whereabouts pitch presentation
TRANSCRIPT
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To create a primary social media
platform where people can share
daily real-time experiences with their
family, friends and now the world.
Mission Statement
Whereabouts, Inc.
S – Corporation
Registered in Florida
Document # P15000061028
Legal Entity Status
Product is 95% developed and being
tested by users and developers.
Finalizing features and bugs.
iOS, Android, Dashboard and Website.
Stage of Development
Boca Raton, Florida.
Virtual Team Home Office
Location
Total of 6 employees
Number of Employees
Business Plan status
Business Plan is completed and
available on Gust.com or can be
shared.
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Who We Are
Samy El Ghoul
Founder & CEO
James Hoch
Chief Financial Officer
Priyesh
Development Manager
Sebastian Talavera
Online Marketing
Manager
Paul Capodanno
Chief Marketing Officer
Matthew Anderson, D.Min.
Business Consultant
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0
10
20
30
40
50
13 to 24 year-olds 24 to 35 year-olds 35 to 50 year-olds
Market Size
Target Audience
Revenue Growth
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The Big Problem
We all yearn for the opportunity to record and share
genuine experiences both privately and publicly.
3
2
1
We are all searching for a way to connect with stories
around the world as they happen from a first person
perspective experience.
We all seek the truth about events and experiences
without relying on scripted media and fake reviews.
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2. Organizes story by location in real time.
Whereabouts is a social media platform
1. Private Stories are a collection of private clips
captured by the user.
3. Public stories are created from the accumulation of
public clips from different users at the same location. *
* 3 & 5 Totally unique to social media
4. Public stories are geo-tagged and refresh every 24 hours.
5. Provides unscripted, immediate access to events around the
world in real time. *
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Product View
Whereabouts Hashtags Camera Activity Chats
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8Capture & Share
Capture
Photo - Video - Front Back
Edit Upload
Edit Captured Media
Share Upload
Select where to share
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9Whereabouts Page
Follow any City, State or Country
to receive story updates
Follow Location
While traveling, tap the
current location icon to
display nearby stories.
Current Location
Displaying most active
places above
Most Active Stories
Users can search for specific
City, State or Country
Search Location
Within any
Country > State > City
Explorer
Navigate faster with
zooming in
Zoom In
Navigate faster with
zooming out
Zoom Out
Green within last hour
Blue within 15 hours
Orange within 24 Hours
View Public Stories by Activity
Play stories by
City, State or Country
Filter Map Stories
Users can search for specific
City, State or Country
Search Location
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10Exploring the World
The World Country and its States State and its Cities City and its Place Businesses
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ADVERTISING
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Revenue Through Advertising
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Live Story
Sponsored Ads displaying between trending live story feeds.
Ad Format
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Places
Featured Stories
Featured stories will have
two clips as story opener.
Logo Placement
Attract nearby consumers
by branding story.
Ad Format
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Hashtags
Sponsored Ads will open live event Story feed.
Ad Format
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Competitive Differentiation
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Whereabouts Facebook Twitter Instagram Snapchat
Editing Tools
Geo-Tagging
Add comments, notes and caption
Social Media Sharing
Interest based community sharing
View Grid or Geo Map of Live
Stories
View Live Nearby Public Stories
LIMITED LIMITED LIMITED LIMITED
LIMITED LIMITED
LIMITED
Vs Major Platforms
View Live Hashtag Story
Follow any City, State or Country
Competitive Differentiation
Accumulation of public clips from
different users at the same location
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0 200 400 600 800 1000 1200 1400 1600
Facebook Messenger
Qzone
Skype
Google+
Baidu Tieda
Viber
Tumblr
LINE
Snapchat
Sina Weibo
Vkontakte
LinkedIn*
Global Competitive Landscape
1,490
832
800
700
668
549
316
300
300
230
200
300
300
249
211
175
97
100
users in millions
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MARKETING PLAN
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Media Marketing Process
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Marketing Expenses
Social Media: $8,000/mo.
Google AdWords Campaigns: $7,000/mo.
Media & PR: $11,000/mo.
Events & prospects engagement: $3,000/mo.
• Up to 2 posts per day
• Branding
• User engagement
• App downloads
• Based on web traffic and Social Media
Campaigns results
• PR placement
• Influencer fees
• blog placement
• After 6 months – events to engage advertisers
Misc. | buffer budget: $2000/mo.• Special events
• Special engagement
• Sponsorships
• Additional Marketing
App store | Google Store: $10,000/mo.
• Users engagement
• Push campaigns for downloads
• Reviews & other branding
(based on a $45,000/month budget – 12-month recurring)
Email Marketing: $5,000/mo.
• Around 600,000 users per month (2 emails
per month)
• Special announcements
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25Marketing Operating Model Year 1 Post Launch
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26Business Operating Model Year 1 Post Launch
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27Business Operating Model Years 1 - 5
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28Business Operating Model
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Projected Valuation
Whereabouts Year 1 Year 2 Year 3 Year 4 Year 5
User Volume 2M 5M 15M 33M 60M
Valuation @ $10/user $20M $50M $150M $330M $600M 11x Earning
Users in millions
$0
$20
$40
$60
$80
$100
$120
$140
$160
User Valuation
Facebook LinkedIn Twitter WhatsApp
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The world in the palm of your
hand