where talent isn’t put in boxes. - we touch lives · where talent isn’t put in boxes. ... mob:...
TRANSCRIPT
textplacement
34/Brand Book/brand assets/key text badge - element
WHERE TALENTISN’T PUT IN BOXES.Lorem Ipsum Dolor Sit Amet Consectetur
Text in key text badge will be
placed only according to the
specifications highlighted here.
35/Brand Book/brand assets/key text badge - layout grid
WHERE TALENTISN’T PUT IN BOXES.Lorem Ipsum Dolor Sit Amet Consectetur
vertical andhorizontal grid
vertical grid
horizontal grid
The grid created here will be
applicable for digital and print
versions when using the key
text badge.
Grid: 3 columns x 3 columns
36/Brand Book/creative guidelines
creative guidelines
37/Brand Book/stationery guidelines
The stationery guidelines lend a consistent visual identity to letterheads, business cards, and envelopes across HCL. While customizing stationery, the following must be adhered to:
• The three listed companies of HCL include HCL Technologies Ltd., HCL Infosystems Ltd. And HCL Healthcare Pvt. Ltd. All other entities are subsidiaries, divisions or joint ventures of either of the above.
• The company name must always be written in capital letters (e.g. HCL Infosystems Ltd.).
• Website addresses other than the enterprise website address (e.g. www.hcltech.com, www.hclinfosystems.in), should appear immediately after the address details, but must precede the enterprise website address (www.hcl.com).
• The contact details must end with the enterprise website www.hcl.com (in Pantone 293).
• In case of a wholly-owned subsidiary company, the subsidiary name must be written first (in Pantone 293) followed by the parent company name in the next line in brackets (in Black) e.g.
HCL GREAT BRITAIN LTD.(A subsidiary of HCL TECHNOLOGIES LTD.)HCL INFINET LTD.(A subsidiary of HCL INFOSYSTEMS LTD.)
stationeryguidelines
38/Brand Book/stationery guidelines/business card
Font: 77 Bold Condensed | Size: 8pt | Color: Pantone 293
Font: Helvetica Neue Family
Font: Helvetica Neue Family
Font: 57 Condensed | Size: 7pt | Color: Black
Font: 57 Condensed | Size: 7pt | Color: Black
Font: 57 Condensed | Size: 7pt | Color: Pantone 293
Leading: 9pt | Kerning: 20pt
Font: 77 Bold Condensed (All caps) | Size: 8pt | Color: Pantone 293
E-4, Sector 11, NOIDA 201 301, U.P. India
T +91 120 2538958 | D +91 120 4321197 | F +91 120 2445969
M +91 9810005363 | E-mail: [email protected]
/HCLEnterprise
@HCLEnterprise
/HCLEnterprise
HCL CORPORATION PVT. LTD.
www.hcl.com
x
6mm
20mm3mm
x1/2x
1/2x
3mm2x 2x
6mm
The front face of the card to carry the following:Employee NameDesignation - Team
The reverse to carry the following:Company NameContact details and website(s) address
businesscard
Font: 77 Bold Condensed (All caps) | Size: 8pt | Color: Pantone 293
Font: 57 Condensed | Size: 7pt | Color: Black | Left Indent: 7pt
Font: 57 Condensed | Size: 7pt | Color: Pantone 293
Font: Helvetica Neue Family
39/Brand Book/stationery guidelines/envelope
2x
254mm
114.3mm
x1/2x1/2x
5mm
5mm40mm5mm
5mm
10mm
10mm
There are two envelope sizes available:
Business size : 114.3mm (height) X 254mm (width)
Manila size : 304.8mm (height) X 222.25mm (width)
All printable matter to be 5mm away from the edges.
All envelopes should carry the following: Company name, contact details and website(s).
envelope
40/Brand Book/stationery guidelines/letterhead
5mm5mm
5mm
10mm
5mm
2x
x1/2x1/2x
2x 36mm
10mm
Font: 77 Bold Condensed (All caps) | Size: 8pt | Color: Pantone 293
Font: 57 Condensed | Size: 7pt | Color: Black | Left Indent: 7pt
Font: 57 Condensed | Size: 7pt | color: Pantone 293
Font: Helvetica Neue Family
Size of the letterhead should be 210mm (width) X 297mm (height)
All printable matter should be 5mm away from the edges.
All letterheads should carry the following: Company name, contact details, and website(s).
