where the green and blue economies thrive

ADVERTISING SUPPLEMENT

MAY 4, 2018

AlamedaWHERE THE GREEN AND BLUE ECONOMIES THRIVE

“Community is one of our core

values and we find that Alameda reflects and amplifies that spirit.”

Mark Rogero, Founder and Creative Director,

Concreteworks

Concreteworks’ Alameda factory produces custom

architectural installations as well as concrete-based art and

furniture sold in retail stores.

2 ADVERTISING SUPPLEMENT SAN FRANCISCO BUSINESS TIMESAlameda

MAY 4, 2018 ADVERTISING SUPPLEMENT 3Alameda

alamedaca.gov

Whether you live or work here, being an island connects the Alameda community in ways that allow us to work togeth-er and accomplish our shared

goals of growing the local economy, protecting our environment, and achieving a high quality of life.

Alameda is known for being business-friend-ly, and is home to a broad array of sectors. We are growing the blue and green economies, as award-winning businesses choose to locate their headquarters here. We are home to expanding biotech and nanotech businesses. And our unique location is a destination for craft breweries, win-eries, and distilleries along Spirits Alley. The is-land has a vibrant downtown scene with boutique shops and restaurants, as well as the convenience of shopping centers. Connecting all the dots is a dynamic group of business associations and a City Government that is at your service.

Unique to the Bay Area, Alameda has over six million square feet of planned commercial devel-opment, including affordable, workforce, and mar-ket rate housing. From businesses being incu-bated to businesses expanding their operations, Alameda is at the intersection of innovation and

opportunity, and as Alameda businesses grow, so does our economy. Since 2009, our employment base has grown by nearly half. That growth con-tinues, and over the next decade Alameda will ex-perience one of the highest levels of job growth in the Bay Area.

Most recently, we broke ground on 30-acres of mixed-use, transit-oriented waterfront develop-ment at the former Naval Base, known as Alameda Point, creating 2,500 construction jobs to imple-ment infrastructure projects. These major infra-structure improvements are essential for attracting job-generating uses to areas that have been vacant for decades. When complete, the $500 million first phase will consist of 673 housing units opening in 2021, eight acres of parks and open space, funding for a new ferry terminal, and 93,000 square feet of retail development.

Our tree-lined streets, historic homes, safe com-munities, and great schools make the island desir-able for nearly 80,000 residents, while maintaining a small-town atmosphere. As an island in the San Francisco Bay, we have sandy beaches, 21 neigh-borhood parks, and miles and miles of shoreline bike lanes. This is island life at its best, and we in-vite you to see what sets us apart.

Alameda: Connecting the dots

Elizabeth D. Warmerdam City Manager, Alameda

#loveourisland

AlamedaAdvanced.

Plan now to enroll this fall. Fall semester starts August 18, 2018.

At College of Alameda you can train for a new career or enroll in classes that transfer to 4-year universities.Earn college credit in just four or six weeks in one of our Summer sessions, beginning June 4, 2018.

Apply now for your first choice of classes.For more information call (510) 522-7221 or visit our website,

www.alameda.peralta.edu.


ALAMEDA AT YOUR SERVICEThe Alameda At Your Service program supports development projects and businesses mov-ing to or expanding in Alameda through an expedited plan, check and approval process for new construction and tenant improvements.

The program provides a sin-gle point of contact to quick-ly shepherd applications and building plans through the city’s approval process. Smaller-scale projects may qualify for the Express Service’s 10-day permit turnaround, while busi-ness licenses and sign per-mits can be handled same-day

via the city’s self-service per-mit portal. For more, please visit: alamedaca.gov/permits/alameda-your-service

ALAMEDA MUNICIPAL POWERThe city owns and oper-

ates Alameda Municipal Power (AMP), a non-profit electric utility that has been serving the needs of Alameda residents and busi-nesses for more than 130 years. Boasting electric rates nearly 20 percent lower than neighbor-ing communities, a renewable power portfolio that’s among the highest in California, and a reliability record within the top quartile of all electric utilities in the western US, AMP has some

of the highest electric customer satisfaction ratings in the state. For more information please vis-it: alamedamp.com

FAÇADE GRANT PROGRAM Alameda provides business

and property owners in select historic and business districts with 50/50 matching grants to improve their storefronts and en-hance the city’s retail districts. The Façade Grant Program re-imburses thousands of dollars for general improvements and restoration of historical and ar-chitectural elements. For de-tails please visit: alamedaca.gov/business/façade-grant-program

Building businesses togetherAlameda features top-tier business parks, retail centers, historic neighborhoods and miles of prime waterfront. For personalized assistance to launch or expand a business in this appealing community, Alameda’s Economic Development Community Services is a one-stop shop.

PLANNING: Tel (510) 747-6805 Contact us:alamedaca.gov ECONOMIC DEVELOPMENT: Tel (510) 747-6890

CONTENTSRESOURCES

Cover photo by Maurice RamirezPublication design by Carol CollierStories by Aaron Welch and Mitchell Kernot

For Ferry Route, Schedule, Ticket

& Terminal Info

(415) 705-8291www.SanFranciscoBayFerry.com

From the Harbor Bay andAlameda Main Street Terminals to

SF Ferry Buildingwith additional service from Main Street to

Pier 41AT&T Park (Seasonal Service)

For Work.For Play.

The Easy Way to Cross the Bay.

City Manager’s Letter ........................3

City of Alameda demographics.......5

Alameda At Your Service ..................4

Site A update ................................. 6-7

Real Estate Map ............................ 8-9

Blue Economy Policy Paper .......... 10

PROFILES

Bay Ship & Yacht ............................ 11

Blue Endeavors............................... 12

Ocean Clean-up Project ................ 13

Velodyne LiDAR .............................. 16

Concreteworks................................ 17

Natel Energy ................................... 14

Admiral Malting .............................. 18

Almanac Beer Co. ....................19-20

West Marine .................................... 21

Jean Sweeney Open Space Park/

Shoreline Trails................................ 22


79,928Total population

31,408Households

$2,678Average monthly rent (2-bedroom unit)

$991,200 Median single-family home value

A short ferry ride from downtown San Francisco and one tunnel away from downtown Oakland, Alameda is strategically situated between two of the Bay Area’s major urban hubs, making it an attractive location for businesses and commuters alike.

A mix of well-preserved historic districts and modern business parks provide offices and residents a variety of amenities. Unparalleled waterfront access and more than 21 parks totalling 498 acres keep Alamedans uniquely in touch with the natural world. It is also a prime access point to enjoy the largest recreational open space in the region: the San Francisco Bay.

Founded more than 150 years ago, Alameda has a long history of technological innovation—the first land-based containerized shipping cranes were invented here.

A city government dedicated to preserving and supporting a culture of innovation helps assure that Alameda will continue to be home to a variety of economic sectors, particularly green technology and the blue economy.

In the past five years, Alameda has had ten East Bay Economic Development Alliance Innovation Award finalists and five award-winners.

