which ad format is the best for which category
TRANSCRIPT
As it is well known, today mobile apps are in fierce competition in app stores. If you want to be
successful, users have to see your app, discover, and install it, finally engage with it as well. Here are
some important statistics from Google/Ipsos, Mobile App Marketing Insights to show the mobile
advertising formats and their power on users. In the light of this data, we also comment the relationship
between ad formats and categories briefly.
You have to focus on ads to make your appmore visible, driving users to download your
app and catch them in any place!
MOBILE ADSYou should know which ad formats are
more effective in terms of prompting usersto download the app for doing it!
AD FORMATS
AND ONE MORE IMPORTANT THINGSHOWS UP!
Which ad format is more useful for which category?
Primarily, you should test the ad formats which you’ve decided to use for your app, of
course, because each app has its own dynamics even if they are in the same category.
Therefore, the results may be different. However, you can follow some common usage
forms which have had good results.
WHICH AD FORMAT IS THE BESTFOR WHICH CATEGORY
49%
Users are mainly influenced by ads on a smartphone according tothe research.
47%
SOCIAL ADS
BANNER ADS IN
APPS
BANNER ADS IN
WEBSITES
VIDEO ADS
43%
47%
the improving formats like Native ads and the newer:Playable Ads.
BUT DON'T FORGET
Apps belonging to the Lifestyle and Shopping
Category generally use Social Ads and varieties of
Banner Ads.
Game Category Apps prefer to use Video Ads, TV
Commercial, Social Ads (especially Facebook) and
one of the newest ad format “Playable Ads”
Don’t forget! Trial-ability is getting important for
players.
Social Networking Category Apps use generally
Native and Banner Ads in another Social Networking
Category App because of the target audience
similarity.