where does your water come from + instagram
TRANSCRIPT
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A social media strategy
WHERE DOES YOUR WATER COME FROM?
Don Macanlalay
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PROMOTING ON INSTAGRAM
The signature image. We’d overlay necessary information, as well as start a hashtag campaign, which users can use to tag their own photos, after they’ve visited the site and source. #beyondthetap (catchy,short and unused).
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THE NEW ‘MAN ON THE STREET’
A new fresh video blog of a group of hikers discovering their water source. These hikers would be well integrated with a large following on Vimeo, Instagram & Tumblr. “Platform Celebrities”
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THE NEW ‘MAN ON THE STREET’
This group of hikers would be comprised of photographers, videographers and instagramers who have a keen sense of visual storytelling while still being completely independent of WDYWCF.
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PROMOTING ON TUMBLR
We’d ask users on Instagram to submit their photos of their water source and tag it: #beyondthetap. The top 9 photos with the most likes gets featured on tumblr and facebook. Also, ads on tumblr asking to visit nature.org/water.
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THANK YOU nature.org/water
natureconservancy.tumblr.com
nature_org