Sources: U.S. Census Bureau; Costar; HDL Companies, the California Department of Finance, City of Alameda.

42.2Median age

47,059Registered voters

m a p s 4 n e w s . c o m / © H E R E

LOREM IPSUM

LOREM IPSUM

SanJose

SanFrancisco

Oakland

Alameda

Napa

Marin

Mountain View

Concord

Vallejo

LOREM IPSUM

Lorem ipsum

ALAMEDABy the numbers

Demographics and diversity Income and housing

42.4%White

29.8%Asian

12.4%Hispanic or Latino

9.1%

5.9%

African-American

Multi-racial

Other <1%

Transportation

Oakland International Airport: 7 miles Hayward Executive Airport: 12 milesSan Francisco International Airport: 27 milesSan Jose International Airport: 37 miles

San Francisco Bay Bridge Toll Plaza: 7 milesInterstate Highways 880/580/80

AC Transit: Three direct Transbay bus service lines between Alameda and San FranciscoBay Area Rapid Transit (BART) Shuttles to Marina Village and Harbor Bay Business ParksAmtrak Capital Corridor Line station: 5 miles

San Francisco Bay ferries: Two terminals with a third planned

Port of Oakland: 4 milesPort of San Francisco: 14 milesPort of Richmond: 16 miles

$92,377Median household income

52%48%

OwnRent

Office space4.1 millionSquare feet of total office space

$1.85/square foot Average office rent

Industrial/flex space:6.8 millionSquare feet of industrial/flex space

$.77/square footAverage industrial/flex rent

Retail space:3.6 millionSquare feet of retail space

$2.61/square footAverage retail rent

Top employersPrivate:

Abbott Diabetes Care.Bay Ship and Yacht CompanyKaiser Foundation Health PlanOakland RaidersPenumbraSafewaySingulexTarget CorporationVF Outdoor (The North Face)Wind River SystemsCost Plus

Public:

Alameda HospitalAlameda Unified School DistrictCity of AlamedaCollege of AlamedaU.S. Department of Transportation


alamedaca.gov

For the first time in more than twenty years, Alameda’s for-mer naval air station is again humming with activity. But this time the soundtrack isn’t of air-

craft landings or take-offs. It’s the chorus of construction crews making way for one of the Bay Area’s largest redevelopment projects in recent memory.

Where once there stood old navy buildings and heavy industrial equipment, there will ultimately rise more than 68 acres of mixed-use development replete with apartments, townhomes, parks and space for makers, R&D, restaurants, retail and office campuses. All will be treated to a picturesque view of San Francisco and proximity to a new ferry terminal at Seaplane Lagoon, which will expand the capacity of the popular Alameda-San Francisco service.

Thirty acres of the 68-acre Site A parcel was approved in March, and demolition began weeks later. Projected to cost some $500 million, the first phase of the Site A project is residential-focused and consists of 673 housing units, including 130 units of affordable housing and an additional 310 units affordable to middle-

income households. Approximately 93,000 square feet of

retail space is also included in the first phase. The spaces will be geared to-ward resident-serving retail, dining, and other kinds of experiential retail, as well as community events and gatherings. Completion of the new infrastructure is expected over the next two to three years, with the first new residences pro-jected to open in 2021.

Bruce Dorfman, senior managing di-rector for Northern California at Trammell Crow Residential, says Site A is just the first step for a one-billion-dollar re-development plan that will transform Alameda’s economy. Trammell Crow Residential is part of the coalition of de-velopers that will design and construct the Alameda Point project. Other part-ners include srmERNST Development Partners, Madison Marquette, Eden Housing, and financial partner Cypress Equity Investments.

“Site A will serve as a catalyst for the rest of the Alameda Point development and will provide the infrastructure for fur-ther business development on the base,” says Dorfman. “The development is de-

As construction begins on billion-dollar redevelopment, City expects first phase, Site A, to catalyze former naval station’s transformation

Artist’s rendering of Alameda Point development.

ALAMEDA POINT

MAY 4, 2018 ADVERTISING SUPPLEMENT 7

alamedaca.gov

Alameda

Features of the Enterprise District

Ferry Terminal and Transit Service AccessThe future Seaplane Lagoon ferry terminal will serve as a multi-modal transportation hub.

New commercial blockBuildings will be organized around a grid of tree-lined streets with on-street parking and a network of parks and civic spaces.

ParksSeaplane Lagoon Waterfront Promenade: launch site of Pan Am’s first China Clipper flight.

Enterprise Park: Located along the southern water-front with extensive views of the San Francisco Bay.

Building height limitsMaximum permitted height for buildings is 100 feet (40 feet along the west side of Main Street).

Sports and RecreationExisting tenant, Bladium, is a 175,000 SF indoor/ outdoor sports club; future plans include a 44-acre sports complex and the Bay Trail, a separated bicycle and pedestrian path.

Artist’s renderings of Waterfront Promenade at Alameda Point.

signed to take advantage of Alameda’s strategic location and access to ground and maritime in-frastructure to attract jobs and business to the city. Alameda Point will offer both affordable ex-pansion space and new quality housing for their employees, which is a rare offering in the region, particularly on a well-located, infill site in the core Bay Area.”

Before it closed in 1997, Naval Air Station Alameda employed nearly 18,000 people. When the base was decommissioned, those jobs left too, fundamentally changing the nature of Alameda’s economy. The Alameda Point project has been designed to reinfuse the City of Alameda with a strong base of high-skill, high-paying jobs, says Joe Ernst, founder and principal of devel-oper srmERNST, which is building the com-mercial elements of the redevelopment.

“With Alameda Point, we’re devel-oping the infrastruc-ture that will sup-port high-quality jobs in tech, clean ener-gy, R&D, and advanced manufacturing,” Ernst says. “The project takes into ac-count and builds upon Alameda’s unique geography to also attract business-es in the growing maritime and blue economy space.”

The focus on job development is good news for current residents, notes Jennifer Ott, the city’s director of Base Reuse. “Since the base closed, Alameda’s commute patterns, for the most part, bring people out of the city in the morning and back in the evening,” she says. “Every Bay Area resident knows that driving to work can be a has-sle, to say the least. New businesses at Alameda

Point will allow more Alamedans to live and work in the same city, which could significantly im-prove their quality of life and ease congestion for all residents.”

But easing traffic is just one purpose the Alameda Point redevelopment serves, Ott adds: “The State of California has mandated that cities build more housing. Bay Area resi-dents need more housing close to job centers for all income levels. And Alamedans want that too, but they also want to retain the character of the city and the high quality of life they enjoy. The Alameda Point development project that

the City Council has approved balances those needs.”

The focus on the quality of life and value for current

residents as well as new-comers explains why

the development in-cludes plenty of amenities. Parks are aplenty: eight acres have been reserved for the first phase of

Site A and 15 acres for buildout of the

Site A project. And the plan also includes

millions of dollars for land and water-based multi-modal

transportation improvements that will better link Alameda to the rest of the

Bay Area.In the next five years, the City of Alameda

can expect at least 2,500 construction jobs and thousands more jobs once the development is complete. But the significance of Alameda Point may ultimately extend beyond Alameda—or even the Bay Area. Balancing land use and transportation needs, it serves as an example for a public-private partnership that works for everyone.

