“Whether we bring our enemies to justice or bring justice to our

enemies, justice will be done”

PurposePurpose

Six-Party TalksSix-Party Talks

Research QuestionsResearch Questions

Kristin Busacker Communications and Journalism Department University of Wisconsin-Eau Claire Associate Professor Won Yong Jang Funded by Office of Research and Sponsored Program (ORSP).

Kristin Busacker Communications and Journalism Department University of Wisconsin-Eau Claire Associate Professor Won Yong Jang Funded by Office of Research and Sponsored Program (ORSP).

The purpose of this study was to explore how media framing has been used in the AP news stories as a means to channel each dominant ideology and national interests into the public and the society.

http://www.apolitical.info/images/bush-large.jpg

The Six-Party Talks aim to find a peaceful resolution to the security concerns that is free of nuclear weapons in a Korean Peninsula

What are the perceptions (i.e., national images and roles) regarding “their” country as well as those about ‘our’ country?

What national interest frames were used in media coverage? What news frames were used in news coverage by AP?

Comparative Analysis of U.S. Press Coverage of the Six-party talks: 2003-2007

Comparative Analysis of U.S. Press Coverage of the Six-party talks: 2003-2007

The influence of the dominant ideology and national interests on the news about the six-party talks, reinforced by the journalistic propensity to cover conflict.

ConclusionConclusion

Communist Propaganda: Communist Propaganda: Ideological ApproachIdeological Approach

Democratic Propaganda: Democratic Propaganda: Hegemonic FramingHegemonic Framing

“Inject false, misleading or slanted information into the media in

order to influence the behavior of populations at home and abroad”

Advance its socialist goals as the Workers’ Party’s propaganda machine

“…as functional for the status quo, serving as instruments for ideological mobilization of the society…”

MethodMethod Samples were taken and reviewed from the news sources:

Associated Press

Data Analysis was done through Inductive Framing Analysis which it starts with loosely defined presuppositions of the frames and it aims to identify all the possible frames. Two ways this was conducted were:

Computer-Assisted Text Analysis (Catpac) Content Analysis

Table 1. Distribution of mentions Table 1. Distribution of mentions

of the Six-party Talksof the Six-party Talks

Table 2. National Interest Table 2. National Interest

FramesFrames

Table 3. Clusters Identified for Table 3. Clusters Identified for

the U.S. news agency the U.S. news agency

Countries Image Role

North Korea

USA

South Korea

China

Japan

Russia

Very Negative

Negative

Negative

Very Positive

Neutral

None

Very Strong

Very Strong

Very Strong

Strong

Weak/Strong

Weak/Strong

Frames Cooperative Threatening Conflicting

North Korea

USA

South Korea

China

Japan

Russia

35.8%

59.8%

86.9%

87.3%

63.8%

68.8%

33.1%

13.1%

3.3%

1.9%

1.3%

None

31.1%

27.1%

9.8%

10.8%

35.0%

31.4%

Cluster # Cluster theme Keywords

Cluster 1

Cluster 2

Cluster 3

Issue/Common Interest Frames

Conflict Frames/Attribution of Responsibility Frame

The ‘North Korea frame’ /anti-communist ideology

US, North Korea, China, Nuclear weapons, Nuclear programs, Six-party talks,

US and North Korea, Hills, South Korea,Japan

Sanctions, Negotiations, Aid, Security, Progress

ResultsResults

http://alanandtricia.com/USERIMAGES/The%20Great%20Leader.jpg

TheoryTheory

http://www.mrisports.com/images/APLogo.jpg

http://matthewjbell.files.wordpress.com/2009/02/021309_hillary_clinton_elsa_ruiz_resize.jpg