where the big_dogs_roam-4

WHERE THE BIG DOGS ROAM THE 8 MAGICAL WAYS TO QUIT YOUR DAY JOB

BY MASTERING THE SEARCH ENGINES

DORI FRIEND

COPYRIGHT DISCLAIMER

WHERE THE BIG DOGS ROAM Copyright @2015 by Dori Friend

All Rights Reserved. No part of this publication may be reproduced, distributed, or

transmitted in any form or by any means, including photocopying, recording, or any other

electronic or mechanical methods, without the prior written permission of the publisher,

except in the case of brief quotations embodied in critical reviews and certain other

noncommercial uses permitted by copyright law. For permission requests, write to the

publisher, at the address below.

Page One Engine 3451 Dry Creek Ln, Ione, CA 95640

First Edition

www.pageoneengine.com

http://www.pageoneengine.com/

DEDICATION

To Meredith Marlin, my rockin’ partner who inspires me each day to live larger than the day before.

To Anik Singal, my rockin’ coach

for his brilliance and for holding me accountable.

To Mom & Dad, my rockin’ parents, for telling me from an early age that I could do anything.

CONTENTS

YOU’RE ABOUT TO MASTER YOUR LIFE ........................................................................................ 6

ABOUT THE AUTHOR—DORI FRIEND ............................................................................................ 8

RAVE REVIEWS ..................................................................................................................................... 11

PREFACE ................................................................................................................................................. 12

SECTION 1: CHANGE YOUR MIND, CHANGE YOUR LIFE .......................................................... 19

CHAPTER 1: HOP AND PULL ................................................................................................................................. 20

CHAPTER 2: THE POWER OF PERSPECTIVE ....................................................................................................... 28

CHAPTER 3: CHOICE IS EVERYTHING .................................................................................................................. 34

CHAPTER 4: CHOOSE AND PLAN YOUR LIFE ................................................................................................. 45

CHAPTER 5: HERE IS THE PLAN, IF YOU CHOOSE TO ACCEPT IT .................................................................. 47

SECTION 2: THE WILD WEST – DIGITAL GOLD .......................................................................... 49

CHAPTER 6: THERE IS GOLD IN THOSE HILLS ................................................................................................... 50

CHAPTER 7: WHAT DO YOU NEED TO START ................................................................................................... 54

CHAPTER 8: WHAT IS SEARCH ENGINE OPTIMIZATION ................................................................................... 57

SECTION 3: BIG DOG BUSINESS MODELS ..................................................................................... 64

CHAPTER 9: FAST MONEY WITH LAUNCH JACKING .......................................................................................... 65

CHAPTER 10: FAST MONEY WITH REPUTATION MANAGEMENT.................................................................... 72

CHAPTER 11: FAST MONEY BY RANKING ON YOUTUBE ................................................................................. 77

CHAPTER 12: FAST MONEY AS AN SEO/MARKETING AGENCY ..................................................................... 87

CHAPTER 13: FAST MONEY WITH SOCIAL MEDIA ............................................................................................ 89

CHAPTER 14: FAST MONEY SELLING AND/OR RENTING WEBSITES ............................................................ 93

CHAPTER 15: FAST MONEY WITH AFFILIATE MARKETING DK FYNN .......................................................... 96

CHAPTER 16: FAST MONEY FROM BUILDING AN EMAIL LIST ......................................................................... 99

CHAPTER 17: ADVANCED STRATEGIES: LINK-BUILDING TO SHOOT YOUR SITES TO THE TOP! ............. 102

CHAPTER 18: ADVANCED STRATEGIES TO ROCKET LAUNCH YOUR EARNINGS ......................................... 104

SECTION 4: BRINGING IT ALL TOGETHER ................................................................................ 107

CHAPTER 19: THE CHECK LIST ......................................................................................................................... 108

CHAPTER 20: IN CONCLUSION ........................................................................................................................... 110

CHAPTER 21: PAGE ONE ENGINE ...................................................................................................................... 113

WHERE THE BIG DOGS ROAM

YOU’RE ABOUT TO MASTER YOUR LIFE You are reading this for a reason. I don’t believe in coincidences in life and whatever brought you to this book tells me that you are ready to change your life for the better. Deep in your gut, you know that you want more. You know that if “they” can do it, YOU can do it! ALL IT TAKES IS A DECISION

Today, right now, you have the opportunity to empower yourself to accept something you have heard 1,000 times before but never allowed your mind to truly believe: that you can do anything, be anything, and create anything!

You have it in you. All you need is to believe in yourself and CHOOSE it. Where the Big Dogs Roam is an overwhelmingly pure example of how to overcome any type of barrier holding you back in any area of your life. FOLLOW OUR TRAILS

This book will take you on a magical journey into the wild wild west of the Internet and introduce you to the extraordinary experts (The Big Dogs) who have created step-by-step systems detailing every inch of their journeys to financial freedom. All YOU have to do is follow our steps on the trail we have blazed before you. Others have done it and now it’s YOUR turn! MINDSET & MONEY

We will show you how to build an Internet empire right from your laptop—and yes, even in your pajamas! You are about to learn how to change your life, change your mindset and attain your financial dreams. You don’t have to be a techie; you don’t need any specialized experience. All you need is an

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open mind and a desire for change. Oh, and one more thing—you have to be willing to take ACTION! If you have ever dreamed of having more in life, Where The Big Dogs Roam is just the book to get you there. You can begin to generate your own sources of income by simply following the Big Dogs down the path they have laid out for you.

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ABOUT THE AUTHOR—DORI FRIEND MISSION STATEMENT

Dori Friend’s personal mission is “to empower people to accept themselves and each other.” No one is perfect, we all make mistakes but we must learn to accept ourselves, believe in ourselves and never give up striving to reach beyond our own perceived limitations. LEAPS OF FAITH

After riding her bicycle across the United States in 2000, Dori read Robert Kiyosaki’s book, Rich Dad, Poor Dad. Upon finishing it, she knew she couldn’t go back to her “day job.” She admits that a steady paycheck was like a drug, but once she realized there were other ways to make money—lots of money—she was able to kick the habit. WORKING AT APPLE COMPUTER

Even though she was an expensive hired gun for Apple Computer, working on products for the MAC operating system and as a part of the team that created the first digital interface for cameras, (parts of which can still be seen on all cell phone cameras today) she knew she couldn’t scale her finances as there were only so many working hours in the day. And, well, Steve Jobs had just come back to Apple and dismantled most of the departments she had worked for. ENTREPRENEURIAL ADVENTURES

Taking the changes at Apple as a sign, Friend hit the Internet hard and within a few years had reverse-engineered enough of Google’s systems to master the technique of ranking websites on page one and making millions of dollars for her effort. FINANCIAL AND EMOTIONAL ROLLERCOASTERS

The journey wasn’t always easy; no one was in front of her leading the way—and of course not everyone was happy with her success. Google hired a myriad of PhDs to counteract Friends’ and her SEO comrades’ techniques and strategies for ranking on page one. Yes,

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Google went after Dori personally. Later on you will find out the reason Google did this, how it wiped out 1 Million dollars worth of Dori’s websites and how it became a benefit in disguise to Dori. More importantly you will find out how this all plays out to benefit you! But, like most entrepreneurs, Friend never gave up and bounced ahead and now is considered a leading industry expert in the underground world of SEO and Internet Marketing. MASTERING HER CRAFT WITH A PURPOSE

At her core, Dori is a master of reverse engineering the Internet search engines to find solutions to get free traffic faster and more efficiently. She takes the solutions and processes she uncovers and automates it all by creating simple online software. Dori’s software solutions allow customers and members of her community to save a lot of time and get a lot more free traffic. Her latest patent-pending software took over a year to build and allows users to have total control of their rankings in the search engines and generate even higher amounts of free traffic. FUTURE AND VISION

Dori built the Page One Engine platform to teach others the same systems and share the same software solutions responsible for her own success online. Her goal is for Page One Engine to continue to grow as a community and empower others to create the positive changes they want in their lives. She will continue to serve as the leader in the community and keep working on her next innovative software platform.

Dori Friend is incredibly committed to your success and wants you to have everything you need to succeed in life and in your online business. To help further, she has invested a lot of money to bring you some amazing free training that is worth at least $1,497 It’s called PageOne Workshop. She is hosting three LIVE events and has gone to extremes to bring this training to your

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doorstep. She will be using every presentation tool at her disposal and introduce you to the systems that have worked for her and her customers. If you want to get started generating online profits as quickly as possible, please make sure to register right away for the FREE LIVE event! This is a limited time offer so take advantage of it right away by clicking here: http://www.PageOneWorkshop.com She will also be introducing you to some of her most successful customers who have used her systems and methodology to create enough wealth to quit their day jobs and finally live the life they choose. Goal: How to teach YOU to get easy free traffic and what to do with it to make a bucket load of cash.

Remember, if you have already missed the LIVE event date and time, it’s no problem. For now, Dori is making the replay available to watch. However, it may come down at any time so take advantage of this right away by registering for your FREE training!

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http://www.pageoneworkshop.com/


http://www.pageoneworkshop.com/�


RAVE REVIEWS “Dori knows her stuff and is THE secret SEO weapon for many Internet insiders. It’s about time she’s putting something out there in the marketplace that really works. She stands behind everything she does and really takes care of her ‘tribe’.”

– Yanik Silver, founder Maverick1000 “Bottom line is, I have made MULTIPLE MILLIONS of dollars using Dori’s systems and promoting her educational material and software to my customers. Dori pulls in the best of the best for her workshops.”

– Brad Callen, Bryxen Software, Inc. "Dori Friend is one of the top SEO experts on the planet. I've made so much money over the years with her information and systems. When it's SEO, I go straight to Dori. I can't wait to promote this new product, it's going to absolutely ROCK!"

– Jim Sweeney Founder, HonestEonline.com “Dori and I have been good friends since 2003. We started a cash-cow business together back in 2005, and she’s one of the only people I have ever trusted enough to teach SEO to my students… Dori Friend is an SEO Queen.”

– Jeff Johnson, TrafficandLeadsTrainingAcademy.com “We took a new business from $0 to close to $1m/year in recurring revenue in just a few months. She holds great events, really cares about her customers, surrounds herself with smart people, and knows her stuff.”

– Ben Roy, Cloak Hosting “I've been in the online/Internet Marketing world since 1997, and have been blessed to be friends with Dori for over half of that time. She's seen it all in the SEO world and knows what it takes to get RESULTS. Any time I have a 'what's working now' SEO question, Dori is the person to ask.”

– Chris Zavadowski, Centreville, VA

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PREFACE

CONGRATULATIONS ON YOUR FIRST STEP TOWARDS SUCCESS

Congratulate yourself right this minute for being on the road to your dreams. By reading

this book you've possibly taken the most important step in your life. But remember, this is

going to take work—that may be a four-letter word to you but without it nothing will

happen.

Sometimes we think we’re taking action; we are busy—sometimes crazy busy—so we feel

like we’re getting things done. But don’t make the mistake of thinking that being busy is the

same as taking action. You can set goals and read all the success books in the world, but if

you don’t apply what you’ve learned, you’ll end up frustrated—and worse than that—

frustrated and broke!

YOU ARE HERE FOR A REASON

You are on this page for a reason and your life IS about to change because of it. If you are

HERE, then I guarantee your life will never be the same and you are in for the ride of your

life.

EVERYTHING YOU WANT

What would you say if I told you that you could have everything you want?

Did you believe me? Did I hear you say, “How?” Or did you shake your head and say, “No

way; it’s just another empty promise”?

If your first thought was “How?”, I want you to remember that. That is your inner giant that

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sets you apart from 99% of the population.

Most will reject the idea that they can have everything. We have all grown up with self-

limiting beliefs and it takes concentrated effort to break them. But I am here to say that

YOU CAN do this! You can have EVERYTHING you have always wanted. All it takes is the

desire, a plan, and action. I will give you the plan, so all you need is “the desire” and then

you must TAKE ACTION!

START YOUR NEW LIFE

Where the Big Dogs Roam is the start of your new life. I am going to teach you how to

become a “Big Dog” on the Internet: how to look at things and CHOOSE your perspective

and CREATE what you want.

WHY BIG DOGS?

I chose the metaphor “Big Dog” after my crazy, semi-little dog that has a HUGE sense of

adventure. He always has a smile on his face and is always ready to go.

This dog has been skunked more times than I can count, been bitten by three rattlesnakes

on two different occasions, and STILL runs into the wind with no regard for what may lie

ahead of him. He attacks life with his head held high and makes the dogs that stay on the

porch look like pussycats.

Just like him I have been skunked more than once, and I’ve had to crawl under a number of

fences to get what I wanted. But also like him, I was not content to accept being skunked or

to keep having to crawl under fences to get what I wanted. I wanted more, needed more,

and was capable of more—and I know the same is true for you.

Lucky for you, there is a road map that wasn’t available when I started marketing online 15

years ago. That roadmap is what I am going to introduce to you in this book. You have

everything you need and you are enough.

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I am going to show you exactly how to master an online business. Then, I am going to

introduce you to a handful of Big Dogs that will teach you what is working RIGHT NOW to

make easy money.

If you follow our system and pay attention to the experts that we introduce you to—the

sky’s the limit!

You may be asking yourself, “Can I really do this? Do I have to be a tech-savvy person? I

don't really know that much about the Internet or technical stuff. If that's you, stop

worrying right this minute!

There are only three things involved:

Conceiving:

Getting the idea. Creating a goal AND making a PLAN, and committing it to paper.

Believing:

Knowing that anything is possible. If someone else has done it, then so can you. You

absolutely need to believe!

Achieving:

Putting your plan into ACTION.

PROOF

Here is verifiable proof that this system has worked for me.

Goal: House on the Water

FACT: I now own a stunningly beautiful ranch in California which sits on a hillside

overlooking a 2 acre pond, a pool and plenty of room for all of our animals.

Goal: Loving, Committed Relationship

FACT: OMG I am in the BEST relationship with the love of my life!

Goal: Make a Million Dollars in One Year

FACT: Have done that multiple years in a row; my new goal is to make a million in one

month.

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Goal: Become a Maverick 1000 Member

FACT: Done!

Goal: Travel the World

FACT: In the last two years alone I have been to the Ice Hotel in Sweden, Machu Picchu

in Peru, Hawaii, Philippines, all over the United States and the Caribbean more times

than I can even recall at the moment.

Goal: Speak in Front of a 1,000-person Audience

FACT: I spoke in front of 4,000 at an industry event with another 2,000 watching online

for a total of 6,000.