“The project takes into account and builds upon

Alameda’s unique geography to attract

businesses in the growing maritime and blue economy space.”

Joe Ernst, founder and principal of developer, srmERNST


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Innovative businesses need innovative space. Alameda has flexible industrial and creative commercial opportunities that accommodate R&D, office, hospitality, retail and manufacturing uses, including large parcels for waterfront development unparalleled in the Bay Area. Several key projects with city approvals in place are highlighted.

REAL ESTATE & DEVELOPMENT

WIND RIVERBy CBRE

For leaseBuilding 300: 74,164 sq. ft. Building 400: 49,282 sq. ft. Development site: 96,000 + sq. ft.

• Class A office development • Efficient, flexible floor plans • 1190 on-site parking stalls to accomodate 3.5/1,000 ratio • 14-ft slab-to-slab floors with abundant light • State-of-the-art campus built 2001

1465 WEBSTER STREETBy Berkshire Hathaway HomeServices Drysdale Properties

For lease3,876 sq. ft. building 17,103 sq. ft. lot

• Large restaurant property • Expansive off-street parking • Business included in sale price

2350 SARATOGA STREETAdaptive reuse project at historic Building 8

By Alameda Point RedevelopersFor lease310,000 total sq. ft. mixed-use development

• Food manufacturing space available

• Retail storefronts available

• 88 Work/live units

• Maker and creative space available

• New build to suit office space available

• New roof deck and outdoor space with stunning views of San Francisco and the East Bay.

707 WEST TOWER AVENUECushman & Wakefield

For lease40,000 sq. ft.

• Creative R&D flex, specialty manufacturing (including food/beverage), with approved reatail & bar/restaurant use

ALAMEDA POINT SITE BBy Cushman & Wakefield

For sale82 acres

• Fully entitled parcels for users and developers

• Parcels from 9.1 to 23.9 contiguous acres

2550 MONARCH ST.By Cushman & Wakefield

For lease66,000 SQ. FT.

• Office/Administrative - classroom, training or film production facility

• Divisible to ±22,000 sq. ft.

• Offices on ground & 2nd floors

• Kitchenette and restrooms available

• Parking available

1.

2.

5.4.3.

6.


alamedaca.gov

Alameda

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OAKLAND

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Bay FarmIsland

WestOakland

Melrose

Chuck CoricaGolf Complex

MetropolitanGolf Links

Oaklvd Int'l

Airport

Coast GuardIsland

Ma carthur Fwy

Macarthur Fwy

Nimitz Fwy

Nim

itz Fwy

Nimitz Fwy

Nimitz Fw

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Warre

n Fw

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Gr.

Shaf

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rap

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ve

International Blvd

International Blvd

Park

St

Central Ave

Ke

nn

ed

y S

t

17th St

Montana St

Otis Dr

8th St

Harold St

7th St

Bro

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way

Encinal Ave

Gran d Ave

We

bste

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Ave

M ecartney Rd

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THE WATERFRONTat Harbor Bay Business ParkBy Cushman & Wakefield

For lease• ±17,047 sq. ft.(±7,252 sq. ft. & ±9,795 sq. ft. options)

• Fully amenitized campus environment • Class A corporate office campus with high quality finishes

1913-1917 PARK STREETBy Berkshire Hathaway HomeServices Drysdale Properties

For lease7,993 sq. ft. building

10,000 sq. ft. lot

•Two great flex space buildings • Seller occupied property • Additional 587 sq. ft. unfinished attic

2350 HARBOR BAY PARKWAYBy Berkshire Hathaway HomeServices Drysdale PropertiesFor saleApproximately 1.17 acres

• Vacant Waterfront Land

• Approximately 1.17 Acres

• + 50,965 sq. ft.

• CM-PD Zoning• Commercial/Office/Retail

9.

NORTH LOOP 3By Newmark Knight Frank

For sale or leaseSix new R&D/manufacturing buildings 20,000 SF to 38,000 sq. ft.

• Two-story glass entries

• Ample Parking (+/-2.5/1,000 SF) • Complys with building codes, requirements • Seismic • Title 24 (energy efficiency) • Loading and vehicle areas

8.

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alamedaca.gov

Long before the Bay Bridge unit-ed San Francisco with the East Bay, a long pier jutting out from Alameda Island once connect-ed railroads with ships and fer-

ries heading to and from San Francisco and other ports across the bay. Even today, the far western edge of Alameda Point, the island’s former naval base, falls within the boundaries of the City and County of San Francisco.

Alameda is in the center of one of the world’s busiest travel and shipping waterways. Its north shore is just a few hundred feet from the Port of Oakland, the country’s fifth-busiest container port. An island city, Alameda also offers more than 20 miles of shoreline.

Today, San Francisco’s transformation into a service-based economy has brought mari-time businesses across the bay to Alameda, and blue economy startups now look to Alameda as their first choice to locate. These businesses appreciate not just Alameda’s ge-ography and natural resources, but also its history as a hub for the maritime industry. That history means that the infrastructure—docks, piers, deep water passages, barges—is already in place. So too is the talent, thanks to a long tradition of apprenticeship in the maritime industry.

LOOKING TO THE FUTUREAlameda has several blue economy sub-

sectors with growth potential. First is the in-dustrial/commercial sector, which consists of shipbuilding and repair services. Bay Ship & Yacht and Power Engineering, Alameda’s two

major employers in this sector, have increased their combined workforce by 25 percent in the last five years. Demand for maritime construc-tion is only expected to increase, as sea lev-el rise continues to encroach on developed coastal regions.

Another strong blue economy sector is the recreational maritime subcategory, which in-cludes businesses related to commercial ma-rinas, yacht sales and recreational use of the water. Alameda is a prime access point to enjoy the largest recreational open space in the region: the San Francisco Bay. Alameda has nearly 3,400 recreational boat slips—the most of any Northern California city. And with the growing regional population, more peo-ple will be looking towards the limited sup-ply of waterfront access for recreation and leisure.

Blue tech is the subsector with the great-est opportunity for growth. The West Coast is already becoming a hub for this kind of ac-tivity, and the availability of R&D, warehouse, startup and incubator space near the water could serve to accelerate this growth in the Bay Area’s island city.

Government agencies also present a growth opportunity for Alameda. The US Maritime Administration and the Coast Guard already have a sizeable presence in Alameda. As the Bay Area’s roads and rail-ways continue to feel the strain of the mas-sive migration to the region, water transit may become the fastest way to get around. Alameda has the infrastructure and the talent to become the go-to berth for the region’s ferry construction and repair needs.

