which social media site is right for my business
DESCRIPTION
Bacon Social MediaIntro to Social Media Marketing&Top 3 Ways to Determine Which Site is Best for Your Business Our Philosophy…Our methodology for creating Effective Social Media campaigns.Everything Works in TandemSocial MediaSocial MediaBest for Your Company?Chew On This…Time ConstraintsCustomersBudgetConsider Your Time ConstraintsPassive ApproachYelpTrip AdvisorFoursquareOther Review SitesConsider Your Time ConstraintsStudy Your CustomersDescribe your ideal customerTalk to your existing customersWhere do they go to search?What sites interest them?Be Realistic About Your BudgetSocial Media is FREE!!!Be Realistic About Your BudgetProfile Creation is FreePresence Management is Not FreeTimeAdsInternal ResourcesExternal ResourcesLow Cost: TwitterHigh Cost: YouTubeContact Us225-788-2617 www.BaconSocialMedia.comTwitter: @RyanSides225TRANSCRIPT
1
Bacon Social Media
Intro to Social Media Marketing&
Top 3 Ways to Determine Which Site is Best for Your Business
2
Our Philosophy…
Discover
Goals
StrategyImplement
Measure
Our methodology for creating Effective
Social Media campaigns.
3
Everything Works in Tandem
You
Website
Social Media
EmailMrktg
Review Sites
4
You
Website
Social Media
EmailMrktg
Review Sites
5
Social Media
6
Social Media
7
Best for Your Company?
Chew On This…Time Constraints
Customers
Budget
8
Consider Your Time Constraints
• Passive Approach– Yelp– Trip Advisor– Foursquare– Other Review Sites
9
Consider Your Time Constraints• Active Approach– Posting and Directly interacting on FB, Twitter,
YouTube, etc.– Spend at least 1 hour per day chatting with fans,
posting comments, adding status updates, posting photos, reading and commenting on other posts and groups
10
Study Your Customers
• Describe your ideal customer• Talk to your existing customers– Where do they go to search?– What sites interest them?
• Fish Where the Fish Are
11
Be Realistic About Your Budget
Social Media is FREE!!!
MYTH
12
Be Realistic About Your Budget
• Profile Creation is Free• Presence Management is Not Free– Time– Ads– Internal Resources– External Resources
• Low Cost: Twitter• High Cost: YouTube
13
Contact Us
225-788-2617 www.BaconSocialMedia.comTwitter: @RyanSides225
Ryan Sides is the Lead Strategist at Bacon Social Media, a Baton Rouge Social Media Marketing firm that builds communities around company brands online, through facebook, twitter, blogs, and other Social Media sites.
He is recommended by 4 out of 5 people who recommend things. The last guy fell asleep during the survey.