where what you sell is not enough, but how you sell is ... · 7 june 2016, 9:00am - 8 june 2016,...

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ASSOCIATION OF PROFESSIONAL SALES 7 JUNE 2016, 9:00AM - 8 JUNE 2016, 1:00PM MERMAID CONFERENCE & EVENTS CENTRE BLACKFRIARS, LONDON, UK Introducing thought leaders from across the globe, practitioners from some of the world’s leading brands and academics with the most forward thinking opinions. Join 500+ of the most influential sales professionals in the UK. WHAT YOU SAY, WHAT YOU DO, WHAT YOU OFFER, WHO YOU HIRE KEYNOTE SESSIONS Where WHAT YOU SELL is not enough, but HOW YOU SELL is everything Where WHAT YOU SELL is not enough, but HOW YOU SELL is everything IN PARTNERSHIP WITH: DAAN GIJBELS, GSK DR JAVIER MARCOS KEVIN BLAIR, Cisco RAINER STERN, SAP TIM RIESTERER, Corporate Visions CHARLOTTE CAMPBELL, EMC CLAIRE EDMUNDS, Clarify GUEST SPEAKERS PATRON OF APS NEIL RACKHAM, SPIN® Selling

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Page 1: Where WhAt you sell is not enough, but hoW you sell is ... · 7 June 2016, 9:00AM - 8 June 2016, 1:00PM MerMAid conference & events centre blAckfriArs, london, uk introducing thought

AssociAtion of ProfessionAl sAles7 June 2016, 9:00AM - 8 June 2016, 1:00PM

MerMAid conference & events centreblAckfriArs, london, uk

introducing thought leaders from across the globe, practitioners from some of the world’s leading brands and academics with the most forward thinking opinions. Join 500+ of the most influential sales professionals in the uk.

WhAt you sAy, WhAt you do, WhAt you offer, Who you hire keynote sessions

Where WhAt you sell is not enough, but hoW you sell is everythingWhere WhAt you sell is not enough, but hoW you sell is everything

in PArtnershiP With:

dAAnGiJbels,Gsk

dr JAvierMArcos

kevin blAir, cisco

rAiner stern,sAP

tiM riesterer,corporatevisions

chArlotte cAMPbell,eMc

clAire edMunds, clarify

Guest sPeAkers

PAtron of APsneil rAckhAM, sPin® selling

Page 2: Where WhAt you sell is not enough, but hoW you sell is ... · 7 June 2016, 9:00AM - 8 June 2016, 1:00PM MerMAid conference & events centre blAckfriArs, london, uk introducing thought

01WelcoMe Andrew hough, coo, APs WhAt you sAy keynote tim riesterer, cvi, researcher and co-author of three books on improving salespeople’s conversations with customers WhAt you do keynote neil rackham, best known author of the classic sPin selling WhAt you offer keynote Javier Marcos, director of custom Programmes executive education and senior faculty at cambridge Judge business schoolWho you hire keynote speaker tbc overvieW of the theMe charlotte campbell, head of sales & Partner enablement eMeA & chris kaddaras, vice President Presales, eMeA from eMc

dAy one 9.00AM - 5.00PM

WhAt custoMers Are GrAPPlinG With claire edmunds, ceo, clarifyPrActicAl exAMPles of leAdinG toWArds differentiAted sellinG, trAnsforMAtionAl tiPs And hAbit busters Panel discussion with daan Gijbels, vP & Area director, nordic cluster at Gsk, rainer stern, Global vice President for sales Acceleration and leadership Programme at sAP PrActicAl exAMPles of hoW coMPAnies Are strivinG to AttrAct tAlent in this erA of differentiAted sellinG Panel debate with charlotte campbell, eMc, kevin blair, cisco & liz baran suMMAry of the theMes, key tAkeWAys froM the event tim riesterer closinG reMArks nick Porter, APs, chairman

tAkeWAy lunch

02 dAy tWo 9.00AM - 1.00PM

Where WhAt you sell is not enough, but hoW you sell is everythingWhere WhAt you sell is not enough, but hoW you sell is everything

CONFERENCE AGENDA

NETWORKING DRINKS RECEPTION 5.00PM - 6.00PM

APs fellow and Managers receive a complimentary ticket to the event as part

of their membership package, contact [email protected] for your promotional code. non APs member ticket price just £199 - exceptional value

for a 1½ day conference. ticket includes: 1½ day conference, lunch & refreshments, drinks reception.

“stunninG event”“excellent content With entertAininG sPeAkers”

WhAt you sAy, WhAt you do, WhAt you offer, Who you hire

keynote sessions