THE BLUE ECONOMYAlameda10 ADVERTISING SUPPLEMENT SAN FRANCISCO BUSINESS TIMES

Alameda geography and history attract blue economy innovators

Alameda and San Francisco

share a maritime history. Today, however, the

Bay Area’s maritime

businesses look to Alameda as their first choice, with

San Francisco’s waterfront

now dedicated to tourism

and service-economy

businesses.

Alameda incubator breathes life into blue economy

Alameda will soon be

home to a first-of-its-

kind blue tech incubator,

Turning Basin Labs. An as-

sembly of local industry

leaders, government en-

tities and NGOs, TBL has

been crafted to promote

inclusive innovation in the

blue economy while fos-

tering a sustainable future

for maritime employees.

The brainchild of Alameda

resident Nick Ellis, director

of corporate development

at Bay Ship & Yacht, the

project seeks to “reverse

the global trend in which

tradespeople have been

relegated to the shores of

innovation, looking on as

other high-skills industries

see ever-greater invest-

ment and prosperity. TBL

will forge a brighter future

for the blue economy and

its workers,” Ellis says.

To find out more, visit

TurningBasinLabs.com

DIG

ITAL SIGH

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alamedaca.gov

America’s largest generation—the millen-nials—doesn’t want to work in manufac-turing. They’re not interested in becom-ing craftsmen or machinists or painters. At least, that’s the narrative you’ll find in

the opinion pages.But for Thomas Edgerton, training manager at Bay

Ship & Yacht, Alameda’s highly regarded maritime con-struction and repair business, that story doesn’t match his experience. “Young people are interested in these high-skill, well-paying, rewarding jobs,” he says. “A lot of them just don’t have the training.”

That’s why Bay Ship puts so much effort into training its employees, he says. “By investing in em-ployee development we’re offering them upward mobility through the compa-ny while also furnishing them with skills that make them competitive in today’s economy.” That up-ward trajectory, in turn, also al-lows new employees to learn the trade from master craftsmen.

Bay Ship follows a job skills de-velopment approach called “train-ing within the industry,” or “TWI” for short. Originally developed during the WWII era, TWI has employees at every level learn from those more experienced, ultimately result-ing in a culture of “continuous improvement.

Bay Ship first instituted TWI in its paint department. The program’s success led to a quick expansion, and today more than one third of the company’s nearly 300 craftsmen participate in the company’s TWI program. Bay Ship expects to extend the program to the rest of its workers by the end of the year.

As a result of the program, Bay Ship, which is already known as one of the country’s premiere maritime repair and manufacturing facilities, is able to maintain and grow its workforce.

Renee Pierce, an economic development analyst for

the California Employment Training Panel, says that’s to be expected with this kind of program. “When com-panies like Bay Ship & Yacht design and execute these training programs, the benefits for employees and busi-ness alike far exceed the original investment.”

The ETP recently provided $94,000 in funding to Bay Ship & Yacht to grow its TWI program. But that amount could grow to nearly $250,000 annually, provided Bay Ship & Yacht reaches its targets.

The deal is part of the ETP’s mission to help grow tal-ent bases in industries important to the future of the California economy, such as manufacturing, agriculture and biosciences, Pierce says. Businesses come up with

the proposal and do the training, while the ETP tracks metrics to ensure that companies

are fulfilling their commitment to work-force training.

“At the end, if they’ve hit their targets, they get a reimbursement for the costs,” Pierce says. “It’s pay-for-performance.”

The benefit for California is a healthy, globally-competitive

economy, Pierce notes. “California is the sixth-largest economy in the

world, and one of the biggest draws for businesses is our talent. ETP funding con-

tracts help keep California on top.” If Bay Ship & Yacht is any indication, the investment

in talent development is a winning strategy. The com-pany serviced more than 200 vessels last year, and the quality of its work has led to Bay Ship being chosen for innovative and experimental projects, such as a hydro-gen fuel cell ferry proof-of-concept.

“Ask any business leader in the Bay Area what their biggest concern is and nine out of ten times they’ll tell you it’s finding the right talent,” Edgerton says. “We’re lucky to have a great talent base from which we can continue to grow, especially with the help of organiza-tions like the California ETP.”

BAY SHIP & YACHT

bay-ship.com

YEARS IN ALAMEDA: 41 yearsINNOVATION: Shipyard is breeding ground for new and experimental shipsTRAINING MANAGER: Thomas EdgertonALAMEDA FAVORITE: My daughter’s place on the beach, the local vibe, the international mix of people, water fun and the fact that everyone drives 25 mph.

CALIFORNIA EMPLOYMENT TRAINING PANEL

etp.ca.gov

MISSION: Supporting job creation and retention through trainingECONOMIC DEVELOPMENT ANALYST: Renee PierceALAMEDA FAVORITE: Interesting shops and restaurants in a walkable downtown area, full of friendly people.

MARITIME TRADES

Advanced skills training investment strengthens Alameda’s blue economy


“Young people are interested in these high-

skill, well-paying, rewarding jobs.”

Thomas Edgerton, Training manager, Bay Ship & Yacht

GETTY IM

AGES

alamedaca.gov


Sailing, surfing or wad-ing in the deep blue of the Pacific on a tem-perate afternoon in the California sun,

you’d be forgiven for thinking that the Ocean looks the same as it always has. That’s because it does – at least from the sur-face. Beneath the waves, how-ever, mass extinction is reshaping marine ecosystems that until recently had maintained healthy equilibria for tens of thousands of years.

The result of climate change, pollution, increasing acid-ification and various other man-made afflictions, the trans-formation of Earth’s oceans is less visible to the public than conspicuous events like increasingly destructive hur-ricanes or pernicious droughts, says Vince Smith, found-er of Alameda’s non-profit ocean conservation community center, Blue Endeavors. “But it’s there. People who regu-larly dive or otherwise go under the ocean’s surface notice it—and they’re worried.”

Even since 2012, when Smith and his team of volunteers founded Blue Endeavors to promote ocean conservation, species have disappeared from some of his favorite diving spots, Smith notes. “It really highlights the need for more action, now,” he says. “But it’s going to take decades—at minimum—of effort, invention and awareness to restore or even to slow the damage to the Earth’s oceans.”

That’s why Blue Endeavors offers its unique array of training courses, mentorship programs and scholarships: to foster the next generation of leaders and innovators in the field of ocean conservation. Ultimately, the organiza-tion hopes to create cohorts of lifelong ocean advocates out of its students. Even those that decide to enter profes-

sions outside of marine science come away from Blue Endeavors pro-

grams with an understanding that encourages them to become life-long citizen-scientists and ocean conservation advocates, Smith says.

What started as an initiative to encourage high school students’

interest in STEM by presenting them with relatable coursework soon

grew into a community resource for all ages. Today, Blue Endeavors offers pro-

grams for everyone from elementary school chil-dren to graduate students to interested community mem-bers. Projects range in difficulty, location and scope, and some projects can send participants to countries around the world to help with global ocean research projects, Smith says.