Today, I am still using the same skills I am going to teach you to reach my new goals. Earl

Nightingale defines success as the progressive realization of a worthy goal or ideal. That is

the beautiful thing about life, there are always more goals to go after and as long as we are

pursuing them we will stay on the successful path.

Now, you may be thinking, “I’ve tried these online deals before, and they haven’t worked

for me” or, “I just don’t believe that thoughts-can-create-my-future stuff.”

I can tell you that that type of mindset will ALWAYS hold you back and you need to STOP! It

is that type of attitude that has you stuck in so many ways and you will never be able to get

out from under that rain cloud that you have set above yourself! If you think you’ll never

make as much money as you want to or think you’ll never have the relationship you want

or think you’ll never achieve your career goals … well, then you’re right, you won’t. So stop

shooting yourself in the foot start thinking you CAN and jump on board. You do not have to

know HOW you will make the things you want happen you just have to the desire and know

they WILL happen.

I know—there ARE online scams! I myself have been scammed more than once! Multiple

times in fact, but I always kept believing! Until finally, I received the email that changed my

life.

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THE EMAIL THAT CHANGED MY LIFE

In 2001 Yanik Silver was promoting a conference where he was speaking. The price was

$2,495, plus I had to get there and pay for the hotel and my meals. At the time it was a lot of

money to me, but I just couldn’t give up on going. I found the money and decided to trust

again and go.

I sat in the FRONT row so I could look into the whites of these guys’ eyes! I wanted to

know—to see—if they were telling the truth.

I am happy to report that these are the same guys I hang out with to this day. They were the

real deal. They are VERY real people making real money on the Internet. Also, they cared

about other people, the planet, and giving back—all things that are important to me too.

These were MY PEOPLE, and I bet they are YOURS too!

FROM $0 TO $100,000 A MONTH

It was a different world back then though. If someone made $10,000 a month THAT was a

big deal. I remember when I told someone my goal of $100,000 a month and they looked at

me like I had two heads.

But, I saw others do it and I knew if they could do it, then so could I! That’s a powerful

statement—if you can do it, I can do it. It doesn’t always feel true, but in reality, it is.

Everyone knows Walt Disney. This quote from him may have an impact on you in this

moment in time: “All your dreams can come true if you have the courage to pursue them.”

Walt Disney grew up as one of five children on a farm in Missouri; he was abused as a child

by a very severe, strict father. He started drawing cartoons and sharing with friends when

he was a young boy. Whatever he could imagine, he could bring to life—and today

Disneyland stands as one of the biggest dreams ever and one that brings joy to people from

all over the world every single day.

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I had the courage to set my goal at $100,000—and I did it! If I’d listened to the people

telling me I couldn’t do it, I wouldn’t have gotten there.

Now I see others make $1,000,000 a month and I think, if they can do it, then so can I!

Making money is a lot about getting your mind ready for it. My mind wasn’t going to let me

go from making my first dollar online to $100,000 in a month. I had to work up to that, just

like I am working up to a million a month. That is my next layer of the onion. But, I hang out

with people that DO make that, so I know I am right behind them, like you are right behind

me.

Dori Friend is incredibly committed to your success and wants you to have everything you

need to succeed in life and in your online business. To help further, she has invested a lot of

money to bring you some amazing free training that is worth at least $1,497

It’s called PageOne Workshop.

She is hosting three LIVE events and has gone to extremes to bring this training to your

doorstep. She will be using every presentation tool at her disposal and introduce you to the

systems that have worked for her and her customers.

If you want to get started generating online profits as quickly as possible, please make sure

to register right away for the FREE event! This is a limited time offer so take advantage of it

17


right away by clicking here: http://www.PageOneWorkshop.com

She will also be introducing you to some of her most successful customers who have used

her systems and methodology to create enough wealth to quit their day jobs and finally live

the life they choose.

Goal: How to teach YOU to get easy free traffic and what to do with it to make a bucket load

of cash.

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SECTION 1: CHANGE YOUR MIND, CHANGE YOUR LIFE

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CHAPTER 1: HOP AND PULL

What would you think if I told you that to have everything you wanted in life, all you had to

do is change your mind?

I bet you are thinking, "What the heck? Just change my mind? I know I want to be

financially free; I know I don't want to have to ask someone else for a vacation to be able to

spend extra time with my family.” “I know I want to be able to take a vacation anywhere I

want to go in the world; I don’t want to have my current income limit my options on a

destination or a job to limit the amount of time I can stay on vacation.” Or if you are your

own boss, you know that you want to earn more or have more free time to create, or just

get enough quality customers so that your life is less stressful.

Have you seen or read, The Secret? If so, you’ve learned about the “Law of Attraction.” You

think about the things you want all the time. Perhaps you have even created a dream board

and put all the things you want on it.

“Once we have an idea of what we want we build that image in our Mind and then we LIVE as

if we are already there. Mentally, you already ARE. You’re planting that idea in your

subconscious Mind. And then the idea MUST move forward into Form. It’s an absolute law.

Because that’s just the way things work.”

– Bob Proctor

In your head, you know these things are supposed to work. You know what all of the

experts say and you probably even liked the Bob Proctor quote but they’re kind of ethereal.

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You are still not really believing any of it works. There are reasons why it is not working

and you haven’t attained these things you want. First, you must write down your goals. If

you haven’t written them down, they are simply dreams in the clouds. Do you have your

goals clearly defined and written down? If you do not, its OK, in chapter 4 we will dive

deeper into why writing down goals actually means you will be more successful than 97%

of the population.

THE POWER OF YOUR MIND

This is where mindset comes in. You must set up an action plan to get you where you want

to go; you need to learn about mindset.

LET ME GIVE YOU AN EXAMPLE:

I THOUGHT THIS WAS IMPOSSIBLE

A couple of months ago I did something I thought was impossible (for me). What happened

relates to so many different aspects of my life, and I want to share it with you. It was a

simple and slight change of perspective in my thought process that let me attain a goal I

had held onto for 12 years.

You see, I moved from the city (San Francisco) to the country 12 years ago and immediately

got a horse. (I actually got three of them and now I have 10!) I was a novice rider at best

(still am) and have always been a hefty girl so getting ON the horse has continued to be an

embarrassment for me.

At first I used a bucket to step up on and then onto the horse. Then I would just find a rock

to give me a leg up. Then finally I purchased this:

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Believe me, these stairs make it incredibly easy for me to get my butt over the horse and

into the saddle. The horse I ride now, Diesel, who is a tank, learned our entire routine.

Forty-five minutes into our ride, he instinctively headed for the blue steps to let me off!

BUT TODAY WAS DIFFERENT!

I woke up in a less-then-stellar mood. I didn't want to get up and it was just one of those

days where one thing after the other kept going wrong and making me MORE frustrated.

(I’m sure you have had those)

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I sat at my desk and took a moment to just breathe—slow, steady, deep breaths.

Then I remembered reading that Brad Pitt uses music to turn his emotions into whatever

feeling he needs to draw on for his scenes. So I thought, okay, let's try that.

ACDC – “I'm TNT, I'm Dynamite!”

I listened to the music and then sang it during my entire walk to the round pen.

Remarkably, it worked and it put me in a better mood. (So chalk one up for Brad Pitt!)

I continued my routine with Diesel, saddled him up, warmed him up, and then it was time

to climb up the blue steps like I’d done 1,000 times before.

But this time, I didn’t climb the steps. I stood looking down at the stirrup and I

contemplated the idea of getting on without a crutch. The negative, you-can’t-do-it, you will

fall, don’t even try, feelings came flooding back.

I said to Tino, our ranch cowboy, "You know, I will probably never be able to get up on this

horse without these steps because I can barely even get my foot UP to the stirrup let alone

get my foot IN it to get on the horse!” I had truly had given up in that moment of EVER

achieving this goal.

But then he said, "No, no Patrona, just hop a little and then PULL yourself up."

What? Hop and pull? Hmmm.

Within five seconds I was on top of my Diesel! I had done it! I had gotten on my tank of a

horse without those stairs, without a bucket, without standing on a rock! I had gotten on

that horse, any horse for that matter, ON MY OWN for the FIRST TIME IN MY LIFE!

I DID IT!

It had been such a long-time goal of mine that when it happened, it was kind of anti-

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climactic. I mean, it happened just like that. No build-up, no mantras, not too much

whining—just a change of perspective literally lifted me up onto that horse sitting tall and

proud in the saddle.

I never thought to hop and pull, and for some reason that TINY change in mindset made all

the difference. (And of course, Tino telling me I could do it!) As I walked back to my office, I

thought WOW that was totally easy. I just changed my mind.

This event may not seem significant to you, but it was substantial for me. It reminded me

how much I live in the "I want" instead of the "I do" kind of life. And let me tell you right

here and now, I AM NOT PERFECT; nobody is and I still struggle with different things in my

life as each layer of the onion peels away.

IT MADE ME THINK:

Hmmm, what else do I need to "just change my mind” about? What else in my life can use

just a “hop and pull”? Do you have areas in your life where you have just flat out given up

on a goal? Areas in your life where no matter how hard you think you are trying you just

can’t seem to overcome the negatives? Think about them and make this mental note to

your self: “if I really want something then a tiny change in my mind or a tiny shift in the

way I am thinking is what I need.”

We all have our own layers and each of us is on our own path, but what I do have going for

me is that I learned this information early on in my life, so when I "choose" to, I can draw

on it and use it.

The key word here is "choose."

Many times I will lament on something knowing I have the power to change it, but I

procrastinate until the pain of NOT choosing it is worse than the pain of going for it. Jim

Rohn, one of the best success coaches in the world, used to ask the question: “Which is

worse, the pain of discipline or the pain of regret?”

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Take writing this book for example. I have wanted do to it for a long time; I have been

making notes on things I wanted to include, but you know, lying in bed or watching movies

(I don't watch TV) is always "easier," so until my deadline came upon me—and the pain of

not getting it done was greater than actually sitting down at my computer and putting

down the words, I just didn’t do it.

For some, writing comes easy, but I am a visual person (Art Major)—so I "see" things in my

head and I had my mind made up that getting the words out was difficult for me, so I

viewed it as a difficult, even daunting, task.

CHANGING MY MIND

Then, I finally "changed my mind." I used one of the techniques I am going to talk about and

BAM the words to this book were flowing out, because I "changed my mind" about it.

So, I want to remind you about this when we start talking about the eight business models

that have enabled hundreds of thousands to quit their day jobs, or catapulted a mom & pop

business into stardom. You may say to yourself, I can't do this, I don't know anything about

the Internet, or this is just too technical for me. But in reality, that is just you CHOOSING for

it to be impossible.

EVERYTHING IS A CHOICE

When you tell yourself you can’t do this, and you will, I want you to remember what I told

you. Come back to this chapter and read it again. EVERYTHING is a CHOICE, and you have

the power to choose anything you want.

Once you actually CHOOSE—I mean REALLY CHOOSE—you will naturally create a plan to

attain whatever it is that is eluding you.

Choice is a HUGE factor in life. You make thousands of choices each and every day. Your

brain is constantly making choices: turn your head, blink your eye, lift your leg. These

choices are easy; they are automatic, even mindless. In reality those “easy” choices are no

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different than the choices we think are “hard.” It is all how you look at things, it is all from

the perspective you choose to look at choices from.

CHOOSE YOUR PERSPECTIVE

One of the choices that will change your life is the choice of perspective.

We always have the power to change our perspective…

Dori Friend is incredibly committed to your success and wants you to have everything you

need to succeed in life and in your online business. To help further, she has invested a lot of

money to bring you some amazing free training that is worth at least $1,497

It’s called PageOne Workshop.

She is hosting three LIVE training sessions and has gone to extremes to bring this training

to your doorstep. She will be using every presentation tool at her disposal and introduce

you to the systems that have worked for her and her customers.

If you want to get started generating online profits as quickly as possible, please make sure

to register right away for the FREE training! This is a limited time offer so take advantage

of it right away by clicking here: http://www.PageOneWorkshop.com

She will also be introducing you to some of her most successful customers who have used

26



her systems and methodology to create enough wealth to quit their day jobs and finally live

the life they choose.

Goal: How to teach YOU to get easy free traffic and what to do with it to make a bucket load

of cash.

Remember, if you have already missed the LIVE training date and time, it’s no problem. For

now, Dori is making the replay available to watch. However, it may come down at any time so

take advantage of this right away by registering for your FREE training!


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CHAPTER 2: THE POWER OF PERSPECTIVE

“If you don’t like the view from where you are sitting, then change your seat!”

PERSPECTIVE CREATES YOUR LIFE

Your point of view—your perspective—dictates and even creates your entire experience

and your material world. It is from this innocent point of attitude that your entire life is

played out.

Let me give you an example.

DIFFERENT PERSPECTIVES = DIFFERENT EXPERIENCES

You may have seen the Oscar nominated movie The 100 Foot Journey, which was released

in 2014. It’s about a family’s journey from their home in India to France and, to give you the

short version, the son becomes an internationally-known chef, both he and his dad “get the

girl,” and they live happily ever after.

But in the beginning when they were driving through Europe looking for a place to live,

they were suddenly thrust into a life-threatening situation when their brakes failed. The

family tossed and turned in the car as the father worked feverishly to keep them on the

road and under control; when turning to miss an oncoming tractor, they headed uphill onto

another road and gravity eventually slowed then stopped the car.

The scene then switches to an overview shot of the family getting out of the car. Each

person gets out in a different manner.

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Son #1 comes out yelling at his father for making them travel around in that horrible

poor excuse of a car; his perspective is clearly anger toward his father. The younger

children are shocked and crying as children do when they are rapidly thrown from their

comfort zone, their perspectives being ones of fear.

Son #2 (our star and chef) gets out of the car and stands in a state of daze, confused at

what just happened, but reflective. The audience can sense that he’s in a state of

wonderment.

The father, on the other hand, gets out of the car with dignity, looks across the valley

and sees the beautiful village below them and simply says, “Brakes break for a reason.”

Son #1 continues to be angry but son #2 and the rest of the children feel the power of

the father’s words. (The village he was looking down on while he said this is where they

end up deciding to stay and establish a new life)

Ultimately, it was THIS perspective from the father that led the entire family down a

different trajectory in life, and it was upon THAT scene that the entire movie and the rest of

their lives are based.

POSITIVE PERSPECTIVES

You can imagine how different the movie and the lives of the family would have been if the

father’s perspective were one of fear, anger, or confusion.

Can you see how your life may be different if your perspective about any current situations

shifted to another seat, another view, another outlook?

Here, I will share a real world example in which I saw a shift in perspective change a

friend’s entire life.

