WHERE SCIENCEBLENDS WITH ART.

Formerly known as Kelkar Group

VARIED, YET UNITED BY AN ENERGETIC PURSUIT OF OUR GOALS AND VISION.

EXPERTS IN FRAGRANCES AND

FLAVOURS.

THE INTANGIBLE CATALYST THAT PRODUCES TANGIBLE RESULTS.

CONTINUOUSLYTRANSFORMING, WHILEREMAINING TRUE TO OURFOUNDING IDEALS.

ARTISTS, WHOSE CREATIONS ADD VIBRANCY TO THE LIVES OF MILLIONS AROUND THE WORLD.

WEARE

At Keva, a scientific edge and an artistic imagination are the integral pillars

of a company that began in 1922. Here, science and art have played an

equal part, ensuring continued growth and success for our clients across

the world.

The integration of these two seemingly different functions is possible,

thanks to our unparalleled commitment to excellence, and our upholding of

world-class standards in every activity. These form the backbone of Keva,

and allow us to perform complex operations with ease.

We believe our technological prowess and creative skills are akin to two

halves of a brain. When integrated, they deliver results that give an edge of

novelty to every associated brand.

AN EFFORTLESS COMBINATIONOF TWO WORLDS.

A SCIENTIFIC EDGEAND AN ARTISTICIMAGINATION

It takes analytical nous, operational excellence,

a commitment to quality and world-class

processes to meet the needs of the world’s

biggest brands. These are the traits that

distinguish our scientific pillars, and form the

analytical Left Brain of Keva.

State-of-the-art QC & R&D Centres.

The manufacture of fragrances, flavours and aroma ingredients is seldom

a simple process. It involves multiple steps, each with its own challenges.

At Keva, we’ve ensured that global QC standards are adhered to at

every step of the way.

All our fragrances are compliant with global regulatory standards, while

our flavours adhere to certifications issued by the FSSC, FSSAI and other

regulatory bodies.

Our testing facilities consist of laboratories equipped with multiple Gas

Chromatographs (GCs), density meters, automatic polarimeters,

tintometers and flash-point testers. We also carry out microbiological

testing based on specific flavour requirements.

PRODUCTS UNIQUE TO EVERY MARKET, YET ADHERING TOGLOBAL STANDARDS.

GLOBAL STANDARDSAT EVERY STEP

A globalized economy entails a more complex and competitive landscape.

At Keva, we embrace this challenge wholeheartedly as we consistently

evolve and refine our offerings and processes. From time to time, we also

make strategic investments in companies that match our requirements and

culture. A fine example of this is our purchase and integration of PfW,

a manufacturer of aroma and specialty ingredients, based out of the

Netherlands. Another successful acquisition was Saiba, an Indian flavours

company whose integration helped us enhance the offerings of our flavours

division. These purchases demonstrate our willingness to continuously

grow and evolve, through both organic and inorganic means.

CONTINUOUS EVOLUTION,AND STRATEGIC INVESTMENTSIN TECHNOLOGIES ANDNEW MARKETS.

State-of-the-art R&D Centre, Mumbai.

CONSISTENTLY EVOLVINGAND REFINING OUR OFFERINGSAND PROCESSES

LARGE SCALE,YET OPERATIONALLYNIMBLE.

Our manufacturing excellence stems from the ease with which we manage

complex operations, resulting in a unique combination of size and agility.

This enables us to meet the needs of over 3000 local and multinational

clients with ease. We’ve pioneered cutting-edge technologies like automatic

blending which require minimum human intervention, ensuring that formulae

and trade secrets remain confidential.

We’ve also achieved significant backward integration capabilities in our

fragrances division. We manufacture both fragrances and the aroma

ingredients that go into them. This allows us substantial flexibility in

effectively responding to changes in demand.

Our manufacturing facilities are spread across Vashivali, Vapi and Mulund in

India, and Barneveld in the Netherlands. This gives us equal access to both

developed and emerging markets.

Our advanced planning techniques and variable capacities also enable us to

shift products and ramp up operations easily.

