where should i travel? - #traveldaze2016
TRANSCRIPT
@clivedickens
in/cdickens /cdickens
Clive DickensChief Digital Officer
WHERE SHOULD I TRAVEL?TRAVELDAZE
Travel Bookings online forecast
2014 2015 2016 2017 2018 2019
$32 b$52 b $65 b $76 b $86 b $95 b
$118 b$116 b
$116 b$114 b
$112 b $111 b
Mobile Desktop
US digital travel sales by device 2014 - 2019
Source: eMarketer Nov 2015
“DON’T ASK ME THINGS YOU ALREADY KNOW
ABOUT ME”
What is the problem we are trying to solve?
WORLDWIDE ASIA – PACIFIC 75.9%
74.3%
Source: SaleCycle, “The Remarketing Report” – Q1 2016, May 3, 2016
CART ABANDONMENT RATE OF BRANDS WORLDWIDE BY REGION, Q1 2016
CART ABANDONMENT
SUPPLY
FOCUSED
INSPIRE
INSPIRE
INSPIRETRANSACT
INFORM
Where should I travel?
Where should I travel - Just ASK?• Mobile First• Native Transactions• Data Driven to personalise• Don’t forget to INSPIRE
@clivedickens
in/cdickens /cdickens
Clive DickensChief Digital Officer
TRAVELDAZE