine Durham, CMO, Vice

President of Marketing and Communications, Standard Insurance Company


35

Poised For Leadership Workshop

Discover what it really takes to break into leadership

• Los Angeles, April 26, $279• Sacramento, May 2, $299

Register or learn more at:www.WomensLeadershipCoaching.com


36

Today’s slides and recording will be posted within 24 hours to:

http://www.womensleadershipcoaching.com/emerging2_pp.htm


37

Discussion Questions What are top tips, when presenting, to:1) Engage your audience2) Convey your message persuasively

What are ways to present persuasively:a) With small groupsb) With large audiencesc) With senior executivesd) In impromptu situations.

while you wait for the webinar to start:

Documents

womens leadership coaching

leadership workshops

leadership los angeles

assistant vice president

mary barrazottovice

university of louisville

emerging women leaders

jo miller ceo