Our clients find our agility and flexibility indispensable in their supply chains,

as it allows them to act effectively against unforeseen circumstances.

A UNIQUE COMBINATIONOF SIZE AND AGILITY

Fragrance Compounding Plant, Vashivali.

A sensorial choice is always subjective. To arrive

at it requires an impulse of creativity and

imagination, and herein lies our artistic side.

This energy and artistic flair is epitomized by

our people, whose passion keeps the company

ahead of the competition.

A vibrant culture, along with an artistic heritage,

form the creative Right Brain of Keva.

Creative breakthroughs require the right atmosphere and culture to thrive.

At Keva, we continuously strive to create these conditions, by operating

4 Creative Development Centres. Two of them are in India, one in Netherlands

and the other in Indonesia, with more centres planned around the world.

Through these centres, we employ experienced local talent in different

geographies. They help us carry out continuous market and consumer

research in multiple parts of the world. This ensures that we have a thorough

knowledge of local tastes, which we use to develop products that will be

novel in different markets. To further facilitate such cross-pollination of ideas,

joint workshops and training sessions are frequently organised. Talent from

different centres are also selected to work together on key projects, leading

to a more vibrant set of solutions for our clients.

They provide the fuel that allows us to stay a step ahead of the times.

LOCAL KNOWLEDGE,GARNEREDALL OVER THE WORLD.

CROSS-POLLINATIONOF IDEAS

India Creative Development Centre, Mumbai.

In 1922, Keva began as S.H. Kelkar and Co. Pvt. Ltd. - a manufacturer of

industrial perfumes in British India. Today, we are one of India’s largest

fragrance players. Some of the fragrances developed by us decades ago

are still market leaders, reinforcing our belief that a commitment to quality

and imaginative solutions can bring enduring success. Over the years,

we’ve perfected the art of delivering the ideal sensorial solution for every

market. Our fragrances and flavours are found in many of India’s bestselling

brands in their respective product categories. Our storied past is scattered

with milestones and firsts, motivating and inspiring us to create more

sensorial breakthroughs.

A CENTURY OF MASTERY,YET FOCUSED ONTHE FUTURE.

ENDURING SUCCESS, THANKS TO HIGH QUALITYAND IMAGINATIVE SOLUTIONS

Perfumery lab, Mumbai-1954.

Creative and innovative minds are essential for any company with global

ambitions. At Keva, we foster a culture that allows such minds to thrive.

Our staff boasts a perfect mix of youth and experience, and is motivated

to achieve their full potential by our high performance culture. We also

walk the extra mile to ensure the learning and development of employees

at all levels. We invest heavily in standardized Learning and Development

programmes, along with focused and need-based ones. Our considerable

efforts are widely lauded, and recently won us the Best in Diversity award

from the Learning and Development Leadership League.

OUR GREATESTCOMPETITIVE ADVANTAGEIS OUR PEOPLE.

HIGH PERFORMANCECULTURE

Creative Development Centre, Mumbai.

MULTIPLE PROCESSES. DIVERSE EMPLOYEES. ONE SPIRIT.

From team structures to investment choices, every element of our company is aligned to the SPIRIT of Keva. These ideals

govern the way the group deals with clients, partners, stakeholders, and each other.

Stewardship: We believe in the concept of management trusteeship to enhance long term value for all our Stakeholders.

We encourage our people to view themselves as custodians of the future and empower them to take business decisions

accordingly.

Partnership: We believe in building a long term sustainable relationship with all our Stakeholders to create enduring

value. We encourage our vendors to strengthen their capabilities. We partner with our clients and endeavour to be the

catalysts for their growth.

Innovation: We are passionate about innovation and thrive on creating new sensorial breakthroughs.

Responsibility: We are conscious that our actions have an impact on the local communities, ecology and geographies we

operate in, and therefore behave in a manner that befits a responsible corporate citizen. Our products are always designed to

be of the highest quality. We take active responsibility to ensure that our products are safe and meet regulatory standards.

Integrity: It forms the core of our ethos and work behaviour. We always conduct our business in a fair and ethical manner.