I will first preference this with a news story I saw a while back. They were interviewing a

90-year-old physician who was still practicing medicine and leading what we would

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consider a rather uncommon life for a 90-year-old.

The interviewer asked him, “What is your secret, how do you maintain your vitality and

stamina at 90 years of age?” He smiled at the interviewer as he put on his sneakers from

inside the locker room and said, “I hang out with 60-year-olds.”

So to him, he is 60, not 90. He lives his life doing what the other 60-year-olds do, thus

changing his perspective and mindset about how a 90-year-old should live.

This is very similar to what is happening in a friend of mine’s life. She is 54 and engaged to

someone who is 32! I have witnessed how she has changed, not just mentally, but

physically too!

She is now living as someone in their 30s would, with her entire life ahead of her—

adventure and amazement at the world, creating a totally different life trajectory than what

she was creating prior to the relationship.

Instead of looking at retirement, my friend is now looking at life in a totally new way, living

like a 30-year-old: eyes open, full of excitement and wonder on how to best serve the world

in the next 50 years.

These two examples illustrate what happens with a positive shift in perspective. Just as

easily, and probably too easily, we can let ourselves shift in the opposite direction and take

a more negative stance. After all, this is what society teaches us; it is everywhere and is

almost impossible to escape.

Most of the world lives from the perspective of fear, and it can—and does—rub off if you’re

not careful. I heard something recently on a sports talk station of all places who said: When

fear knocks, let faith answer the door. Pretty awesome. Faith is just a “perspective”: a

positive one.

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NEGATIVE PERSPECTIVES: WHEN FEAR DOMINATES

Another friend of mine moved from the city to the country. In the city, if you owned

multiple properties, you were respected and admired for your financial success. Those who

were in his circle of influence in the city supported that view and therefore many of that

group excelled and owned multiple properties.

When he purchased the ranch next to his his NEW group of friends in the country had a

different point of view. “What is he going to do with all that land?” “Why does he need

that?” “What a waste.”

All of this was coming from really “good” people, but they’d been getting by on minimum

wage and viewed this lifestyle as “extravagant.” They just didn’t have the perspective to

understand the investment.

I only know this because I asked him why he sold the ranch next door to his, and he said,

“Well, it just felt a little ostentatious for me to own both.”

YOU BECOME WHO YOU HANG WITH

At that moment, I realized my friend was pulled into another way of thinking and his

perspective shifted from one of abundance to one of shame and smallness. Have you ever

heard the phrase, “You become who you hang around?” This is exactly what I’m talking

about here.

I want to say don’t let this happen to you. In fact, when you start changing your perspective

to a healthier, happier one, you will often NOT be supported by the people around you. I

would even recommend keeping your new perspective and what you are about to learn in

this book about mastering the search engines to yourself until you are strong enough to

defend it.

Stand by it and hold on for dear life (it is your life, you know) and keep it safe and close to

you—no matter whom or what challenges you.

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TAKE A STAND

If you tell someone who’s making minimum wage that you are working on making a million

dollars in the next 12 months, I can almost assure you that they will scoff; they will do

everything to discourage you. Why? Because you are taking a stand; you are going for your

dreams and it frightens them. Remember what I said about most people living in FEAR?

So if—or I should probably say when this happens—don’t be alarmed; it is to be expected.

It is human nature and sometimes you have to change your playground and playmates in

order to attain your dreams.

That may sound harsh but it is reality that those you spend the most time with will

influence you and your actions, your motivations, and your future. We all have a fear gauge.

I wanted to get my finances out of the way so I could start serving others and giving back.

BE A MILLIONAIRE

It is often said that if you want to be a millionaire, hang out with millionaires! I am here to

remind you that THAT is true, and it is exactly what I did.

I didn’t do it all in one day, but I remember consciously thinking that my current group of

friends were wannabes (as was I) and often purchased lottery tickets and put $1 bills in

envelopes as the chain letters instructed them to in HOPES that they would become

millionaires.

The car doesn’t run on HOPE, it runs on gas. I realized that I needed to create a plan to get

the gas instead of HOPING it would appear. It was then that I started to look for people who

were already doing what I wanted to do, and that was—making large amounts of money.

MAKING MONEY IS EASY

To me, making money is the easy part and I am going to show you exactly what I think is

the quickest and easiest method, and that is mastering the search engines. What you do

with your money after you make it is up to you. But first, you HAVE to have a mindset that

will ACCEPT the money. So for now, keep it a secret and work quietly on your perspective.

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It is from your perspective that everything else is attained. The law of attraction that you

have been hearing about cannot work without the correct perspective and a plan.

Perspective along with a plan (not hope) gives the universe the fuel to create your dreams

just like gas gives the car fuel to run.

YOU HAVE THE POWER TO CHOOSE

The beautiful thing about perspective is that YOU have the power to CHOOSE your

perspective at any time, NO MATTER the circumstances.

Let it REALLY sink in:

• YOU (yes YOU) have the power to CHOOSE.

• CHOOSE your perspective at any time,

• NO MATTER the circumstances.

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CHAPTER 3: CHOICE IS EVERYTHING

You can see from the last chapter how powerful your perspective is when it comes to your

attitude, and how it creates your outlook and even outcome. But did you know that you can

“choose” your perspective?

I gave you some examples in the last chapter of how each of the participants may not have

known better (because you don’t know what you don’t know) but they each were fully

capable of “choosing” their perspective.

Each member of the family that came out of the car that had no brakes had the ability to

choose their perspective of the event. Something happened (their brakes went out), and

each of them put a different meaning on it. You can CHOOSE what meaning you place on

anything that happens.

And THAT is so VERY IMPORTANT that I am going to say it again!

Something happened (their brakes went out), and each of them put a different meaning on

it. You can CHOOSE what meaning you place on anything that happens.

ARE YOU READY TO MAKE YOUR CHOICE???

THREE BASIC POINTS OF VIEW YOU CAN CHOOSE

For the sake of simplicity I am going to narrow all the various emotions into three points of

view.

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1. SAD: You could be feeling victimized or depressed at what just happened. You are

sure they are out to get you or that you just never get a lucky break. The world is

against you and you can’t do anything right. (You won’t get far here.)

2. ANGRY: They did it to you and you are mad as hell. You can be mad at yourself or

someone else or just mad in general; it doesn’t matter. Mad is mad and you are mad!

(You can get somewhere, but it isn’t fun!)

3. HAPPY: Wahooo, look at how lucky I am. WOW, this is such a cool adventure. You

are okay, curious, attentive, and even ecstatic at what is going down. (This is where

you can create what you want!)

Actually all three are just a “story.” We make up stories about everything that happens. We

all have them; I have them. My friends who know me and know this stuff I am talking about

tease me and tell me I have a “Google story.”

They are right, Google did something to my company, to me personally, and I continue to

have a “story” about it. I wonder, “How could they?” I actually play a pretty good victim in

my story!

But, I understand that it is just a story. Google did something, and I placed meaning on it

and took it personally. (Well, they did destroy about a million dollars of my websites and

because of that I lost 60% of my customer base in 30 days! But who is whining?) It’s

probably one of the reasons that drives me to teach others how to manipulate their search

results and keep getting massive amounts of traffic. So lucky for you, I let myself stay in

“anger” around this one and let my story run me a little.

(For those of you that like comeback stories, after Google did this to me I bounced back and

made even more money than I had before it all happened. I chose to believe the story

would open opportunities for me.)

But really, the stories we make up about stuff that happens normally keep us “stuck” in life.

And the beauty is that we can choose to listen to the story in our head or ignore it and

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choose a different perspective. So, what’s your story?

For example:

If your brakes go out, you have the choice to be sad, angry, or amazed that they lasted that

long, or empowered that you now get to enjoy a long walk to town. It is all about your point

of view, and the best thing is YOU have the power to “choose” your point of view!

Your mind is the most important factor in the equation of making money, creating

relationships, and being happy. Period. That is why I am spending time working on your

mindset. Without a positive mind, you will be one of the people that kick the car and do not

see the beautiful town just around the bend.

Which would you prefer? To spend the rest of your day angry at the company that rented

you the car, or amazed and empowered to walk down to the village, sit in a little café, eat a

pastry, sip an espresso, or have a glass of wine and some brie?

Take some time right now and right here to think about then write down a “story” that you

think might be holding you back.

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

________________________________________________________________________________________________________

Three Feet from Gold

Have you ever heard the story “Three Feet from Gold?”

It's a great story about a gold miner who was in his tunnel digging for gold, swinging his

pick day after day, nothing seeming to change. Finally he gave up; he just couldn't continue

because nothing seemed different; every day looked just like the last. From his perspective

it was a waste of time.

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Someone else came in after he left and found that he was three feet from one of the biggest

veins of gold ever discovered! Moral of the story, if you find yourself in a hole, KEEP

DIGGING! Do NOT give up!

It is about whistling while you work. Keep at it with a smile on your face, with the attitude

and perspective of gratitude until you strike your vein of gold!

All unhappiness lies in wanting something you don’t have. Wanting to be somewhere other

than where you are in the present moment, wanting to be someone other than who you are

in the present moment, wanting to have something other than what you have in the present

moment.

Take something that is making you unhappy now. Are you in a job you don’t like? Is an

employee giving your trouble? Are you sick?

To be happy, one must simply choose what is in front of them.

Here is one of my favorite quotes that I have taped in spots around the house so I am sure

to see it on a daily basis. I haven’t attained this 100% of them time, but I am working on it.

“The way to live a happy beautiful life is to accept whatever comes and do not care about

what does not come.”

– Papaji

So basically, choose what “is” in the present moment.

I would like you to do this exercise.

Wherever you are hearing or reading this—whether you’re listening in your car, reading at

your desk, or in the waiting room at your dentist’s office, I want you to focus and CHOOSE

to be in the moment, right where you are, be THERE.

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I mean really CHOOSE IT with everything you’ve got. There is no other place that you

would rather be than where you are right now!

Can you feel the energy shift?

If you don’t feel it, then you are still in your head and wanting to be elsewhere—because if

you CHOOSE to be exactly where you are in the moment then you will feel a wave of peace

come over you. And by being “in your head” I mean you are still stuck in the reality that

most of the rest of the world is in where they really do not stop, and slow down and truly

focus.

If you are one of the small percentage of people that actually did stop and focus and choose

to be in the moment then skip to the exercise below.

If you are part of the larger percentage of people that are in a hurry and just skimmed what

I said to do then I would like for you to do yourself a favor and give yourself another

chance:

Take 15 seconds and just stop. Stop and focus and CHOOSE to be in the moment right

where you are. Take a deep breath in. Let it out.

Say to yourself: There is no other place I would rather be than right where I am right now.

Exercise:

Write down a couple of words that describe what you felt, what type of shift. If you didn’t

experience a shift of energy, what did you feel? Where is your mind? What is bothering

you?

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

________________________________________________________________________________________________________

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CLEARING YOUR HEAD

I have a friend who is magnificent at helping people get “out of their head.” His name is

Ross Todd and I used to pay him on a weekly basis to counsel me and “pop” me out of my

head.

By being in your head I mean you are stuck in your story and you can only see it from your

own sad or angry point of view. It is keeping you emotionally worked up and you can’t

seem to get over it.

Getting out of your head automatically gives you a different perspective. When you aren’t in

your head, you can actually see the story, you can actually see the meaning you placed on

the story.

Here are some of the things I do to quickly get out of my head and choose a different, more

harmonious outlook (perspective). Remember, your being-ness is what creates. The law of

attraction is at work continuously so it is critical that you manage your mind to create the

direction you want. A mind out of control creates disease and chaos.

CLEARING YOUR HEAD METHOD #1: 360 IN TWO SECONDS

My most favorite thing to do when I know I am in my head, or something just happened

that bothers me, is to stand up and recognize it is a story, then physically turn my body

around 360 degrees. Like magic, I turn that frown upside down. See we all have “stories”,

Stories are just our own personal versions of situations. Remember, there are always three

different sides to a story: yours, mine and the truth. When we create stories in our mind

and only focus on our side of the story it is often hard to even imagine that there could be

any other version of that story. We allow our minds to get so worked up about what we

think is going on that we forget there are always different versions. But if we will just take a

minute, get ourselves together and just first admit “Ok, I have created a story here” then

that alone can help us make a shift. If you can take it one step further and then take the

story and change it to a more positive point of view then you can really start to create

magic! The next time something happens that gets you worked up the first step is just

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admitting you have created a story. The next step is to view the story from an outsiders

perspective; I guarantee when you are able to do that you will immediately start to handle

the situation with less stress.

CLEARING YOUR HEAD METHOD #2: MANTRAS A GO GO

I use mantras often. My all-time favorite is rhyming with numbers—like,

One, two, three, four, so and so loves me more and more.

One, Two, Three, I am pulling the writer out of me!

Five, Six, Seven, Eight, Wow, this audience thinks I’m great!

You simply take something that is bothering you and turn it around and think about the

positive to the situation and then rhyme the positive outcome you would rather experience

with numbers. Once you create one try repeating these for even 60 seconds and you will be

amazed at the results. Try it. I want to know if it works for you. I’ll bet it will!

Write down what first comes to you.

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

________________________________________________________________________________________________________

CLEARING YOUR HEAD METHOD #3: SWISHING

How about another great way to change a pattern? This is called a Swish Pattern.

1. First, identify the behavior you wish to change and then see the undesirable

behavior in your mind’s eye. Let’s say you want to change biting your nails.

2. Next, create a picture of yourself performing the new behavior. (Not biting your

nails and letting them grow).

3. “Swish” the two pictures so that the undesirable behavior automatically triggers the

positive one. To do this, make a clear, big bright picture of the undesirable behavior,

then in the bottom right-hand corner of THAT picture, make a small dark picture of

the new way you want to be. Now, take that small picture and in less than a second,

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expand it in size and brightness and burst it through the first picture of the behavior

you no longer desire. As you do this, say the word whoosh! with all the passion and

enthusiasm you can.

Speed and repetition are the keys to this process. Do this five or six times as quickly as you

can—and have fun doing it. The message to your brain is, “See this? Whoosh! Do this. See

this? Whoosh! Do this.” until the old picture automatically triggers the new picture; the new

states and thus the new behavior becomes a natural part of your life.

Now, learning this was exciting. It doesn’t take years of therapy to fix some of these things.

It does take attention and conscious effort.

These tools and skills are designed to produce results quickly and I hope you’ll take the

time to get involved with this program.

CLEARING YOUR HEAD METHOD #4: THE 4 MAGIC QUESTIONS

When I get REALLY stuck on something and just can’t seem to move past it I use a version

of Vern Black’s four magic questions.