It is mandaory to put the registered office address/ registration number on letterheads.
letterhead
41/Brand Book/stationery guidelines/business stationery options for entities
businessstationeryoptions forentities
1.618XX
3rd Floor, Corporate Towers, HCL Technology Hub,
Plot No 3A, sector 126, Noida - 201301. UP (India)
T +91 120 4306000 | F +91 120 2445969 | E-mail: [email protected]
www.hcltech.com
/HCLTech
@HCLTech
/HCLTech
HCL Technologies Ltd.
www.hcl.com
x
2x
business card
envelope letterhead
2x
2x
3rd Floor, Corporate Towers, HCL Technology Hub,
Plot No 3A, sector 126, Noida - 201301. UP (India)
T +91 120 4306000 | F +91 120 2445969 | E-mail: [email protected]
www.hcltech.com
HCL Technologies Ltd.
www.hcl.com
x
2x
x
3rd Floor, Corporate Towers, HCL Technology Hub,
Plot No 3A, sector 126, Noida - 201301. UP (India)
T +91 120 4306000 | F +91 120 2445969 | E-mail: [email protected]
www.hcltech.com
HCL Technologies Ltd.
www.hcl.com
2x
x
x
x
Download template
42/Brand Book/stationery guidelines/e-mail signature
NameDesignation - Team
HCL Corporation Pvt. Ltd.Address line 1,
Address line 2,
Tel: XXXXXXXX Extn: (xxxx) (Optional)
Direct: +91-XX-XXXXXXXX (Optional)
Mob: +91-98XX XX XXXX (Optional)
www.hcltech.com (Optional)
www.hcl.com
Hello there!
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc imperdiet sem eu convallis pellentesque. Fusce vel orci in metus vehicula rhoncus. Vivamus id sapien tellus. Suspendisse dignissim ante vitae posuere tristique. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc imperdiet sem eu convallis pellentesque. Fusce vel orci in metus vehicula rhoncus. Vivamus id sapien tellus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc imperdiet sem eu convallis pellentesque. Fusce vel orci in metus vehicula rhoncus. Vivamus id sapien tellus. Suspendisse dignissim ante vitae posuere tristique. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc imperdiet sem eu convallis pellentesque. Fusce vel orci in metus vehicula rhoncus. Vivamus id sapien tellus. Suspendisse dignissim ante vitae posuere tristique. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Thanks & Regards,
Subject: Title of the email
Font: ArialSize: 9ptStyle: Unbold
Note: Conformity to the color of text, typeface, font size, and font style is mandatory as per the HCL Brand Guidelines. Please use the template as shown on the bottom left side of this page, without any change in size or distortion in the HCL logo.
e-mailsignature
The signature is an extension of the brand HCL with every communication you send out. The template created here is a corporate mandate and is to be strictly adhered to by all employees. No deviations or variations of the same will be tolerated.
Download template
1/2X
X
42.33mm
PresentationTheme
Maximum font sizeFont: ArialSize: 18pt
Theme place holder
PresentationSub-theme
43/Brand Book/stationery guidelines/presentation template
presentationtemplate
As an organization, we maintain synergy in our thoughts. In the same way, we ensure synergy in all our communications and presentations.The format shown alongside must be used for any presentation or proposal made.
Standard presentation size is 4:3 and 16:9.
The height for the header has to be exactly half of the slide’s height.
Maximum font sizeHeadingFont: Arial boldSize:16ptColor: Pantone 293
Regular font sizeBody contentFont: ArialSize:12ptColor: Black
Minimum font sizeBody contentFont: ArialSize:8ptColor: Black
Simple diagrams with colorsonly from the HCL palette
25.4mmPresentation Theme
Heading 1
Heading 2
44/Brand Book/stationery guidelines/presentation template
10mm
10mm
42.33mm
presentationtemplate
Header: In content slides, the header has to be 25.4mm in height, and the margin from top and left around the heading has to be 10mm.
Font: The header has to be in Arial Bold, 18 pt .size. Maximum font size for the content heading has to be 16 pt. size, and in Pantone 293. The body copy has to be in Arial 12 pt. size.
Minimum font size to be used anywhere in the presentation can be no less than 8 pt. size.
Diagrams:The illustrations/diagrams can only be in HCL color palette.
Download template
45/Brand Book/stationery guidelines/RFP template
Document size: A4
RFP template
The template elements include a title and a sub-title; an RFP theme image; and the updated HCL fact file. The theme image has to be 80mm in height, 190mm in width and the margin from top and left around the theme image has to be 10mm.
