where is serendipity?
TRANSCRIPT
Where is serendipity?
“Does your innovation culture create diagonal
serendipity lines?”
Miikka Leinonen’s
#melt
M i i k k a L e i n o n e n
If you are not familiar with the melt theory
first take a look at this presentation
meltThe Theory
Where is serendipity?
“Does your innovation culture create diagonal
serendipity lines?”
Distinct innovation methods.2
One aiming for predetermined results, the other for serendipity.
MATERIALLY ALIGNED
INNOVATION
2IMMATERIALLY
ALIGNED INNOVATION
1
1
A company focused on the material world aims to define the end result as accurately as possible.
1
Product under development
Operating models of this type are typical,
for example, in the pharmaceutical industry.
1
2
The company seeks immaterial elements it
thinks will lead to the desired result.
Competence, talent…
2
3
1
2
Development work of the material world is usually expensive. The company
aims to use resources efficiently to achieve the
desired outcome.
3
MATERIALLY ALIGNED
INNOVATION
2IMMATERIALLY
ALIGNED INNOVATION
1
1Intangible services can be developed faster and more
cost-efficiently. The company decides to
focus on those.
1This is a typical
operating model for todays startups.
Now that it’s financially possible for the company to
have vaguer goals it can make use of immaterial
elements in a broader way.
2
2
11 1
2
2
11 1
It can activate and allow different elements to
converge.
Now that it’s financially possible for the company to
have vaguer goals it can make use of immaterial
elements in a broader way.
3Diagonal serendipity
lines are created when companies don’t strive to
outline elements according to the material world, but instead approve elements that are far enough apart
on a horizontal plane.
3Area of serendipity
Area of serendipity
If the immaterial world determines the paradigms of a company’s innovation process, the impact on the material world is difficult to
anticipate.
Area of serendipity
Area of serendipity
4
4
4
MATERIALLY ALIGNED
INNOVATION
IMMATERIALLY ALIGNED
INNOVATION
Although these two innovation methods can be linked to the same company, usually structures adopted for the needs of deep material
innovation prevent companies from moving horizontally.
Tips on finding your diagonal serendipity lines.
A B C D
Migrate away from the material world.
A B C D
Move from products to services. Or bundle products
together with services.
Find diverse immaterial elements.
A B C D
Look for people with different backgrounds, talent and
motivators. Don’t forget your external immaterial pool!
Let the elements melt together.
A B C D
Create an open environment for ideas to melt and amplify each other.
Expect to receive the unexpected.
A B C D
Be prepared to move fast to catch the surprising fruits of
the immaterial amplification.
How to create the optimum circumstances for serendipity?
Diagonal serendipity lines are created when
companies strive to utilize both immaterial and material elements
that are far apart on a horizontal plane.
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