This process was designed for two people in a relationship to clear “withholds” in

communication, but I use it to ask myself all four questions about a situation. Question #3

and #4 bring me to a level of humility and let me view the situation in a totally new light.

Try it and see if it works for you.

The four magic questions:

1. What did I expect from this situation that I didn’t get?

2. What did I get from this situation that I didn’t want?

3. With regard to this situation, did I do anything that I thought was unfair?

4. With regard to this situation, did I fail to do anything?

Choose something that has a hold of you and do the above exercise for 15-30 minutes, and

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then write down what you feel afterwards.

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

CLEARING YOUR HEAD METHOD #5: MUSIC

Without a doubt, music or tones is one of my favorite ways to change my mood or get

grounded.

I listen to Dick Sutphen’s Eternal Om and concentrate on the center of my being. Meaning,

focus on the light inside of you, your head or your heart or both.

After about 15 minutes, I feel grounded, have great ideas coming into my brain, and I bet it

will make me live longer too!

CLEARING YOUR HEAD METHOD #6: MEDITATION

Everything I just talked about is a form of meditation, but I want you to do this one for me.

Sit in a chair with your feet firmly placed on the ground.

Relax and give all of your attention and energy to this visual meditation:

(and for those of you out there that skim and read fast I like to repeat myself to make sure

you are really following directions, so slow down and read these words below with

intention, I promise you will thank me after)

Imagine a beam of white light coming down from the heavens and entering the top part of

your head, and with that beam comes an immense amount of incredible energy. This beam

of energy will flow through your head, down your back and loop around the bottom of your

spine and then come back up your back and out of your head and into the heavens. When

you breathe, you breathe IN the beam of white light and then when you exhale it leaves

42


your body with any and all negative energy.

After a couple of deep breaths, imagine that the beam is entering and exiting at the same

time so your energy is “running.” You are breathing in the white beam through the top of

your head, its circling all down your spine and when it gets to the base of your spine start

to breath out and let the breath release and blow away any negative thoughts or feelings.

The next thing I want you to do is make sure your feet are both flat on the ground, think

about the bottom of your feet and imagine a different beam of white light energy coming

from the center of the earth up through your feet and circling up around your spine, and

the energy going into your head, and then back down through your spine. This will take any

and all negative energy left in you back down into the earth.

After a couple of deep breaths, breathing in the white light energy and breathing out any

and all negative energy, let both of these streams of white light enter and exit

simultaneously.

After 15 minutes, tell me how you feel:

____ Happy

____ Mad

____ Sad

If you checked Mad or Sad, then try again. This isn’t a magic pill, but meditation will help

you relax, calm the stress, and help you CREATE!

And remember, you can “choose” which emotion you feel.

If you have not registered for my trainings yet make sure you click this image and go do

that now:

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CHOICE GIVES YOU THE POWER TO CREATE!

Always remember that you can CHOOSE your attitude, your perspective, and your point of

view. This is one of life’s greatest secrets and freedoms. Someone may take away your

physical freedom, but no one can take away your power to choose the way you look at life

or any circumstance in it.

We place meaning on everything, from the cloudy sky, to the mail being late. It ALL means

“something.” Collectively as a society, we place meaning on events, people, and lifestyle.

It all boils down to this… something happens and you place meaning on it. You can change

that meaning any time you want. You have the CHOICE to choose the meaning you place on

anything.

So, are we in agreement that you need these basics before you can begin your new life?

First, you have to want it—and I mean you have to want it bad.

Choose it!

And then, make a plan.

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CHAPTER 4: CHOOSE AND PLAN YOUR LIFE

“Anybody can wish for riches, and most people do, but only a few know that a definite plan,

plus a burning desire for wealth, is the only dependable means of accumulating wealth.”

– Napoleon Hill

People say they have goals, but if you don't write them down they are just dreams. This is

the beginning of a plan. Jim Rohn was a master of goal setting:

He said divide your goals into two parts—long-range and short-term. Long-range goals are

your dreams. Jim said, “What do you want to see? Who do you want to be? Where do you

want to go? What do you want to do? These are good guidelines to follow. They can

jumpstart you into letting yourself dream again.”

Write down below your long-range goals:

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

________________________________________________________________________________________________________

HARVARD STUDY ON THE EXTREME BENEFIT OF A PLAN!

When you talk about the importance of goal setting there is a fascinating study that was

conducted at Harvard with the MBA program. In 1979, MBA graduates were interviewed

and the study found that:

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• 84% had no specific goals at all

• 13% had goals but they were not committed to paper

• 3% had clear, written goals and PLANS to accomplish them

In 1989, the graduates were interviewed again and the results are amazingly confirming.

• The 13% of the class who had goals were earning, on average, twice as much as the

84% who had no goals at all.

• Even more staggering—the three percent who had clear, WRITTEN goals with a

plan were earning, on average, TEN TIMES more than the other 97% put together! (Source: from the book What They Don’t Teach You in the Harvard Business School, by Mark McCormack)

Do you want to be part of the 3%? Of course you do!

We all claim to say we want so many things in life yet 97% of us are not even willing to take

5 minutes and write down goals. Decide right now that you WILL be part of the 3% and go

write down your goals. If you want you can even send me an email with your goals:

[email protected]

There is power in writing down your goals but there is even MORE power in sharing your

goals!

I look forward to seeing all of you Action takers out there and your goals!

The next chapter is essential to everything you do from here on out. Even reading this

book:

TAKING ACTION.

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http://www.amazon.com/exec/obidos/ASIN/0553345834/purchase-items-20

mailto:[email protected]


CHAPTER 5: HERE IS THE PLAN, IF YOU CHOOSE TO ACCEPT IT

ANYONE CAN DO THIS FROM ANYWHERE IN THE WORLD

Like I said, making money is easy, and I can show you how. What I can’t guide you on is

what to do with the money after you make it, so I will leave that to someone else! Let’s get

down to the nitty gritty of what I know.

• You have your mind set well. (check)

• You have an Internet connection. (check)

• You have signed up for my trainings. (check)

There are SO many ways to make money in this world, and SO many ways to make money

on the Internet. And I say that because I have been there and done that. I have been an

entrepreneur for a long time and tried many things. It was not until I really honed my skills

in on this one area that I was truly able to see business grow. See, I kept dabbling in

different areas and I was doing “OK” in all of them but not great in any of them. I finally

found a place where the profits were the largest and the opportunities were the greatest

and I went in that one direction with everything I had and I have never looked back. I am

going to scale it down for you and show you exactly what has captured my attention all

these years.

And just remember to hang on for the ride, trust me as I take you through this and

remember there are no coincidences; you are being introduced to this for a reason.

EASIER THAN EVER RIGHT NOW

Back in the late nineties, the internet was hard to maneuver and search engines really

47


weren’t helpful, so finding information or products was a bit of a chore, until … Google.

Then the wild west of the Internet was born and gold was discovered again—digital gold—

and for once, the little guys and small companies could generate revenues and more

importantly pure profits beyond their wildest dreams!

In the early 2000s, it didn’t matter how many employees you had or how much money you

spent on advertisements, on the Internet in the FREE search area (also known as organic or

natural search [not ads]) we were ALL equal.

Actually the little guy had a leg up on the large corporations because we could out

maneuver them at lightning speed. And, we still can.

Let me show you how...

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SECTION 2: THE WILD WEST – DIGITAL GOLD

In this section I will formally introduce to you my system called Page One Engine: a system

you can copy, paste, rinse, and repeat to turn your time into millions of dollars just like I

have and my customers and students have.

Page One Engine is really simple; it is all about getting onto Page One of Google, Amazon, or

YouTube.

Each step is easy when you know how to do it. If I had this information when I was starting

out, I would have achieved my results 1,000 times faster.

Reminder: Sign up for my trainings and watch me show you some of these methods LIVE!


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CHAPTER 6: THERE IS GOLD IN THOSE HILLS

Not far from where I live in California, gold was discovered in a creek bed at Sutter’s Mill

near Sacramento in 1848, and THAT changed EVERYTHING.

At first, people could just walk around and pick the gold rocks up off the ground or in the

water. The native Indians thought the white men were crazy. After all, they were just rocks!

(Talk about perspective!)

They were just rocks, but our society placed value on those rocks and they became heavily

sought after. The person who had the most had more money. And with money, well, you

know, you can “buy” things. With the accumulation of wealth, comes power and respect.

This was a time when the average man could come out west and create his fortune. These

“times” don’t happen very often in history, so we are incredibly lucky to be in one of those

times RIGHT NOW!

THE INFORMATION AGE

Today is the age of information, and the Internet has created opportunities for the average

person to create their own fortune, just like in 1849.

HUGE MISTAKE

Many people make the mistake of thinking that the opportunities have come and gone on

the Internet. HUGE MISTAKE.

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Just look at Amazon, Yes, it is a large corporation, but in 2012 Jeff Bezo announced that

Amazon’s sales for digital books had surpassed that of physical books. What does that tell

you? It tells me that people are still coming online and we are at the tip of the iceberg.

Once upon a time there was only Google. The search engine that helped the Internet grow

at an alarming speed. Google made it easier for us to find information, to find our way

around, and yes, they encouraged us, the little guy, to get online, get found, and make

money.

Get Online, Get Found, and Make Money

In the last 10 years, the number of people using the Internet has grown 600%. It is

estimated that there are more then three billion people now with Internet access. WOW!

All these people are searching. There is a reason Google is one of the largest new

corporations in the history of mankind. They were there at the right time with the right

solution. They made it easy for us to find things, and once they had a huge user base, they

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let small and large businesses advertise on their platform.

There is an estimated 11.944 billion searches on Google per month, and that number is

growing and that isn’t counting the other engines!

(Source: http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-December-2014-US-

Desktop-Search-Engine-Rankings)

With all those searches going on, and businesses paying all that money to Google to be

placed on the first page, do you think that being on that first page is worth something?

You guessed right, it is worth a lots and lots of mooolah!

That is how Google makes 97% of its money, from its paid advertising program. People

paying to be on Page One!

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http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-December-2014-US-Desktop-Search-Engine-Rankings

http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-December-2014-US-Desktop-Search-Engine-Rankings


Look at what people are “paying” to be on Page One of Google for search terms. Anywhere

between .05 - $50+ per click! That’s right, some keywords go beyond fifty dollars per click.

That right there tells you that real estate on Page One is worth “something.” That

something depends on the keyword.

It will cost you a lot more money to be listed through Google’s Pay Per Click (PPC) ad

program for the term “Auto Insurance” then it will for “Aunt Bessy’s BBQ Recipe,” but

believe me, there are people paying to be on page one for BBQ recipes too, just not as much.

GOOD NEWS: FREE TRAFFIC FROM PAGE ONE

The good news for us is there is a section on Google that doesn’t cost a cent to be on. That is

called “natural” or “organic search.” Getting on Page One is like playing the best computer

game in the world, because at the end of the day, when I “win,” I get more than a badge, I

get MONEY!!!

FOLLOW THE FORMULA

It isn’t rocket science. There is a formula just like any computer game. Google and the other

search engines are machines and all machines can be reversed engineered. And, that is

exactly what we have done.

There is gold in those hills and there is gold on the Internet, you just need a map to get

started and I have one for you!

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CHAPTER 7: WHAT DO YOU NEED TO START

You don’t really need much to get started in this online venture. We are going after FREE

traffic so you don’t need an ad budget, and you don’t even need a website to get started!

NO WEBSITE NEEDED

All you need is a computer, an Internet connection, and the desire to learn.

There was a time in everyone’s life that they did not know how to do what they are doing

now. There was a time in my life that I didn’t know how to register for an email account.

Now, I have friends who are now making millions and I taught them how to use email!

It might sound funny to some of you but in 2008 I still did not even have a cell phone. I was

probably the last person out of everyone I knew to get a cell phone so you were most likely

even texting way before me!

So if this is the case for you, don’t worry, we have ALL been there. (especially ME)

Just remember to always bring that great mindset and the DESIRE to learn and you will be

fine!

MOST IMPORTANT: MINDSET

Let me tell you a story about Joe Moore. I met Joe in 1995, which was WAY before the

Internet boom, and believe me, the last thing on either of our minds was making money

online.

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We BOTH had the desire to take responsibility for our lives and change our attitudes and

perspectives—and just be better people on the planet. We met in a “I wanna change the

world” type of workshop called “The Experience.” (I highly recommend this workshop, by

the way. Tell them Dori sent you.)

Joe and I became fast friends, both of us manifesting in different areas of our life. Joe had

manifested a life in Kauai, Hawaii with a partner who adored him and I was traveling all

around the country showing a documentary. I came upon what I “thought” was a scarcity of

finances and Joe said to me as calm as day, like did you forget, “Dori, it is JUST numbers!”

IT’S JUST NUMBERS

Hmm, just numbers huh? Well, those numbers were going to move me right out of my flat

in San Francisco! Because those numbers showed me I still needed $1,000 to pay my rent

and I was walking down the “No job, no money” pig trail with NOTHING in sight!

So when Joe said that to me, I first fell into my victimhood and thought, No Joe, you just

don’t understand. I am BROKE I have to move out!

But then, remembering my training, I sat down, breathed, looked out the window, and then

imagined numbers. When it comes down to it, a number is just a number, and “money” is

this strange meaning we place on those number in our bank accounts.

Something adjusted inside me and I thought, well, if I do this and I do that, I just might be

able to pull it off. And that is exactly what I did. I changed my mind about how I was looking

at it all and things just seemed to shift and fall in place where I needed them.

About 150 years ago when people were traveling across the country to get to the gold, they

probably had three goals each day.

1. To find shelter

2. To find water

3. To find food

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So I ask myself whenever I “think” I don’t have enough, “Well Dori, do you have a roof over

your head?” “Yes.” “And Dori, do you have food and water in your belly?” “Yes.” So I then

have to say to myself, “Well then Dori, what is the problem again?”

And I always answer: “There is no problem.”

So if you are like me and those three things are taken care of, then I would like to formally

invite you to change your numbers and change your life.

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CHAPTER 8: WHAT IS SEARCH ENGINE OPTIMIZATION

… and why I like it SO much better then Paid Advertising.

Search Engine Optimization (SEO) is the art and science of ranking web properties (web

sites, web pages, PDFs, images, etc.) in the search engines. What makes this time really

exciting is that there are now other types of search engines emerging—not just information

search engines.

We will talk a lot about Google since they have the monopoly of information search, but we

will also talk about YouTube (content) and Amazon (product) search engines. Each has a

different formula for ranking and each pursues a different audience and serves a different

purpose, but each can also generate multiples of millions if you are on page one for certain

key phrases.