In August 2017, Blue Endeavors opened its first dive fa-cility at Alameda’s South Shore, cementing its standing as one of the Bay Area’s premiere marine-focused communi-ty centers. In addition to serving as a waterfront base for their activities, the Alameda location also includes a full SCUBAPRO Platinum dive shop, from which all proceeds go directly back to the non-profit organization.

In addition to helping regain balance in the ocean, pro-moting equity and inclusion in STEM fields is central to Blue Endeavor’s mission. “Ocean exploration and research is expensive, and many people can’t afford that,” Smith says. So Blue Endeavors has arranged what it calls a “One-to-One” program: for each month that a paying member contributes, Blue Endeavors donates a month to a mem-ber that can’t afford the dues. “We want everyone, regard-less of economic class, to have the opportunity to become more scientifically and conservation-literate,” Smith says.

OCEAN CONSERVATIONNonprofit finds new home on Alameda’s South Shore

Blue Endeavors offers training

courses, mentor-ship programs

and scholarships to foster the

next generation of leaders and

innovators in the field of ocean conservation.

BLUE ENDEAVORS

blue-endeavors.org

INNOVATION: Mobilizing next gen-eration of ocean conservationists and citizen-scientistsYEARS IN ALAMEDA: <1EMPLOYEES: 3 full-time staff (16 contractors)FOUNDER: Vince SmithALAMEDA FAVORITE: Collaborating with DOER Marine in Alameda and poten-tial access to a work-ing waterfront.

“We want everyone, regardless of economic

class, to have the opportunity to become more scientifically- and conservation-literate.

Vince Smith, Founder, Blue Endeavors

BLUE ENDEAVO

RS

alamedaca.gov

The former Alameda Naval Air Station, known today as Alameda Point, is the nerve center of operations for entities ranging from museums to soccer clubs, whiskey distilleries to packing compa-

nies. But none of them are quite like The Ocean Cleanup, brainchild of CEO and founder Boyan Slat.

It’s an organization with a simple goal that’s right there in the name. During a diving trip to the Mediterranean in 2011, Slat saw more plastic bags than the sea life he was there to explore. After months of passionate research, he came upon the idea of a passive cleanup sys-tem for ocean waste. Slat proposed the idea at the 2012 TedxDelft conference, and it quickly went viral with more than 4.3 million views on YouTube.

The concept is simple enough: A floater barrier and screen system move with the currents to collect plastic in the Great Pacific Garbage Patch, an ocean gyre about the size of Texas that is currently floating in between California and Hawaii. The technology re-quired to achieve that goal is far more ingenious, however. The “floaters” will be made of hard-walled pipe attached to an impermeable screen, and de-signed to catch plastic pieces bigger than one third of an inch without snagging ocean wildlife.

The Ocean Cleanup has designed its floaters to be autonomous. After using algorithms to identify the best places to deploy each of the floaters, the system will travel along ocean currents collecting plastic. This autonomy also makes the process energy neutral; it

harnesses the power of the ocean to push the clean-up system into the areas where it’s most needed and sweep the garbage into the system.

Once the floaters are full, support boats will emp-ty the system, before taking the plastic back to the Bay Area to process it, recycle it and resell it. As a re-sult, the process is also economically sustainable, in-jecting both materials and money back into the glob-al economy.

The autonomous, self-sustaining nature of the proj-ect allows The Ocean Cleanup to scale up continu-

ously as it adds more and more systems to the area. Boyan Slat and his organization are

confident that they can remove half the Great Pacific Garbage Patch in

five years following full-scale de-ployment. All they really need-ed was a place to put all of this amazing technology together.

That’s where Alameda comes in. The nearby sheltered wa-

ter provides direct access to the ocean, while Seaplane Lagoon

outside the former Alameda Naval Air Station has shallow water, making the

city the ideal spot for transferring the system in the water. And because The Ocean Cleanup will be assembling the system in several sections—each piece is approximately 250 feet long—they need am-ple space to piece them together, which Alameda Point provides.

Once they’ve connected all the sections of the sys-tem, The Ocean Cleanup plans to lower it into the wa-ter of Seaplane Lagoon and tow it out to the Pacific Ocean. Curious onlookers can expect to see the sys-tem floating out of the bay by the middle of 2018.

Former naval air station is an ideal base for global cleanup operation

During a diving trip to the

Mediterranean, founder Boyan Slat

saw more plastic bags than sea life.

theoceancleanup.com

INNOVATION: Passive ocean debris collec-tion systemYEARS IN ALAMEDA: <1CEO & FOUNDER: Boyan Slat

THE OCEAN CLEANUP

OCEAN CLEANUP

Sections of the Ocean Cleanup floating barrier will be pieced to-gether off Alameda Point, then towed out to the Pacific Ocean.

Left: Rendering of the ship which will carry the collected garbage.

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While wind and solar attract most of the attention in today’s renewable energy economy, hydroelectric power is qui-etly undergoing a rebirth of its own. Whereas 20th-century hydroelectric

projects are typically characterized by grand struc-tures featuring massive dams and megawatt outputs in the double digits, trends toward modularity and smaller scales (as little as one MW) are now sweeping through the hydroelectric industry and trans-forming preconceptions about the technology’s role in a sustainable en-ergy plan.

Alameda-based Natel Energy typi-fies this advancement in the hydroelec-tric space. The company builds modular, standardized hydroelectric plants with its pro-prietary hydroEngine turbines, which excel at ex-tracting energy from drops in rivers ranging from 65 feet all the way to just 10 feet. Even at its upper bound, a single hydroEngine functions on a much smaller scale than leg-acy projects, lowering the barrier to entry for hydroelec-

tric power while also making it more flexible, scalable and cost-effective.

The company’s Internet of Things system, watershedOS, also showcases the company’s innovation in hydropower. The platform monitors and provides predictive analytics for

each working hydroEngine to help organizations plan for the future and keep their turbines running at

peak efficiency.The mission to make hydroelectric pow-

er more efficient, environmentally-friend-ly and economical is a personal one for founders Gia and Abe Schneider. The two “spend a lot of time on the water, so we have a strong personal motivation

to preserve the integrity of this precious resource,” says Gia Schneider, who also

serves as the company’s CEO.In the past, communities have turned down

hydroelectric plant proposals over concerns that construction might permanently damage natural ecosys-tems. Natel has found an answer to that limitation with their low-impact design, Schneider says: “When people think of hydroelectric energy projects, they tend to think

HYDROELECTRIC POWERWatershed-friendly turbines sweep hydro industry

NATELENERGY

natelenergy.com

INNOVATION: hydroEngine mod-ular hydroelectric turbineYEARS IN ALAMEDA: 9CEO: Gia SchneiderALAMEDA FAVORITE:

“We model our projects more on beaver dams than the Hoover Dam.”

Gia Schneider, CEO, Natel Energy

Penumbra is proud to be part of the

Alameda community

Copyright ©2018 Penumbra, Inc. All rights reserved. The Penumbra P logo is a registered trademark or trademark of Penumbra, Inc. in the USA and other countries.

of megaprojects that flood vast areas and erect massive barriers to animal movement. Our tur-bines aren’t like that – they’re of a much smaller scale and they fit naturally into the watershed. We model our projects more on beaver dams than the Hoover Dam.”

