where news & management meet no 30.pdfmission of eliminating hunger and work on overall...
TRANSCRIPT
VIPANAN 1
Issue – 30: 06.12.2019
Where News & Management Meet
The actor who played
‘Marlboro man’ died of
lung cancer.
.
“Advertising brings
in customers, but
word-of-mouth
brings in the best
customers.”
– Jonah Berger
Myntra has announced the launch of
‘Alterations’ as a new value added
service for its customers. The first of
its kind feature enables shoppers to
opt for alteration services at their
doorstep for apparel purchased on
Myntra. It has partnered with tailors
for providing this service, enabling
them to earn an additional income
and grow their business.
MYNTRA LAUNCHES
‘ALTERNATIVE’ AS ASERVICE
FOR ONLINE FASHION
SHOPPING
Retail discount chain by Future
Lifestyle Fashion, Brand Factory, is
back with its annual ‘Free Shopping
Weekend’ (FSW) from 4 to 8
December. Customers can shop from
over 200 plus original national and
international brands. According to the
company, this event offers the
customers goods worth Rs 5,000 at Rs
2,000 only and returns the entire value
in the form of free merchandise, gift
vouchers and cash backs.
BRAND FACTORY ANNOUNCES
‘FREE SHOPPING WEEKEND’,
LAUNCES INTEGRATED
MARKETING CAMPAIGN
CASIO PARTNERS WITH
NAGALAND’S ANNUAL HORNBILL
MUSIC FESTIVAL 2019 AS
ASSOCIATE SPONSOR
Casio India has announced its official
partnership with Nagaland’s signature
annual event, the Hornbill Music
Festival. The experiential music festival
set in the heart of the Dimapur hosts an
array of music enthusiast from different
parts of the country each year. The
partnership with Casio, is a strategic
pact that offers attendees a platform to
engage with the brand in an innovative
and out-of-the box avtar.
GOOGLE CO-FOUNDERS STEP
ASIDE AS SUNDAR PICHAI TAKES
HELM OF PARENT ALPHABET
Alphabet, which also owns self-driving
car technology company Waymo,
health care software firm Verily and
several other businesses, emerged in
2015 as part of a corporate
restructuring. Google Chief Executive
Sundar Pichai will replace Larry Page
as CEO of parent Alphabet Inc,
reflecting the increasingly diminished
public role of Page and Sergey Brin at
the company they co-founded 21
years ago.
VIPANAN 2
Issue – 30: 06.12.2019
Where News & Management Meet
BAJAJ FINSERV LAUNCHES
“LOAN FLEXIBLE HAI”
CAMPAIGN
Bajaj Finance Limited, the lending and investment arm of the Bajaj Finserv Group, has announced its latest “LoanFlexibleHai” campaign. Highlighting the Flexi Personal Loan offering, this campaign allows consumers to learn more about this industry-first offering by playing an interactive game.
ROYAL ENFIELD GETS READY
TO GO DEEPER INTO MARKETS
ABROAD
More than 90% of Enfield’s sales
are from India by selling one type of
motorcycle,Vinod Dasari said. As
part of its ambition to make Royal
Enfield a global consumer brand,
Eicher Motors is looking at
expanding manufacturing and
dealership footprint for the company
across the world.
SUBWAY FRANCHISEES
AROUND THE WORLD
CELEBRATE THE WORLD
SANDWICH DAY, COLLECTS RS
1.8MILLION
Every year by partnering with leading
charity organisations. In India,
Subway has partnered with KSCF,
headed by the Nobel Peace
Laureate, Kailash Sat.Taking the
partnership forward for the third year,
Subway India has announced that it
has contributed Rs 1.8 million to
Kailash Satyarthi Children’s
Foundation (KSCF) to support their
mission of eliminating hunger and
work on overall development of
underprivileged children across India.
COCA COLA UP WITH THEIR
REFRANCHISING BOTTLING
OPERATIONS -GLOBAL
STRATEGY
Beverages maker Coca-Cola on
Wednesday announced the partial
divestment of its bottling operations,
beginning with the North.Two officials
directly aware of the developments
said to begin with, Coca-Cola has
sold off10% of its company-owned
bottling operations in four markets in
North India.Coca-Cola did not
comment on specifics of the deal.The
move to refranchise bottling
operations is in line with Coca-Cola’s
global strategy.
Walmart averages a profit
of $1.8 million in every
hour.
Blogs are 63% more likely
to influence purchase
decisions than magazines.
VIPANAN 3
.
Issue – 30: 06.12.2019
Where News & Management Meet
REDBUS TO CRACK THE
CODE IN THE MARKETS
ICC EXTENDS PARTNERSHIP
WITH OPPO TILL SEPTEMBER
2023
MakeMyTrip owned online bus ticket
booking platform RedBus plans to
spend over Rs 100 crore in
marketing and advertising, this
fiscal, Prakash Sangam, CEO,
RedBus, told ETBE.“We intend to
about a quarter that is around Rs 25
crore, in the current season". The
two ads featuring Dhoni is now being
followed by a slew of marketing
initiatives.
Global smartphone brand OPPO an-
nounced the extension of its
partnership with the International
Cricket Council (ICC) for another four
years, up-till September 2023.Under
the partnership, OPPO will continue
to remain the official mobile handset
and headset partner of ICC and all
associated ICC events including the
U19 World Cup 2020 in South Africa
and both men's and women's T20
World Cups in Australia next year.
Youtube has a higher
engagment and lower
bounce rate than twitter
and facebook.
The world's quietest
room is located at
Microsoft's head-
quarters in Washington
state.
SUCCESS STORY OF THE FAMOUS APPLICATION “ALIBABA.COM”
The story of Alibaba founder, Jack Ma is a total rags-to-riches story. Jack was born
poor in communist China, failed his university entrance exam twice and was
rejected from tonnes of jobs including KFC. He had no knowledge of internet or
coding but was captivated by the internet he first time used it. He started two
internet ventures which failed miserably, and after four years of that, he finally
started alibaba.com. He gathered all of his connections and convinced them to
invest in his vision. It started attracting customers and Ma is now the richest man
in China.
VIPANAN 4
Issue – 30: 06.12.2019
Where News & Management Meet
NINTENDO- While the true meaning of the company
is hotly debated among fans, ‘Leave luck to heaven’
is one popular translation.
The logo for the London Symphony Orchestra can’t only be read as the initials ‘LSO’, but also as an orchestra conductor. The elegant way it looks (almost script like) adds to the elegance of the orchestra. Which did you see first?
HIDDEN MEANING BEHIND COMPANY BRAND NAME
INTERESTING STORY BEHIND FAMOUS BRAND LOGO