Today, there are two different types of search engine traffic.

• Pay Per Click (paid advertising)

• SEO or natural listings (FREE)

WHAT IS PPC?

In Google you can find the PPC ads on the top and right side of every search and the organic

free listings in the main section of the search results. I am sure this image will look familiar

to you:

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Keep in mind, we will concentrate on the FREE part of the search results in this book and in

my trainings because that is where I’ve excelled but it is still valuable knowledge for you to

know the difference between the two. Soon you will understand WHY I focus in on the

FREE search areas.

Pay Per Click works just like it sounds. The advertising company runs an ad and pays the

search engine a predefined amount of money for EACH CLICK their ad receives. So if you

run a PPC campaign, you pay Google every time someone clicks on your ad. (anywhere

from .05 to $50+ per click!)

• PPC Usually require nearly as much labor to set up as SEO requires

• PPC Requires ongoing management, whereas SEO, when done right, is done once

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and performs superbly for the long haul.

• PPC Prices are constantly increasing, often beyond positive ROI for your most

important phrases, while SEO listings are free.

WHY I LOVE SEO VS. PPC That is why I really love SEO because it takes about the same amount of energy to set up,

but I don’t have to pay for my clicks because they are FREE!

And now, this is what puts SEO on overdrive! 70% of the time when someone clicks on

something after searching they are clicking on the areas of the page that are the Natural

SEO listings. (source: marketingsherpa.com) That means …

70% of the searchers click the natural FREE SEO search engine results versus the PPC ads,

so you will get MORE traffic with an SEO listing.

Why does that happen?:

Look at this heat map below and notice where the color is dark deep red. This is where the

user’s eye lands when they come to a webpage. The eyes land first and it is also where

people click first.

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Even Google reports the orange area below is where most people do their clicking.

FREE TRAFFIC GETS MORE CLICKS

On top of natural listings getting more clicks than PPC ads, it is also reported that SEO

listings convert 25% better than PPC listings. In part because people who click on the PPC

ads area normally click on more than one ad to find what they are looking for. In fact, they

click 30% more times on different PPC ads vs someone that is clicking on natural search

area ads. If someone is clicking around 30% more that means they are leaving a lot of ads

to go click in other places. 30% more clicking means a lot of ads are being left and they are

not buying anything from those locations.

LET’S DO THE MATH TO SHOW WHAT A 25% BETTER CONVERSION RATE FOR NATURAL SEARCH MEANS:

You have a product that is selling for $100 and each click for PPC costs $1. With that, you

can see in the chart below what your earnings will be if you run a PPC ad campaign where

your product has a 2% conversion rate for sales.

For example, if the ad gets 100 clicks, you will pay $100 for the ads. ($1 per click for the

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ads) The 100 clicks result in two sales (2% conversion), which is $200 in revenue. Subtract

what you spent on ads ($100) and you have earned $100.

On the other hand, an SEO campaign gets more traffic (more visitors because 70% of the

people searching are clicking in the SEO natural search area and only 30% of searchers

click on the PPC ads) and 25% higher conversion (It takes a 2.0% conversion rate to a 2.5%

conversion in this example). When you do the math, you earn more than FIVE TIMES (5X)

AS MUCH with the SEO campaign.

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That means a lot more money in your pocket for pretty much the same amount of work.

Can you see how this can ad up and why so many of us LOVE SEO?!

Let’s recap:

• Natural listings (SEO) get 70% of the clicks

• Natural listings (SEO) convert 25% more

• Both SEO and PPC take time to set up

SEO OUTPERFORMS PPC

If set up right, SEO natural listings will bring you more long-term earnings compared to the

rising costs of PPC.

Which one do YOU want to concentrate on?

Of course you want to concentrate on the free traffic areas!

Especially after I walk you through one of the systems I created to achieve these results.

These are step by step systems where all you need is your computer and an internet

connection and the will to watch and learn. Register now to watch:


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SECTION 3: BIG DOG BUSINESS MODELS

I am in a great position in this industry as I sell software tools to SEO Professionals, so not

only do I rank my own stuff, I get the low down on how others are making money online by

ranking on page one. While I still do my own reverse engineering to uncover secrets I’m

also fortunate enough for people to trust me with the secrets they find. Combining secrets

and strategies gets us to the free traffic rankings faster.

8 WAYS TO MAKE SEO PUT $$ INTO YOUR BANK ACCOUNT

In this section I am going to introduce you to some of the experts I know that are absolutely

killing it online. Each with a slightly different model, but each one is as powerful as the

other.

When I created Page One Engine I knew I wanted to make sure we had different business

models to allow people to CHOOSE which model they wanted to follow to make money. We

all have different personalities and what might be enjoyable for you might not thrill the

next person. The bottom line is there are a LOT of options and plenty of opportunities for

everyone!

What follows is the 8 BEST ways to make money by using your new SEO skills and the first

two you don’t even need your own website!

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CHAPTER 9: FAST MONEY WITH LAUNCH JACKING

WOW!

First off, if you have not signed up for the Free LIVE event then you are going to want to

make sure to do that now so you can watch me show this method LIVE!

The first Page One Workshop will be all about Launch Jacking and how you can see for

yourself why NOW is the time more than ever to get in on the digital gold rush.

I chose to make my first training about Launch Jacking for one reason: Proof

What you will read below will completely blow you away so to make sure I can back it up

we are going to open the doors and show it to you during a LIVE event.


If you have already signed up then make sure to mark your calendar for the live event:

June 30th, 2015 8pm Eastern

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Remember, if you have already missed the LIVE event date and time, it’s no problem. For now,

Dori is making the replay available to watch. However, it may come down at any time so take

advantage of this right away by registering for your FREE training!

WHAT IS LAUNCH JACKING?

First, it does not require you to have your own product nor do you need to own a website

for the product or service you are selling! Launch Jacking is like riding a wave and just like

the waves from the ocean never stop the opportunities to launch jack never stop. It is

successfully harnessing the momentum of large amounts of search traffic from the buzz

and release of new products and product launches.

MEET JEFF LENNEY

New products come out all of the time so there are never a shortage of products to make

money from. Jeff happens to specialize in an area I happen to follow and I kept seeing his

name on the leaderboards for online product launches. He came out of nowhere and people

kept asking me if I knew him because he was using SEO to make it on the leaderboards.

HARNESSING FREE TRAFFIC WAVES

See, most people on those leaderboards have spent a lot of time and money building up

email lists to then recommend different products to their list. Most likely you were

introduced to this book from an email list. When the individuals with the email lists send

out blasts to their customers their customers become curious about the product and rush

to the search engines to find out more information.

You can guess who is one of the people already ranking in the search engines and just

waiting to ride that wave of free traffic and collect the sales from those people with the

email lists that sent the traffic. Jeff knows how to rank high in the search engines but also to

have a great review and bonuses for anyone that is interested in the product. If someone

clicks on Jeff’s review and from there clicks the button to go buy the product then Jeff gets a

50% commission. Some products even pay a 75% commission!

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If I told you what he made off a product launch just last week you might not believe me so

that is why I am going to show you LIVE proof on the first Page One Workshop online

event.

Keep in mind, these types of product launches are only ONE industry to go after. There are

tons of industries that release new products.

Call it “Jeff Marketing” if you want.

Bottom line, this guy can take someone else’s product and MAKE MONEY with it. Here’s a

little about how Jeff got started and what he does to be successful at launch jacking.

Back when Jeff Lenney was working for various mortgage companies in Southern

California, making $45k a year, he didn’t even have a clue what a product launch was! He

was determined to make money online no matter what! He started with eBay. That brought

him an extra $1k a month, selling information, but it was taking three to five hours a day

and it was just downright too much work. He knew he could drastically increase his income

and do it in much less time. Starting around 2007, he began learning about ClickBank and

SEO.

What happened then was pretty funny. He saw a product online that just seemed too good

to be true—ever had that happen to you? Well, Jeff grabbed the reins and took this horse

for a ride. He purchased the product and created a video about how bad it really was (yes, I

sad bad)! He ranked his first video in both YouTube and Google and generated sales by

referring potential buyers to another (better) product. That’s when he first realized the

power of a good review and ranking.

Over the past few years, Jeff has become a lethal weapon with SEO and Launch Jacking.

Starting with Launch Jacking via YouTube videos, he moved on to written reviews. Jeff says

this has been his biggest and best year to date. His latest product launch generated more

than double what he used to make in the mortgage industry—“not bad for a junior college

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dropout” (Jeff’s words). Now 38, Lenney says, “I never went to college, but my mom is still

proud of me!” Expecting his first child this year, and honing his already awesome skills with

launch jacking, 2015 is definitely shaping up to be his best year ever!

The bottom line is trust. When someone trusts you, they’ll buy from you. When someone

trusts you, they’ll listen to what you have to say. Having an expert like Jeff is a complement

to what I do in my desire to help others succeed. It’s nice to know the feeling is mutual. “If I

can get someone like Dori Friend to trust me and have me as one of her experts, then I

know I’m doing something right,” says Jeff.

HOW DO YOU LAUNCH JACK?

I’ll start with this simple—and important—fact: Jeff Lenney knows how to make money

with a product launch! So, listen up and pay attention!

Here is how Jeff makes it work:

Jeff knows about ranking for a few, really important, keywords.

By using just two or three special keywords—which, according to Lenney, is really the

same for every launch—you are able to position your offer, position your bonus, and rank

nicely for those keywords. If you can do that, he says, it’s really easy to make a lot of

money!

JEFF’S THREE STEP RECIPE FOR SUCCESS

1. LAUNCH JACKING:

Find out about a hot up-and-coming product launch and make a bunch of sales by ranking

on Page One in Google for that product. With our consumer driven society there are

seriously endless amounts of new products and product launches that continually hit the

market.

2. COMBINING AFFILIATE MARKETING WITH JV MARKETING:

Affiliate Marketing is finding a product or service that allows you to become a virtual

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salesperson. An affiliate product wants to have others promote their products so they will

pay a commission if you help them bring in sales. A JV partner is very similar, but with one

exception—you are part of the launch process with a select group of individuals from the

first release. You can find the JV partners out there on sites like jvnotifypro.com and its free

to sign up to be an affiliate or JV partner. Using these two approaches allows you to hone

your strategy based on which product sales to go after.

3. DOUBLE DIPPING AND BUILDING AN EMAIL LIST:

Remember earlier when we talked about the wave of traffic coming from the people with

large email lists? Well what if I told you you could not only make sales off that traffic but

you can also start to build your own email list for FREE!? Not all customers are going to buy

from you but we will show you how to get them to give you their email address so you can

follow up with them.

This enables you to maintain continual contact by getting them back to your review where

you can continue to promote the product. Even better, if they do not purchase the current

product they are on your email list so you can mail to them about the next product.

This is how you build relationships with online customers—step-by-step. You develop that

trust factor so they keep coming back. Did I mention TRUST? Without it, the people who

would otherwise become your loyal customers won’t be there for you long term.

Now, here comes the exciting part!

Jeff is going to share some of his secrets!

You wouldn’t think that Jeff (or any expert for that matter) would want to give away his

secrets and teach people EXACTLY how he makes BIG money, but that’s just what he’s

going to do. Do you know WHY he’s agreed to do this? Do you know why he’s not worried?

The answer is simple. Most don’t TAKE ACTION! Remember we talked about that earlier—

how people say what they want, they even set goals, but most people—the majority in

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fact—simply do not take action.

SO, here’s your chance to NOT be like the majority, but to step out and CHANGE YOUR LIFE

AND YOUR FINANCIAL SITUATION by taking action!

Add to the fact there are an endless amount of products continuing to launch on a daily basis

in all types of markets and industries and you have a recipe for a constant stream of income

opportunities.

Jeff is willing to even let you in on some secret places to find product launches most people do

not even know about.

Whether you call it Launch Jacking or Affiliate Marketing of Jeff Marketing, Jeff knows his

stuff. He says he likes to GIVE PEOPLE VALUE and I am so grateful there are people like Jeff

Lenney on this planet.

Jeff has broken it down into 7 simple steps to follow. These 7 steps are proven to work and

he will be leading the way to teach this method in Page One Engine.

Now I have a feeling you might be thinking “how in the heck and I going to get a review on

page one of the search engines?” Glad you asked! I am here to let you know:

This is 2015 and the power of technology continues to amaze even me. We will show you

how to use online click and paste templates to get your reviews on the internet. We will

show you the templates that are getting the highest conversions. More importantly, you

will then be able to use Dori’s new patent-pending software to boost the backend of your

review to get on page one and capture the flow of traffic and make those commissions.

CHANGE YOUR LIFE

I decided to give you just a hint of the types of commissions to be made with launch jacking.

This is directly from Jeff Lenney himself:

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“I was 5th place in the “Build my List” launch contest which ended on May 18th and earned

over $12,500 in 8 days. Now granted, that’s not hundreds of thousands, but I did earn over

$125,000 in the month of March- with ONE promotion – I just wanted to use “Build my List” as

it’s a more recent product from May of 2015. I did this with SEO, being ranked on top of

Google for “Build my List Review” and other related phrases. Keep in mind, this was NOT for a

$3,000 Mega course by Frank Kern or Anik Singal- this was a $49.00 product. Basically I

wrote a good review, offered an amazing bonus and ranked my review on page one of Google-

it’s that easy.”

– Jeff Lenney


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CHAPTER 10: FAST MONEY WITH REPUTATION MANAGEMENT

“Image is Everything”

“First Impressions Matter”

“Perception is Reality”

It takes 0.1 seconds to form a lasting impression of a new person

Reputations can make or break individuals and companies. Online reputations are just as

important or maybe even MORE important now than offline reputations.

And individuals and companies are willing pay BIG money to keep their online reputations

positive. They not only pay to have a positive online reputation, but they will pay out

monthly to make sure they always keep a positive reputation online.

I’ve seen clients pay $500 for a simple one time fix but most clients are paying $1,000 to

$5,000 a month (and more) to maintain the positive presence. With SEO businesses having

HIGH profit margins you can see how this can really add up fast for monthly income!

ONLINE REPUTATIONS ARE PRICELESS:

Think about it: if you are looking for a new doctor, you probably go straight to Google and

search or ask your friends for suggestions. Next thing you do is go search for the

recommended doctors names to do your homework before you think about making an

appointment.

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You can see why helping a doctor maintain their image is important. Sometimes bad press,

true or not, can really cost them. Actively managing an online reputation can help off-set

any such bad press. People make decisions based on what they see, read, hear.