Schneider says Natel’s wildlife-friendly tur-bine designs have the potential to actually im-prove watersheds. “By including Natel turbines in a watershed restoration project, you could leverage the financial benefits to fund other projects, creating a virtuous cycle of renewable energy development multiplying ecosystem res-torations and vice-versa.”

Hydro’s other strength is its reliability, Schneider says. “Unlike solar or wind which fluctuate in the amount of energy the produced throughout the day, hydroelectric power is consistent. As communities turn away from fossil fuel sources, hydroelectric can comple-ment wind, solar and batteries to help stabilize the grid and maintain the consistent flow today’s economies need.”

Founded in 2005, Natel moved to Alameda Point in 2009. In addition to proximity to numerous other innovative businesses, one thing Schneider enjoys most about Alameda has been watch-ing Alameda Point transform before her eyes from a decommissioned air base into a thriving innovation ecosystem, she says.

“We love being here on the base,” she adds. “Alameda is great lo-cation, and it’s still relatively easy to commute here. It also has a great local community.”

Contact Information:

Renee Pierce 916-327-5258 [email protected]

Headquarters:1100 J Street, 4th Floor Sacramento, CA 95814www.etp.ca.gov

Get the funding you need to train your California workforce.

Design your own training program.

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Deliver training on your schedule.

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Natel’s team works on a hydroEngine turbine.

Employees are technically diverse, with experience in product development,

renewable energy and commercialization.

NATEL EN

ERGY


alamedaca.gov

Velodyne LiDAR has re-cently brought its long history of game-chang-ing innovation to Alameda. The Bay’s is-

land city is now the home of the new Velodyne Labs R&D facility that keeps both the company and the city on the cutting edge of self-driving and map-ping technology.

Velodyne has been developing cut-ting-edge technology since the com-pany moved into laser-scanning in the early 2000’s, with the opening of their LiDAR division. LiDAR (or “Light Detection and Ranging”) uses reflect-ed light to create precise maps of the surrounding area instead of relying on passive information the way cameras and similar sensors do.

Founder David Hall’s invention was born from the DARPA Grand Challenge, a self-driving car competi-tion established to push the bounds of autonomous vehicle technology. The first Grand Challenge in 2004 disap-pointed when no cars managed to fin-ish the course or earn the million-dol-lar prize. Hall recognized the need for a vision system that was able to see the course in its entirety. The following year, he invented his 3D, 360-degree LiDAR. By the 2007 Grand Challenge, Velodyne LiDAR technology was on five of the six self-driving cars that fin-ished the course.

Today, Velodyne LiDAR is the top supplier of advanced LiDAR and sells its sensors to almost every auto and tech company globally that is building or testing autonomous vehicles. Ford, Mercedes-Benz, Volvo, Bing, Baidu and TomTom are just a few of the com-panies worldwide that use Velodyne LiDAR’s technology.

Velodyne has outlined the ways it wants life to improve with LiDAR and the self-driving revolution. Easier com-mutes, powered by cars that can avoid or navigate traffic all on their own. Travel unhindered by stress, distrac-tion, or drowsy drivers. Road trips that are all scenery, with both “driver” and passenger looking out the windows and enjoying the experience. “We want to improve all of the ways peo-

ple get from A to B,” says Marta Hall, the company’s president and Chief Business Development Officer.

Lastly, and perhaps most important-ly, LiDAR can make for safer roadways. Each iteration of the LiDAR design al-lows vehicles to see further and more clearly, which takes more and more danger out of the self-driving experi-ence. Hall says that “LiDAR can help mitigate the dangers of driving, avoid the many dangers of human inatten-tion and distraction, and prevent col-

lisions on the roadway.”Velodyne LiDAR is passing 550 em-

ployees as they reach higher and high-er to spread their technology. They re-cently opened a megafactory in San Jose, where Marta Hall hopes to “scale production up higher than it ever has before.” The company has facilities across the state, but the R&D depart-ment is in Alameda, where David Hall can tinker with innovative designs and Marta Hall can help expand the com-pany’s reach.

3D SENSING TECHNOLOGY

VELODYNE LiDAR

velodynelidar.com

INNOVATION: Real-time 3D data-cap-ture technology to enable self-driving vehicle navigationYEARS IN ALAMEDA: 2EMPLOYEES: 575 (70 in Alameda)PRESIDENT: Marta HallALAMEDA FAVOR-ITE: Riding her bike on Alameda’s lovely paths, enjoying the island’s great views!

San Jose City Hall as seen by a Velodyne LiDR scanner.

The Velodyne Light Detection and Ranging scanner creates precise maps of its surroundings using reflected light.

“LiDAR can help mitigate the dangers of driving, avoid the many dangers of human

inattention and distraction.”Marta Hall, President, Velodyne LiDAR

Autonomous vehicle industry looks to Alameda

PHO

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DYNE LiDAR


alamedaca.gov

The history of concrete is in many ways the history of architecture itself. Adored by the Romans and modern builders alike for its durability and pliability, the material was essentially forgotten by ar-

chitects of the Middle Ages before being revived by industrialists of the 19th century. The high-rise char-acter of our cities today is in large part the result of that rediscovery.

This ancient building material is again undergoing a rebirth. Traditionally enjoyed for its physical prop-erties, designers and architects today admire con-crete for something else: its beauty.

At the center of this rebirth is Alameda’s concrete design and fabrication studio, Concreteworks. The company traces its origins to 1991, when founder Mark Rogero stumbled upon the idea while looking for a job—and a countertop.

“I thought that getting into concrete design and installation would be a good way to get experience while I looked for an architect position, and I’d at least get a countertop in the process,” Rogero says.

But what was intended as means to an end soon became Rogero’s passion. “I was impressed with the material’s versatility, and I was excited by the idea that you can mix up dirt and water and have a working sur-face in a matter of days,” he says.

Concreteworks soon began fabricating custom jobs for clients, designing and installing not just counter-tops, but also wall panels, landscape products, relief sculptures, furniture and other non-structural art ob-jects. “Even as late as 1991, the idea of using concrete in these alternative ways in design and architecture was still relatively new,” Rogero says. “We were one of only two or three companies working in this niche.”

Today, the company maintains a thriving custom business, and has added to it a partners division, which works with major retailers to distribute con-crete-based art and furniture to consumers around the world, and a products division, through which Concreteworks sells its designs directly. No matter what division it may originate from, each work con-firms Rogero’s belief that concrete is an aesthetic, not just a functional, material.

In addition to advocating for concrete as an art medium, the company is also advancing the prop-osition of concrete as a sustainable building mate-rial. Studies estimate that cement production, one of the essential elements of concrete, contributes around seven percent of all human-derived carbon dioxide emissions. Concreteworks’ concrete is made with glass fiber, rather than steel, reinforcement, al-lowing it to consume just half the volume of cement that traditional concrete methods require. The com-pany also uses a custom-built, onsite water-recovery system to recycle and treat significantly reduce its overall water consumption.

