“while google is constantly updating the way we rank, wordpress has forever changed the speed at...
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“While Google is constantly updating the way we rank, WordPress has forever changed the speed at which we rank” – Alex Miranda. Case Study: How I Optimized A WordPress Website To Rank On The First Page of Google. Alex Miranda. My Profile. SEO Marketing since 1998 - PowerPoint PPT PresentationTRANSCRIPT
“While Google is constantly updating the way we rank, WordPress has forever changed the speed at which we rank” – Alex Miranda
Case Study: How I Optimized A WordPress Website To Rank On The First Page of Google
Alex Miranda
My Profile• SEO Marketing since 1998• Digital Marketing VP at Marknet Group Inc• Certified Google Adwords Professional • WordPress SEO Speaker & Trainer • Asst Organizer of Hudson Valley &
Westchester WordPress Meetup Group• Asst Organizer of Hudson Valley Digital
Marketing Meetup Group• Executive Chef
How Do I Find A Good SEO Pro?• Ask Questions - Just because someone talks SEO doesn’t mean
they know SEO• Email - If you get an Email from an SEO company offering their
services, DO NOT REPLY..TRASH IT!! • Phone Solicitation – If an SEO company calls you out of the
blue, Avoid them.• Countries – Using an SEO company from a third world country
may be cheap but at the end of the day it will be costly. There are good companies out there.Do your homework
• Ranking Guarantee – No one can guarantee a #1 ranking on Google.
• Get References – Ask for multiple references you can call• Use LinkedIn – Find them. Check out their recommendations
and NOT their endorsements• Check for yourself – Check the sites they optimized, Check
their rankings. What tactics are they using?Read more tips HERE
What Are NOT Search Engines Looking For?• Keyword Stuffing - Overuse of keywords
on your pages• Purchased Links - Buying links will get
you nowhere when it comes to SEO• Low Quality Links - Make it relevant• Poor User Experience - Make it easy for
the user to get around• Old Content - Does your site have old
outdated content? Is your site outdated?
Ask Yourself 4 Questions
• Who are you?• Where are you?• Why are you searching for this?• Who are you trying to reach?
Types of Keywords• Broad and Popular – Coffee Machines, WordPress
(Don’t bother)• Niche – Commercial Coffee Machines, WordPress SEO
Expert (Not too shabby)• Long Tail Keywords – Commercial Coffee Machines
Westchester, WordPress SEO Expert NYC (YES!!)
Install Plugins
• Google Analytics for WordPress - Joost De Valk
• Google XML SiteMaps – Arne Brachhold• WP Robots Txt - Christopher Davis• SEO Plugin? Depend on what is right for
you.
Check General Settings
• Site title• URL• New York time zone• Date format• Time format
Check Writing SettingsUpdate Services
Photo: allstuffweb.com
Add This Ping Listhttp://blogsearch.google.com/ping/RPC2http://rpc.pingomatic.com/http://feedburner.google.com/fb/a/pingSubmit?bloglink=http%3A%2F%2Fwww.eurocoffeeusa.comhttp://www.bing.com/webmaster/ping.aspx?siteMap=www.eurocoffeeusa.com/sitemap.xmlhttp://submissions.ask.com/ping?sitemap=http%3A//www.eurocoffeeusa.com/sitemap.xmlhttp://www.google.com/webmasters/tools/ping?sitemap=http://www.eurocoffeeusa.com/sitemap.xmlhttp://rpc.twingly.comhttp://rpc.weblogs.com/pingSiteForm?name=BlogTitle&url=http%3A%2F%2fwww.eurocoffeeusa.comhttp://geourl.org/ping?p=http%3A%2F%2Fwww.eurocoffeeusa.com
Check Reading Settings• Make sure Search Engine Visibility is not
checked.• Edit Robots.txt content
Check Discussion Settings
URL Structure & Permalinks
Content• Clear and Simple. Is your homepage
digestible in 5 seconds?• Engage your reader. Write for visitors
first. Do not write for search engines• Create a great, seamless user experience• Call to action = conversions & leads• Keep website fresh and updated• Too many ads on homepage will kill you• Avoid flash and avoid auto play sounds
Targeted Page
Title Tags
• Do not use the same title for every page• Create unique title tags for each page.
Make sure they are relevant to the page• No more than 70 characters and avoid stop
word• Should contain keywords from content
Meta Description
• Keep it below 165 characters• Create unique meta tag descriptions for
each page• Make sure the keywords match your title
tags• Meta tags are extremely important in
gaining user click-through from search engine result pages
SitemapsHTML Sitemap - HTML Sitemap contains links to all pages within a website. Makes it easier for visitors to find your content.
XML Sitemap - Designed for search engines. Makes it easier for search engines to find your content
There is so much more to learn…• Local SEO
• Link Building• Citations• Social• Video
Want to learn more?
Lets Touch Base
Email: [email protected]: @mralexmirandaFacebook: www.facebook.com/prundergroundGoogle+: google.com/+AlexMirandaSEO Web: http://www.marknetgroup.com
www.linkedin.com/in/mralexmiranda/
* If you liked my presentation, give me a recommendation.