HOW CAN YOU MAKE MONEY WITH REPUTATION MANAGEMENT?

Easy—help others achieve a great online presence.

The reason I REALLY like this method is it’s NEW and it is SUPER easy. You do not need

your own websites and ranking for individual or company names basically means NO

competition.

This is such an important topic that I sought out an expert that I really respect and admire

who is a Pro with online reputation management. She will teach you how to take care of

your clients and more importantly WHERE to find new clients.

MEET LISA PARZIALE

I had Lisa speak at my last SEO Rockstars event and she rocked the house! In fact, Lisa

Parziale was officially named "Best Online Marketing Consultant" in Dallas, Texas.

Lisa is a seasoned entrepreneur with over 20 years experience in strategic business

planning and implementation. She is one of the co-founders of Portside Marketing, LLC.

Lisa’s business is online marketing, social media management, and business development.

They focus on social, mobile, and online marketing for start-ups or small businesses in the

United States.

She has experience in managing online reputations for just about any type of individual or

business you can imagine: dentists, lawyers, doctors, plastic surgeons, roofers, plumbers,

and massage therapists. She knows what they all need and will let you in on some of her

industry secrets.

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SO HOW DO WE UTILIZE SEO FOR REPUTATION MANAGEMENT?

We start with defining it, examining one’s “rep” online, and then creating a strategy to

manage the reputation. Lisa uses a system she refers to as “rep juice.”

Rep Juice is her secret formula, broken down into a step by step system to follow to get her

clients the exact image they want online. Lisa is going to reveal all of the exact steps in her

formula to all Page One Engine members but here are the basics: making simple tweaks to

the clients websites and social profiles, gaining links (which the Page One software gives

you), knowing where to search for the right places for reviews, and making them all work

with social signals to achieve the desired results.

GETTING STARTED

To give yourself a fast boost of confidence you can start with your own name. Who

wouldn’t want to be able to Google themselves and feel like a star with an awesome page

one presence? It’s so easy you will then want to do your spouse, kids, friends or parents.

You won’t be able to deny the proof that you ARE capable of page one rankings!

As we continue to increase how much of our life is spent online we are finding more and

more individuals and companies are starting to look for someone to take care of their

online reputations. It is more than just the doctors and companies who are seeking to take

care of their online reputation now. We are now seeing Moms and Dads reaching out to

make sure the internet is working FOR them.

51% of employers surveyed say they are searching online for more information about

potential candidates. This is up from 43% percent from the previous year and 34% from

the year before that!

Do you think more and more job seekers will want to make sure they have the best shot

they can when someone searches for them online? You bet they will and we KNOW they are

willing to pay to make sure they look great too!

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People that are not posting online or are being careful about what they post think they are

“OK” but they are missing the point. They are not letting the internet work FOR them. It’s

becoming common to not just think about how we appear when we show up for in person

events but to make sure we put our best foot forward online as well.

We all understand social profiles. Most everyone has a Facebook profile. Lisa explains how

to utilize social profiles to develop a premium online reputation. Remember back in our

school days how important it was to be popular, to be in the “in” crowd? Lisa helps explain

how to create this effect so that you are popular in the right ways to grow your social

signals.

STEP BY STEP FORMULA

Lisa will share exactly how she does this and then you can decide if this is something you

want to do for yourself or for others … maybe both.

Using the Rep Juice Formula for Systematizing how it is done is so valuable! After learning

all the ins and the outs you will learn how to create a win—for yourself and future clients—

and Lisa will even share her methods for getting new clients.

FUN TRUE STORY

I know other experts who do reputation management and one of them told me about an

experience they had with a reputation management client I just have to share.

The expert took a one time payment for $180,000 for a “legitimate businessman” from

Central America. He was an “exotic gem dealer” but his “lying competitors” were making up

“lies” online about him being a major drug lord. Needless to say, this “legitimate

businessman” wanted to clean up the first 3-4 pages of Google and “remove” (move down)

anything bad about his name. Most people do not even have more than 1 or 2 negative

things about them on page one much less 3 or 4 entire pages but they were up for the

challenge.

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He flew in to the Orange County airport and arrived in a limo with two body guards to meet

with their team. He was dressed in workout clothes complete with multiple gold chains just

like a stereotypical Italian mobster. The expert said it was really something else to

experience, it was NOT something you could even make up!

BTW, it took them about 3 weeks to clean up those pages and he was quite happy with their

results. This was a case where the service was so valuable to the client he did not care

WHAT it cost to get it done as long as it was completed.

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CHAPTER 11: FAST MONEY BY RANKING ON YOUTUBE

FAST FACTS

• YouTube has over 1 Billion Users

• YouTube is now the 2nd Largest Search Engine

• Over 4 Billion YouTube Videos are Viewed Each Day

• Average YouTube Videos Viewed Each Day on Mobile Phones: 1 Billion

• 85% of Adults Globally (excluding China) consider themselves regular YouTube

visitors

Ranking on YouTube is so important that we have two Big Dogs on this topic: Jason Potash

who created his own software and is very successful in ranking videos AND Holly Starks

Cooper who is a bit of a renegade who consistently dominates YouTube.

MEET JASON POTASH

Jason has been in the Internet Marketing business as long as I have. He has built huge,

successful online communities and his recent success has come from mastering YouTube!

Jason is a tall man—I mean well over 6ft and has a hard time flying, but… in my opinion—

he teaches others to fly and is definitely a giant in the YouTube arena.

YouTube recently became the second largest search engine AND the number one social

network. Yet strangely … YouTube is the most underutilized free traffic source on the

planet. This presents a tremendous opportunity for us all.

Jason has created a powerful software and blueprint from testing and experimenting with

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YouTube.

As Jason says: “The stats are out. You already know that YouTube (not Facebook) is now

the largest social network … and the only search engine larger than YouTube is Big G (a.k.a.

Google). YouTube is a GARGANTUAN source of free, targeted traffic IF you know how to

harness it. And everyone knows that video traffic converts lookers into buyers like nothing

else! The good news is that most online entrepreneurs have either ignored YouTube,

abandoned it, or haven’t figured it out yet.”

Jason’s approach is to find the most popular search keywords on YouTube for your niche,

analyze all the YouTube data around those keywords, and determine the best niche

keywords with little competition where you can easily rank your videos.

Jason covers how to map out your video content strategy by giving you worksheets,

checklists, and step-by-step tutorials—and how to optimize your channels and videos. If

you listen to Jason, you will know how to get high rankings for your videos and a high

number of free visitors using SEO, and without spamming YouTube to death with fake

views, likes, and comments.

You will learn how to maximize social signals that play an important role to rank videos on

both Google and YouTube and increase video engagement and YouTube Likes. Jason’s

approach for Page One Engine is simplified to five steps, BUT it is the details that count and

Jason gets down and dirty with details on each step!

YouTube is a search engine in and of itself. To rank on YouTube you have to follow these

simple principals:

• Know your niche!

• Create your videos with SEO in mind from the start.

• Always put your links in and around your video.

• Build traffic to your videos.

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• Find your competition.

• Dominate your competition.

Learning from Jason will guide you to the right thinking about YouTube. I hope you are

eager to learn from him, his tactics will teach you how to rank videos from an SEO

perspective for your business, niche, and keywords.

There are many strategic choices that you can make—that you should make—and I am

here to tell you that Jason can walk you through these choices.

MEET HOLLY STARKS COOPER

Most people look at YouTube videos more than they actually look at desktops anymore.

People do so many searches from their mobile device within different social applications

that videos are taking over. You see everything on YouTube—from people getting

discovered and launched to super stardom—like Justin Bieber—to the mom and pop

business with a very small niche able to now get additional sources of free traffic.

There are several places you can rank using YouTube videos.

You can rank within the Videos section at the top of the Google search page. Currently

Google changes their menu all the time, but when you’re sitting at your desk, whether that’s

your desktop or laptop or on your phone, and you enter something and hit SEARCH, it’s

brings up what we call natural organic listings. At the top of the page is the menu section

with the “More” sign. When you click on “More” you’re going to see “Videos” as an option. If

you choose the Video option then only videos will show in the search results. If you’re

logged into Google, meaning you have a GMail account (I live logged into Google, unless I’m

going incognito tracking things), you can actually click on “Videos” because it’s right next to

“Web” in the menu.

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Here are two places you can rank:

First: You can rank within the video structure of YouTube on Google:

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Second: You can, without question, rank organically in the search results for a YouTube

video:

Now, here’s the thing, if you rank organically for a YouTube video, where are you going to

rank? Usually you’ll never see more than two videos on a topic on Page One. Sometimes you

won’t see any videos. This can get tricky. How do you get that niche? How do you know

what your keywords are? How do you name those videos? How do you get on Page One?

How do you get on the YouTube search engine for them when you click on videos?

And, there’s even a third way to rank—if you just go straight to YouTube and search for a

topic:

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We talk about all of the ways to rank in YouTube first because better rankings equals more

traffic. There are many factors that will determine your rankings and traffic:

• How do you create your videos?

• How do you put your links up there?

• How do you build them?

• What is your niche?

• How are you going to find your competition?

• How are you going to OVERTAKE your competition?

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All of these little tiny factors are what you’ll learn inside of Page One Engine. One thing I

want to tell you is that I am not making any guarantees; I’m not telling you you’re going to

be a video star, and instantly going to be known for your fantastic video—what I am telling

you is that you’re going to learn how to rank a video for your niche and its purpose.

I want to touch on something important here. People often think they rank a video so

people will go and watch it, but it’s not only that.

Sometimes you can search for something like Air Conditioning San Diego, and you’ll see a

big screen with a YouTube search result—and YouTube allows you to change what this

screen (your “thumbnail”) shows.

So imagine this—WHAT IF you are fortunate enough to rank on YouTube, rank on videos

UNDER YouTube, and rank organically, and you are one of those BIG SQUARES and the is

YOUR PHONE NUMBER and it just says: AIR CONDITIONING; CALL THIS NUMBER?!

You will learn how to rank your videos but you will also learn to make many strategic

choices. Ranking a video is great but being strategic about what you want your video to

accomplish for you is just as important. Since we’re putting the very best people into our

expert lineup, let me warn you that Holly can be very aggressive, but her aggressiveness

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helps her dominate her competition. We wouldn’t want to give you anything—or anyone—

less than the very best.

HOLLY’S START

What happens to a single mom who is divorced with two small children and awarded the

meager amount of $750 per month for child support? She puts her head down, gets

determined, and gets wealthy!

Holly thought she was living the good life when her husband was bringing in $100k a year

from his job with General Motors. Little did she know that after their divorce, the GM plant

would shut down, her husband would lose his job, and she would be left just trying to

survive. Being a stay-at-home mom hadn’t left her with a skillset to tackle the world, so she

went to work—climbing her way up from a $7.50 an hour delivery driver for the local

newspaper to a $9/hr stint at an insurance company. She liked her job, but the commute

was a nightmare with an hour drive each way—and on snowy days in Wisconsin, it could

be pretty hazardous! She had to find something she could do from home so she could spend

time with her kids and make a decent income. That required specialized knowledge.

She jumped online and started her search for a job she could do from home. What she

found was that almost all of them were total scams! Every time she saw an ad that read:

“Work from Home,” her antennae went up; she became pretty skeptical, but she refused to

give up. Right about this time, she came across the field of SEO and started reading. In fact,

she spent nearly a year reading and teaching herself how Google worked, testing different

methods, and learning about WSO (Warrior Special Offers). She also went to two of her

favorite experts—her kids! Kids know about YouTube, so she sought their help. She jumped

in with both feet and started making videos; that escalated into making more and more

videos and rating different courses. It was trial and error for Holly, but when you’re up

against it, that’s what you have to do!

She eventually stumbled across a course on how to build her own Private Blog Network

(see the explanation below on exactly what this is) and she knew it was a perfect fit. She

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worked a nine-hour day job, then came home, jumped on her computer and spent another

four hours learning this at-home business. Once she had the Private Blog Network up, her

income had hit five-figures for six months in a row, so she decided to ditch her day job and

become a full-time entrepreneur.

Holly’s lead-generation and YouTube income streams go hand-in-hand. She ranks YouTube

videos in Google and YouTube itself. Together, they generate six-figures monthly simply

because they’re ranked in the local areas. It’s simple—she picks a niche and she and her

team explode it to take over. Now, Holly spends most of her time researching specific areas

to target. No more minimum-wage jobs with a two-hour commute on ice for this gal!

WHAT IT TAKES TO SUCCEED?

Holly says it’s for those who not only want to be their own boss, but also for those who

enjoy making a lot of money—because when the money starts rolling in, it can get pretty

ridiculous! This freedom doesn’t come easy though and Holly sometimes finds herself

working 15-hour days. It takes self-motivation, determination, and balance. For a stay-at-

home mom who used to eke out a living on $750 a month, now she and her four kids have a

dream life with all the freedom and fun that comes with it!

PRIVATE BLOG NETWORK

A Private Blog Network (PBN) is network of websites owned and controlled by one

person. The person that owns the websites can post links from one website to

another website they are trying to rank. When a website receives links from other

related websites the search engines see the links and think since the site is getting a

lot of relevant links it must be an important site.

This is an area I happen to specialize in and there is an entire secret method I use to

create my own PBN’s which I will share with you in Page One Engine. The method I

use is not hard it just took time for me to figure out how to do it right and it takes

time for me to have the network built out.

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However, for those of you that are just starting out I am going to give you access to a

network of 500 sites for you to use to send links to what you are trying to rank. Being

that I enjoy building software, I of course, have it set up for you to be able to use

software to easily post and manage the links. I will then teach you to build your own

PBN or you can keep using one of mine. It will be your choice but I do not want you to

start out empty handed!

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CHAPTER 12: FAST MONEY AS AN SEO/MARKETING AGENCY

MEET ERIC CHRISTOPHER, AKA: E-ROCK

E-Rock has been a Local SEO expert for 15+ years. His first business as a strength trainer

taught him the value of marketing. When he presented at one of our SEO Rock Stars events,

he was in a room full of SEO experts—and he showed us tricks nobody had seen before.

E-Rock’s agency is focused around Local SEO and he's been doing this for quite some time.

Local SEO means ranking for a city + business: “San Diego plumber.” He’s become a trusted

friend and one I very much rely on when I have questions about anything related to Local

SEO. He’s been certified by Google in many different ways and he understands their

systems.

Starting with a part-time network marketing business, where he worked for approximately

five years, he found he was able to make significant income. He started his own marketing

agency and proudly says his first client, a carpet cleaning business, is still with him today.