The template for level 1 entites will have their logo on the top right corner of the page from the second page onwards.
fact file
Theme image: 80mm (h) X 190mm (w)10mm
10mm
115,000 MINDS 32 COUNTRIES 115,000 MINDS 32 COUNTRIES 115,000 MINDS 32 COUNTRIES
46/Brand Book/creative guidelines/logo usage
print logo usage
For print, the logo will be used against a white backdrop. Scale and proportion will be determined by the available space and visibility.
FOR US, MILESTONESARE STEPPING STONES.
horizontal logo unit vertical logo unit
logo unit text badge
115,000 MINDS 32 COUNTRIES 115,000 MINDS 32 COUNTRIES
47/Brand Book/creative guidelines/digital usage
minimumsize usage
digital usage
For digital usage, the logotype, alone or boxed, should be at least 85 pixels wide.
For smaller sizes, the logotype is slightly wider and weightier, with extra letter spacing to maximize legibility.
Do not use the logo below these size ranges.
The size of the fact file has to be minimum of 850px (width) across all digital communications placed at the bottom e.g. on e-mailers and case studies.
850px
120px 75px
the logo should beused below 120 pixelsdown to 85 pixels wide.
115,000 MINDS 32 COUNTRIES
48/Brand Book/creative guidelines/digital logo usage
websitelogo usageThe logo will be used on the top band of the website header. Clear space will be ensured keeping type and design elements away from the logo unit.
horizontal logo usage on websitevertical logo usage on website
digital logousage gridThe grid created here will be
applicable for digital versions
when using the HCL logo.
The logo has to be at the bottom right of the creative, 120 pixels in width. The spacing has to be basis the clear space applied universally for the logo.
we touch lives.
horizontal layout vertical layout
49/Brand Book/creative guidelines/digital logo usage
50/Brand Book/creative guidelines/digital logo usage
digitallogo usageFor digital uses, the minimum size for the standard logo is 75 pixels.
we touch lives.
horizontal layout vertical layout
FOR US, MILESTONES ARE STEPPING STONES. FOR US, MILESTONESARE STEPPING STONES.
51/Brand Book/creative guidelines/outdoor logo usage
For outdoors, the logo will be used against a white backdrop. Scale and proportion will be determined by the available space and visibility.
outdoorlogo usage
horizontal layout vertical layout
FOR US, MILESTONES ARE STEPPING STONES. FOR US, MILESTONESARE STEPPING STONES.
52/Brand Book/creative guidelines/id card
Size of the ID card 85mm (height)and 54mm (width)
ID cardguideline
If found please return to/call:
HCL Technologies Ltd.
A-10/11, Sector-3
Noida 201301
India
Toll Free: 1-800-xxx xxxx
Phone: xxxxxxxxxxName Surname
PARTNER LOGO
51324576Blood group: B+ve
54 mm (w) X 85 mm (h)
Font: Helvetica Neue | Size: 10pt
Employee’s photograph: 28 mm (w) X 33 mm (h)
Font: Helvetica Neue Regular | Size: 14pt
Font: Helvetica Neue Bols | Size: 18pt
Font: Helvetica Neue Regular | Size: 9pt
53/Brand Book/creative guidelines/co branding
Maximum size of a partner logoThe maximum size of a partner logo should notexceed the size of the HCL logo.Width of (HCL logo) >= Width of (partner logo)
Our brand should always stand out even whenalongside other brands.
HCL and partner logoBrand HCL is a vital ingredient in a credible andappealing proposition. Therefore the logo width should always be equal to the partner logo.
Width = XPartner logo = XWidth = XPartner logo = X
co-branding
54/Brand Book/creative guidelines/merchandize branding
merchandizebrandingThe branding cannot be more than 50% of the visible space – minimum 25%, maximum 25% - Bag, mug, pen, bottle, etc. According to the collateral, the logo will be used horizontally or vertically. For merchandize, primary and secondary colors are permitted as backgrounds.
x
x
x/4
x/2
x/2
x/2
55/Brand Book/creative guidelines/merchandize branding
merchandizebranding
x
x/2 x/2
56/Brand Book/creative guidelines/merchandize branding
merchandizebranding
Permitted secondary colors
57/Brand Book/creative guidelines/vehicle branding
vehicle brandingguidelinesThe logo used on the vehicles must follow the established ratio guidelines, including an exclusion zone around the logo. There must be no clutter around the logo. It must stand out prominently.