Supplying everything from lounges, found at San Francisco’s award winning Bar Agricole, to high end commercial interiors like 301 Howard St in SoMa, Concreteworks’ design and manufacturing studio is located on a three-and-a-half-acre site adjacent to Alameda’ Tidal Canal. Rogero says ConcreteWorks chose the location not just for the space and re-sources, but for the sense of community.

“Community is one of our core values and we find that Alameda reflects and amplifies that spirit,” says Rogero. “We take pride in handcrafting our prod-ucts locally. We really feel like we’re making a contri-bution here in Alameda. ”

concreteworks.com

INNOVATION: Architectural concreteYEARS IN ALAMEDA: 3EMPLOYEES: 85FOUNDER AND CREATIVE DIRECTOR: Mark RogeroALAMEDA FAVORITE: The connection to the place and community

CONCRETEWORKS

Above: ConcreteWorks’ Alameda factory produces custom architectural installations as well as concrete-based art and furniture sold in retail stores.

MANUFACTURING

MAU

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Art and science mix at Alameda’s Concreteworks


alamedaca.gov

Vintage. Oak. Terroir. These are terms most often heard in the wine world. But as beer makers con-tinue to advance the art and science of

brewing, expect to hear these terms a lot more at your lo-cal beer tasting in the years to come.

If a few years is too long to wait, Bay Area residents and visitors are in luck: The lat-est entry to Alameda’s world-famous Spirits Alley is none other than Almanac Beer Co. At the new taproom they’ll find dozens of draft pours from a brewery that’s been on the forefront of this movement toward more complex and subtle expressions of beer ever since 2010, when homebrew enthusiasts Damian Fagan and Jesse Friedman teamed up to push the limits of what beer can be.

Guests at Almanac’s new taproom will find an as-sortment of libations on tap, from classics like IPAs and pilsners to more premium selections like bar-rel-aged brews, coffee stouts and selections from the brewery’s “Farm to Barrel” series, which incor-porate local fruits and foods, as well as barrel-ag-ing, into the beer-making process. “It’s part of how we achieve the sense of terroir in our beer,” says co-founder Jesse Friedman. “Everything about our beers is local and organic, and this is just another way to tie our beer to the land.”

Co-located with fellow Alameda-newcomer Admiral Maltings in a repurposed 1940s Naval

hangar at Alameda Point, Almanac’s new 30,000-square-foot facility gives the

brewery the space they need to brew one-hundred percent

of their beer onsite for the first time – with room to spare. In addition to brewing equipment, the space can accom-modate 4,000 oak bar-rels, 2,500 square feet of cold storage and a

2,000-square-foot in-door taproom. The amount of space

was critical, but it was just one reason Almanac turned

to Alameda to locate their new brewhouse, Friedman says. “Alameda’s Spirits Alley is full of talented distill-ers, brewers and winemakers, which inspires us to be more creative. As a community, they’ve been extremely welcoming. We couldn’t have chosen a better base from which to launch the next phase of our business.”

Alameda residents too have em-braced Almanac’s entry to their city, Friedman says. “People bring their dogs, they bring their kids. It’s a family place where the community can come together and bond over some tasty beers.”

FARM TO BARRELBrews that express Northern California’s terroir

ALMANAC BEER CO.

Almanacbeer.com

SPECIALTY: “Farm to Barrel” craft beersYEARS IN ALAMEDA: 1EMPLOYEES: 25CO-FOUNDER: Jesse Friedman

“Alameda’s Spirits Alley is full

of talented distillers, brewers and

winemakers, which inspires us to be more creative.”

Jesse Friedman, Co-founder,

Almanac Beer Co.

Alamanac Beer Co.’s brewery and tasting room are in Alameda’s Spirits Row, which is home to a community of beer, wine, and spirits makers.

PHO

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From sourcing organic grains and hops to finding local strains of yeast to give his beer unique flavors, organic and “locavore” craft beer brewer Ron Silberstein had everything in the sup-

ply chain figured out. Everything that is, except for one thing.

The missing ingredient? The malt.“The deeper I got into brewing, the more

I started to ask where the ingredients come from,” says Silberstein. “What I found was that while there’s been a huge revival in things like hop-growing, there hasn’t been a new malt-house built in California since prohibition.”

That meant—at least before Admiral Malthouse coalesced—that nearly every brew-ery throughout California’s diverse craft brew-ing scene was using mass-produced malt. So Silberstein, who also owns San Francisco’s first and only certified-organic brewpub, ThirstyBear, partnered with fellow craft brewer Dave MacLean of Magnolia Brewing Co. and Head Maltster

‘LOCAVORE’ BREWINGThe secret is in the malt

Floor malting, where malt is turned on the germination floor by hand, creates flavor components no other method can replicate.

The Home2 Suites by Hilton Alameda will feature over 4,000 sq ft of flexible meeting space and gives us the opportunity to host a variety of meetings and events ranging from corporate events, social gatherings and weddings. Ridgemont’s portfolio also includes the Holiday

hotel, the Hampton Inn & Suites, recently added a food and beverage outlet, the Bay View Bistro, which opened to the general public in October of 2017. We offer a full bar, wide range of food as well as craft beer on tap. Currently ranked #1 on Trip Advisor, and winner of Hilton’s Circle of Excellence Award, the Hampton will be joined by our brand new Home2 Suites by Hilton summer of 2019. Conveniently located near the Oakland International Airport, in the heart of the Harbor Bay Business Park, we are steps away from Alameda’s largest employers.

Ridgemont Hospitality has deep roots in the Oakland / Alameda area and has been a part of the Harbor Bay Business Park community since the inception of the Hampton Inn & Suites by Hilton, Oakland Alameda in 2008. As Alameda’s premier and most upscale

Inn Express Oakland Airport as well as two boutique properties, the Hotel Vue in Mountain View and the Inn at Temescal in Oakland. We are also excited to announce the opening of the Hampton Inn by Hilton in Downtown Oakland; the first new hotel in Downtown Oakland in over 17 years debuting in the summer of 2019. We are proud to be one of the fastest growing hospitality companies in the East Bay and continue to exceed our clients expectations by offering a variety of options.

CARGO IS NO GOOD IF IT NEVER LEAVES PORT

Bay Ship and Yacht makes it a priority to perform on-time, quality service for all vessels. We are a full service shipyard consistently serving Alameda, San Francisco Bay, the west coast and the world’s maritime industry for over 40 years.

510.337.9122 • www.bay-ship.com • Alameda, CA

continued on next page

ADMIRAL MALTINGS

admiralmaltings.com

SPECIALTY: Craft malts and beersYEARS IN ALAMEDA: 1EMPLOYEES: 10CO-FOUNDER: Ron Silberstein ALAMEDA FAVORITE: Finding that small-town feel in the center of a major metropolis.