Here's a secret that you should take away from this book and conversation. According

to E-Rock, “Google will tell you everything you could ever possibly know, everything you

ever wanted to know—but the secret is figuring out where to look.”

E-Rock admits that he does purely white hat stuff, and that yes, he’s not going to do

anything that will violate the longevity or integrity of his clients. But at the same time he’s

not afraid to push the envelope.

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Google is clearly the dominant search engine. As we all know, if you can rank on Page One,

Google is a business’ best friend.

I’ll share one of E-Rock’s favorite quotes—which is also one of mine—that he says helped

shape his philosophy:

“Poor people will find ways to save money; Rich people will invest their money to save

time.”

E-Rock admits he’s invested thousands of dollars and thousands of hours learning from

other experts, and that sometimes it's been a poor investment of time and money. Some of

the information or products or coaching programs he purchased just didn’t help him learn

anything. On the flip side, he says a lot of the process is just pure joy of learning, of self-

discovery—“just following my natural instincts and going down different rabbit holes.”

“Just in the last few weeks, I’ve learned a couple things that I didn’t realize Google was

doing on a very subtle, almost invisible, level if you will,” he says. That's a part of the

excitement of this industry.

As we talk about Local SEO, my desire is to share with you everything you need to know to

succeed. Obviously, we can't distill and deliver to you half a decade of E-Rock’s experiences

+ thousands of dollars + thousands of hours into a dozen or so videos, but with E-Rock as

one of our experts you’re in extremely capable hands.

E-Rock pulls back the curtain and inspires you by showing exactly how to do what he does.

This is what works and how to put it into practice! A true expert like E-Rock provides the full

package: The fundamentals to advanced trainings and more importantly—the ability to go

out and succeed!

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CHAPTER 13: FAST MONEY WITH SOCIAL MEDIA

MEET JUSTIN ANDERSON

As I was putting this book together, I started thinking about who in the world I’d want to

approach that could talk about driving traffic in a BIG way. Instantly, Justin came to mind.

Justin and I actually go way back. I was one of Justin's first customers in the SEO space with

his Linklicious product, so we were customers of each other before we even met. He has a

great foundation and has been in this business for many years. He can drive traffic from

just about any realm.

He’s going to talk about driving traffic for SOCIAL MEDIA. A lot of people know how to set

up Facebook, but some people don't. A lot of people know how to set up Twitter, but some

people don't. The bottom line is when you have an agency, or you have a business, having a

profile in social media is just one piece of the pie. The most important piece is HOW you use

it to drive traffic.

Justin is a good guy and a native Texan with an independent lifestyle as an entrepreneur

and Internet marketer.

Justin decided after 10 years of running a web agency that he was tired of chasing project-

to-project and realized that a lot of his clients needed SEO help; they needed to rank in

Google; they needed to extend beyond just a simple website. A light bulb went off over

Justin’s head and he quickly realized—in about six months’ time—that if he was smart

enough to build all these tools to automate his own stuff, why not give those tools to

others?

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Within about a year—around 2010—he shut down all of his web development efforts and

jumped in with both feet building tools for agencies.

Let's dive straight into social marketing and how it actually works to DRIVE traffic.

GETTING traffic is a three-legged stool. You can get visitors three separate ways.

1. Through ranking and Google, commonly known as SEO,

2. Through advertising, Facebook ads, YouTube ads, Google ads, some sort of paid

marketing.

3. OR through SOCIAL. Social runs the range of Facebook, LinkedIn, Twitter, Instagram,

Pinterest, Tumbler—that entire universe where you can go to POST STUFF.

This is important because big companies generally don't get this. When you’re talking

traditional advertising, it's a push. You watch a commercial because Nestlé pushes it out to

you. There's no interactivity. You look at an ad in the paper or a banner ad on the website

and it is just one-way communication.

To truly engage in good social marketing, it needs to be a DISCUSSION. That really scares

the crap out of big companies because they're not ready to do this. Bluebell Ice Cream,

based in Texas, recently had a recall because a few people died of Listeria poisoning. CASE

IN POINT: IF they’d had good social engagement they could be having this discussion with

the community and alleviating fears, rather than letting the media go crazy with it. A lot of

the airlines, like Southwest, are really good about addressing customer concerns when they

are tweeted. It is a big time commitment to truly engage in social communication, but the

returns can be insane!

Justin teaches people HOW to target and HOW to determine which of the legs in that three-

legged stool is best for them. In the end it is about how to get a positive return. Depending

on your industry or business certain social areas will work better than others.

The goal with this training is to dive much deeper into each of these three areas, and

through education, you can decide where your time will be best spent. If you could spend

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an hour or two to clean up the SEO and DOUBLE THE TRAFFIC to your site, that's a much

better investment than hiring a part-time intern to manage your social channels. Justin’s

goal is to EDUCATE, then to drill down specifically into one aspect of social which is VIRAL

MARKETING.

EVERYBODY WANTS SOMETHING TO GO VIRAL, RIGHT?

For a lot of companies the ROI is not there for social media. How many guys want to follow

plumbers in Denver, or dentists in New York? That’s not how it works. It’s not cost-effective

for someone to focus on simply pushing for followers. But, if you can take advantage of

things going viral then you can build your brand presence; you can get local media

coverage; you can get an insane amount of traffic for a minimal investment.

We are going to drill deep into viral so that you can easily understand the impact of things

like:

• Headlines

• Photographs

• Topics

• Posting tactics.

• Time of the day to post

• Re-posting

• Posting frequency

It is all about learning how and then applying the techniques to affect the chances of things

going viral.

We’ll teach you:

• To get traffic

• Where you can get traffic

• The BEST way to gain traffic for your particular niche.

We’re going to give you SOCIAL JUJITSU! Once someone determines their niche and

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approach, we’ll map out the BEST and MOST PROFITABLE ways for them to use social

media.

Each business is different. For instance, someone with a national Amazon store needs to

market differently than a local dentist. Each person needs their own tactics and techniques.

They’ll work and they'll work differently for everybody. But the principles are still the

same.

ALL of the stuff can be done on NO budget or a small budget—$100 a month. These tactics

and techniques are available and the only cost you’ll incur is TIME.

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CHAPTER 14: FAST MONEY SELLING AND/OR RENTING WEBSITES

MEET GREG MONTOYA

I have to say that just introducing you to Greg Montoya gets me excited! When I sent out my

initial inquiry email, requesting people to send information for Page One Engine, Greg sent

in his entire course outline! Talk about organized!

Greg and I first connected at Anik Singal’s Inbox Live event. He told me that after I went

on stage, he realized that we would really work well together.

The bottom line is, he makes money doing something that I never even thought about. Pay

close attention— I think that Greg is one of the hottest stars in the Lead-Gen and Site-

Leasing niche!

Greg is brilliant in that he’s figured out a way to actually create his own niche. He rents

websites and ranks websites in a way that’s never been done before. I’m so impressed with

him as an expert and his blueprint for exactly how to do it yourself.

GIVING FIRST—IT WORKS!

Greg does his keyword research, ranks for something like Denver Plumber, puts the site up,

and then gives the calls away to somebody who needs them! Once he’s done that and clearly

demonstrated that he knows his stuff, he calls them up and says, “Hey, do you want these

leads? If not, I'm going to go to your competitors!” Like I said, he’s brilliant!

Greg’s living is based on DIVERSITY. Definitely not just the checks from selling and leasing

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websites!

DIVERSIFICATION IS CRITICAL

You can’t put all your eggs into one basket. Selling and leasing websites probably makes up

30% of Greg’s income. He still deals with local SEO clients, and doesn’t do work in-house

for anyone anymore.

He stresses that you can’t just stick with one marketing tactic or rely on one thing. He says,

“I realized from working in-house that you NEVER want anyone to be responsible for more

than 10-15% of your salary.”

STEP-BY-STEP TO DOMINATE ANY NICHE

These are the steps to SPECIFICALLY DOMINATE in any market. Here are the details on

how to do your keyword research to really build these types of sites and how to make the

call to make the sale.

We all want to learn how to dominate in any market of our choosing. Greg has done the

heavy lifting by researching, developing, and implementing this process. The cool prospect

of Greg’s business model is that he owns the niche, leases the leads, and stays in control of

the bargaining and negotiation. Then Greg makes money while he sleeps because his

systems are automated revenue generators.

A huge piece of the puzzle is his guide for how to get ORGANIZED: organizing all these

small tasks into one flow. It’s so easy to get distracted; so get ready to hold onto the reins

because Greg’s module is one hell of a ride!

Create Your Lasting Business in 2-3 months with $200-400 by Building and Leasing

Sites

Overview:

1. Pick up high-end niches with little competition and get a website. This process is the

beginning to your success: simply choose keywords, find high-ticket services,

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complete a thorough analysis, and buy a domain. If you can find an exact match

domain it will be good for leasing.

2. Get and add a tracking number to your website. There are many services to get

tracking numbers. The most important piece of this is data mining. You will actually

point the phone number to your client so you want to know at any given moment

the number of leads you have sent to them.

3. Rank your site. I know this sounds simple, and truthfully, it is. You are ranking a

specific kind of site with specific goals and locations. Once you determine the exact

strategy and niche, rank will be simplified! You then begin to activate all systems to

achieve domination.

4. Create process and templates for everything you do! This way as you become

successful—and you will—you will begin to learn the true timeframe from

investment to making money. Projecting recurring revenue without experience is

daunting, so track, map, and watch things unfold!

5. Set up a calendar. You now are on a roll and almost ready to hand it over to your

client; however, having a calendar to continue your process is key to long-term

success in this business. Your templates explain what to do, your calendar explains

when to do it.

6. Show me the money! Lease the website to your NEW client. Yes, you built it for their

niche. Yes, you are driving leads directly to them now. Yes, if they want to keep

those leads they will need to pay you. There are many ways you can lease the leads

or the whole website. The goal is to build it, and leads that you can sell will show up!

7. Rinse and repeat in the niche you have found.

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CHAPTER 15: FAST MONEY WITH AFFILIATE MARKETING DK FYNN

MEET DK FYNN

Meet an amazing expert—DK Fynn—whose specialty is Affiliate Marketing. While

continually searching for ways to make money on the Internet, about ten years ago now,

DK discovered SEO and his Internet career began.

Growing up in Saskatchewan, he currently lives in Montreal, Quebec, Canada.

Flynn got one of his big breaks by helping others through a problem—isn’t that the key to

success after all? Solving a problem? Giving back?

It all started in 2008 when he enrolled in a course on how to rank sites on Page One of

Google. The course was taught by a gentleman named Alex Goode.

A NATURAL PROBLEM SOLVER

As it turned out, they were using WordPress, which at the time had gone through an

update; the interface caused problems with the integration of their software, so customers

were facing technical hurdles trying to build their own websites.

DK jumped in with a solution, and using his method, people were able to build their sites

using a sort of detour. By creating a series of screen-capture videos, he showed people how

to bypass the troublesome issues, and his innovative spirit gained him respect in the SEO

world.

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“At some point,” he says, “I started following Dori, her emails, and her products. I really

liked her brand. I knew she was someone who really knew what she was talking about.”

DK’s road to success had its ups and downs, just like all Big Dogs on the Internet, but he

says, “Every time you fail, you learn something. It’s about overcoming the fear of not

knowing how something will turn out.”

DK’s approach to Affiliate Marketing incorporates the “fear reduction” tactics DK learned

on his journey of hard knocks. He stresses the fact that you have to keep on learning new

things and says he’s almost never looked back!

Affiliate Marketing is about taking a product, ranking it on Page One, and then making

money from that product. The cool thing about Affiliate Marketing is that once you learn

how to choose a niche, how to choose keywords for those niches, and how to be able to

rank for those keywords, you’ll be on the road to generating evergreen money.

THE MAGIC AFFILIATE MARKETING TRICK

That’s the true magic of Affiliate Marketing—creating recurring monthly revenue by

helping others sell their products.

We are not just chasing short-term gains—we all want long-term financial stability, right?

To have work that builds on itself over time and to reap the benefits of your hard work.

DK’s personal accomplishments are an inspiration: Four years ago, in April of 2011, he built

a site for an affiliate product. To this day, he makes consistent monthly recurring income

from that site with some months being VERY financially rewarding. Yes, you read that

right—work that he finished four years ago is STILL bringing home bacon!

The beauty of this system is that if one affiliate program goes down—you still own the

website you created for the product. You rank for related keywords and if one product goes

off the market, or even changes its name (e.g., goes to a 2.0 version), you can tweak your

properties to promote whichever version of a product you want. This system leaves you

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agile and in control of your recurring revenue stream.

To be successful in Affiliate Marketing, you must know HOW to choose your products, HOW

to do the research, HOW to pick the sites, HOW to evaluate the search engine

competition—and HOW you make the money. DK has paved the way and has a plan for you

to follow his system.

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CHAPTER 16: FAST MONEY FROM BUILDING AN EMAIL LIST

MEET KIM ALBEE

I became acquainted with Kim Albee about five years ago. Not only have I had the pleasure

of having her in my home, but she has attended a SEO Rock Star event. Kim’s passion, and

what she does as a daily business, is working with small to large companies—both

educational and private—and is their go-to expert for email lead generation.

LIST BUILDING SOFTWARE

Kim’s company uses proprietary software developed and created by Kim herself. The

companies who use her software are able to overcome some of the obstacles encountered

by the average person looking to build a large email list.

Learning how to set up an email list for lead generation is a crucial step for success: and

learning how to format the email, how to import it, how to choose an email company—all

of these skills are imperative to turning an email list into recurring revenue.

I’m really excited about having an expert like Kim on board. She has developed her own

unique WordPress interface that my team has exclusive rights to test. I’m even more

excited to share the results with you!

Her SEO life began when she studied with Mike Marshall. Mike has since passed away, but

he was an awesome brain around the SEO world. It was Mike who ultimately put Kim and I

together years ago.

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“I started following Dori and her SEO tactics a few years ago. Learning from Dori helped my

business and I was able to pass that advantage on to my clients,” says Kim.

Working with business-to-business companies and small to midsize businesses on how to

effectively engage leads throughout the entire customer journey is what separates Kim

from her competition. Her clients range from e-commerce folks, B to C companies like

mom-and-pop shops, and consulting organizations as well as some big corporations—all

over the map.

It’s not about growing an email list but how to treat that list well, and that makes all the

difference when it comes to success.

“Email can help you or it can radically hurt you,” says Kim.