Teamwork: We work in an inclusive and collaborative manner across diverse functions and geographies. Our work processes

have been designed to maximise synergies, and we create continuous learning opportunities for our teams.

EDUCATIONAL ANDENVIRONMENTALEXCELLENCE

Keva’s contribution to society goes well beyond its irresistible sensorial

offerings. Apart from measures, like hiring differently abled people, our

efforts broadly span the educational and environmental spheres.

On the educational front, we set up the Shri V.G. Vaze College of Arts,

Commerce and Science in 1984. Recognized as one of Mumbai’s finest

institutions, the college has over 5000 students at present. The college also

plays host to the Scientific Research Centre (SRC), a state-of-the-art

laboratory that’s one-of-a-kind in the city.

Our contribution to the environment is closer to home. We’ve made

substantial investments into effluent treatment plants near our factories.

Apart from this, we’ve adopted stringent and environmentally-sound

processes within our manufacturing units. After all, there’s no greater

sensorial product than clean air and water.

JUST LIKE OUR PRODUCTS,OUR SOCIAL ACTIVITIES TOUCHTHE LIVES OF MILLIONS.

CRAFTING INNOVATIVEAND SUSTAINABLESOLUTIONS

“We at Keva, partner with our customers to craft innovative

and sustainable solutions that evoke sensorial delight.”

It is this clarity of purpose, our rapid execution capabilities

along with local insights, which allow us to deliver sensorial

breakthroughs that keep our clients ahead in the marketplace.

We reach over 90 countries, and our sensorial offerings span

a large variety of flavours, fragrances and aroma ingredients.

SINGLE-MINDED FOCUSON DELIGHT.

Our fragrances are loved by millions. We are currently the

largest fragrance producer in India. Our portfolio spans

multiple product categories, for brands the world over.

Fragrance Portfolio

• Personal Care

• Fine Fragrances

• Hair Care

• Skin Care

• Fabric Care

• Household Products

AROMA INGREDIENTS

Our aroma ingredients form the building blocks of some of

the world’s most cherished scents. And as a major player in

fragrances, our strong presence in aroma ingredients gives

us enviable backward integration capabilities. We

manufacture the ingredients out of two factories in India

and the Netherlands, and have achieved market leadership

in the supply of key ingredients.

FRAGRANCES

Vast Portfolio of Fragrance.

For illustrative purposes only.

Our flavours have impacted the fortunes of numerous

brands around the world, and we currently boast an

extensive library of flavours. They can be natural,

nature-identical or artificial, and are available in liquid,

dry mix, emulsion and encapsulated forms.

Flavour Portfolio

• Dairy Products

• Beverages

• Sweet Goods

• Pharmaceuticals

• Snacks and Savouries

• Jams and Spreads

FLAVOURS

Flavours Application Lab.

VALUE - ADDED SERVICES.

Apart from our vast assortment of sensorial products, we also offer our clients

a range of bio-technology research and cosmetic ingredients testing services.

These facilities are housed at the V. G. Vaze College in Mumbai.

• Cosmetic Research Services: We give clients access to an all-inclusive facility

for complete development of cosmetics, from conceptual development and

research to final testing of the products.

• Cosmetic Testing Laboratories: Clients can take advantage of our specialized

lab for the testing and evaluation of fragrance ingredients on skin micro-flora,

so that their anti-microbial and deodorant properties can be determined.

• Custom Synthesis Services: We undertake complex and customized chemical

synthesis work for our clients in the pharmaceutical and agricultural industries.

• Biotechnology Research Services: We conduct continuous research for the

conservation and propagation of elite and endangered medicinal and aromatic

plant species.

Research and Cosmetic Ingredients Testing Services.

Multi-purpose plant, Vapi.

Flavours facility, Vashivali.

Fragrance Compounding Plant, Vashivali.Pfw, Barneveld.

S H Kelkar & Company LimitedL.B.S. Marg, Near Balrajeshwar Temple, Mulund (W), Mumbai - 400 080. T: 91 22 2167 7777 F: 91 22 2164 9161

www.keva.co.in