ADMIRAL M

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Curtis Davenport to open Admiral Maltings.

The spot they chose, which is shared with Almanac Brewing Co., is along Alameda’s famous “Spirits Alley” at Alameda Point, which is also home to names like St. George Spirits and Faction Brewing (both of which brew with Admiral malt).

“No barley, no malt, no beer,” Silberstein points out. And local, handcrafted malt is key to bringing a sense of terroir—a term often ap-plied to wine, referring to the dis-tinct flavor of local food or drink—back to beer, he says.

It’s an approach that has been welcomed with open arms by Alameda locals, Silberstein says. “There’s a real sense of community here, not just among local brewers and distillers, but with residents of the Alameda. They really appreci-ate and understand what we’re try-ing to do with Admiral.”

Earlier this year, Admiral opened

its pub overlooking the malting fa-cility. “The Rake is dedicated to serving a variety of fresh, commer-cially-brewed beer all made with Admiral malt,” Silberstein says. Inside, patrons discover over 20 brews made with Admiral malt on tap at any given time, along with various beer-friendly bites.

Silberstein expects interest in malt—“the soul of beer,” as he calls it—to continue to grow. “There is, historically, a local connection be-tween brewer, grower and malt-ster,” he says. “It used to be com-monplace, but we’ve really lost it since prohibition ended.”

What they’ve done with Admiral, Silberstein says, is reintroduce that possibility: “We may be the first to open this kind of facility in de-cades, but with all the interest in malt we’ve seen in just this short time, we don’t anticipate that we’ll be the last.”

Admiral Maltings founders Curtis Davenport, Ron Silberstein, and Dave McLean (left to right).

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Boats are an i m p o r t a n t part of the Alameda ex-p e r i e n c e .

The man-made island is home to yacht clubs aplenty and marinas collectively capable of berthing more than 3300 boats. One of the most important conveniences for all those boat owners is West Marine, a staple for Bay Area boating and water recreation supplies.

West Marine is in the process of moving its Alameda location to the bus-tling South Shore Shopping Center, right next to the water. Alameda represents one of the jew-els in the West Marine crown, and when it decided it needed to close its original Alameda location, the city’s Economic Development Division stepped in with an alternate location at the South Shore Center, to the delight of the sailing community.

“As a company, West Marine is always focused on our core customer who spends as much of their free time as possible on or by the water,” says Doug Robinson, CEO of West Marine. “At our new Alameda location, we plan to continue our excellent custom-er service which includes our price matching guaran-tee along with the best array of products and gear to make their time on the Bay safe and enjoyable.”

Ever since the first location of the then-West Coast

Ropes opened in Palo Alto, CA in 1975, West Marine has constantly expanded its commu-nity of sailors dedicat-ed to helping each oth-er do what they do best safely and skillfully. The new West Marine is ca-pable of supplying cus-tomers with the wider variety of products that their customers were asking for: antifouling paint, cleaners, safety

equipment, foul weather gear and more.

West Marine has grown to include nearly 250 stores

in 38 states and CEO Doug Robinson is eager to support

the “vibrant boating and sailing culture.”

West Marine first came to Alameda in 2002, and is excited to be able to stay, thanks to the efforts of a supportive community and local government. The new, more central location will allow West Marine to continue to supply boaters in Alameda and beyond with everything they need to enjoy good Bay Area sailing.

“Simply put, there is no other Bay Area city where West Marine will be closer to its customer base,” says Lois Butler, Alameda’s economic development man-ager. “We are the largest and most avid sailing com-munity in the Bay Area. The city is excited to have found a new home for West Marine in Alameda.”

BOATING SUPPLYGearing up Alameda’s vibrant sailing culture

WEST MARINE

westmarine.com

SPECIALTY: Boating-related product and gear for water recreationYEARS IN ALAMEDA: 16EMPLOYEES: 18 (Alameda)CEO: Doug Robinson

West Marine has grown to include nearly

300 stores in 38 states and Puerto Rico.

WEST M

ARINE

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alamedaca.gov


alamedaca.gov

In today’s Bay Area real estate market, a million-dollar sale of 27 acres of prime land in Alameda sounds like a joke. But it’s not.

What is now under development as the Jean Sweeney Open Space Park was once

property of the now-defunct Alameda Belt Line railroad, which in its later years was used pri-marily to ship goods to and from a Del Monte cannery. When the cannery closed in 1998, the fate of the railroad’s former operating ground was uncertain.

But thanks to local Alameda legend Jean Sweeney, to whom the park is dedi-cated, the open space acreage has been pre-served as a one-of-a-kind park in a city al-ready known for its top-tier parks and recreation.

It was Sweeney who, after digging through years of Alameda’s historical files, discovered the 1924 con-tract detailing the right of the city to buy the land back at the original purchase price of $30,000, plus improvements.

“Ultimately, it took a court-ruling for the railroad company to finally release the prop-erty to the City of Alameda at a final sale price of just under $1 million, but it was something the city government was willing to fight for on behalf of its residents,” says Amy Wooldridge,

director of Recreation and Parks. “It showed residents that Alameda was willing to fight for the character of the community and the high quality of life that Alamedans prize.”

Jean Sweeney isn’t the only park in recent years to rise from the ashes of industrial dis-repair. New York’s High Line, which once car-ried thousands through the Lower East Side by train, has become one of Manhattan’s

premiere attractions for tourists and res-idents alike since being trans-

formed into an urban park.Wooldridge expects

that Sweeney Park too will become an attraction for Alamedans and residents of the wider Bay Area, but what makes Sweeney

unique is the degree of community involvement,

she says. “In many ways, the story of Jean Sweeney is

the story of Alameda as a whole. What was once the domain of heavy

industry made way for a modern, attractive and environmentally-conscious destination for families and local businesses. What’s more, the project itself was spearheaded by the community and designed with input from thousands of residents, all with the support of a receptive city government. To me, that’s what Alameda is all about.”

OPEN SPACE

JEAN SWEENEY OPEN SPACE PARK

alamedaca.gov/recreation/projects/jean-sweeney-open-space-park

AMENITIES: Natural playgrounds, large and small group pic-nic areas, biking and walking trails, com-munity garden and moreRECREATION & PARKS DIRECTOR: Amy WooldridgeALAMEDA FAVORITE: Paddling with Alameda Dragon Flyers on the estuary

“Alameda was willing to fight for

the character of the community and the

high quality of life that Alamedans prize.”

Amy Wooldridge, Alameda Recreation and Parks Director

Community comes first in reclaiming land for park

Top: Plans for Alameda’s new park.

Above: The abandoned railroad right-of-way was re-claimed by the city for open space thanks to the efforts of Alameda citizen Jean Sweeny, who dug through historical records to find the original covenant.

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September 16, 2018

Come run the Island at Bank of Marin’s 3rd Annual Alameda Running Festival!This event incorporates racing and a family fun run as well as an expo around health

and wellness and community involvement with local schools and businesses. Supporting Alameda Meals on Wheels and Alameda Education Foundation.

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