You need to know how email or ISPs are reviewing incoming emails in order to maximize

your revenue and your potential to earn revenue. You need to treat your leads like GOLD

because they are huge assets for you. The better you can structure your emails, the better

you’ll know how to build out your email list and engage with people, and ultimately—make

more money. Building a huge email list is worthless if you burn it out too fast by not

knowing how to treat your subscribers.

UNDERSTAND SEO AND EMAIL BASICS

Understanding email basics, how to make email hot and sexy, and how to give it that real

sizzle is what leads to securing a list that you can utilize to generate revenue—again and

again and again. It’s all about understanding how to capture leads and how to make those

leads work for you.

People tend to get enamored with social media, but right now, email marketing is THE way

to have one-on-one conversations with people. You can tailor and segment a conversation

to ONE recipient—and even though it goes out to a lot of people—that person will think,

This is JUST FOR ME—and it was written JUST FOR ME. Now, they feel important and want

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to learn more about this person and the company who sent the email.

Getting maximum results, understanding your email metrics, and learning all the options

your chosen email company offers is imperative to any online strategy. From lead

nurturing to auto-responders and everything in between—your company's success will

depend on a reliable formula to implement.

SIMPLE FORMULA FOR SUCCESSFUL LIST BUILDING

1. Choose your email company

2. Develop your strategy

3. Create swipe files

4. Create auto-responders

5. Create opt-in offers

6. Embed code on your website, and other appropriate placements

7. Watch your list grow

8. Track

9. Segment

10. Bring new offers to your list to sell and make commissions

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CHAPTER 17: ADVANCED STRATEGIES: LINK-BUILDING

TO SHOOT YOUR SITES TO THE TOP!

Quick Note: If the term SEO is new to you then this next section will most likely sound like I

am speaking a foreign language. You do not have to worry about what everything below

means right now. Just know that it will be there for you when you need it and you will

understand it all soon enough!

MEET KEITH DEAN & NIGEL GRIFFITHS

I can’t believe that I have the good fortune to have two guys share their secrets about

Advanced Link-Building.

I come from a background of teaching SEO and how to build links. We talk about Personal

Blog Networks; we talk about how to structure links; we talk about building silos within

sites for on-page optimization; we talk about off-page optimization. But NEVER BEFORE

have I had experts share the secrets of not only how to build those links, but the software

they used, as well as how to set up the software and so that you don't get dinged by the

search engines.

DEADLY DUO

Keith Dean and Nigel Griffiths blended their talents and are a deadly duo in the field of link-

building. They own two businesses; the main one being Pearlydean Marketing; the

second is System for Business. They provide SEO services to clients both in the UK and

USA and achieve amazing results. They also provide white-label SEO to many agencies.

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They have direct clients across different sector areas; they have “white label” clients where

SEO agencies actually come to them with their link-building. They don’t have to deal with

the clients in that respect; they simply deal with the link-building and provide white-label

reports to the agency who in turn presents that to the clients.

NEVER BEFORE RELEASED

Keith and Nigel admit they’ve NEVER described or told ANYONE what they actually do in

terms of link-building. I am excited that they will be part of the expert team—I know they

will knock your socks off!

I believe in their step-by-step instructions and that when you apply these tactics to money

generating projects, you’ll never look back. What these guys do WORKS! We are part of

some of the same mastermind groups and I trust they are far ahead of the curve—and that

helps them able to help their clients.

As experts Keith and Nigel will do a lot more than show you to rank in the Page One Engine

Course; they will show you EXACTLY what they do. These guys offer a complete step-by-

step overview of how they run their link-building business—from on-page SEO, setting up

the sites, setting up the keyword pages, to over-the shoulder guides of all the software they

use. I can tell you that Nigel is an absolute expert in some of these software programs, in

fact, he’s probably one of the top ten in the world. He gets something like 200 links a

minute, which is unheard of.

So, even if you’re a newbie and you don’t really understand anything about SEO, don’t

worry. Once you go through all our information—from the start up to the end as they say,

you’ll be able to call yourself an SEO expert. And THAT is confidence!

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CHAPTER 18: ADVANCED STRATEGIES TO ROCKET LAUNCH YOUR EARNINGS

MEET JOSH BACHYNSKI

Let’s say you’re an SEO person and you’ve decided to reverse-engineer a site because you

want to look at your competitors in a certain way.

REVERSE ENGINEERING

The tools available to you are endless. Josh Bachynski knows more than the tools. He

knows how to systematically break it down, reconstruct it, and spit it back out in a way you

can understand it!

I’ve asked Josh to partner with me here as one of our experts so that he can get into the

technical pieces of ADVANCED SEO. He’s done many videos for me and anyone who’s been

to SEO Rock Stars has seen him, but it’s more than that.

Advanced SEO people from all over the world come to Josh Bachynski; they ask him

questions—they rely on him! Josh could stand head-to-head with many of the people at

Google itself along with the search engines! He’s an SEO consultant and researcher; he

speaks at SEO and technical conferences. He sees hundreds of sites in hundreds of different

niches, local, global and e-commerce, so his knowledge comes from a very diverse

background.

TED TALK: THE FUTURE OF GOOGLE, SEARCH AND ETHICS

And, get this—he’s doing a TED talk coming up in November on Google and Search as it’s

related to ethics, and he’s doing a documentary on Google Search as well.

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TWO VIEWS

Josh says that in SEO, there two views:

1. The HOLISTIC view, and

2. The TOOL view

The holistic view is how the parts of the whole fit together. The tool view is where people

ask, What tool do I fire up now? What service can I buy?

This holistic understanding will make you a sharper marketer and a more strategic

businessperson. The key word here is STRATEGIC—if you really want to understand this,

you need a foundation that is not just based on tools.

Josh is sharing his strategic approach to do all these things as well as where the different

tools should be and how to use them.

Knowledge is your competitive advantage. Without it, there is no barrier to entry in the

industry. Anyone can fire up these tools and go buy the latest package. Knowledge creates

a barrier to entry where you can be in the upper echelon.

Josh is giving you the right strategic knowledge at all steps of the game: choosing your

business model, choosing your marketing ideas, choosing your branding ideas, and

choosing how to exploit those ideas in relation to how everyone else is conducting their

business and branding—and how you are going to differentiate or position yourself. The

SEO plan or marketing content creation plan flows from all that.

Even if you lean more toward the affiliate markets or markets that people would feel are

more of a cookie-cutter approach, you’ll always need a business model—one with a

formally written out business plan.

YOU ALWAYS NEED A PLAN

YOU ALWAYS NEED A PLAN. With a good plan, the success flows naturally from there.

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With that basis, we’ll get deeper into the advanced stuff and more competitive research. We

will look at what other people are doing.

BOTTOM LINE:

Understanding the strategic essence of your business model is essential to weathering

changes. It really surpasses the title tags and the meta tags and gets down to marketing to

people. What do they want? What are they buying? Where are they buying it? Who’s selling

it? How do I differentiate myself? How do I build value and how do I add value? It doesn't

really matter what Google is doing as long as you're always the "IT thing" or appear to be.

What most people don't understand about Josh’s teaching is that although it may be very

technically based, the bottom line is if you own a website he is giving you the equipment to

survive a nuclear holocaust on the web. Josh has a winning strategy for you whether you

have one site for big business or many sites to drive for affiliate marketing: a strategy to

make them long-lasting and to overcome changes.

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SECTION 4: BRINGING IT ALL TOGETHER

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CHAPTER 19: THE CHECK LIST

MEET ANN PREMAZON

Ann Premazon is a tireless entrepreneur who has been in the SEO game practically before

SEO was even a term. She has led numerous conferences, webinars, and online courses and

we are very happy to have her on board.

Ann lives in Seal Beach, California, where she delights in early-morning dog walks, wearing

flip-flops year-round, and getting clients ranked on page one. She runs a successful web

marketing agency for a diverse clientele ranging from car dealerships to drug rehab

facilities, restaurants, and medical doctors. With her wide range of expertise, she loves

empowering other motivated entrepreneurs with the basics that they need to succeed.

“The explosive growth of the internet in the last 20 years has opened up possibilities for

creative, motivated people to become financially successful in ways people have never even

dreamed of,” says Ann, “The great thing is that the internet is so big there is room for lots of

people to succeed. We don’t have to stomp on each other to win! We can provide value and

solutions and win because EVERYONE wins!”

However, she knows that gaining her amount of Internet wisdom didn’t happen overnight.

Internet marketing is a gigantic, complex series of interrelated systems that is forever

changing. Much of it is based on testing theories and analyzing results. Ann’s experience

with computer systems and Internet architecture stretches back 20 years. This foundation

allows her to remain at the top of her game in a world where trends dominate the market,

sometimes overnight.

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“It’s a little like being in the eye of a hurricane,” says Ann, “You have to keep on top of new

developments, news from Google, what other marketers and experts are saying. If you stop

learning, you stop growing, and if you stop growing, you’re dead in the water. I like to keep

moving and learning.”

The reason I tagged Ann to cover the basics is because of how intrinsic they are for success.

I know this field can seem complex—awash with different acronyms and terminology but

once you know the basics it’s a lot easier than you would think. I knew there was only one

person who could assemble the requisite information and give you the rock-solid

foundation you need to build your success.

Ann and I have been friends for many years and have collaborated together on many

successful projects. I met her by pure luck when she sat next to one of my childhood friends

on an airplane—it’s a funny story. The short version is that he was scared to death of flying

and after a couple of vodkas and spilling his life story to her from Dallas Airport to LAX, as

they were landing he finally asked what she did for a living. As soon as she said she had an

SEO agency, he demanded a promise from her to call me. I’d love to say the rest is history,

however, the twists of fate continued and she attended a seminar at my invitation and in

the MIDDLE of my presentation confronted me and said that I was full of a bunch of “cocky

talk!” We’ve been bantering over every little SEO detail since then and we’ve become great

friends.

The basics you need for success in any business with a web presence is a solid

understanding of core principles. These principles deal with how to build an optimized

website, rank in the search engines, and track your success so that you can continue to

grow. Ann not only understands what it takes to be successful but she knows what it takes

to help others reach the finish line as well.

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CHAPTER 20: IN CONCLUSION

You’ve made it to the end. Congratulations!

HERE’S WHERE YOU MUST DECIDE

You must decide if you are ready to tackle your life and start the magical journey toward

your dreams and your financially free lifestyle.

You’ve been patient and you’ve been a good student; I look forward to going on an exciting

journey with you. But right now, I’d like you to take a deep breath, think, and write down

what you’re grateful for in your life and what you want your life to be.

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Now, listen to the story of of Kuan Yin.

Here on my ranch, I have a statue of Kuan Yin. She is a very spiritual creature in Buddhist

culture. Her name is said to mean One Who Hears the Cries of the World.

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I was in San Francisco at the time of this story. I had just finished a bike ride across the

United States and didn’t have a penny to my name (and I guess I was crying to the world

about it) when a friend told me to put a statue of Kuan Yin at the north end of the property

and I would have more abundance than I could dream of.

So upon arrival to the ranch, I did just that. I put her across the pond under an oak tree.

Believe it or not, to my amazement, everything just seemed to go RIGHT! After a short time,

I was doing really well financially, was healthy, and my family life was GREAT! I could say I

was living the life I had dreamed of!

Then in about 2006, it all started to crumble. It started with little things, like the air

conditioning going out, the pool needing a new heater my business was struggling and my

health was not the best.

It was a hard time on all fronts and while I was in the pool with a friend, and she said, “Dori,

what ever happened to Kuan Yin?”

We looked out and we couldn’t see her! A tangle of blackberry vines had grown over her

and she was buried beneath them. We got a hoe and started chopping away until we’d

uncovered her.

Then, we got our truck with the winch, put it around her neck and heave-ho pulled her out

of the blackberry bushes. Feeling like we conquered that, we went off to do other chores

and left her there, the winch tight around her neck!

Well let me tell you things started happening almost immediately—not good things. Things

started to break down all over again and on a higher level, more things, faster until even my

father who lives down the street noticed and said “Dori, I think you should do something

about Kuan Yin.” That was my 82-year-old father saying that!

It seemed crazy, but we went out, removed the winch from her neck, and placed her in her

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new and current setting under the willow. Almost immediately, things began to improve

and I went on to make more then I had before, things became easier than ever, and to this

day, life is good.

You may say it was coincidence, but Kuan Yin says:

“The universe will bring people whatever they want … Let the magic happen. It’s always there.

Abundance and love are always there. Believe in the highest good. There is a higher essence to

everything. The realm you’re in has a heaviness that mutes energy. You can penetrate through

it, no matter how dark and heavy. Sometimes it has nothing to do with karma. Just don’t

forget to keep it open. Don’t get too bogged down … Prosperity can happen at any time. I want

to give you everything that you need.”

(from “The Living World of Kuan Yin,” Hope Bradford.)

Whether someone wants to believe it was Kuan Yin, coincidence, or God, really doesn’t

matter.

What does matter is that you BELIEVE. Believe in you. Believe in your ability to be anything

you want to be. Believe in the fact that I want you to be gloriously, ridiculously successful—

and that the trainings awaits you as your first step.

Perhaps Kuan Yin heard your cries. I know she heard mine.

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CHAPTER 21: PAGE ONE ENGINE

Go back to the last chapter and look at what you wrote down for how you wanted your life

to be.

If you did not write it down then just take 30 seconds to think about what you want your

future to look like.

I invite you to take action on those dreams. For once do “everything” you can do to put

yourself in the place you want to be!

JOIN A TRUE COMMUNITY

Over the years so many people have asked me “Dori why don’t you create something that

allows more people in on what you know is working?”

I’ve always kept a low profile lifestyle so my answer has always been no.

I believe there is something inside all of us when we find success we can’t help but want to

share it with others. Three years ago I started the SEO Rockstars annual underground

conference but I’ve always limited it to only a 100 people and it was strictly for advanced

SEO experts.

Recently I had another person ask me why I don’t open up and share with more people?

And, Finally, for the first time, I said Yes to that question.

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And I don’t know why I responded Yes when that person asked me but I remember my

actual response was: Yes, you know what, it IS time I do this.

And it IS time for a larger community to exist where we can ALL benefit. Where we can all

learn and grow and find answers and solutions must faster.

I am humbled by the amount of people that have stepped forward to provide all that they

are for this new community. It has truly blown me away with everything they are sharing.

It is a true testament to the underground SEO industry, one that I am very proud to be a

part of.

On behalf of everyone involved with the Page One Engine community we invite you to join

us. Join an entire community of like minded individuals that have created true financial

freedom and are willing to share it all with you.

And no matter whether you choose to join this community or not I just hope you will do

one thing:

Truly believe: that you can do anything, be anything, and create anything!

Dori out.


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